Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
THE "WALTZ
MUSIC TRADE
REVIEW
BALLAD*' THAT'S
MAY
17, 1924
DIFFERENT
Lovers Lane is a Lonesome Trail
Be First
With A Hearst
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Leo Feist, Inc. Features Twenty-Eight
"Don't Mind the Rain"
Numbers in Rotogravure Advertisement S h o w n b y j ^ « s w i c k Sh °P
Uses Full Page in the Sunday, May 11, Issue of the New York Tribune, Showing the Large
Number of Outstanding Songs Which Are at Present in the Feist Catalog
Feist Number Tied Up in Handsome Window
Display by Chicago Dealer With Recording
by the Oriole Orchestra
TN the rotogravure section of the New York "That Lullaby Strain," "When Mother Sings
The Brunswick Music Shop, 3206 Lawrence
Sunday Tribune, issue of May 11, Leo Feist, 'Sweet and Low'," "Someone Loves You After avenue, Chicago, 111., not only runs one of
Inc., inserted a full-page advertisement carrying All" ("Kid Boots"), "Half Past Ten," "Easy the most successful talking machine and sheet
Melody,"
"When
a reproduction of twenty-eight title pages of
current Feist successes. These were all repro-
Lights Are Low,"
duced in half-tones and made a striking an- "Don't M i n d the
nouncement. Of particular importance is the R a i n ," "Paradise
fact that these twenty-eight songs are all fa- Alley"
("Paradise
miliar to sheet music, talking machine record and Alley"), " M a in m a
player roll purchasers. Some of them are many
Loves Papa," "No
months old and some are more recent releases, Means Yes," "My
but all of them are having an active sale. Every Sweetie's S w e e t e r
number reproduced is an active seller and this Than That," "Be-
collection of popular songs probably reaches the fore You Go," "I'm
high mark of popular hits ever appearing in one All Broken Up Over
season in an individual catalog.
You, " "Worried,"
Not in the old days of ten-cent music when, "Take, Oh, T a k e
in addition to the selections exploited by vaude- Those Lips Away"
ville and by aid of the orchestra, the music de- (Ziegfeld "Follies").
partments carried a considerable number of
In addition, the new
counter sellers, were there ever gathered to- "Feist Dance Folio
gether as many hits in one catalog. The result No. 7" and "Good
Featuring "Don't Mind the Rain"
has been that the Feist organization states that Old Timers" were both •'given featured positions music stores, but its sales methods and its win-
its April business was the largest in the history in the advertising copy.
dow displays, as well as other general publicity,
of the company. This, despite the fact that
These twenty-eight songs, backed by the are one of the outstanding features of the music
trade conditions were not considered normal. Feist publicity and exploitation plans, their wide retail trade of that city.
Among the songs which appear in the adver- use by orchestras, vaudeville, radio and in the
Its window displays are not only attractive,
tisement are "I Love You," "Linger Awhile," concert field, make almost a popular department
but they generally include some special and
"Mr. Radio Man," "Wonderful One," "Song of
in themselves. None of these songs are possi- original features. Many of these are quite ex-
Love," "Somewhere in the World," "That's bilities; they have all been proven sales-creators. pensive in character and the continuation of
Everything," "Arcady," "Polly Put the Kettle They are of the caliber, in every instance, of
window showings of this caliber indicates that
On" ("Kid Boots"), "Don't Blame It All on Me," numbers that will continue in activity for at least
well-arranged windows create sales and add to
"Suppose I Had Never Met You" ("Little Jessie
several months to come. The House of Feist the profits.
James"), "What Does the Pussy Cat Mean is to be congratulated on the catalog it has at
One of the late featured windows of the
When She Says 'Meow' "?, "The Only Girl," th-? present time.
Brunswick Music Shop was that featuring the
records of the Oriole Orchestra and the Leo
Feist, Inc., song, "Don't Mind the Rain." A
large cut-out of a boy and a girl under an um-
brella, tinsel hanging representing rain, and blue
and rose lighting effects, was used in the center
Also recorded by It on
of the window to attract attention. A flower-
decorated pergola appeared as a background
BRUNSWICK RECORD No. 2574
Well forward was the Brunswick record of
"Don't Mind the Rain" and, arranged on the
floor of the window, the title pages. On either
side a placard carried photographs of the in-
dividual artists in the Oriole Orchestra who
feature the number.
This Brunswick Shop is an example of the
possibilities of the sale of popular sheet music
in the talking machine store. It does a large
business in popular prints and finds records and
sheet music an ideal combination.
Among the songs that can faintly be seen in
the music rack adjacent to the window are such
numbers as "I Love You," "Blossom Time,"
"My Sweetie's Sweeter Than That," "Wait'll
Watch Late Releases for Other Recordings
You See My Gal," "What Does the Pussy Cat
Mean When She Says 'Meow'?" All the latter
A. J. STASNY MUSIC CO., Inc.
56 West 45th Street, New York are Feist songs.
Played
by
CARL FENTOIVS ORCHESTRA
JACK
NORWORTHS
BIG H I T
YOU CAN TAKE ME AWAY FROM DIXIE
With a Snappy
•
Melodious Rhythm
of Irresistible Charm 3
(BUT
YOU CANT
TAKE
DIXIE
FROM
M E )
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
FOX TROT
Be First
With A Hearst