Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 14, 1924
THE
MUSIC TRADE
REVIEW
9
National Ass'n of Sheet Music Dealers—(Gont. from page 7) MUSIC DEALERS HARVEST
pare, a code word could easily be made to an-
swer all purposes to point out in which catalog
or catalogs the works of the composer in ques-
tion arc to be found. This would result in sim-
plifying and minimizing considerably the labor
of tracing or running down at all rates a live
publication (a work still enjoying an occasional
demand).
Of course, I fully appreciate that in instances
where the name of the composer does not
happen to be known the suggested index will
prove of little value. However, with a com-
bination of catalogs as outlined, and using the
material listed as a nucleus, it would not prove
an impossible task to prepare a typewritten file
of certain classes of publications, arranged ac-
cording to titles and to suit one's own require-
ments,
*| The question: Would the retail sheet music
dealers stand prepared to defray the cost, hot
for printing, but only for the binding and prepa-
ration of a general index, an expense which
could not well be assumed by any one of the
many contributing publishers?
While on the subject of catalogs 1 again
strongly urge you, ladies and gentlemen, of the
National Association of Sheet Music Dealers,
when receiving new editions of catalogs and
novelty lists, to permit your sales staff to ac-
quaint themselves with them. A liking for the
reading of catalogs of all kinds can be cultivated
and the clerk who acquires such a habit will,
I'll wager, not so easily feel embarrassed when
confronted with either an inaccurately given
title or the name of a new, or, to him, unknown
work. It's all in the training how to know
where to locate or look for any certain item
asked for. With a final request to encourage,
in fact, insist upon, an orderly filing away of
each and every catalog and addenda addressed
to your firms, I thank you all for you patience
in listening to my remarks.
Laurence Sundquist Deals With the
Need for a Sheet Music Clearing House
C 1'ECIAL orders for odd and unknown publi-
cations give the average dealer more head-
aches than any other detail in the music business.
There is a great deal of satisfaction in know-
ing you can procure any publication available,
which your customer may ask for, I dovibt if
we, as dealers, realize the importance of giving
our trade infallible service in this respect. We
do our best under the circumstances, but we
could increase our efficiency to very nearly 100
per cent perfect if we would adopt one of two
courses, namely, a general catalog or a clearing
house. I believe the latter to be more practical,
economy considered.
This clearing house would naturally be lo-
cated in New York City in the center of the
music publishing industry. It would require
the services of a competent sheet music man
and, of course, the necessary amount of cleri-
cal help. First, a card index catalog of all the
music published in America and abroad would
be compiled. The clearing house would not
carry any stock, but would pick up or procure
all orders and send same to the dealer or else
transfer the orders to the correct publisher.
The question of financing this institution
seems to be a matter of doubt to some. I
suggest two methods of procedure:
(1) That members of our association be sup-
plied with this service at cost, and if we are to
accommodate outsiders they should be charged
the regular pick-up rates. The deficiency to be
met by our association.
(2) Members would pay regular rates and no
outsider would be accommodated. The defi-
ciency, if any, to be met by the association.
Personally, I believe we would gain many
new members through a clearing house and it
would become self-supporting in a short time.
Certainly more benefit would be derived from
this than any other single advantage the asso-
ciation has to offer.
Look over that batch of unfilled special orders
you have in your store, then ask yourself if you
can afford to continue without the services of a
sheet music clearing house.
S. Ernest Philpitt Gives Results of
a Survey of Sheet Music Distributors
'TpHE topic "Sheet Music Distribution Survey"
-*• having been assigned to me, it is my pleasure
to submit the following which are my personal
views on the subject and for the benefit of our
members at large.
I might quote briefly the outcome of a meet-
ing of the executive committee with certain
publishers in New York City on November 27
last. At that meeting the matter of sheet music
distribution was thoroughly discussed pro and
con, and failing to arrive at any mutual under-
standing, the matter was referred to the pub-
lishers with the thought that they would give
it some consideration and then arrive at some
definite conclusion for the benefit of the trade
at large.
Since the publishers have referred this ques-
tion back to the Association, I think it is worthy
of thorough and free discussion by all members
and I think I can give you the sum and sub-
stance of my personal opinion on this subject in
a few words.
To begin with, we as dealers are the repre-
sentatives and ambassadors of the publishers,
and in our efforts to find an outlet for the
goods which the publishers supply us come in
contact with the public personally, and I feel
that every dealer is entitled to 100 per cent
co-operation of the publisher unless he be the
mail-order kind and operate his business on this
plan. It has been very embarrassing to me to
have a teacher or other customer walk into my
shop and tell me they had ordered certain goods
direct, usually with an apology for having done
so, explaining that it was to save time or be-
cause they could purchase at a lower price.
"Save time." This is an item that carries
considerable significance, for it is a proven fact
that with some large publishers a mail order
has been filled twenty-four hours in advance
of the same goods ordered through the whole-
sale section. Publishers have their own argu-
ments to vindicate themselves on this subject,
but it remains a fact and should not occur, for
it is a matter hard to explain to your customer.
Secondly, the question of price: there arc
many instances where the publisher quotes
prices lower than those quoted by the dealer,
his representative, and this, gentlemen, is posi-
tively wrong. It is not fair to me as a dealer
to be compelled to sell an article at a price in
excess of the one the publisher offers, and this
evil can only be overcome by the publisher
placing me in a position to sell at the same
price as he quotes.
This, gentlemen, is not maintenance of price
or price-fixing, for if it is right to bid for busi-
ness, I, as a dealer, demand the privilege of
bidding as low as the publisher. The above
is simply a matter of explanation' of existing
conditions and I am not so much interested in
the price at which we are all quoting this music
as I am to remove the cause. There should be
(Continued on page 11)
Quick Selling Sheet Music—Orchestra —Band-
Saxophone Hits—At Economy Trade Prices
(Use this sheet as your order blank)
COLORADO—WALTZ-SONG
Have you heard the haunting tune of 1924?—COLO-
RADO Waltz-Song. Selected and featured as the
vocal solo with that marveloui organization, BERCH-
MAN'S SYMPHONIQUE DANCE ORCHESTRA.
JOE BASILE'S best click at the big Madison
Square Bicycle Race. Velodrome. Baseball Parks,
etc. Easiest selling "Spieler" Waltz in America!
Quarter of a million copies already sold.
ECONOMY TRADE PRICES
Sheet Music
15c . ..Band .
.
15c
Small Orchestra
15c
Quartette (Male Voices) 7'/2C
Full Orchestra
25c
CHARLESTON CABIN—FOX-TROT
Ever hear of "WHITEY" KAUFMAN? Best-liked Or-
chestra Man in the South. Fine Chap! College
type. Directs "Whitey" Kaufman's Orchestra of
Victor Record Artists. Just recorded his biggest
dance-floor smash—"CHARLESTON CABIN" FOX-
TROT (Victor Record No. IU304). Hear it! Then
write quick for following nt
ECONOMY TRADE PRICES
Music
15c . . . . F u l l Orchestra
25c
Orchestra
15c
Quartette (Male Voices) I2'/ 2 C
JUST FOR TO-NIGHT
WALTZ-SONG
SWANEE BLOSSOMS
WALTZ-SONG
Aie you hitting 'em with "JUST FOR TO-NIGHT"
Waltz? Here's another—just as fine—just as popu-
lar abroad! 500,000 tourists will hear it in Eng-
land, France, Germany, Austria, everywhere this
summer, under the title "I'M PRATER," etc. Paul
Specht put in the American harmonies and edited
it for America. Our title, "SWANEE BLOSSOMS"
Waltz.
"JUST FOR TONIGHT" and "SWANEE
BLOSSOMS" sung before hundreds of thousands
by the famous Kount Sisters and the great Grace LaRue.
ECONOMY TRADE PRICES
JUST FOR TONIGHT—
JUST FOR TONIGHT—
Sheet Music
18c
. . . V i o l i n and P i a n o . . . 24c
Small Orchestra
15c SWANEE BLOSSOMS—
. . . . F u l l Orchestra
25c
Sheet Music
18c
...Band
34c
. . . S m a l l Orchestra
15c
....Saxophone Solo
30c
Full Orchestra
25c
HITS FROM "MOONLIGHT"
Now for a Sensation! Ever hear of a musical show 4
months old with 5 smashing hits already? We're
talking about "MOONLIGHT" now running indefi-
nitely at Longacrc Theatre, Broadway (Julia San-
derson starring). Best music lobby sale in New
York out of 20 musical shows. We wouldn't be
foolish enough to get out 5 different dance orches-
trations if it wasn't a whale of a show. Count 'em
—"SAY IT AGAIN (Fox-trot), "ON SUCH- A
NIGHT" (Fox-trot), "FOREVER" (Waltz), "OLD MAN IN
THE MOON" (Fox-trot), "BUNGALOW" (Fox-trot). Orchestrated
by the best a(rangers in New York.
Frank Crummit Joins cast
June 1st for the all-summer run. Booked for 2 years principal cities
of the world.
ECONOMY TRADE PRICES
SHEET MUSIC
.SAY IT AGAIN (Fox-trot)
22i/,c
ON SUCH A NIGHT (Fox-trot)
22'/ic
.FOREVER (Waltz)
22i/jC
OLD MAN IN THE MOON (Fox-trot)
22'/,c
BUNGALOW (Fox-trot)
22'/jC
.SELECTION for Piano
38c
ORCHESTRA
SAY IT AGAIN (Fox-trot)
15c
ON SUCH A NIGHT (Fox-trot)
I5o
FOREVER (Waltz)
I5o
OLD MAN IN THE MOON (Fox-trot)
15c
IN A BUNGALOW (Fox-trot)
15c
UKULELE BLUES—FOX-TROT
Ever hear of May Singhi Breen? One of the best ukulele
artists in the world. When ghn writes a ukulele
song, you may be sure that it is original and has
genuine merit.
"UKULELE BLUES" has been
accepted by all the big mechanical companies.
Vaudeville stars are clamoring for It. Orchestral
have it in their books for all summer. The trade
is getting demand—what about you?
ECONOMY TRADE PRICES
Sheet Music (With Uku-
Small Orchestra
15c
lele Arr.)
15c
Full Orchestra
25c
ONE OF A MILLION FOOLS—WALTZ-BALLAD
We are tipping you off now about the new hit by the
writer of "Girl That Men Forget". Hit latest song
promises to surpass his former success. Benny
Meroff and his Band arc featuring it at the Broad-
way Theatre for ten weeks. Joe Martini plays it
nightly at the Arcade, Asbury Park. Others who
will feature it are Berchman's Symphoniques, Joe
Basile's Band, Jack Green at the Club Deauville,
Al Katz at the Strand Roof, Charlie Strickland at
the Palisade Park, Biltmore Society Orchestra and Yerket Flotilla.
ECONOMY TRADE PRICES
...Sheet Music
15c . . . . F u l l Orchestra
25c
Small Orchettra
15c
SKATERS—FOX-TROT
Get on the Band Wagon. The CAPITOL, RIALTO.
RIVOLI,
STRAND,
CAMEO, ACADEMY OP
MUSIC. COMMODORE HOTEL, hundreds of others
have joyfully paid for their copies of "SKATERS"
FOX-TROT (DeLuxe MASTER Edition, arranged
by Herman Hand, adapted from Waldeufel'i fa-
mous waltz). Remember the slogan "As full for
small as for full". Note! HENRI BERCHMAN'S
SYMPHONIQUE DANCE ORCHESTRA'S rendi-
tion of "SKATERS" FOX-TROT over WEAF brought 3,000 com-
mendatory letters!
1
ECONOMY TRADE PRICES
. . . Small Orchestra and Piano
84o
. ..Full Orchettra and Piano
1.00
Extra Partt
lOo
Piano Ace. or Conductor'! Part
20o
WAGNERIANA—GRAND FANTASIE
Get in your orders now! "WAGNERIANA" Grand Fan-
tasie, same DeLuxe MASTER edition—same master
arranger, Herman Hand. The work of a lifetime-
founded on Wagner's favorite themes. Played as a
feature 2 weeks at the Capitol. About 100 plates.
Took Mr. Hand a day and a half to cue in and
arrange one plate. It it "at full for small at for
full!"
READY 3 WEEKS.
WORTH DOUBLE
AND MORE THAN
ECONOMY TRADE PRICES
..Small Orchestra and Piano
$1.50
Full Orchestra and Piano
1.67
..Extra Parts
15
..Piano Ace. or Conductor's Part
25
Ross Gorman's Master Saxophone Edition
How can you resist it! ROSS GORMAN'S marvelous
MASTER Saxophone Edition of "SKATERS"
FOX-TROT (Ready Now). Keys—C Melody and
Eb Alto. WAGNERIANA Grand Fantatie (Ready
3 weeks). C Melody, Eb Alto.
ROSS GORMAN (of Paul Whiteman's Orchestra) it
the outstanding Saxophone Player of the World.
Arranged by Herman Hand, Edited by Rots Gorman.
ECONOMY TRADE PRICES
SKATERS (Fox-trot)—C Melody Saxophone
60«
SKATERS (Fox-trot)—Eb Alto Saxophone
60c
WAGNERIANA—C Melody Saxophone
60©
WAGNERIANA—Eb Alto Saxophone
60o
25 loti asstd.. 50c
EDWARD B. MARKS MUSIC CO.
(House of Hits—Established 1894)
225 Wett 46th St.
Ntw York