Music Trade Review

Issue: 1924 Vol. 78 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
48
THE "WALTZ
MUSIC TRADE
REVIEW
MAY
10, 1924
BALLAD THAT'S
Lovers lane is a Lonesome Trail
Be First
With A Hearst
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
As a result, "Heart-broken Rose" will re-
ceive an international plug of gigantic propor-
tions because the talking film will be shown in
the best movie houses in the world. Inciden-
Paul Specht Alamac Orchestra to Be Heard and tally, this exploitation idea instituted by Paul
Seen in Movies by Means of the New De Specht and Milt Hagen marks a new era in the
Forest Method of Talking Pictures
plugging of popular songs that is destined to
revolutionize the music publishing business.
As a result of negotiations conducted for sev-
Dr. De Forest's invention makes talking pic-
eral months by Milt Hagen, writer of "Heart- tures both practical and perfect, for the musical
broken Rose," with Lee De Forest, the famous sounds are recorded on the film at the same in-
radio inventor, the popular A. J. Stasny Music stant that the picture is photographed, so that
Co., Inc., fox-trot hit has been recorded and there is perfect sychronization between the two.
photographed for talking pictures by Paul In the past, experiments with talking pictures
Specht and His Alamac Orchestra.
have been a failure, due to the lack of unison
between the music and the pictures.
The A. J. Stasny Music Co., Inc., will now
doubtless institute a new advertising campaign
advertising the "Heart-broken Rose" song as
the "New Talking Picture Song Hit, as re-
corded on De Forest Phonofilms by Paul Specht
and His Alamac Orchestra."
"Heart-Broken Rose"
in Talking Pictures
a full window in the J. J. McCrory store of
the title pages of "Promise Me Everything
Never Get Anything Blues," a popular number
as sung by Van and Schenck on the stage and
reproduced on the Columbia records. The A.
jf Jv••••-*<•. •"'"
B|m
School, Lodge and
Gymnasium Marches
March Victorious
(Metzger-Wright)
Pacific Patrol
(Metzger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City
Played
by
v
' "
v
,
BLUES I B f l
r •! 1 •) • i
Stasny Number Featured by
Popular Vaudeville Team
Van and Schenck Sing "Promise Me Every-
Featuring "Promise Me Everything Blues"
thing Never Get Anything Blues" With Big J. Stasny Music Co., Inc., publisher of this
Success in Cleveland
song, reports the sales of the above novelty
number to be quite large wherever Van and
Van and Schenck, the well-known Columbia Schenck make their appearance.
record artists and vaudeville favorites, are now
touring through the Middle West. Recently
they made an appearance at Keith's Theatre,
Cleveland, O., where they played to capacity
Irving Berlin's two new numbers, "Lazy" and
audiences. •
"What'll
I Do?" which are the two first pop-
During their stay in that city sheet music,
ular
offerings
by this writer aside from his show
talking machine record and music dealers in
numbers
for
many
months, are already acknowl-
general hooked up with their appearance by dis-
edged
successes.
Almost overnight both of
playing Van and Schenck records and the sheet
these issues gained national prominence. They
music of the songs used in their program.
Among the unusually attractive displays was are typical Berlin style and their quick pop-
ularity can be credited to the fact that both
from a vocal and instrumental standpoint they
have wide appeal.
Two Berlin Successes
CARL FENTOIVS ORCHESTRA
Jack Robbins in Bermuda
Also recorded by It on
Jack Robbins, head of the music publishing
firm of Richinond-Robbins, Inc., is off to Ber-
muda on a two weeks' vacation. Mr. Robbins
is accompanied by Abe Meyers, secretary of
Hugo Reisenfeld, musical director of the Rialto
and Rivoli Theatres, New York.
BRUNSWICK RECORD No. 2574
"Colorado" Is Popular
"Colorado," the waltz from the catalog of the
K. \\. Marks Music Co., is evidently growing in
popularity. Its use in dance programs is becom-
ing more and more frquent and late theatre
programs also indicate that its popularity has
become widespread.
Watch Late Releases for Other Recordings
A. J. STASNY MUSIC£CO., Inc.
JACK
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
56 WCSt 45th S t r e e t , NCW York
NQRWORTHS
free of charge for men who desire positions.
BIG
HIT
YOU CAN TAKE ME AWAY FROM DIXIE
With a Snappy
j
Melodious Rhythm
of Irresistible Charm S
(BUT YOU CAN'T TAKE DIXIE
FROM M E )
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
FOX TROT
Be First
With A Hearst
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE MUSIC TRADE REVIEW
10, 1924
Sent to
You!
Century does no mall-order busi-
ness. All request* for catalogs we
•end to Century deal-
era. Our ads. all urge
readera to so to their
dealer for "OBNTURY
EDITION."
Don't fall to make it
known that you carry
the complete line.
Our FREE Hook-ups will help
you do it—send far them!
49
such as the Richmond Standard Music Guide
and Richmond's Popular Music Index, both of
which are issued primarily for the consumer,
there is not so much need to select the type
of person for whom they are issued. For, after
all, such general publications are made to pro-
duce sales in both selective groups and for the
ordinary pianist for some entertainment, etc.
With these latter, as with all other catalogs,
the vital need is distribution. No matter how
well a catalog is prepared, or what its purposes,
the lack of movement or distribution eliminates
their functions, which are to produce sales.
You cant go
wrong K/ith
any'Feisf
Send"
ARCADY
I LOVE YOU
KA8Y MELODY
NO MEANS YES
SONG OF LOVE
MR. RADIO MAN
JOURNEY'S END
LINGER AWHILE
PARADISE ALLEY
WONDERFUL ONE
MAMMA LOVES PAPA
DON'T MIND THE RAIN
WHEN LIGHTS ARE LOW
TAKE THOSE LIPS AWAY
SOMEWHERE IN THE WORLD
I'M ALL BROKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WORRIED (I'M WORRIED OVER YOU)
EVERY NIGHT I CRY MYSELF TO
SLEEP OVER YOU
WHAT DOES THE PUSSY CAT MEAN
WHEN SHE SAYS MEOW?
"My Dream Moon" a
Quick Success for Hearst
Number Has Been Recorded by Practically
Every Record and Roll Company at the
Present Time
Hearst Music Publishers of Canada, Ltd.,
which operates branch offices in a number of
large cities throughout the United States, has
successfully exploited a series of popular num-
Writ* for Dealmra' Pricmt
Century Music Pub. Co.
235 West 40th St.
New Y.rk
LEO.
The Question in the
Distribution of Catalogs
FEIST Bldg., New York
player roll manufacturer. The sales department
of the Hearst Co. states that the demand for
this number is constantly growing.
The Difference Between Publications Intended
for the Consumer and Those Intended for
the Dealer Himself
In some af the past annual gatherings of the
National Association of Sheet Music Dealers
the question of style, size and best use of pub-
lishers' and dealers' catalogs of all kinds has
come up for discussion. This question is after
all very important, for, outside of the personal
contact, such material carries the weight of
creating sales.
The large volume of catalogs of all kinds, the
diversified purposes for which they are issued
do require thought and attention in their dis-
tribution. They should be presented through
the mail or otherwise with the same care that
particular publications are placed before pro-
spective purchasers at the counter. If this is
done, and the recipient gets publicity material
that meets the needs and plans of his or her
work or entertainment, sales in considerable vol-
ume are bound to result. This care, thought
and attention applies to catalog publications of
selective works.
In distributing catalogs of a general character,
F E I S T , Inc.,
Victor Herbert's
MASTERPIECE
A KISS
bers. Included in these is "My Dream Moon,"
which has been featured both as a vocal and
instrumental number. This is probably the
quickest success this enterprising firm has ever
put over, for records show that it not only has
been used by leading orchestras and vaudeville
performers, but, in addition, has been recorded
by practically every talking machine record and
THE
6 2 W . 4 » T « 3 T . . N.V C
Put this book
to work for you
SONG LOVERS
THE WORLD OVER
KNOW
This TRADE MARK
'THE DREAMS OF MY IRISH COLLEEN"
SELLING MUSICAL
MERCHANDISE
A most wonderful fox-trot
BY JAMES A. Ffi£W
The most beautiful Irish waltz in years
"THE OLD HOMESTEAD in the VALLEY'
The only book published which showa music dealers
how to go about organizing a musical merchandise
department and how to run one at a profit.
BOURDON DEUTY MUSIC CO.
P. O. Box 103, Sta. A.
Hartford, Conn.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING ^^SUNRISE
INTHE GARDEN OFTD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILE THRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
It it written by a man who has used every method
he describes in his own businesa and every one of
them made money for him. Put them to work
for yourself.
TRADE MARK REGISTERED
Sent to you FREE
for five days
It Represents the BEST there is in.
BEAUTIFUL BALLADS
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
The Talking Machine World readers.
SACRED — SECULAR-
SOLOS -
DUETS — TRIOS — QUARTETS
ACKNOWLEDGED By LEADING SHEET MUSJC DEALERS ATID JOBMRS
THE GREATEST CATALOG OF STANDARD SONGS IN THE WORLD
>Mail This Coupon <
I f YOU are not acquainted w i t h Our Extraordinary
Proposition and Special O f f e r i n connection witfv
Edward Lyman Bill,
THE WITMARK
BLACK AND WHITE SERIES
You may send mo a copy of "BelUn* Musical Merchan-
dise" for flu days' free Inspection. I will return It to
you within flre days from the date I receive It If not
thorouchly satisfied, or I acre* to send you i t Of as
payment In full.
which includes SOMGLAND Catalog - GRATIS
WRITE US TODAY
for sample and full tnformatiorv
Street
THE BEST TWO CENT INVESTMENT YOU EVER MADE
M. WITMARK £. SONS • NEW
In..
383 Madiun Avenue. New York City.
City
I
I

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