Music Trade Review

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THE
50
MUSIC TRADE
REVIEW
MAY
jf These Song Hits are the talk rf the town.
John McCormack's
VOW"
e
'You
can't
go wrong
JA.MES"
with any
Oliver Ditson Go. Advances Remedy
to Check Difficulty in Order Filling
Proposes That Orders Be Refused for Unknown Music Unless Customer Is Able to Furnish
Names of Publisher and Composer—Also Deals With Clearing House Proposal
^ T H E following open letter to the trade has do away with the objections which you cite. In-
been sent out by the Oliver Ditson Co. Cov- stead of every publisher receiving orders for
ering as it does three important subjects now unknown and non-existent publications the or-
before both publishers and dealers it proves a ders are likely to go to the clearing house.'
timely contribution:
"As we do not believe a clearing-house will
"We seek the aid of music publishers and be self-supporting but instead a bill of expense
music dealers all over the country to help in to the association, we cannot endorse it, nor pay
curbing one of our greatest evils. As you have toward its maintenance except that we will, if
no doubt guessed, I refer to orders received for established, patronize it whenever possible and
pay the usual charges for each item received,
music that cannot be found.
"The time taken by us all in searching for and as a token of good will hereby agree to
music of this kind if it could be converted into furnish to the clearing house, if established, one
cash would make a very handsome total, and each of everything we publish without charge
if each of us could have our pro rata share from the date the association votes to operate
according to time thus uselessly spent there it, but without other obligation except as noted
above.
would be cause for much rejoicing.
Notice to Canadian Trade
"We must bear in mind that it takes more of
"Owing to high cost of duty, on and after
a clerk's time to hunt for music that cannot be
found than for that found on the shelf, and, as June 1 music sent to Canadian dealers will bear
a large part of a clerk's time is spent in this this notice with a rubber stamp: 'Canadian Prices
way, it follows that the music sold must bear the 20 Per Cent Higher,' but same will be billed as
burden of the numberless pieces looked for that per trade rates in effect June 1.
are not sold. There is but one way to stop
Notice to Pacific Coast Trade
this loss, and that is education at the source.
"It is suggested that Pacific Coast dealers
"Here is our solution: Let every music pub- take advantage of this plan and stamp sheet
lisher and every music dealer refuse absolutely music: 'Pacific Coast Prices 20 Per Cent
to order for a. customer music that is unknown Higher.' "
to the publisher or the dealer, unless the cus-
tomer co-operates by furnishing names of com-
poser and publisher. If we adopt this policy
and stand firm many of our troubles will be
"Them Ghostly Blues" is the title of a new
avoided and extra profits will accrue, for music
comedy song of the fox-trot type published by
ordered from any one but the publisher always
the United Music Publishers, of Champaign, 111.
costs more, and it is a constant source of irrita-
The words are by Ernest R. Douglas and the
tion to order a piece and find that it is published
by a well-known music house from whom it music is by Fred Tucker, the latter a well-
could have been bought had we known it, at known composer and arranger of Providence,
publishers' price, but items of this kind, though R. I.
annoying, are not to be compared with the loss
of time and money spent in ordering stuff that
never comes.
"A Japanese Love Song," words by Madge
"Will you do your part in remedying this evil?
Dickson and music by May H. Brahe, recently
About the Proposed Clearing House
"We have received a letter from Thomas J. introduced by Enoch & Sons, is proving a valu-
Dolan, secretary of the National Association of able encore number to several concert artists.
Sheet Music Dealers, in which he says: 'The
clearing house is designed to handle all the Consult the Universal Want Directory of
orders for publications whose publishers are un- The Review. In it advertisements are inserted
known to the dealers. It will probably tend to free of charge for men who desire positions.
"Them Ghostly Blues"
Brahe Ballad Popular
GEORGE
THE 1924 WALTZ
HIT/
Melodij
Song hit from
LITTLE JE.SSIE
MACFARLANES
- TREMENDOUS
UlMnilfl
WHEN LIGHTS
ABE LOW
LOVE
SOMEWHERE
rHEWORlD
31, 1924
FEIST song*
Sails to Develop New
South American Agents
Lee Riley, Representing John Franklin Music
Co., to Tour South America to Increase Com-
pany's Distribution There
Lee Riley will tour South America for the
purpose of appointing representatives for the
John Franklin Music Co., publisher of "Mar-
cheta" and other successes. Mr. Riley recently
sailed on the "Southern Cross." He is well
acquainted in the South American countries and
will close arrangements with a number of agents
in those countries, many of whom have already
negotiated for the catalog. He will also fea-
ture, while he is away, the Victor Schertzinger
number, "Dream Girl," which has jumped into
prominence during recent months through radio
publicity. In addition, "Girl of My Heart"
(Ninita di mi Alma), a tango, and Latin folk-
song publications from the same catalog are
to be widely exploited in the countries visited.
"What'll I Do" Popular
This department has frequently mentioned,
for the past several weeks, Irving Berlin's new
success "What'll I Do?" This number, one of
the first popular offerings by this composer for
a period of many months, is among the most
popular offerings on the dance floors of the
country. "What'll I Do?" is the type of song
that is sung and whistled. It is an unforgetable
melody and should do its share to keep the
music counters of the country active for many
weeks to come. The sales department of Irv-
ing Berlin states the demand for the number is
steadily mounting.
Enoch Numbers in Demand
Two Enoch & Sons' songs, "Thanks Be to
God" and "I Heard You Go By," are having a
wide sale. These are by no means new issues,
but numbers that have been frequently pro-
grammed for the past two seasons, with the
result that an active demand has been created
and is steadily growing.
The Progress Music Co., 102 State street,
Schenectady, N. Y., is the publisher of a song
entitled "Alabama Mammy of Mine," lyric by
Arthur Jackson and music by James McCrea. It
bids fair to obtain much popularity.
SUCCESS
FORGE T- IVIE - NOT
(MEANS
It's Wonderful
REMEMBER ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Hearst