Music Trade Review

Issue: 1924 Vol. 78 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE MUSIC TRADE REVIEW
JANUARY 12,
1924
These New Columbia
nPHERE is a twofold beauty in the New Columbia
1 models that makes it easy for you to sell them.
First, there is the wonderful beauty of tone made pos-
sible by the New Columbia Reproducer. The most critical
music lover will listen with amazement and marvel at the
fidelity of tone and the absence of blare and blast.
Then there is the beauty of the cabinet itself. To see the
New Columbia is to appreciate its value as a piece of fine
furniture.
Think of this twofold beauty of the New Columbia as
you plan for the coming year. Stock the complete line
with assurance. The New Columbia will prove a sales-
maker and a profit-maker for you.
Model 440—$150
New Reproducer. The new
three-spring motor, with New
Non-Set A u t o m a t i c Stop.
Albums for record storage. All
exposed metal parts nickeled.
Finished in Red Mahogany,
Brown Mahogany, Golden Oak
and Walnut. Exclusive tone-
control leaves.
Model 550—$200
Has new three-spring motor
with Automatic Start and New
Non-Set Automatic Stop and
new Reproducer. Finished in
Brown Mahogany or Walnut,
with all exposed metal parts in
nickel. Shelves with complete
set of albums for records.
Tone-control leaves behind
sliding panel,
Model 450—$175
New four-spring motor with
New Non-Set Automatic Stop
and new Reproducer. Shelves
with complete set of albums
for records and an extra rec-
ord capacity in the back of the
cabinet. Finished in Red Ma-
hogany, Brown Mahogany and
Walnut, with all exposed
metal parts in nickel. Exclu-
sive tone-control leaves.
New three-spring mo-
tor with New Non-Set
Automatic Stop and Re-
producer. Finished in
Brown Mahogany or
Walnut, with exposed
metal parts in nickel.
Shelves for records.
Tone-control leaves be-
hind sliding panel.
COLUMBIA PHONOGRAPH
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 12,
1924
THE
MUSIC TRADE
13
REVIEW
Models Invite Buyers
This is the New Columbia Portable which sells
for only $50. Without doubt it is the finest port-
able phonograph ever made. Are you displaying
it to your trade?
Model 140—J50
New one-spring motor. New
Reproducer. Finished in black
fabrikoid with nickel trimmings.
Record drawer with a capacity
for eight records. Exclusive tone-
control leaves.
TT'ROM the standpoint of construction and
r excellence of musical reproduction, the
New Columbia Portable is in a class by itself.
Never have you listened to such splendid
volume and tone from a phonograph of this
sort. A demonstration to a customer is a sales
argument that is irresistible.
There is a big sales field for this New
Columbia Portable. It makes an ideal gift on
any occasion. It will delight the boy or girl
who is away at school. Just the thing to take
on a week-end party. Fine for the home, too.
Take it into the sick-room or the nursery. You
will also find that the Portable will appeal to
COMPANY
people who live in furnished apartments and
do not own any furniture, or whose living
quarters have not the space for the larger
models.
The New Columbia Portable is equipped
with the new one-spring motor, the new repro-
ducer and tone-control leaves. It is finished
in black fabrikoid with nickel trimmings.
There is a record drawer with a capacity for
eight records.
It will pay you to push the New Columbia
Portable. So display it—demonstrate it to
those who own a phonograph as well as those
who do not. You'll find it pays.
NEW YORK

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