Music Trade Review

Issue: 1924 Vol. 78 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Salt Lake City Merchants Find Past
Month One of the Best in City's History
Several Local Dealers Say Last December Was 50 Per cent Ahead of the Same Month in the
Preceding Year—Ogden Dealers Make Similar Reports—Glen Bros.-Roberts Increases Staff
C A L T LAKE CITY, UTAH, January 4.—
Some of the Salt Lake City music houses re-
ported a big increase in business during De-
cember over the same month last year. There
were one or two, however, who said it was
none too good, the Christinas business so far
as they were personally concerned being rather
disappointing. One company said its December
business was 50 per cent ahead of December,
1922.
Business had been good in all depart-
ments. The sale of higher-priced phonographs
during the holidays was specially recorded.
Business Good in Ogden
Business was good in Ogden for the few
weeks preceding Christmas. Glen Bros.-Rob-
erts Piano Co., the Lyric Music Co. and others
all reported the market active. The former
company is putting more salesmen on the road.
O. L. Shepherd, who is at present with a Poca-
tello, Idaho, music company, will take care of
southern Idaho. Daniel Brian will make
Nevada, Wyoming and some parts of Idaho.
Mr. Brian has been with the company fifteen
years. Resident agents will also be established
at Evanston, Wyo., and Driggs, Idaho.
Other appointments made by the Glen Bros.-
Roberts Piano Co.'s Ogden store are as follows:
Mrs. Milton White, to take care of Ampico
department, and Miss Adelaide Ashton, Ogden
singer of note, in the record department.
Thomas J. Holland, sales manager and a direc-
tor of the company, said he was looking for big
things for 1924. Agriculture, mining, manu-
facturing and the tourist business are all going
to be good in their trade territory, he thought.
Mr. Holland said their Christmas business was
fine, but what was still better, it is holding up
well now that Christmas is over. The finishing
touches on the fine new building of this com-
pany have been put on and every one has
settled down to get business.
Contest Cup
A silver loving cup has been presented to the
L. D. S, U. music department by the Daynes-
Becbe Music Co. for the department of the
school that makes the best showing on Found-
ers' Day.
Defective wiring was given as the cause of
a small blaze in the Christmas window display
of the Glen Bros.-Roberts Piano Co.'s Salt Lake
City store. The timely presence of three or
four members of the staff prevented the flames
from spreading. About $200 worth of damage
was done.
The music department of the Bates Stores
Co., of Provo, is conducting a music contest
with Judge B. Tucker as the judge. The firm
has already sold sixty phonographs in connec-
tion with this contest.
The interest in band music keeps up. Clarence
J. Hawkins, of the L. D. S. School of Music,
has just been commissioned to organize a regi-
mental band for the One Hundred and Forty-
fifth Field Artillery. Every music house in this
city and Ogden reports more interest in band
and orchestra instruments at this time than in
anything else, with talking machines coining
second.
Col. Daynes a Grandfather
Col. Joseph J. Daynes, president and general
manager of the Daynes-Beebe Music Co., is a
grandfather, a son having been born to his son
Donald, treasurer and credit manager of the
well-known company. Mr. Daynes, Sr., is now
in California, where he will spend a week or
two looking after the company's interests there.
Mrs. Margie Larsen is an additional member
of the Lyric Music Co.'s staff, Ogden.
"Last Night on the Back Porch" is the big-
gest sheet music hit, according to the sheet
music department of the Glen Bros.-Roberts
Piano Co., Ogden. In sentimental songs, "The
World Is Waiting for the Sunrise" and "Roses
of Picardy" are leading, it was stated.
The Dixon-Taylor-Russell Co., of Provo, a
concern with a fine music department, is open-
ing a branch store at Springville, Utah County,
in the near future.
P. S. Heilbut, manager of the music depart-
ment of the Bates Stores Co., of Provo, has
been elected to an important office in the Provo
American Legion, after a spirited contest.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Merrill
Boston Made Since 1885
Uprights
Player-Pianos
ATTRACTS THE BETTER GLASS OF TRADE
One of the 3 Great Pianos of the National Line: Briggs, Merrill,
Norris & Hyde
National Piano Manufacturing Co.
Division of
CONWAY MUSICAL INDUSTRIES
661 Boylston Street, Boston
JANUARY 12,
1924
Weaver Piano Go. Dines
Its Veteran Factory Men
Dinner Given at Lafayette Club to Fourteen
Whose Terms of Service Have Ranged From
Twenty-five to Forty Years
YORK, PA., January 7.—On January 2 the Weaver
Piano Co., of this city, again expressed its
appreciation of the skilled piano builders who
had been associated with it for twenty years
or more by tendering them a banquet at the
Lafayette Club. There were fourteen present
who had been associated with the company for
from twenty-five to forty years each. These
were designated on the souvenir program and
menu card as "The Weaver Pioneers—The
Honored Guests." The next distinction was
"Invited Guests," among which there were
eighteen who had been associated with the com-
pany from twenty to twenty-five years. The
honors were not alone confined to the produc-
tion force, but the executives of the company
were also well represented. W. S. Bond, presi-
dent of the company, was in the first classifica-
tion, having been with the organization thirty-
two years; Walter L. Bond, treasurer of the
company, fifteen years, and Chauncey D. Bond,
assistant secretary and treasurer and factory
superintendent, fourteen years.
The banquet brought to light many interest-
ing facts regarding the loyalty and long asso-
ciation of many of the employes to and with
the Weaver organization. Three generations
of one family are to be found: Ferdinand Petry,
the father, has been with the organization
thirty-six years; John Petry, the son, thirty-
two years; Charles Petry, grandson, five years,
and Ellsworth Petry, another grandson, one
year. There are also a number of other fathers
and sons both working for the organization.
All the foremen, with one exception, have been
associated with the company over twenty years.
The Weaver business was established fifty-
three years ago and the company incorporated
forty-one years ago with a capital of $30,000.
This business has been built up steadily until
now it is stated the investment is over $1,000,-
000. The company manufactures pianos, player-
pianos, reproducing pianos and piano benches
and there have thus far been built by the com-
pany 89,843 instruments. The Weaver Piano
Co. also wholesales talking machines, etc.
Estey-Welte Corp. Holds
Its Annual Sales Meeting
Executive and Selling Organizations Meet in
New York to Plan Selling Campaign for the
Twelve Months of the Year
The sales and executive organizations of the
Estey-Welte Corp., New York City, held their
annual meeting on Thursday, December 27,
1923.
The first meeting of the session took
place at the Welte-Mignon salesrooms, 665 Fifth
avenue, at 4 o'clock, when the sales possibilities
of the original Welte-built Welte-Mignon in-
struments were discussed in open meeting. The
meeting then adjourned to the Old Colony Club
at the Waldorf-Astoria Hotel, where dinner was
served, after which the meetings were continued.
Among those present were the following: G. W.
Gittins, R. H. Gittins, E. Fink, M. E. Burnham,
Hy Eilers, W. Vossler, O. C. Stone, A. Dal-
rymple, E. H. Vogel, Gene Gittins, George Mc-
Nally, Harry Stoehr, P. Whestler, Cary Wal-
radt and others.
Steinway Duo-Arts in Omaha
OMAHA, NEB., December 31.—The Oakford
Music Co. has had an especially fine business
during the holiday season in reproducing pianos
as well as grands and players. The company
handles the Steinway Duo-Art and has placed
thirty of these instruments in some of the finest
homes in the city during the past few months.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 12, 1924
THE MUSIC TRADE REVIEW
Cleveland Music Trade Closes the Year
With Increased Business Over Last Year
A ."tcr holiday Trade Ircves to Be Very Good, Due to Large Proportion of Money Presents in
Holidays—Cleveland Music Trade Association to Hold Annual Meeting and Election
/ C L E V E L A N D , O., January 7.—With 1923
^ closing much more successfully than earlier
expectations seemed to warrant, Cleveland piano
merchants are turning their attention immedi-
ately to what the new year holds in store. Plans
for making 1924 a still bigger year are being
developed by individual dealers and soon will be
put into effect.
Meanwhile a review of the year just past, and
particularly of the work done during the holiday
period, shows that business went well ahead of
1922, which, to most merchants, was a banner
year. In spite of the inroads upon buying power
made by the Community Chest Drive early in
December, there was sufficient recovery in this
connection to bring in late buyers who helped
to swell the total for the twelve months.
Perhaps the showing made by the Randolph
House of Good Music may be taken as a typical
example of what the individual merchant has
accomplished. According to C. H. Randolph,
head of the firm, business for the whole year
went 35 per cent ahead of 1922, and 1922 was
the best year in the history of this establish-
ment, as well as others here.
Impetus to new business has been given more
strongly this year than ever before through
the after-holiday buying of pianos, particularly
grands and higher grade instruments, by those
who have received money instead of the usual
cut and dried holiday gifts. Piano merchants
always anticipate a good response from this
quarter, but this year, according to Fred Muehl-
hauser, member of the Muehlhauser Bros. Piano
Co., the last two weeks have been unusually
productive in this respect. Other merchants
report a similar gain in this connection.
While merchants individually are planning
what they intend to do to increase their busi-
ness and improve their services, collectively they
now are turning their attention to what can
be done as a body. The annual meeting of the
Cleveland Music Trade Association, to be held
in January, is expected to bring forth numerous
suggestions along this line. Primarily, these
suggestions are expected to embody two factors
—more business and better business. An out-
line of what might be done along this line has
been offered by H. B. Bruck, of the H. R.
Bruck & Sons Co., and this outline has been
developed by Secretary Rexford C. Hyre, of the
local association. In presenting this program
to the membership at the annual meeting it is
expected that some definite action will be de-
veloped.
Another important action at the annual meet-
ing will be the naming of new officers for the
Cleveland Music Trade Association. At this
gathering Harry R. Valentine, the Dreher Piano
Co., who has successfully conducted the institu-
tion through a year fraught with several un-
timely developments, will retire. While no defi-
nite suggestion has been offered as to his suc-
cessor, M. O. Mattlin, head of the Knabe Ware-
rooms and Ampico Studios, is favorably men-
tioned as the 1924 president. Mr. Mattlin is
one of the youngest and at the same time one
of the most progressive of local piano mer-
chants. Five years ago, as head of the Home
Piano Co., and later as organizer of the Globe
Piano Co., he was comparatively unknown.
When the American Piano Co. was looking
for a representative for some of its leading lines
here it was Mr. Mattlin's associates in business
who endorsed him for that post. In taking on
the Knabe and allied lines, Mr. Mattlin estab-
lished in the Bulkley Building a piano ware-
room that for lavishness in appointment and
atmosphere has few equals in the country. In
the little more than a year he has been con-
ducting this establishment he has made phenom-
enal gains in a business way and risen to the
higher level envied by dealers everywhere.
The new year ushers in two additional im-
provements in connection with the rebuilding
of the downtown location of the Wolfe Music
Co. These include a grand display room which
comprises a broad aisle on the second floor
flanking five separate show parlors. In this
aisle about a score of grand pianos of different
types are shown, each lighted by a daylight
window. A feature is that the prospect has
ample room in which to try out any of these
instruments. The other change is the estab-
lishment of probably the largest separate player
roll department in town, this in the basement,
which, with appointments and furnishings, fol-
lows out the elaborate atmosphere of the rest
o f this establishment. Several player instru-
ments sometimes are used in order to care for
all customers at one time.
One factor that may have inspired the marked
increase in end-of-the-year business has been
the unusual amount of advertising used by piano
merchants. More publicity of this kind was done
%han ever before and most of it was of the
dignified sort that would appeal to the dis-
criminating and obtain the result desired—an
appreciation of better music through the pos-
session of better instruments.
Some institutions went a little further. For
example, at Christmas time the Knabe Ware-
rooms and Ampico Studios distributed about
500 special Christmas music rolls to owners of
Ampico instruments, which not only had the
effect of increasing demand immediately for
additional rolls among present customers, but
also attracted agreeable attention to a store
that thinks of its clientele in a practical way
at holiday time.
The use of the Ampico and a demonstration
of its adaptability in unusual environment also
was demonstrated when the May Co. depart-
ment supplied this instrument for use in con-
nection with the display of far western pictures
by Branson DeCou. The lecture and pictures
were delivered at the Cleveland Advertising
Club, the Women's City Club and the Cleveland
Museum of Art. Mr. DeCou, in selecting the
rolls he required for this lecture, indicated that
the Ampico came more closely to filling his
requirements as far as a single instrument may
be concerned.
In connection with the development of in-
terest in either the player or reproducing piano
and particularly in the better music, the appear-
ance of the Chicago Civic Opera Company in
Cleveland during February is expected to have
a salubrious effect, leading piano dealers here
believe. The company will appear at Public
Auditorium and probably play not only on the
largest theatrical stage in the country, but also
to the largest audience, since plans call for
accommodating at least 20,000 persons. The
event for Cleveland has been guaranteed by the
specially organized Cleveland Concert Co., with
John A. Penton, head of the Penton Publishing
Co., as president. Some seats will be sold as
low as $1 and the highest figure will be $6, the
management says. The lower floor of the hall
will be altered temporarily to provide boxes,
a dress circle and parquet.
Victrola
Aeolian Hall Program
Look tmder the lid and on the labels
for these Victor trade -marks
A popular program featuring Rudie Wiedoeft,
well-known saxophonist and Vocalion Red rec-
ord artist, and Frank Banta, noted jazz pianist
and Duo-Art recording artist, was offered at
Aeolian Hall last Saturday noon in the series
of weekly recitals to which admission is free
and which have been attracting audiences that
have served to fill the Hall to capacity on a
number of occasions.
VictrolaNo. I l l
$225
Electric, $265
Mahogany, oak or walnut
Victor supremacy
is the supremacy
of performance
The great accomplish-
ments of the Victor are the
milestones along the road
that leads to success in the
.musical instrument trade.
Victrola No. 410
$300
Electric, $340
Mahogany
Other styles $25 to $1500
"HIS MASTER'S VOICE"
REG. US PAT OFF
Victor Talking
Machine Co.
Camden, "N.J.

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