Music Trade Review

Issue: 1924 Vol. 78 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JUNE 28, 1924
For You!
Century is spending Thousands of dollars
right now to Nationally advertise " C E N T U R Y
C E R T I F I E D E D I T I O N " lor your direct bene-
fit in these Best of A l l Magazines:
Ladies' Home Journal, Gord
Housekeeping, Red Book, M i i -
sloal Courier,
W o m a n ' s
Musician.
Pictorial
Review,
World,
Cosmopolitan, The
Woman's Home Companion,
Delineator. M o d e r n
Pris-
a , Designer, McCall's,
Hearst's International, N a -
tional Geographic.
Oft our F R E E Hook-ups; they will
help you in making it known that you
carry " C E N T U R Y . "
Century Music Pub. Co.
235 We., 4oth St.
New York
Carl Fischer, Inc., Makes
Fall Trade Offer to Dealers
Fifty-sscond Annual Fall Offer to the Trade
in Pamphlet Form, With Music Marked With
Actual Prices According to New Rule
The fifty-second Fall trade offer of Carl
Fischer, Inc., has just been forwarded to the
trade. It is in pamphlet form and can be
used as an order blank, the front page carrying
space for dealer's name, address, shipping date
and special instructions. The company an-
nounces in a foreword that "in accordance with
the recommendation of the Federal Trade Com-
mission, on and after June 1, 1924, all of its
new publications and reissues will be marked
with the prices at which it is expected the music
will be sold at retail. Its discounts will be
changed to conform with the new prices so that
the margin of profit will be substantially the
same. In order to prevent confusion the new
price markings will be indicated in a distinctive
way so that they can be readily recognized by
the sales force. All stock printed prior to June
1 will bear a stamp 'Prices subject to discount.'
As practically all the Fall trade orders will be
shipped from stock now on hand, old prices and
discounts with this marking will be in force."
The most beautiful Irish waits in years
'THE DREAMS OF MY IRISH COLLEEN"
A most -wonderful
fox-trot
T H E OLD HOMESTEAD in the VALLEY"
BOURDON DEITY MUSIC CO.
P. O. Box 103, Sta. A.
Hartford. Conn.
AMERICAS POPULAR
BALLAD SUCCESSES
TAT
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISE
IN THE GARDEN OF TD-MORROW
THE SONGOF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
*
MUSIC TRADE
REVIEW
53
A feature of the new stock offer is the "Carl
Fischer Superior Orchestra Fdition," including
500 of the best compositions in the Fischer
catalog and an entirely new edition. As special-
ties there is a "group of fifteen successful songs
by representative American composers." In con-
junction with this release a thematic circular
will be available for trade distribution. There
are also "twenty-seven modern recital pieces"
specially suitable for motion picture pianists and
organists. A circular for consumers will also
accompany this new contribution. Other new
offerings include two new Fritz Kreisler violin
transcriptions, "Negro Spiritual Melody," from
Largo of the New World Symphony (Dvorak)
and "Poupee Valsante" (Poldini). "The En-
cyclopedia of Music and Musicians," a compre-
hensive and authoritative reference book of the
Composers'^ Music Corp. catalog, and the re-
cently published Bach Sonatas and Suites for
which Leopold Godowsky is receiving so much
praise is included.
Ziegfeld Follies Open
The 1924 edition of Ziegfeld's "Follies" opened
at the New Amsterdam Theatre, on Tuesday
evening of this week. Joseph McCarthy and
Harry Tierney, of "Irene" and "Kid Hoots"
fame, have supplied some of the outstanding
songs. Other contributors are Gene Buck and
Victor Herbert, the latter having finished sev-
eral numbers for this season's show just before
his death. The McCarthy and Tierney num-
bers, which are published by Leo Feist, Inc.,
include "Adoring You," "In a Big Glass Case"
and "All Pepped Up."
Special July 4 Showing
ARCADY
I LOVE YOU
EASY MELODY
NO MEANS YES
SONG OF LOVE
MR. RADIO MAN
JOURNEY'S END
LINGER AWHILE
PARADISE ALLEY
WONDERFUL ONE
MAMMA LOVK8 PAPA
DON'T MIND THE RAIN
WHEN LIGHTS ARE LOW
TAKE THOSE LIPS AWAY
SOMEWHERE IN THE WORLD
I'M ALL BROKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WORRIED (I'M WORRIED OVER YOU)
EVERY NIGHT I CRY MYSELF TO
SLEEP OVER YOU
WHAT DOES THE PUSSY CAT MEAN
WHEN SUE SAYS MEOW?
Writ* for Dealer*' Prices
LEO.
F E I S T , Inc.,
FEIST Bid,., New York
Jack Mills Tendered
Farewell Bachelor Dinner
Well-known Publisher, Who Is to Be Married
This Month, Given Dinner at Keen's Chop
House, New York
Jack Mills, head of Jack Mills, Inc., and one
Hinds, Hayden & Eldredge, Inc., have called of the most popular publishers in the music busi-
the attention of the trade to its book, "The ness, is to be married this month. On Wednes-
Most Popular Songs of Patriotism," and has
day evening of last
suggested a special showing of this publication
week his many friends
during the Fourth of July period. This book
tendered him a farewell
contains every well-known and patriotic Ameri-
dinner, held at Keen's
can song. It contains 169 pages and retails at
Chop House, 107 West
a very popular price. Many dealers have already
Forty-fourth s t r e e t ,
signified it as their intention to give the book
New York City, which
conspicuous display on their music counters as
proved one of the most
well as placing it as a part of the Fourth of
entertaining and de-
July window exhibit, thus hooking up with the
lightful gatherings of
holiday.
the year. Besides his
friends in the trade,
many Jack Mills' ad-
mirers f r o m o t h e r
Jack Mills
w a l k s of j ife w e r e
on
in the various catalogs of
BIG SELLERS
M. Witmark & Sons
THE
WITMARK BLACK AND WHITE
SERIES
Dear Little Boy of Mine
Gypsy Love Song
I'll Forget You
Jnne's the Time for Roses
Just to Hear You Whisper I Love You
Just Been Wond'ring: All Day Long
Kiss Me Again
Let the Rest of the World Go By
Mother Machree
Mother o' Mine
My Jean
My Wild Irish Rose
Smilin' Through
Sunrise and You
That Wonderful Mother of Mine
Ten Thousand Years From Now
The Lamplit Hour
OPERATIC
From "The Rise of Rosie O'Reilly"—
When June Comes Along With a Song
Born and Bred in Brooklyn
From "Little Nellie Kelly"—
Nellie Kelly, I Love You
You Remind Me of My Mother
POPULAR STANDARD PICTORIAL
NUMBERS
California, Here I Come
I'm Goin' South
I'm Sitting Pretty
Out There in the Sunshine With You
I've Got a Cross-Eyed Papa
You Left Me Out in the Rain
Tell Me, Radio
hand. E. C. Mills, chairman of the Board of
Directors of the Music Publishers' Protec-
tive Association, in a short address paid a tribute
to Jack Mills as a business man, music pub-
lisher and competitor.
A very attractive and original invitation to
the bachelor dinner was sent out to Jack Mills'
many friends, the frontispiece of which carried
a reproduced portrait of the culprit. The time
and place of the event followed, below which
appeared the following quototion, "For lo, Jack
is about to build another house."
Victor Herbert
MASTERPIECE
A KISS
THE
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
54
THE
MUSIC TRADE
REVIEW
JUNE 28, 1924
in illustrated form, be quite clear. The one,
the consumers' order blank, which can be used
either at the counter or through the mail, and
it is particularly valuable for the latter purpose,
covers practically every possible description of
Oliver Chalifoux, of Birmingham, Ala., Finds System in Use in His Music Store One That Elim- the publication needed, so there is no likelihood
inates Much of the Delay and Detail Work Involved in Ordering Music
of the retailer going astray when filling the
order, providing, of course, the music purchas-
A STANDARD sheet music business, in- and other records found time to teach the violin. ers' title, composer, etc., were given correctly.
•**• volving as it does thousands of titles, This is remarkable, inasmuch as Mr. Chalifoux
Original of above is filed in consumers' index
covering a most diversified field of composi- runs a very successful retail business and his file and the duplicate is filed in the numerical
tions and arrangements, books, folios, etc., and work as a violin instructor is indicated by the file.
When the order is completed and copy de-
BIRMINGHAM. ALA.
livered
to the purchaser, same is noted as "filled"
MB CHALIFOUX
and filed in a permanent customers' index, and
DATE
.—•——
THE Music DEALER
carried along as a mailing list.
The duplicate copy is filed in an index of
IMPORTANT—BE SURE TO PLACE
BO
§
"Titled Compositions," thus giving a valuable
tMHMR ON MUSIC
=
source of information which is noted upon re-
ceipt of copy and becomes a useful reference.
/
Card Carrying
master order blank is in duplicate, one
... I Order and
| of The
which is a postal card to be forwarded to
_ I Sent to Publisher, j the publisher or other source of supply. „ The
_ I Carbon Being
| duplicate is fihed in the publishers' index. The
1 Held in File
1 postcard is addressed to the publisher with the
Back Order Number given in B. O. column.
The publisher readily notes the B. O. Number
- —
given at the top corner of the copy when filling
the order, and, from this reference is made to
our numerical file, giving original information
of source of order and consumer's name.
This system of postcard order is a saving of
10-21—10M
about $1.25 per week or $65 per year in postage.
CANNOT L I N O Music
BIRMINGHAM. ALA.
This method eliminates a number of superflu-
MB CHALIFOUX
PoaiTiviLT No Muatc fXCHANOIO
1814 3 R D A V E
ous moves. At the same time there can be no
THE MUSIC DEALER
UIT
duplication of orders. A record of what is
ordered
and to whom it is to be delivered is
l l u V
6LIVER CHALIFOUX. MttR. ( DATK
Q u n N»
always available for reference. There is a
I Original of
saving in mail charges; every item is checked
j Customer's
and causes for delay are immediately known.
An Ordering System for Sheet Music
Which Eliminates Confusion and Delays
2HIIIIIIIIIIIIIIIIIIIIIIIIII
PLCA*C
UCLIVER TO M
I Order With
1 Carbon Held
I in file
PHONK
REMICK'S BEST SELLERS
TITt«
r y v " ^ ^ r.r»v
COMPO*«K
LIB
VOL.
COPIES
PUILIIHIII • »
N
O
M
C
O R D I K I D BY
voluminous catalogs covering some ninety pub-
lishing houses, naturally is a business that
has a wealth of details. In fact, the title of
every composition, its key and arrangement in-
volve in some manner a detail. To simplify the
details of the standard sheet music business
should therefore be the object of every pub-
lisher, of every traveling representative, of every
retailer and of every clerk. To lessen the
amount of work, to eliminate superfluous moves
and to arrange orderly the selling, purchasing,
receiving, shipping and stocking and giving
service to music buyers should be the objective
of everyone interested in the prosperity of the
retailer and the industry as a whole.
It would not be out of place for the Music
Publishers' Association of the United States to
appoint a committee and to appropriate funds
that would have as an object the standardiza-
tion in a simple form of the sheet music busi-
ness. Such a plan would make for greater effi-
ciency and, if possible, do away with unneces-
sary moves, the card indexing of all records
and methods of like caliber which would tend
to eliminate details and allow more time for
the retailer to give to the broader aspects of
his business. No other line of music has as
many details as the standard sheet music busi-
ness; it absorbs the dealer's time and energy and
over a period of years where it is necessary for
the owner of the establishment to care for both
large and small matters it has a tendency to
smother his initiative.
A case in point where a retail establishment
has endeavored to eliminate, if possible, some
of the many details of the sheet music business
was inaugurated some time ago by Oliver Chali-
foux, the well-known sheet music dealer of
Birmingham, Ala., who, in addition to his retail
business, has, by the elimination of many de-
tails and the simplification of his order blanks
/RtMARKS
V ovin
I Wonder Who's Dancing
With You Tonlqht
Where the Lazy Daisies
Grow
fact that for two years his students have won
annual prizes.
Mr. Chalifoux has simplified his business in
many directions; he has eliminated a remarkable
number of details, but we refer here particu-
larly to his methods of taking customers' orders,
recording same, their delivery and his supple-
mentary orders to individual publishers, or his
other sources of supply. For this purpose we
reproduce two of the important blanks he uses,
both of which to the standard mUsic dealer will,
It Had to Be You
Mandalay
Steppin' Out
Twilight Rose
There's Yes Yes in Your
Eyes
Arizona Stars
UNTIL TOMORROW
Hula Hula Dream Girl
A New Kind of Man, with a
New Kind of Love for Me
HITJAIMYT- HIT//1ONLY
JEROME H. REMICK&CO.
• • •
N&W YOQfC
• •
ROBERT TELLER SONS & DORNER
"Savannah" (New)
"Lookin* Out the Window,
Wearin' Out the Carpet"
(Watchin* and Waitin' for
You) (New)
"In the Shade of Her Parasol"
(New)
"Oh! Sarah!" (New)
"Monavanna"
"Just One More Night in Your
Arms"
"Little Town in the Ould
County Down"
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
New York City
311 West 43rd Street
BUY YOUR MUSIC FROM
BOSTON Publishcrs
Walter Jacobs, Inc. , S
r
^ .
JACOBS* PIANO FOLIOS (VO 3 L% )
A Complete
Library for Photo-Play
Pianists
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS,
PRINTERS
ANI> ENCRAVKRS OF M U S I C
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.

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