Music Trade Review

Issue: 1924 Vol. 78 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
Indianapolis Music Merchants Report
Steadier Demand from City's Public
Music Merchants Who Are Working Hard Find Response to Their Efforts—Indianapolis Music
House Takes Agency for Martin Band Instruments—Prepare for Grotto Convention
TNOIANAPOLIS, IND., June 19.—Dealers re-
port a steadier tone than in previous months
and are a little more optimistic for the future,
particularly those dyed-in-the-wool dealers who
have seen all kinds of years come and go and
are still doing business at the same old stands.
The whole situation before the local dealers is
summed up by T. H. Brackin, manager of the
Starr Piano Co.'s store, when he said: "It is
necessary that dealers put forth more effort at
these times than at others, and the sales will
show up accordingly." This, however old a
story that it may be, is true of not only this
territory but to any other that sales are not up
to par. Going out and getting it is the policy of
the Rapp & Lennox Piano Co., which has in-
augurated a clearance sale for ten days, begin-
ning June 11. Mr. Rapp reports that the com-
pany sent out to selected prospects 10,000 cir-
culars announcing the sale of used and shop-
worn instruments. This is the first clearance
sale this store has had, being able in the past
to move all second-hand instruments rapidly.
From the interest already manifested Mr. Rapp
looks forward to a healthy movement in these
goods.
The Pearson Piano Co. is likewise moving
its stock of second-hand goods, but is only fol-
lowing its established policy of monthly clean-
ups.
The Hartford City and Logansport
branches of this store are following the same
policy. George C. Pearson, president of the
Pearson Piano Co., recently arrived from Cali-
fornia, where he has been wintering. Albert
Pearson, director of this company, is a visitor
from Chicago.
H. J. Teague, of the Christena-Teague Piano
Co., arrived home this week from the convention
in New York. He reports a general tone among
dealers of increased business. He was much
impressed by the display of the American Piano
Co. He likewise attended the banquet and the-
atre party given by the company. Mr. Teague
reports a good movement in grands thus far
this month.
The Indianapolis Music House has taken on
the agency of the Martin band instruments. Hal
P. Shearer left this week on a business trip to
New York and Chicago. The small instruments
recently added to this store are moving steadily
C. C. Mellor Featuring Vose and the Duo-Art in Advertising—Frederick Piano Co. Making
Special Drive on Grands—Business Reported to Be Showing Improvement
PITTSBURGH, PA., June 16.—Effective to-
day all music dealers in Pittsburgh affiliated
with the Piano Merchants' Association of Pitts-
burgh will close at 5 p. m., continuing until
September 1. During July and August the
closing hour on Saturdays will be 1 p. m.
Arthur O. Lechner, president of the Piano
Merchants' Association, left on Saturday for
his annual vacation trip to Northeast, Pa., a
delightful resort on Lake Erie. He was accom-
panied by his family, which will spend the Sum-
mer there.
Pittsburgh music dealers are taking advantage
of the "fair graduate" season and are impressing
upon fond parents and interested relatives 1o
SAVES
60% of Your Freight
S. E.
MICHIGAN
despite their lack of advertising. Small instru-
ment goods have likewise gone well at the
Fuller-Ryde Music Store, according to Joel B.
Ryde. The standard numbers of sheet music
that this store handles have moved well. Miss
Gladys Alwes, who has charge of the sheet
music department here, is at present in New
York attending the Sheet Music Dealers' Con-
vention. This concern has taken a downtown
branch at 27 North Pennsylvania street, and
provided a rest and lounging room for the
visiting bands of the Sahara Grotto, who hold
their annual convention in this city on June 23,
24 and 25. At least sixty bands are expected
and advance notices have been sent to these
various organizations announcing their head-
quarters at this place. The Fuller-Ryde store
will have on display a complete line of Conn and
Leedy instruments. J. Earl Shea, of the In-
dianapolis News, is chairman of the Band Com-
mittee for this event.
Pittsburgh Piano Merchants Agree on
Early Closing During the Summer Months
This is how our new No. 24 K. D. Bench
looks ready to pack. All OVERTON
K. D.'s are completely assembled in our
plant.
Each No. 24 K. D. Piano
Bench is equipped with spa-
cious music compartment and
player lift.
JUNE 21, 1924
Do you realize that's true of every OVERTON K. I). Bench?
For instance, the No. 24 K. D. shown herewith, weighs only
30 pounds packed; it takes second-class f reight rate; that
means an actual average saving of 60 per cent of your freight.
Try deducting 60 per cent from your last freight bill on Set Up
Benches—it's a tidy sum and worth considering, is it not?
There are absolutely no disadvantages in OVERTON K. D.
shipments.
Unpacked and assembled in less time than it takes to uncrate
a Set Up Bench. And there are no scratches, no mars and
no dust on the fine piano finish. Your full stock of K. D.'s
will occupy one-quarter the space of Set Ups. Much more
convenient, too; for K. D.'s pile up like books on a shelf.
Finish marked on package end. A glance tells you what fin-
ishes you have in stock.
A sample order will convince you. We welcome your in-
quiries. Write today for prices and a sample bench.
UCOMPANY
U S A
see that the right kind of a gift is given to the
graduate in the shape of a grand piano or a
player-piano. The C. C. Mellor Co. featured
the Duo-Art and Vose grand pianos on Sunday
in the daily newspapers anent the question:
"What shall I give the graduate?" In referring
to the Duo-Art the Mellor Co. said: "The su-
preme gift for the girl graduate. Give her the
inspiring companionship of the immortals—
Beethoven, Chopin, of the past; Padercwski,
Hofmann, of the present. The six styles of the
Duo-Art include the Duo-Art Steinway, the
Weber, Steck, Wheelock, Stroud and Aeolian.
The W. F. Frederick Piano Co. featured a
fine display of grand pianos in the new grand
piano salon in which are displayed instruments
ranging from the small apartment grand to the
large concert grand or reproducing piano. The
Frederick Piano Co. is the Pittsburgh repre-
sentative for the Knabe, Hardman, Haines Bros.,
Francis Bacon, Price & Teeple, Marshall &
Wendell, Story & Clark, Foster and Schumann
pianos, as well as the Ampico in the Knabe,
Haines Bros, and Marshall & Wendell.
Business the past two weeks in the piano line
has shown some improvement, although sales are
not as brisk as the trade would like to see. It
is stated by some of the large department store
executives that the exodus of persons from Pitts-
burgh who are bound for Europe or Summer
resorts in America is having its effect on their
business. This naturally would be felt by the
music merchants.
Burt Hengeveld, the well-known sales manager
of the S. Hamilton Co., left on Saturday for his
annual vacation trip to his former "stamping
ground" at Savannah, Ga.
Standard Play-A-Roll Ends
First Year of Success
New Product of Standard Music Roll Co. Has
Proved Very Popular With That Class of
Dealers Who Give Consideration to Quality
The Standard Music Roll Co., Orange, N. J.,
which introduced to the trade late last year a
new high-class product under the trade name
Standard Play-A-Roll, will shortly celebrate the •
first birthday of this quality product.
The Standard Play-A-Roll has, since its intro-
duction, shown a steady increase in point of
sales. The fact that the catalog is composed of
better class numbers as well as modern popular
selections, all in hand-played form, has served
to make it an important item in the retail stocks.
The Standard Play-A-Roll meets the approval
of that portion of the retail trade which is de-
sirous of adding to the quality of the rolls.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 21, 1924
THE MUSIC TRADE REVIEW
Famous Organists Hold Conference at
Aeolian Hall on Duo-Art Pipe Organ
9
62nd Year
Musicians Who Have Recorded for This Instrument Meet Under the Auspices of the Aeolian
Co. to Discuss Construction—Probably First Meeting of Kind
A GROUP of twenty-five leading organists,
including five from Europe, attended an
organ conference held at Aeolian Hall on June
11 and 12 at the invitation of Frank Taft, gen-
eral manager of the pipe organ department of
that company, for the purpose of discussing
thoroughly, from the organist's point of view,
all the essential organ parts and appliances with
which he is most concerned as a player of the
instrument in order to formulate definite sug-
gestions relating to pipe organ construction. It
may be mentioned that all the organists invited
The Aeolian Co., by the way, has been en-
gaged in developing automatic pipe organs for
the home for the past quarter-century since
taking over the old Roosevelt Organ Works
and has made some notable installations in
private homes and public buildings in the United
States, Europe and South America. All the
organs now built by the company can be played
from the keyboards with Duo-Art (automatic)
records and with solo (semi-automatic) music
rolls as well as by hand.
Those who attended the conference included:
The
LAUTER-
HUMANA
Player Piano
People want better music.
This is proved by the con-
stantly increased sale of the
Lauter-Humana.
Organists' Conference at Aeolian Hall
to the conference have recorded for the Duo-Art Clarence Eddy, Chicago; Palmer Christian, Ann
Arbor, University of Michigan; Charles M.
reproducing pipe organ.
On arriving at Aeolian Hall for the confer- Courboin, Scranton, Pa.; Eric DeLamarter, Chi-
ence the organists found that a considerable cago; Clarence Dickinson, New York; Walter
part of the pipe-organ studios had been turned C. Gale, New York, Broadway Tabernacle;
into a sort of exhibition hall where a new type Archer Gibson, New York; Harold Gleason,
of console and several other new and interesting Rochester, N. Y., organist, Eastman School of
organ parts, appliances and contrivances were Music; Charles Heinroth, Pittsburgh, musical
shown and explained and demonstrated. The director, Carnegie Institute; Rollo F. Maitland,
conference began at 10 o'clock on Wednesday Philadelphia; Alexander Russell, New York.
morning, June 11, and for two hours and a half Also present were Frank Taft, Harry M. Smith,
there was a lively discussion of the console Dion W. Kennedy and William H. Price, of the
and all its parts—keys, stops, tablets, pedals, Aeolian Co.
and so on—and their proper positions and rela-
tions. After a luncheon at the Ritz Carlton, New Publicity Suggestions
an afternoon session was devoted to the discus-
Offered Hardman Dealers
sion of subjects relating to constructional fea-
tures of the pipe organ.
On Wednesday evening the organists attend- New Pamphlet Just Issued by Hardman, Peck
& Co. Offers New Series of Advertising Sug-
ing the conference were the guests of the
gestions Designed to Increase Sales
Aeolian Co. at a dinner at the Plaza Hotel,
and later at a theatre party at the Earl Carroll
Another pamphlet containing advertising sug-
Theatre.
Discussions were continued on Thursday gestions for dealers has been put out this week
morning, the subjects taken up including "speci- by Hardman, Peck & Co., New York, and is
fications" and "Duo-Art Music," and the con- seventh in the series called "How to Increase
ference ended with another luncheon at the Ritz Your Piano Sales." The booklet embodies copy
and lay-out for small newspaper advertisements,
Carlton.
Full stenographic minutes were kept of all the over a period of three solid months, the sugges-
discussions, and these minutes will be carefully tion being made to use one of the insertions
reviewed by a special committee of organists per week during the Summer. "Use this 'Cool-
in collaboration with the Aeolian Co., with a ing Breeze' Copy—while tradition puts your
view to introducing such desirable and practical competitors to sleep," is the burden of advice
conveniences and improvements brought out at to Hardman dealers in the pamphlet.
The individual advertisements are peculiarly
this conference in the construction of the Aeo-
lian pipe organ. The following named organists adapted to the hot weather, as is evident from
have agreed to act as such special committee: some of the captions: "Gay, Laughing Music—to
Charles M. Courboin, Clarence Eddy, Archer while away the Summer's night"; "When Twi-
Gibson, Charles Heinroth and Edwin H. Lemare. light Falls—music, cool as the evening breeze";
This organ conference was probably the first "Like the Sound of a Distant Waterfall—music
meeting of just this kin-d held anywhere, and all soft and caressing." "Business is about as good
who attended it were not only keenly awake to as you make it," says the Hardman, Peck & Co.
its importance but also enthusiastic- over the booklet, "but you've got to make it. When we
opportunity it gave them to express, explain and get your order for those free electros we know
discuss their personal preferences and ideas in on which side of the.fence you stand."
Hardman dealers have found big results from
regard to various phases of the instrument of
Hardman co-operation.
greatest interest to them.
The L a u t e r - H u m a n a is
unique, distinctive—and
years ahead of all other
player pianos. And the
dealer who offers it to his
customers does so with the
knowledge that he has, not
just an ordinary instrument
—but absolutely the BEST.
For the dealer who can see
beyond today's sales, the
Lauter agency has tremend-
ous possibilities.
LAUTER GO.
591 Broad St., Newark, N. J.
Manufacturers of Pianos,
Players, Grands and
Reproducers

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