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52
THE MUSIC TRADE REVIEW
Window Displays More Than Pay in
Bringing Direct and Indirect Results
Example of Lyon & Healy, Inc., of Chicago, a Striking Example of This—A Recent Display of
This House Featuring the Flammer Number, "Love Has a Way"
TPHAT it pays to arrange attractive windows business enterprise right-now sales are bound
in order to properly bring before the con-
to occur. In some instances, however, the cost
sumer both sheet music and talking machine of the arrangements might be distributed over
records has long been acknowledged. There is a period with ample justification. A recent case
sometimes a question, however, whether a par- of a right-now sales display made by Lyon &
ticular plann.d d : s
play is wo.th the
amount of the ap-
propriation involved.
While it is often
true that expensively
dressed windows do
not bring enough di-
rect returns to ju ,
tify the expend'ture,
that should net dis-
courage the continu
ance of attractive
exhibits. If the win-
dow showings a.e
kept to a high stand-
ard the prestige and
business that accrue
over a long period
invariably will be
found to be most
advantageous
and
Featuring "Love Has a Way"
profitable.
Healy was that of the special window showing
A case in point where window displays are on the Harold Flammer, Inc., number, "Love
kept to an unusually high standard and with
Has a Way," issued in conjunction and exploited
both direct and indirect valuable results is dem- with the new Mary Pickford photoplay, "Dor-
onstrated by Lyon & Healy, of Chicago. For othy Vernon of Haddon Hall." This motion
a number of years this well-known music estab- picture is making a lengthy appearance in Chi-
lishment has prepared windows that are among cago as it is in many other centers and dealers
the outstanding features of the Loop district. find a ready sale for the song during its presen-
This is true whether the display is one on rec- tation.
ords, sheet music or of musical instruments.
In the Lyon & Healy window a reproduction
If windows are timely and are in conjunction of a large photograph of Mary Pickford was
with either civic activities or with a co-operative used, and, as a further attraction, the original
costume worn by this artist in the making of
the picture was given a conspicuous position.
A few copies of the title pages of "Love Has
a Way" were placed on the floor of the window
and several Paul Whiteinan orchestra records
made by the Victor Co. were also shown. In
the center background a placard carrying ap-
You Can Take Me Away From Dixie propriate descriptive matter completed the ex-
hibit. This window was not expensive, although
some of the material that was used could not
Forget Me Not
be obtained through ordinary channels. It was
(Means Remember Me)
attractive and well timed and it did produce
sales.
JUNE 28,
"Sleep Waltz" Proves
Big Orchestral Hit
Kentucky Serenaders at The Ambassador, At-
lantic City, Find It Most Popular Number
Upon Their Programs
The "Sleep Waltz," arranged by and played
solely by the Kentucky Serenaders at The Am-
bassador, Atlantic City, is creating a sensation
seldoni equaled in dance musical circles. Put
on their program at first to serve the dual
capacity of proving their versatility and showing
what depth and richness of tone could be ob-
tained by a dance orchestra, it has grown into
such popularity that the large patronage at the
d'nnjr and supper dances held nightly at The
Ambassador demand it on every program.
The "Sleep Waltz" is a medley of three
waltzes, "Good Night," "The West, a Nest
and You" and "Sleep," so beautifully blended
that the transition from one to the other is a
piece of artistry.
The selection opens with a muted-trumpet
>olo, an adaptation of the taps and played with a
far-away effort. At this time the grill is bathed
in a soft rose glow. The entire orchestra, with
a gently increasing crescendo, goes into "Good
Night," with the lights gradually melting into a
twilight blue. The ensemble, without their in-
struments, sing the chorus with pleasing har-
mony. A moment's silence now ensues, which
is broken by melodious chimes striking three,
while a gold light is thrown over the orchestra
The soft strains of "The West, a Nest and
You" float out, at the close of which a novel
effect is obtained by the playing of the taps on
the violin, echoed by the trumpet. Then "Sleep"
is sung as a solo by Charles Buckwalter, the
pianist, whose voice with the orchestra gradually
lades to a whisper. "Good Night" is published
by Leo Feist, Inc.; "Sleep" and "The West,
a Nest and You" by Sherman, Clay & Co.
The State of Indiana has granted a certificate
of incorporation to the South Bend Music Pub-
lishing Co., South Bend, Ind., for the purpose of
publishing musical compositions.
HEARST HITS
Bringin' Home the Bacon
My Dream Moon
New McGormack Records
Waiting for the Rainbow
The latest release by the Victor Talking Ma-
chine Co. of John McCormack records includes
"Marcheta" and "Indiana Moon," the former
published by the John Franklin Music Co. and
the latter by Irving Berlin, Inc. "Indiana
Moon," by the way, has proven a most success-
ful waltz over a long period. The number has
had a' wide sale, and from present indications
it is to be accepted as a standard seller.
June
Broken Dreams
Lovers Lane Is a Lonesome Trail
I'm Falling in Love With a Shadow
Just a Lullaby
In a Wonderful World of Our Own
Someone Else
(Took Your Place in My Heart)
HEARST MUSIC PUBLISHERS
of Canada, Limited
HEAD OFFICE—WINNIPEG, Canada
New York - Chicago - Vancouver - Toronto
1924
Printing Music of Films
liobbins-Engel, Inc., is printing the scores for
"The Covered Wagon," a Famous Players-
Lasky Corp. picture, and "Dorthy Vernon of
Haddon Hall," a United Artists picture. The
scoring includes bits of many photoplay and
concert numbers in the Liobbins-Engel catalog.
Jenkins'
Outstanding Sellers
POPULAR
AdorationWaltz
COME AND WHISPER, DEAR
12th STREET RAG—MEAN BLUES
STANDARD
MEMORY'S GARDEN
High, Medium. Low
Duet for Soprano and Alto or Contralto and Ban
MY FAITH IN THEE
High, Medium, Low
Duet
TRUSTING
High, Medium, Low
Duet for Soprano and Tenor or Soprano and Alto
TRAIL-MATE
High, Medium. Low
Djet for Soprano and Alto or Tenor and Batl
J.W.JENKINS SONS MUSIC COMPANY
Kansas City, Mo.
You can't go wrong with this number
''Moonlight Makes Me Long for You"
FRANK H. GILLESPIE
Music Publisher
Sweet, tender wordi—mel-
ody simple, yet beautiful.
No. 5513 Q R S R o l l -
Clark Orch Roll No. 5511
1112 Forbes Street, Pittsburgh, Pa.