Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
MAY
31, 1924
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Sheet Music Dealers' Association
Outlines Discussions at Coming Meeting
SONGS THAT SELL
What'll 1 Do? (New)
New Actual Selling Prices, Clearing House, Credit Rating and Collection Bureau, Advertising and
Better Co-operation Among the Subjects Which Will Be Taken Up
* T H K following letter has been forwarded to
its members by the National Association of
Sheet Music Dealers:
"It seems difficult for most sheet music deal-
ers to realize that voluminous music publica-
tions will be sold at the actual printed prices
after June 1. The music publishers agreed
unanimously that this is the best method of
pricing music and music books. The Federal
Trade Commission signified its approval to the
adoption of the method by issuing a formal
order.
"The music publishers are now asking, 'Why
do not the retailers tell us what they want?'
Our president and directors have endeavored to
point out to the entire sheet music trade the
desirability of an adequate margin of profit
from the new retail selling prices of copyright
sheet music. The present opportunity is the
best one that the publishers have ever had to
indicate which of their publications they would
like to have featured most by the retailers. Our
Association cannot act for its members in the
matter of selling prices and wholesale discounts.
That is a problem for the individual dealer and
publisher.
"There arc many phases of the new method
of merchandising that can be discussed at our
convention. In former years, when music was
sold at its actual printed prices, the sheet music
business, both wholesale and retail, was carried
on profitably. A return to the old system
seems logical.
"Other subjects that will be considered at the
convention are the following:
"1. The establishing of a clearing house or
general supply and information bureau for the
sheet music trade.
"2. The establishment of a retail credit rating
and collection bureau. No more than one mem-
ber of this association need ever be the loser
by extending credit to a customer who does not
pay his accounts. A credit bureau will tend to
decrease the amounts of dealers' losses from,
bad accounts on the one hand and to increase
the amounts of cash and C. O. D. sales on the
other.
"3. The advertising of sheet music and books
in publications of general circulation, including
newspapers, as well as in the music trade press
and in music periodicals. Tt is the advertised
article that sells and the advertised store that
does the business.
"4. Rettcr co-operation by the sheet music
trade in the activities of the Music Industries
Chamber of Commerce and the National Bu-
reau for the Advancement of Music—promo-
tion of music in the home, National Music
Week, Better Homes Week, exposure of the
song-poem swindle, etc.
"Mr. Edmund A. Whitticr, secretary of the
American Fair Trade League, will address our
Association on the subject of 'price standard-
ization.'
"The Federal Trade Commission has allowed
until June 1 for the putting into effect of the
new price system. Our 1924 convention will
mark the beginning of a new era in the sheet
music industry. The chief obstacle to the har-
monious relations of music publishers and deal-
ers, fictitious or false process and discounts will
have been entirely eliminated. The result will
be the shifting of distribution to the logical
distributors, the retailers. Distribution is the
biggest problem that confronts modern busi-
Victor Herbert Succumbs
to Attack of Apoplexy
Noted Composer Drops Dead at Door of Physi-
cian's Office While in Search of Relief—Was
65 Years Old and Exceedingly Active
Victor Herbert, the noted composer, whose
music is familiar to every American home and
whose American light operas made musical his-
tory for this country, died following an attack
of heart disease on Monday afternoon of this
week. Mr. Herbert leaves his wife, Thcrcsc
—
Oh, Baby (Don't Say No—Say Maybe)
Mindin' My Bus'ness
Cover Me Up With the Sunshine of
Virginia
She's Everybody's Sweetheart
What's Today Got to Do With Tomorrow?
Shanghai Lullaby
My Papa Doesn't Two-Time No Time
(New)
Lovey Came Back
—
If the Rest of the World Don't Want You
I Love My Chili-Bom-Bom
You
That Old Gang of Mine
Indiana Moon
Driftwood
Down Home Blues
Yawning
X Universal Dance Folio No. 7
Special Edition (Just Out)
Peterson's Ukulele Method
World's Favorite Songs
—
Lundin's Tenor Banjo Method
—
—
Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
An Orange Grove in California
The Waltz of Long Ago
—
Little Butterfly
Learn to Do the Strut
Outstanding Song Hits from
TOPSY and EVA
—
Rememb'ring
1 Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
Marion Davics photoplay "Janice Meredith".
He was also preparing some musical numbers
for the coming edition of "Ziegfeld Follies".
In his early years he composed the operas
Victor Herbert
Forster Herbert, who many years ago was a "Natoma", "Madeleine", and the operettas
well-known prima-donna, and two children, "Naughty Marietta", "Mile. Modiste", "The
Rose Shop", "Princess Pat", and "Eileen". Sev-
Ella Victoria and Clifford.
Mr. Herbert was born in Dublin, Ireland, sixty- eral of his songs reached what arc considered
five years ago. In the closing years of his life standard compositions, having wide popularity
he worked as persistently as when he was and sales in large volume over a long period of
young. An entire floor of his home was devoted years. Particularly important of these were
to his work. At the time of his death he had "Kiss Me Again", and his latest success "A Kiss
in preparation a special overture for the new in the Dark".
THE FAVORITE DANCE HIT
DAN
RUSSO'S
WONDERFUL MELODY
Lazy (New)
EVERYWHERE
" DREAMY
FOXTROT
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Hearst