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THE MUSIC TRADE REVIEW
MAY
17, 1924
THE TALKING MACHINE TRADE
Victor Co. Announces Four Machines
Made Specially for Radio Installations
Models 215, 400, 405 and 410 Will Be P u t Into Production in August—Tentative Announcement
of Complete Victor Radio Units Also Made for Early Fall Delivery
l^OR some months past Victor dealers through-
out the country have been anxiously awaiting
some word from the Victor Co. as to what that
company planned to do in the radio field. The
majority of the dealers are holding up their
plans until an official announcement is forth-
coming. There, of course, have been many
rumors and much speculation as to the Victor
Co.'s course, all of which have been set at rest
by the following official announcement sent out
by the Victor Co. under date of May 9 and over
the signature of F. K. Dolbeer, sales manager
of the company. The letter reads: .
"During the past several weeks we have had a
considerable number of inquiries as to our plans
regarding radio. It has been very gratifying to
note that many users and dealers already han-
dling radio are so anxious for a Victor radio
product corresponding in quality with Victrola
instruments and Victor records. The most gen-
eral expression is that a radio product bearing
the Victor trade-mark will be the solution of
present difficulties and inspire the confidence of
the trade and public. That this situation im-
poses a serious responsibility upon us is fully
realized and there will be no failure to act in a
manner calculated to preserve and augment the
good will we regard as invaluable.
"In our correspondence we have stated that
we would announce our position and program at
an eariy date, and we are glad that the time has
arrived when we may issue this statement in
Brunswick Artists to Sing
in Latest Strauss Opera
Mme. Maria Ivogun Selected for Role in
"Aradne auf Nixos" to Be Sung at Covent
Garden, London, This Month
Word has been received at the general offices
of the Brunswick-Balke-Collender Co. that Mme.
Maria Ivogun has been nominated to sing the
role of Zerbanneta in the forthcoming presenta-
tion of Richard Strauss' "Aradne auf Nixos" in
Covent Garden, London, on the evening of
May 25 next.
Maria Ivogun is one of the popular artists in
the New Hall of Fame who records exclusively
for Brunswick. Her concert tours, as well as
her engagements with the German Opera Com-
pany, have made her a favorite throughout the
country. Additional recordings by this artist
will be announced shortly by the Brunswick Co.
Irene Williams, another exclusive Brunswick
artist, has been engaged for the Mozart Festi-
val to be given in Paris in June.
Irene Williams is very well known by record
buyers throughout the United States through
the excellent recordings of her voice on Bruns-
wick records.
Ashworth Now Manager
SALT LAKE CITY, UTAH, May 10.—T. E. Ash-
worth, for many years identified with the retail
phonograph business here, has just been made
manager of the Z. C. M. I. music department.
The department handles most of the leading
national makes of phonographs and records and
is one of the most up-to-date agencies in this
region.
Promotion for Several
Brunswick Go. Officials
P. L. Deutsch Advanced to Vice-Presidency and
A. J. Kendrick Made a Director at Annual
Meeting—Excellent Report for Year
partial fulfillment of our promise made then:
CHICAGO, I I I . , May 10.—At the annual meeting
"1. Manufacturing orders already placed pro- of the Brunswick-Balke-Collender Co., held re-
vide for production, beginning in August, of
cently at their headquarters in this city, several
Victrola instruments Nos. 215, 400, 405 and 410 officials of the company received well-earned
as at present and also with every facility for promotions, among them being P. L. Deutsch
the installation of radio receiving units without and A. J. Kendrick, both well known in the
music trade. A most satisfactory report regard-
any alteration to the cabinets.
ing the year's business was at the same time
"2. If, by June 15, pending developments of
presented to the stockholders by President B. E.
the greatest importance justify the marketing of
these types with Victor radio units installed, Bensinger.
we will so advise and quote our prices for de-
P. L. Deutsch, who, prior to this meeting, was
livery in the early Fall. Otherwise we will state secretary of the company, is now Vice-president.
definitely that Victor radio will not be available Mr. Deutsch, in addition to his many executive
this year and offer the Victrola types indicated duties, has always been very active in the suc-
both with and without provision for any radio cessful development of Brunswick phonograph
unit and co-operate with the trade who desire and record business.
it in procuring radio sets separately for installa-
A. J. Kendrick, general sales manager, phono-
tion by them in Victrola cabinets.
graph division of the Brunswick-Balke-Collender
"3. Victrola instruments with provision for Co., was appointed a member of the Board of
radio will be designed with the present type Directors. Mr. Kendrick is undoubtedly the
numbers, followed by the word 'special.' Our best known personality in the entire phonograph
list prices, not binding on the trade, will be as industry. His magnetic personality and great
ability as a sales-director are recognized and ap-
follows:
Type
Code
Price preciated throughout the music world.
In his message to stockholders at the meeting
No., 215 Special, Mahogany, Radudany ....$160
No. 215 Special, Walnut,
Radudall
160 1'resident Bensinger spoke with just pride con-
No. 400 Special,
Rabofany . . . . 265 cerning the tremendous development of Bruns-
No. 400 Special, Electric,
Elrabofany .. . 305 wick business during the past year. This was
No. 405 Special,
Rajofall
265 reflected in the dividend payment of $17.63 per
No. 405 Special, Electric,
Elrajofall
305 share that was received by those participating in
No. 410 Special,
Rasofany
315 the company's stock. The total surplus of the
No. 410 Special, Electric,
Elrasofany . . . 355 Brunswick-Balke-Collender Co. at the time of
the president's report was $8,839,575, which rep-
resents a substantial increase over 1922. The
total listed assets of the company are $38,569,539.
The fine statement presented by the Bruns-
The Sonora Phonograph Co.'s Fifth Avenue wick-Balke-Collender Co. and the important ap-
Salon has had considerable success making sales pointments announced indicate clearly the many
of the Sonora portables to persons of note in things that can be expected from this company
New York's smartest circles. Among the re- in 1924.
cent portable sales was one to the Countess
Salm Von Hoogstraeten just before she sailed
for Europe with her newly acquired husband.
The Countess, it will be remembered, is the
former Millicent Rogers, daughter of H. H.
Rogers, of Standard Oil fame.
Joie Lichter's Strand Theatre Orchestra At-
tracts Much Attention by Featuring Large
Reproductions of Gennett Records
Sonora Portables Popular
Immense Gennett Records
Featured by Orchestra
Victor Artists Appear in Ohio
MILWAUKEE, WIS., May 12.—A large Gennett
record about eight feet in diameter was used as
a background for Joie Lichter's Strand Theatre
Orchestra, which gave a special program at the
theatre as a means of introducing Gennett rec-
ords to people of Milwaukee. Smaller records
from two and a half to four and a half feet in
diameter were also used on the stage. Special
lighting effects were used throughout the pro-
gram and were arranged to give the appearance
of revolving the large record as the orchestra
played. The selections featured during the eve-
ning were those recently recorded by the orches-
tra for Gennett records, including "I'm in a
CANTON, O., May 12.—A new record store, to be Fool's Paradise," "Patricia Mine," "Mother's
Boy," "You'll Find There Isn't Loving Like My
known as the Music Box, has been opened in
Tuscarawas street West near Cleveland avenue, Kind," "I'm All Broke Out With Blues" and
and will feature Pathe records. The shop, while quite "Orange Blossom Time." A Starr phonograph
small, did a good business the opening day last was used to play these records for the enter-
Friday. The Pathe record formerly was sold tainment of the overflow crowd in the lobby of
the theatre. According to Alfred F. Kiefer,
here by the Alford & Fryar Co.
wholesale distributor for Starr phonographs and
pianos and Gennett records, the demand for
Consult the Universal Want Directory of
The Review. In it advertisements are inserted these records has been greatly increased as a
free of charge for men who desire positions. result of this program.
EAST LIVERPOOL, O., May 12.—Appearing at the
Ceramic Theatre here Thursday evening, under
the auspices of the talking machine department
of the Lewis Bros. Co., the Eight Famous Victor
Artists gave a most pleasing concert. As the
result of their visit Victor record business has
been decidedly better.
Following the concert the eight artists ap-
peared at a stag given by the East Liverpool
Lodge of Elks in the Elks Home.
New Record Shop in Canton