Music Trade Review

Issue: 1924 Vol. 78 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE REVIEW
MAY 3, 1924
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Part the Music Supervisors Play
in Popularizing Music in the Schools
Recent Conference of Their National Organization Held in Cincinnati Carries Important Message
to the Music Trades in All Their Branches—Over 2,000 Supervisors in Attendance
'T^HE National Conference of Music Super-
visors, which was held in Cincinnati early
in April, carries an important message to the
music trade in all its branches. This successful
gathering, like the previous annual meetings of
this important body during the past several
years, maps out an educational program that is
reflected in the business organizations of music
right now and will be for many years to come.
A resume of the subjects covered at these con-
ferences, the addresses made, and the various
activities covering every channel of musical
thought, knowledge, school work and com-
munity experience along musical lines, is
worthy of the thought and attention of every
one connected with the music industry or inter-
ested in music in any of its phases.
Watching the plans, the activities and the
results of these conferences for a season or for
a period makes the onlooker realize that no
branch or activity of the music industry or of
the allied fields can compare its work with that
of this organization of teachers. These super-
visors, who, undoubtedly, like all others in the
leaching profession, are greatly underpaid, have
a love for their work and are carrying on ener-
getic activities in behalf of music which are, to
a great extent, overlooked and hardly given any
recognition by the business organizations of the
industry. It is their work in the schools, in the
home and in the community that has resulted in
much of the newly aroused interest in music ap-
preciation and the cause of music in general
which has redounded to the benefit of those in
the manufacture of musical instruments and the
publishing of music.
Particularly interesting and important is their
work in behalf of the coming generations. This
is insurance for the future, for the music busi-
ness of the country.
Part of the work of the supervisors is mold-
ing the minds, at least musically, for coming
generations. This, their reports, activities and
plans show they are doing immeasurably well.
They command the respect of all who come in
contact with their work. They are pioneers
constantly unearthing new ways of doing things,
performing the unusual and making advance-
ments at a rapid rate. Their work is, indeed,
progress. When it is considered that plans are
carried out with very limited funds, and often
fail to get the co-operation of co-educators who,
naturally, are more interested in their own
work, the strides made are all the more remark-
able.
Over 2,0000 supervisors attended the last con-
ference. Practically every State was repre-
sented and large and small cities from all over
the country. The railroad fare, hotel bills and
other expenses of the week, which total no small
item, are all paid by the individuals. So such a
large attendance bespeaks enthusiasm.
SONGS THAT SELL
What'U I Do? (New)
Lazy (New)
My Papa Doesn't Two-Time No Time
(New)
Mindin' My Bus'ness
Lovey Came Back
Oh, Baby (Don't Say No—Say Maybe)
If the Rest of the World Don't Want You
Cover Me Up With the Sunshine of
Virginia

Shanghai Lullaby
Driftwood
1 Love My Chili-Bom-Bom

She's Everybody's Sweetheart
Indiana Moon
You

That Old Gang of Mine
What's Today Got to Do With Tomorrow?
Down Home Blues
Universal Dance Folio No. 7
X Special Edition (Just Out)
Peterson's Ukulele Method
World's Favorite Songs
Lundin's Tenor Banjo Method
Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
Charles Tobias Engaged
Schertzinger Song a Hit
The announcement of the engagement of Edna
Gladstone, former advertising manager for
music publishing houses, and Charles Tobias,
head of the firm of Breau & Tobias, has been
made. Miss Gladstone, in addition to her adver-
tising work, has written the music for several
songs, including a waltz entitled "Baby Clothes."
Mr. Tobias, in addition to his publishing activ-
ities, is a well-known vaudeville and radio
artist.
"Love Has a Way," the theme melody for
Mary Pickford's new play, "Dorothy Vernon
of Haddon Hall," is a hit outside of the picture
tie-up. Paul "Whiteman has just recorded it for
the Victor records and Harold Flammer has
just contracted with a German publisher for
the publication abroad. Mr. Flammer is ex-
pecting a cable from England which will con-
firm an agreement for publication there. Aus-
tralia has not yet been settled upon.
In Salvation Army Drive
Philadelphia Representative
An Orange Grove in California
The Waltz of Long Ago
Little Butterfly
Learn to Do the Strut
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
Jack Diamond, well known in Quaker City
1607 Broadway, New York
E. C. Mills, of the Music Publishers' Protec-
tive Association, 56 West Forty-fifth street, has music circles for many years, has been acquired
accepted the chairmanship of the Music Pub- by Jack Mills, Inc., as representative in the
lishers' Group in the Current Home Service Philadelphia, Baltimore and Washington terri-
BOSTON, MASS., April 25.—The sneeze song, "If
Appeal of The Salvation Army for a mainte- tory. Mr. Diamond knows the trade in that
nance fund of $512,500 for its work in Greater section of the country and is expected to do You'll Kerchooey Me," has shown exceptional
popularity in this territory. Henry Welling, of
New York during 1924. Mr. Mills will appoint much toward strengthening the demand.
the Philip Ponce Publications, has inaugurated
a committee to assist him in raising a generous
a campaign on this number and "Who's It Loves
proportion of the budget which is being worked
You, Who's It, Huh?", both of which are having
for by this organization.
MILWAUKEE, WIS., April 26.—A new music pub- good success. Practically every orchestra in
Walter P. Tulley, Inc., is the name of a new lishing company, headed by B. C. Guttenstein, the city is playing these numbers.
music firm which is authorized to do business Carl Lipman and C. E. Schuette, recently incor-
Consult the Universal Want Directory of
in Boston, Mass. Walter P., Harold J. Tulley porated with a capital of $25,000. The firm
and Allston andGilman B. Gavel, of Cambridge, will be known as Lipman-Schultz Music Pub- The Review. In it advertisements are inserted
lishers, Inc.
free of charge for men who desire positions.
are the incorporators.
Ponce Numbers Go Well
Lipman-Schultz Chartered
-YOU CAN'T HELP FALLING IN LOVE WITH THIS NUMBER — IT'S WONDERFUL
IM FALLING IN LOVE WITH ASHAD0W
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
WALTZ
SONG
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE MUSIC TRADE
3, 1924
REVIEW
49
W
KME
( (to WOftft(£0 OVER YOU)
A NdJ Fox-Trot bu the Writers o f 'NO, NO, NORA* _ ^
_
j
_
LINGER AWHILE*
• ried,
M a c L e a n Display M a k e s
"Blossom T i m e " Sales
Actual Demonstration of Numbers While Pro-
duction Plays Canadian City Proves Big Sales
Factor in Booming Numbers
"Blossom Time," the musical show which
lias played successfully for several seasons and
which has several road productions touring the
country, continues to be one of the most re-
markable drawing cards of a decade. Of added
importance, of course, is the fact that the music
of the show has continued to sell over a long
you
show publicity, and, at the same time, made
profit for themselves by exploiting the songs in
sheet music and record form. "Blossom Time"
is unusual, so naturally in hooking up with its
local appearance the dealers often do the un-
usual. A case in point was recently brought to
notice by the window display made by J. J. H.
MacLean Co., Winnipeg, Canada, a reproduction
of which appears herewith. Not only is a piano
with "Blossom Time" music given a featured
position in a blossom setting, but two of the
sales force, dressed in the costumes of the "blos-
som time period," give actual demonstrations in
the window of the "Blossom Time" songs.
This display proved one of the most effective
had the advantage of the publicity. The display
attracted widespread attention and created a
great number of sales. The show itself did its
share, so the J. J. H. MacLean Co. had a most
busy and profitable week. Leo Feist, Inc., is the
publisher of the music of "Blossom Time."
Sings Across the Atlantic
In the recent trans-Atlantic tests by broad-
casting stations WJZ and WGY, from the
Wanamaker Auditorium, John Barnes Wells'
voice seems to have rung the bell. He rendered
some of his favorite compositions, "Two Little
Magpies" and "Thumb Marks" and the follow-
ing radiograms from the Wanamaker London
house arrived promptly: "At 1:17 a. m., strong
applause; John Barnes Wells' voice coming
through very good. At 1:54 a. in., Wells simply
marvelous." The Boston Music Co. is the pub-
lisher of the above songs.
New E. B. Marks Ballad
Milt Hagen, well-known scribe, and Zo Elliott,
writer of the "Long, Long Trail," which sold
4,000,000 copies, have written a new ballad, en-
titled "Trail o 1 My Heart," which the E. B.
Marks Music Publishing Co., of New York, is
to release soon. Elliott will return to England
soon, where he will arrange for the European
publication of the song which looks like another
sensation.
Freddie Safiord Banqueted
Featuring "Blossom Time" Numbers
period. Particularly is this true of the outstand- and yet dignified that it would be possible for a
retail store to conceive or carry out. Besides
ing number, "Song of Love."
Recently one of the "Blossom Time" com- the few copies of the sheet music, a single talk-
panies toured through one of the larger centers ing machine record was placed in a conspicuous
of Canada and the sheet music and record deal- but not too prominent position, so that all of
ers of that territory co-operated in giving the the musical material connected with the show
BOSTON,
MASS.,
April
26.—Freddie
These Song Hits'arc the talk of the town.lL
i' 1 '!" 1 !
John McCormacl*s
SOME WHERE
HE WORM
LOVE
YOU"
e
Melodtj
Song hit from
LITTLE JLSSIE
You can't
JAMES"
wrong with any
Safford,
assistant manager of the Boston office of Sha-
piro, Bernstein & Co., Inc., was recently tend-
ered a banquet at the St. Regis at which over
200 friends, including members of the theatrical
profession, were present. Vaudevillians from
local theatres contributed to the gaiety.
WHEN LIGHTS
ABE LOW
THE 1924 WALTZ
HIT/
FEIST
song

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