Music Trade Review

Issue: 1924 Vol. 78 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE
10, 1924
MUSIC TRADE
47
REVIEW
Station Tfe ©* 6
astiitd
TeU My Mammy 1b Come
BacKHome
CANT
Motion Picture Organists
Factors in Exploitation
A Striking Example in Iris Vining, of the Gra-
nada Theatre, San Francisco, the Country's
Top-salaried Woman Organist
DONT
MIND THE
RAIN
WRONG
WITH
cal and popular musical fields. In this latter
she has been a considerable aid to publishers,
for she picks songs while they are new and
her co-operation in rendering the melodies for
the ears of thousands naturally created sales.
Some time ago she took particular interest in
the Leo Feist, Inc., number, "Linger Awhile,"
and her work was a factor in making this suc-
cessful number widely popular in San Fran-
cisco territory.
Much is reported, particularly in music circles,
of the work and value of orchestras in motion
picture houses. Most of this is favorable com-
ment and deservedly so. Very little, however, is
said of the motion picture organist and, as a
Enoch & Sons are the publishers of "Trifles,"
matter of fact, there are all too few whose work
is worth while mentioning. In several instances, a song which has been frequently broadcasted
however, there have been organists whose musi- in recent months. The words of this song are
cal programs have created na-
tional attention. Among these
latter is Iris Vining, who has
been crowned "Queen of the
Organ." Miss Vining is or-
ganist at the Granada The-
atre, of San Francisco, Cal.,
one of the largest and most
beautiful theatres on the Pa-
cific Coast. She is in her early
twenties and is not only a fin-
ished musician, but her pro-
grams show that she is a
clever show woman as well.
Her
novelty
presentations
have been among the features
of the Granada Theatre pro-
gram for many months. They
show she has a creative mind
and a keen sense for giving the
public what it really likes.
New Enoch Publication
Her work is not only the
talk of the Pacific Coast, but
motion p i c t u r e exhibitors
throughout the country are fa-
miliar with her activities. She
is the highest salaried woman
organist in the country and
quite worth all she gets; prob-
ably more, in fact, because, in
addition to the audiences she
attracts through her organ
work, she has created a sub-
stantial publicity value for her-
self and the Granada Theatre.
Miss Vining g i v e s m u c h
thought to her work; is origi-
nal and often does the unusual
which brings forth newspaper comment.
Miss Vining's programs cover both the classi-
GEORGE
WORRIED
JH Wfomed Otfer
,, tin.- Writers 1 .,
JofUHOKJk:.
AWHILE?'
FEIST
SONG
Grey. Miss Sumner is a member of the D. A. R.
and several of her songs, including "Trifles,"
have been used in the musical programs of the
different chapters of that organization. She has
also been elected a member in the League of
American Pen Women. Among her other songs
are "Hope On" and "Little Telltale," the former
published by C. W. Thompson, of Boston, and
the latter by Theodore Presser Co., of Phila-
delphia
Sam Fox Special Drive
on Piano Suite Series
Six Collections by American Composers Being
Specially Featured—Dealers Co-operating Re-
port Good Results in Sales
The demand for piano compositions has in-
creased enormously during the past two years.
Sales of piano novelties, solo numbers and pop-
ular instrumental, as well as piano suites, are
having a wide increase. In conjunction with
this demand and interest the Sam Fox Publish-
ing Co., Cleveland, O., is giving some unusual
publicity to a series of its piano collections. It
has particularly selected six piano suites by
American composers for this special sales drive,
all of them permanent fixtures in the Fox cata-
log. They are recommended for use in the
home and the studio and are published in an
unusually attractive form so that their display
by the dealer invariably results in sales.
Among these issues in suite form are "Mem-
oirs," by J. S. Zamecnik; "In an Old Rose
Garden," by Charles Huerter; "At the Bal
Masque," by Wilson G. Smith; "Twilight
Sketches," by Frederick A. Williams, and
"Autumn Sketches" and "Romantic Sketches,"
bv Wilson G. Smith.
New Von Tilzer Numbers
by Caroline L. Sumner, who is the author of
several ballads, and the music by Frank H.
MACFARLANES -TREMENDOUS
The Harry Von Tilzer Music Co. has taken
over a new song from Phil Romano and Frank
Davis, entitled "Give Me an Old-fashioned
Girlie" (From a One-horse Town). Romano is
a well-known Albany orchestra man and is
leader of the Rainbow Orchestra at the Ken-
tnore Hotel in that city. Davis is a radio
songster and with the orchestra is a weekly
feature at Station WGY, Schenectady, N. Y.
The concern is also releasing a new comedy
fox-trot by Harry Von Tilzer entitled "She Fell
Down on Her Cadenza."
SUCCESS
FORGET-ME-NOT
(MEANS
You Can't Forget it
It's Wonderful
REMEMBER ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Hearst
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
48
THE "WALTZ
MUSIC TRADE
REVIEW
MAY
10, 1924
BALLAD THAT'S
Lovers lane is a Lonesome Trail
Be First
With A Hearst
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
As a result, "Heart-broken Rose" will re-
ceive an international plug of gigantic propor-
tions because the talking film will be shown in
the best movie houses in the world. Inciden-
Paul Specht Alamac Orchestra to Be Heard and tally, this exploitation idea instituted by Paul
Seen in Movies by Means of the New De Specht and Milt Hagen marks a new era in the
Forest Method of Talking Pictures
plugging of popular songs that is destined to
revolutionize the music publishing business.
As a result of negotiations conducted for sev-
Dr. De Forest's invention makes talking pic-
eral months by Milt Hagen, writer of "Heart- tures both practical and perfect, for the musical
broken Rose," with Lee De Forest, the famous sounds are recorded on the film at the same in-
radio inventor, the popular A. J. Stasny Music stant that the picture is photographed, so that
Co., Inc., fox-trot hit has been recorded and there is perfect sychronization between the two.
photographed for talking pictures by Paul In the past, experiments with talking pictures
Specht and His Alamac Orchestra.
have been a failure, due to the lack of unison
between the music and the pictures.
The A. J. Stasny Music Co., Inc., will now
doubtless institute a new advertising campaign
advertising the "Heart-broken Rose" song as
the "New Talking Picture Song Hit, as re-
corded on De Forest Phonofilms by Paul Specht
and His Alamac Orchestra."
"Heart-Broken Rose"
in Talking Pictures
a full window in the J. J. McCrory store of
the title pages of "Promise Me Everything
Never Get Anything Blues," a popular number
as sung by Van and Schenck on the stage and
reproduced on the Columbia records. The A.
jf Jv••••-*<•. •"'"
B|m
School, Lodge and
Gymnasium Marches
March Victorious
(Metzger-Wright)
Pacific Patrol
(Metzger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City
Played
by
v
' "
v
,
BLUES I B f l
r •! 1 •) • i
Stasny Number Featured by
Popular Vaudeville Team
Van and Schenck Sing "Promise Me Every-
Featuring "Promise Me Everything Blues"
thing Never Get Anything Blues" With Big J. Stasny Music Co., Inc., publisher of this
Success in Cleveland
song, reports the sales of the above novelty
number to be quite large wherever Van and
Van and Schenck, the well-known Columbia Schenck make their appearance.
record artists and vaudeville favorites, are now
touring through the Middle West. Recently
they made an appearance at Keith's Theatre,
Cleveland, O., where they played to capacity
Irving Berlin's two new numbers, "Lazy" and
audiences. •
"What'll
I Do?" which are the two first pop-
During their stay in that city sheet music,
ular
offerings
by this writer aside from his show
talking machine record and music dealers in
numbers
for
many
months, are already acknowl-
general hooked up with their appearance by dis-
edged
successes.
Almost overnight both of
playing Van and Schenck records and the sheet
these issues gained national prominence. They
music of the songs used in their program.
Among the unusually attractive displays was are typical Berlin style and their quick pop-
ularity can be credited to the fact that both
from a vocal and instrumental standpoint they
have wide appeal.
Two Berlin Successes
CARL FENTOIVS ORCHESTRA
Jack Robbins in Bermuda
Also recorded by It on
Jack Robbins, head of the music publishing
firm of Richinond-Robbins, Inc., is off to Ber-
muda on a two weeks' vacation. Mr. Robbins
is accompanied by Abe Meyers, secretary of
Hugo Reisenfeld, musical director of the Rialto
and Rivoli Theatres, New York.
BRUNSWICK RECORD No. 2574
"Colorado" Is Popular
"Colorado," the waltz from the catalog of the
K. \\. Marks Music Co., is evidently growing in
popularity. Its use in dance programs is becom-
ing more and more frquent and late theatre
programs also indicate that its popularity has
become widespread.
Watch Late Releases for Other Recordings
A. J. STASNY MUSIC£CO., Inc.
JACK
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
56 WCSt 45th S t r e e t , NCW York
NQRWORTHS
free of charge for men who desire positions.
BIG
HIT
YOU CAN TAKE ME AWAY FROM DIXIE
With a Snappy
j
Melodious Rhythm
of Irresistible Charm S
(BUT YOU CAN'T TAKE DIXIE
FROM M E )
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
FOX TROT
Be First
With A Hearst

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