Music Trade Review

Issue: 1924 Vol. 78 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 7, 1924
THE MUSIC TRADE REVIEW
111
L/2 If audita Song
"You can't $o
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fain
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•••••i. l U H i ^ V ^ W ^
G. Schirmer, Inc. Sends
Letter on Retail Prices
All Publications of This House Will Have
Actual Selling Prices Marked on Them
Henceforth
The following letter has been forwarded to
the trade by G. Schirmer, Inc., announcing the
marking of actual selling prices on sheet music:
"In conformance to the plan recommended
by the United States Federal Trade Commis-
sion most of the music publishers of America
recently decided henceforth to print on their
music the actual retail selling price in prefer-
ence to a higher list-price from which the buyer
of music was expected to receive a discount.
"In the general opinion, too, this decision
means a decided step forward in the mutual in-
terest of public, dealer and publisher.
"Though the former trade practice was under-
stood by the public and functioned reasonably
well, it was never satisfactory and was often
abused. In order to remove all objections, the
music publishers took the action referred to
above.
"The same reasons prompted G. Schirmer,
Inc., in the year 1918 to introduce a similar re-
form. The step was just as sound then as it is
now, but apparently the time for it was not yet
considered ripe by the business world at large
and practical obstacles compelled us reluctantly
to recede to the prevailing practice now abol-
ished.
"In the future all our music will leave our
presses with the price printed on it at which we
expect it actually to be sold to the general
public. In other words, new stock will be sold
without a discount; our old stock will be
shipped with an indication of the heretofore
customary discount.
"The revised system of listing prices of music
is by no means absolutely new or revolutionary.
The now-abolished system was really a depart-
ure from the more desirable earlier American
practice to 'pay the printed price,' a practice,
by the way, which now prevails also in most
countries of Europe.
"We are confident that the public will imme-
diately endorse this return to the previous
American practice."
France Sends Jazz
Players From Country
American Musicians Ordered to Leave Country
So That French Players Can Have the Jobs
PARIS, FRANCK, May 30.—Between twenty and
thirty American and English jazz band musi-
cians, working in the most fashionable and ex-
pensive night clubs of Paris and the French sea-
side and health resorts, received notice to-day
that they must quit French soil within five days.
Others are expecting a similar order to-morrow.
This order, it is stated, comes from the Minis-
try of Labor. Once or twice before there has
been a protest from French musicians against
the presence in Paris of foreign players, but
these protests always fell through when, on in-
quiry, it was found that, with the dancing craze
in full swing, no good French jazz players were
out of work.
Jack Mills Dance Folio
Jack Mills, Inc., music publisher, announces
the release of the Jack Mills Dance Folio, No.
2. Included in the contents of this newest pub-
lication from "The House That Jack Built" are
such song favorites as "It's a Man, Ev'ry Time,
Tt's a Man," "Nobody's Sweetheart," "Mickey
Donohue," "Tripping Along," "I'll Take You
Home Again, Pal o' Mine," and twenty-five
others. A feature of this folio will be several
songs arranged for the ukulele.
^ ^^^^^r
M
*^—^^—^^^T
"Innocent Eyes" Proves
to Be a Success
Score by Bromberg and Schwartz Has Number
of Good Songs—Harms, Inc., Are the Pub-
lishers
"Innocent Eyes," a new musical comedy in
two acts and sixteen scenes with a book by
Harold Atteridge and music by Sigmund Brom-
berg and Jean Schwartz recently opened at the
Winter Garden, New York City. The principals
included Mistinguett from the Paris Casino,
Cecil Lean, Cleo Mayfield, Edythe Baker, Earl
Leslie, Lew Hearn, Ted Doner and others. This
is the first American appearance of Mistinguett
and she has been hailed as an unusual artist.
In fact, all the newspaper comments following
the opening gave the better part of their reviews
to a description of herself and work and in every
case were enthusiastic.
The book is described as being quite conven-
tional, but the acting throughout is real and of
a high standard for a musical show. The show
is well staged, elaborately costumed, has expert
dancers, a number of good voices and a fair
quota of comedy.
The music published by Harms, Inc., includes
the following songs: "Croony Spoony Time,"
"Garden of Love," "I'm Fed Up," "I'm for You,"
"Innocent Eyes," "La Java," "On Broadway,"
"On the Q. T." and "Organdy Days."
Quartell With Paul Specht
Frank Quartell, well-known cornetist, who
has played with such well-known orchestras as
Arnold Johnson, Oriole Terrace, Paul Biese
and Bennie Krucger, has joined Paul Specht
and His Alamac Orchestra, succeeding Frank
Guarente, who sailed for Europe last week for
several months for the purpose of booking
Specht bands in Italy.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
112
MUSIC TRADE
REVIEW
JUNE 7, 1924
hi/ UARRY ARCHER writer oP*I Love You"
^w Rollicking Song Uit Fox T/ot F/oin
Carle Carttovis Greatest Musical Comedy
Vfcu cant ^o wom?, „
With anu FEIST somi 77
^
P A R A D I S El A L U E L Y ^
it window display and other publicity have
found the results more than justified the pub-
licity plans arranged in its behalf.
"Hope On" Appears on
Many Concert Programs
Caroline L. Sumner Number Published by C. W.
Thompson & Co. Wins Success With Many
Artists
"Alglala" Is Produced
AKRON, O., June 2.—Amid scenes of intense
enthusiasm
a new American opera, "Alglala,"
"Hope On," one of the songs published by
was
launched
in Akron armory, Friday and
C. W. Thompson & Co., Boston, Mass., has
Saturday
nights,
more than 10,000 people wit-
been used regularly by a number of concert
nessing
the
premiere
of the opera. From all
artists in their programs during the past season.
parts
of
the
United
States
music lovers and
The song is issued in all keys and with violin
critics
came
to
hear
the
first
presentation, in-
obbligato. It is the work of Caroline L. Sumner,
cluding a large delegation from New York.
Never was operatic craft sped on its way with
heartier good will or greater demonstration of
enjoyment on the part of hearers.
The book of the opera that was acclaimed
by all music lovers of the lyric art was written
by Cecil Fanning, of Dayton, and the music is
from the pen of Francesco B. De Leone, of
Akron.
Responsible for all preliminaries and promo-
tion of the new opera is Earle Poling, head of
Violin Obbligato
the Earle Poling Music Co. He attended to all
details in arranging for the premiere of the
opera, looked after the advance ticket sale and
acted in the capacity of business manager.
Principals in the opera were Mabel Garrison,
jrfuthor <2^ "Trifles"
Edward Johnson, Cecil Fanning and Francis
Writer of "Smile On" "By Thy Abiding Power'Et c
Sadlier.
Music Sales Increase
OCTAVO
A\ale and Mixed Voices-15 cents eoch.net
who is also the author of "Trifles" and writer
of "Smile On," "By Thy Abiding Power," etc.
"Hope On," while not an old contribution, is,
on the other hand, not too new. Its life has
been of sufficient length to give it much pub-
licity and gain for it the recognition its unusual
nerit deserves. While it is true that such
;ongs do not sell in voluminous quantities in
iny one season, their sales do show a substan-
tial increase each year and this is the real cri-
terion as to their value in the home and for
entertainment purposes.
To say, therefore, that "Hope On" has shown
an increase each year proves that it is the type
of number worth considering from a sales stand-
point. Several dealers during the past year who
have taken an interest in this song and given
GEORGE
You con UFARit
^ fi^ i( IJ£RE
"Ukulele Blues" Likely
to Be Big Seller
New Edward B. Marks Number by May Singhi
Breen Shows All Signs of Being a Big Hit
May Singhi Breen, one of the authorities on
ukuleles and a well-known player and arranger,
recently placed with the Edward B. Marks Music-
Co, a new number, entitled "Ukulele Blues."
Both the sales and the professional departments
of the above publishing house look forward to
this new issue having wide popularity and are
planning a special campaign for its exploitation.
The number is already widely known among
radio fans as the Happiness Boys and Miss
Breen herself have been broadcasting it from
Station WEAF and others for some time. It
has proved a great favorite, has a catchy melody,
and lends itself admirably to broadcasting. Most
of the leading talking machine and player-roll
organizations have recorded the number for
carlv release.
"Oriental Love Dreams"
"Oriental Love Dreams," the newest release
from the catalog of Sherman, Clay & Co., San
Francisco, recorded for the Victor Co. by Coon
Sanders' Orchestra, and played by that musical
combination at the Hotel Muehlbach, Kansas
City, is fast repeating its success in Eastern
territory. This number originally had its pop-
ularity on the Pacific Coast, where its sales were
as large as the waltz number "Sleep" from the
same catalog.
CANTON, O., May 24.—Slight increase in sheet
music sales this year compared with a year ago
is reported by George C. Wille, head of the
George C. Wille Music Co. "At the close of
our fiscal year's business recently our books
showed sheet music sales netted several hun-
Irving Berlin has written a new song dedi-
dred dollars more this year than last, which
cated
to Al Smith to be used during the coming
shows that interest in this particular phase of
musical merchandise is on the increase," Mr. Democratic Convention in New York. It is
Wille said. Demand for popular sheet music is entitled "We All Go Voting for Al." It is
stronger than in recent months and there is planned to have the song take the place of "East
also a better tone in teacher music, according to Side, West Side," which was so popular during
Mr. Wille. Mr. Wille says sheet music sales Smith's governorship campaign.
with him have gone along on about the same
volume of business each year since he has
started in the music business. "I can see little
Irving Berlin's newest success, "What'll I
change either way," Mr. Wille declared.
Do?" is undoubtedly, from a musical standpoint,
Consult the Universal Want Directory of one of the best things this writer has ever
The Review. In it advertisements are inserted written. The number is full of melody and has
free of charge for men who desire positions. something other than just merely being catchy.
Berlin for Al Smith
A Melody That Lasts
MACFARLANES - TREMENDOUS
SUCCESS
FORGET-ME-NOT
(MEANS
You Can't Forget it
It's Wonderful
REMEMBER
ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Hearst

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