Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
31, 1924
THE
MUSIC TRADE
REVIEW
47
THE TALKING MACHINE TRADE
Sales Messages on Records
F. A. Delano With New
Denver Dealer Adds
Used by the Packard Go.
Victor and Brunswick York and Chicago T. M. Go.
Shows Growing Realization of Big Business
Men in the Value of Records for Effective
Contact With Prospects
Denver Dry Goods Co. Now Has Agency for
Three of the Leading Instruments, Including
Edison Phonographs and Records
Former Director of Victor Co.'s Red Seal
School to Assist Victor Dealers in Solution
of Their Merchandising Problems
The talking machine record as a medium of
interesting the public in its product was recently
utilized by the Packard Motor Co., of Detroit,
Mich. In a recent issue of the Saturday Eve-
ning Post this company had a page advertise-
ment displaying one of its latest models, to-
gether with a testimonial testifying to the
merits of the car. To the left of the testimonial
an illustration of two phonograph records ap-
peared, with the following explanation:
"The four Packard officials who design, build,
distribute and service Packard cars have made
on phonograph records an interesting series of
talks which contain valuable facts about motor
car investment. These men give the reasons
why a Packard six can be owned, operated and
maintained at less cost than ordinary or com-
plicated cars. Now you may hear these records
in your own home. They will be delivered to
you, upon request, by any Packard distributor
or dealer."
This plan is worthy of the attention of any
manufacturer of a high-grade, expensive article
of merchandise, for it not only brings the sales
arguments to the home, but also gives the ex-
pert the opportunity of speaking directly to the
public on the merits of his product. The plan
also has the advantage of giving the dealers
the opportunity of building up a high-grade
prospect list.
DENVER, COL., May 24.—Several changes have
been made in the policy of the Denver Dry
Goods Co. following the purchase of 75 per cent
of the stock by Vandervoort, Scruggs, Barney
Co., of St. Louis. Interesting to trade circles
is the announcement that the change in manage-
ment has brought about the acquiring of the
Victor and Brunswick lines. For several years
the Denver Dry Goods Co. has carried the
Edison line exclusively. The announcement that
in the future the two other lines will be carried
in addition to the Edison leads N. D. Tharp,
manager of the music department, to state that
the new policy gives the concern broader scope
in sales promotion, and as a result the business
outlook is excellent.
Arthur D. Geissler, president of the New York
Talking Machine Co. and the Chicago Talking
Machine Co., Victor wholesalers, announced re-
cently that Frederick A. Delano, formerly asso-
ciated with the Victor Talking Machine Co.,
Sonora Trade Movie Slides
The advertising department of Sonora Phono-
graph Co., Inc., has been congratulated upon the
attractiveness of the movie slides that are avail-
Jiaytinu -
•jHaylime-
all the lime
Two Popular Orchestras
Recording for Victor Go.
First Records by Philip Spitalny and His Or-
chestra and Jean Goldkette and His Orchestra
Released to the Purchasing Public
Illustrated placards announcing the first re-
leases of two new Victor recording organiza-
tions were recently distributed to Victor dealers.
The new artists are Philip Spitalny and His
Orchestra and Jean Goldkette and His Orches-
tra. The first-named orchestra was represented
by two records in the May 9 releases, namely,
"No Means Yes" and "Feeling the Way I Do"
and "I Must Have Company" and "Worried" on
the other. The Goldkette aggregation's first
recording was also released on May 9. It was
"In the Evening" and "Where the Lazy
Daisies Grow." Both of these orchestras are
popular in the Middle West and dealers in
Detroit and Cleveland, where the musicians hail
from, featured the records in their displays.
Preparing for Erection
of New Victor Building
Modern Ten-story Factory Structure to Replace,
the Old Record Plant and Provide Greatly
Increased Manufacturing Facilities
Sonora Movie Slide
able each month for the use.of Sonora dealers.
The accompanying photograph shows the slide
prepared for May, and the artistic design of this
slide is so effective that it shows up to splendid
advantage on the movie screen.
Adds Vocalion in Washington
WASHINGTON, D. C, May 24.—An agency for
Vocalion phonographs and records has been
awarded to the Altemus Furniture Co., 5123
Georgia avenue, in the northern section of this
city. O. J. DeMoll & Co. are Vocalion distrib-
utors for this section. The Altemus Co. is one
of the leading concerns here and the agency will
undoubtedly prove profitable both to that com-
pany and the manufacturer
CAMDEN, N. J., May 24.—The record manufactur-
ing department of the Victor Talking Machine
Co. having been moved to the great new build-
ing erected to house it and completed some
months ago, the work of razing the old record
plant, at the corner of Cooper and Front streets,
directly across the street from the administra-
tion building, has begun. On the site will be
erected a modern ten-story factory building to
provide room for the necessary expansion of
the Victor Co.'s manufacturing facilities. It is
expected that the new structure will be com-
pleted before the end of the present year.
New Home for Pauly's Shop
BURLINGTON, LA., May 24.—J. W. Pauly's Music
Shop, now located at 320 North Third street,
recently leased the property occupied by the
Radio & Specialty Co., at 404 Jefferson street,
and plans to move into the new quarters about
June 1. Pauly's handle talking machines, rec-
ords and musical merchandise.
Frederick A. Delano
had been engaged for special work with these
two companies. This will be welcome news to
Victor dealers in New York and Chicago, and
particularly in the latter city, where the Chicago
Talking Machine Co., after July 1, will be sole
Victor jobber.
Mr. Delano is now in Chicago and after con-
ferring with Mr. Geissler will start his new
work, which will consist primarily of directing
an organized campaign to assist Victor dealers
in the practical solution of merchandising prob-
lems. Mr. Delano's entire experience of prac-
tically ten years in the Victor business will be
at the command of the dealers whom he will
serve and there will be a rare opportunity for
the retailers to gain valuable knowledge of pro-
ductive merchandising ideas.
Mr. Delano started in the retail end of the
Victor business and spent about five years in
the actual every-day work that faces every Vic-
tor dealer. His eminently successful work as
director of the Victor Talking Machine Co.'s
Red Seal salesmanship school has made him
known throughout the United States, and in this
important post he won the esteem and respect
of the dealers everywhere. In November, 1923,
he left the Victor organization to do special
work for the American Piano Co., and his re-
turn to the talking machine trade will be pleas-
ing news to Victor dealers everywhere. Many
sales ideas advocated by Mr. Delano are being
used by dealers throughout the country, and in
joining the New York and Chicago Talking Ma-
chine Cos. he will be able to concentrate his
efforts in the development and operation of his
manv sales ideas.
Tie Up With Al Jolson
GRANII JUNCTION, Cor., May 24.—Talking machine
dealers worked an effective tie-up with the ap-
pearance of the famous comedian, Al Jolson,
here recently. Three handsome window displays
attracted much attention and each was devoted
to the records of Jolson. The Bannister Fur-
niture Store, the Winfield Outing Shop and
the Strong Music Co. were the stores which
benefited by this personal appearance.