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THE
60
THE "WALTZ
MUSIC
TRADE
BALLAD
REVIEW
THAT'S
APRIL 12, 1924
DIFFERENT
Lovers Lane is a Lonesome Trail
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Lower Number of Free Orchestrations
Distributed Means Dealers' Profits
Curtailment of Orchestras on Publishers' Lists Means Dealers Can Establish Profitable Department
in Handling Orchestrations—What the Demand Brings to the Store
l ^ O R over two years a number of efforts have sale of orchestrations in his territory. For one,
been made to discontinue the practice of giv- the wholesale and retail prices of orchestrations
ing away dance orchestrations.
In several allow a fair margin of profit. In addition, stock-
instances popular publishers have curtailed ing orchestrations brings into the store musi-
orchestra lists which formerly received these. cians of all kinds and in many cases makes the
The result has been that those who have oper- dealer's shop a musical headquarters for band
ated on such a basis have built up a wide sale and orchestra goods and creates profits that are
for dance orchestrations and in no instance has now going in other directions.
there been a decided loss in the amount of music
Handling orchestrations is not such a difficult
rendered by orchestras from their catalogs.
problem as it is sometimes considered, although,
While there is no concerted action or agree- of course, thought and attention must be given
ment for the further curtailment of orchestra- to possible sales, to the quantities ordered, and
tion free distribution, there is a general trend to keeping for orchestra needs other than
to abolish the evil practice under which band strictly popular selections. A special rack or
and orchestra departments have heretofore oper- division in the counter for the display of current
ated t o a great extent. Some of the leading successes will do much to bring musicians to
popular houses have cut their lists of names to the store and will limit the activities necessary
as low as 1,500 and others have decided only in making sales, as such an arrangement will
to give free orchestrations to a few of the allow for the perusal of the material along the
nationally prominent musical combinations. lines of silent salesmanship.
Another important angle often overlooked by
Previously there were in many cases from
15,000 to 20,000 orchestrations given away free. the dealer is the fact that with orchestration
With this number reduced to a few hundred a purchases being made in his establishment it
big sale in orchestrations should be the result. allows him at all times to have first-hand infor-
This move will redound to the benefit and mation of what orchestras are playing and what
profit of the dealer, particularly those who at they are demanding. Thus, in a measure, he can
present operate departments particularly de- sense the importance of different popular airs
voted t o orchestra needs and to those who and order sheet music stock with first-hand
encourage the movement by assisting in the knowledge of individual numbers' popularity in
his own community.
sales distribution of new releases.
It takes a wealth of material to satisfy the
The real success, at least from a profitable
angle, of orchestra sales and distribution lays, up-to-date orchestra's needs. From five to
to a great extent, in the hands of the legitimate twenty thousand orchestrations are generally
dealer. If the retailers show interest in the distributed on each new number. When the
move and make an effort to sell orchestrations yearly number of new compositions is consid-
in their territories, the disposition to charge for ered it is then found that the consumption of
more and more orchestrations will be greatly orchestrations in total over a twelve-month pe-
strengthened. There are a good many reasons riod reaches many millions of copies. These
why the legitimate dealer can profit through the in the future will be sold through the dealers
Featured
by
Be First
With A Hearst
VINCENT LOPEZ
and HOTEL PENNSYLVANIA
His
ORCHESTRA
Also Recorded by Him on OKEH Records
OKEH RECORD NO. 40,059
Watch'Late Releases for Other Recordings
A. J. STASNY MUSIC CO., Inc.
JACK
56 West 45th Street, New York
N9RWORTHS
who show enough interest to cater to their local
orchestra needs. All of which will mean direct
profits from the sales of orchestrations and
added volume of business for other merchan-
dise.
Feist Song Broadcasted
From Britain to America
Chosen by British Stations to Reach American
Radio Fans—Show Popularity Abroad of
Feist Catalog
The catalog of Leo Feist, Inc., is evidently
just as popular in England as it has proven to
be in this country during the past season. The
initial efforts of London broadcasting stations
some time ago to broadcast to this country
brought forth two Feist numbers, "I Love You"
and "Arcady," and quoting from a recent news
item in the New York Times, the Feist song,
"Wonderful One," is the latest number to re-
ceive this unusual publicity. The complete re-
port is given below.
"Eight British radio stations tried to broad-
cast programs to America last evening. As far
as was learned one Brooklyn woman picked up
some of the program. The attempt was made
between 6 and 7 o'clock in connection with
the Wanamaker Radio Festival. Mrs. Francis
Hodge, 330 Fiftieth street, Brooklyn, reported
to the Wanamaker Store that she had heard
Station 2LO, London, broadcast a song called
"Wonderful One," but had lost the station after
that through excessive interference.
Station
WJZ of the Radio Corp. of America said it had
tried to tune in on the programs, but had been
able to get nothing."
Active Numbers in the
Catalog of Irving Berlin
"What'll I Do?" and "Lazy," Written by Irving
Berlin Himself, Have Made an Immediate
Success
Among the active numbers of the catalog of
Irving Berlin, Inc., are the two new numbers
by Irving Berlin himself, "What'll I Do?" and
"Lazy." Although these songs are only recent
releases, they have already attained consider-
able popularity and the publisher has decided to
give them wide advertising and exploitation.
Other numbers in the Berlin catalog that are
active on the counters throughout the country
are "My Papa Doesn't Two-Time No Time,"
"Mindin' My Bus'ness," "Lovey Came Back,"
"Oh, Baby" (Don't Say No, Say Maybe), "If the
Rest of the World Don't Want You" (Go Back
to Your Mother and Dad) and "Cover Me Up
With the Sunshine of Virginia."
The Broadway Music Corp., New York, an-
nounces two new feature numbers, "Any Old
Time at All," a waltz ballad, and "It's About
Time You Forgot All the Others," a fox-trot
ballad. Both are considered promising.
BIG
HIT
YOU CAN TAKE ME AWAY FROM DIXIE
With a Snappy
Melodious Rhythm
of Irresistible Charm
(BUT YOU CAN'T TAKE DIXIE
FROM M E )
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
FOX TROT
Be First
With A Hearst