Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
50
MUSIC TRADE
REVIEW
JANUARY 12, 1924
Comedtj Song with Laughs galore
g
with cuuj FEIST song
hie no speak-a ^ood End-lish,
1 no can
un-der-stand
Century Music Go. Plans for Largest
Advertising Campaign in Its History
National Mediums With a Combined Circulation of Over 16,000,000 and With More Than 50,000,000
Readers to Be Used for the Exploitation of Century Edition
*npHE Century Music Publishing Co., which
for over a decade has extensively advertised
its catalog in magazines of national circulation,
has closed arrangements for the biggest cam-
paign in its history, using all the well-known
magazines of former advertising campaigns and,
in addition, the Peoples' Home Journal, which
will give almost another million circulation to
the Century's total.
The advertisements for the early part of
the year are to appear in January, February,
Marcli and April magazines, such as Deline-
ator, Designer, Good Housekeeping, Hearst's,
Musical Courier, Woman's World, Modern
Priscilla, National Geographic, Ladies' Home
Journal, McCall's, The Musician, Cosmopolitan,
Pictorial Review, Red Book, Woman's Home
Companion, Peoples' Home Journal, Metronome
and Dominant, giving a combined total of well
over 16,000,000 circulation and approximately
50,000,000 readers.
The latest issue of Between Us, the monthly
house organ of the Century Co., gives the circu-
World Famous
MCKINLEY
FIFTEEN CENT
MUSIC
IT STANDS AT THE IIKAI) OF ITS CLASS
All of thr Rest Reprints and More Biff
Selling
Copyrights
Than • Any
Other Low-Priced Edition !
Music Perfectly Fingered, Printed on the
Best Paper, New Title. Pages
200* Profit
50 New Numbers
Now Ready for 1924
Choice Reprints, Salable Copyrights for
Piano:
Piano Duets, Violin and Piano
Music, Musical Readings, Standard Songs
New Catalogs Now Ready for 1924
Free Catalogs With Stock Orders—We Pay
for Your Advertising—Write for
Samples Today!
IJBEKAL, SAJ.ES PLAN, ASK 1 8 !
CHICAGO
M c K i n l c y NEW YORK
i5oi E. 55th st. M u s i c C o . I 6 ^ 8 B r o a d w a y
lation of these eighteen magazines by States
which, in a measure, allows local dealers to
judge the value of this unusual publicity in their
own particular territories.
It has been estimated that the Century's ap-
propriation for this advertising campaign means
the expenditure of 1 cent for every copy of Cen-
tury music sold. This is a larger figure than
is involved in the majority of national adver-
tising campaigns, which are generally based on
lower percentage of the annual business of na-
tional advertisers.
Plans for unusual dealer co-operation in con-
junction with this Century publicity are well
under way and early indications show an un-
usual response from the trade to the current
Century publicity.
Among the co-operative helps added to the
Century dealer plans is an outside thermometer
and barometer which carries the Century Edi-
tion advertising and which, when placed on the
front of the store, is not only a service to the
passer-by but calls attention to the fact that
the merchant carries Century goods. Other
co-operation includes Century advertising cuts
for local papers, trade-mark cuts for letterheads,
circulars, envelopes, etc., Century advertisement
slides for picture houses, trade-mark decalco-
mania for windows and doors, heavy lacquered
brass signs for interiors and windows, Century
catalog holder, together with all the latest Cen-
tury catalogs, including the new Thematic cata-
log, Century window display material, silent
salesman counter books and similar trade helps.
REMKKS BEST SELLERS
DREAMY MELODY
S0MEB0DYS WRONG
YOU (ANT MAKE A FOOL OUT OF ME
FIRSUAST AND ALWAYS
S0ITOOKTHE*50,00O
STEPPIN OUT
NEARER AND DEARER
BRING BACKTHATOLD FASHIONED WALTZ
JEROME H. REMICK ft CO.
DETROIT
NEWyOffK
CH/CAGO
Moves Into New Quarters
The Consolidated Orchestras Booking Ex-
change, Inc., has just removed to its new quar-
ters at 1587 Broadway, New York. The suite
is on the third floor of the building and is
attractive and well equipped.
Leo Feist, Ltd., Toronto, has appointed Fred
Carbonneau as representative for that organiza-
tion in the French-Canadian section of the
Dominion. Mr. Carbonneau will make his head-
quarters in Montreal and Quebec.
UlT/AlWAYI-.MIT.T/iONLY
"Mom-Ma"
"You Wanted Someone to
Play With, I Wanted Some-
one to Love"
"Steamboat Sal"
'Happy and Go-Lucky in
My Old Kentucky Home"
'Little Town in the Ould
County Down"
FRED FISHER 7«
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TiTLE FOR ESTIMATE
New York City
311 Weit 43rd Street
BUY YOUR MUSIC FROM
BOSTON
Publishers
Walter Jacobs, Inc.
JACOBS' PIANO FOLIOS
(VOLS.)
A Complete Library for Photo-Play Pianiit*
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS, PRINTERS AND ENCRAVEKS OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.