Music Trade Review

Issue: 1924 Vol. 78 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 5, 1924
9
THE MUSIC TRADE REVIEW
Buffalo Music Dealers Find Increasing
Interest Among Public in Reproducers
Established 1862
Concerts Given by Local Merchants Big Factor in Creating Good Demand—Denton, Cottier &
Daniels Feature Duo-Art—Neal, Clark & Neal and Goold Bros. Present the Ampico
D U F F A L O , N. Y., April 2.—Increasing inter-
est among the buying public in the re-
producing piano is an outstanding feature of the
music trade of this territory, this spring. A
number of dealers report that many prospective
customers are making inquiries about the rc-
p oducing instruments, with a desire to trade in
their player, if they have one. However, player
business is good, and there is very little hesi-
tancy on the part of the dealer in taking in
exchange a player-piano in good condition, as
he finds a ready sale for it.
Well-arranged concerts have had a large part
to do with the steadily increasing popularity
of the re-enacting pianos. Denton, Cottier &
Daniels have had good results from their Duo-
Art concerts, and the Apollo concerts, given
under auspices of the Rudolph Wurlitzer Co.,
have created a great deal of interest.
This week Ampico concerts are being given
by Neal, Clark & Neal and by Goold Bros., Inc.
Philip Gordon is in Buffalo this week, under
auspices of Goold Bros., and gave a number of
private recitals, as well as two public recitals,
in the Buffalo players theatre, featuring the
Ampico in the Chickering. As usual, Mr. Gordon
brought out a large number of his admirers who
already own Ampicos. Hundreds of admirers
of the Ampico in the Chickering were issued
special invitations to attend the concerts, and
many prospective buyers were discovered.
Fred Colber, Ampico artist for William Knabe
& Co., gave several recitals in the Ampico
studio of Neal, Clark & Neal, and the store
management reports that results, as far as sales
were concerned, surpassed all expectations. Mr.
Colber, besides being a finished artist, has a
personality that wins the admiration of those
who meet him, and during his recent visit in
Buffalo with Mr. and Mrs. C. E. Lucore, he
made many personal friends here who welcomed
him back on his last visit, and at each concert
the Ampico studio was filled to capacity.
There has been a surprising increase in inter-
est in the Milton Welte-Mignon (Licensee)
reproducing piano, according to William Reilly,
manager of the Hoffman Piano Co. "Practi-
cally all interest leans toward the Welte-Mig-
non," Mr. Reilly said. "We secured a large
number of new prospects at the Buffalo Better
Homes Exposition, where we displayed our line
of instruments, but interest in nearly all in-
stances was in the re-enacting piano. As a
direct result of our demonstrations at the ex-
position, we have made a number of sales in
this instrument."
This year the Hoffman Piano Co. departed
from its usual policy of putting on a few sing-
ing features, but demonstrated its pianos and
players without any accompaniment of voice or
another instrument. Mechanical features of the
instruments were explained, instead. Mr. Reilly
explained that it is much easier to pick pros-
pects out of the crowd when the instrument
alone is featured, and it is much easier to point
out the piano's exceptional features.
Richard W. Kerr is temporarily filling the
vacancy caused by the resignation of F. F.
Barber, sales manager of the J. N. Adam Co.
Music Store. Mr. Barber's successor has not
been appointed as yet.
A. E. Webb, music dealer, has closed his store
in Lyndonville, N. Y., and has opened a much
larger store in Medina.
James A. Fagan has bought the John L.
Stocum music and furniture store in Bath, N. Y.
Employes of Setter Bros., Inc., at Catta-
raugus, N. Y., are planning to form a band.
S. L. Harcourt, of Story & Clark Piano Co.,
was a recent visitor with Neal, Clark & Neal,
and gave an interesting talk to the sales force,
pointing out features of the Repro-Phraso.
Advertising Music Book
Now Mailed to the Trade
dence; Tusting Piano Co., of Asbury Park;
Winterroth & Co., of New York, and Christman
Sons, of New York. Illustrations are also
shown of one of the silver trophies awarded last
year and the "Certificate of Advertising Award,"
which each winner received
The advance subscriptions for the book were
sufficient to keep the price down to $3.00, al-
though a very limited edition was p-inted. Only
500 copies were ordered bound, leaving only
about 100 more bound copies available for im-
mediate delivery. After these are exhausted it
will depend entirely on the volume of orders
received before and during convention as to
whether additional copies will be made up for
the trade.
The binding is an imitation Spanish leather
finish, with full board cover and the title printed
in gold on a two-tone surface.
Elaborate Volume Containing Reproductions of
Advertisements Submitted in Last Year's
Contest Being Mailed to Subscribers
There were mailed this week nearly 400 copies
of the new book, or rather portfolio, "Advertis-
ing Music Issued by the Trade Service Bureau
Industries Chamber of Commerce" and contain-
ing reproductions of the various groups of ad-
vertisements entered in the advertising contest
the awards of which were made at the annual
conventions of the Allied Music Trades in Chi-
cago last June.
The advertisements submitted by each con-
testant are grouped on a separate plate and
there are over 400 separate pieces of copy
shown. The first copies of the book received
from the bindery were sent to those who had
ordered the volume in advance with a view to
profiting by the advertising ideas presented here-
in. The introduction to the volume by C. L.
Dennis, manager of the Trade Service Bureau,
includes the report of the committee in charge
of the contest and a recital of some of the de-
velopments.
The advertisers whose copy appears in the
twenty-five large panels of combination half-
tone and etching reproductions are the Cable
Piano Co., of Chicago; Sherman, Clay & Co.,
San Francisco, Cal.; Knabe Warerooms, of New
York; Aeolian Co., of New York.; G. A. Bar-
low's Son Co., of Trenton, N. J.; Otto Grau
Piano Co., of Cincinnati, O.; M. Steinert & Sons
Co., of Boston; Chickering Warerooms, of Bos-
ton; J. L. Hudson Co., of Detroit; Griffith Piano
Co., of Newark; The. Meiklejohn Co., of Provi-
Francis L. Young to Manage
Aeolian Go. Retail Sales
Will Have Charge of New Department Looking
After the Company's Sales in the Metropolitan
District—An Aeolianite for 27 Years
Francis L. Yourg, for the past 27 years con-
nected with the Aeolian Co., and a director in
that company, has been placed in charge of sales
in the metropolitan district of New York, a new
department recently created.
While in the service of the Aeolian Co. Mr.
Young spent some time in England, later had
charge of retail sales at Aeolian Hall and more
recently as head of the experimental and re-
search department of the Aeolian Co. He was
largely responsible for the successful develop-
ment of the company's music rolls.
The
LAUTER?
HUMANA
Player Piano
Here are some of the exclu-
sive features that make the
L a u t e r-H u m a n a "the
world's finest player piano"
—not alone in materials and
construction, but in ease of
o p e r a t i o n and beauty of
tone. Of course, such a
a player piano finds a ready
sale wherever it goes.
1
2
3
4
5
6
7
Duplex pumping device
Suction pump
Tracker hole cleaner
Pressure gauge
Hinged player action
Electric light in spool box
Lauter back bolt
LAUTER CO.
591 Broad St., Newark, N.J.
Manufacturers of
Fine Pianos
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
10
MUSIC TRADE
REVIEW
APRIL 5,
1924
Gether Piano Co. of Milwaukee Plans
Its Formal Opening of New Store April 15
Music Merchants Generally Report a Steady Advance in the Volume of Their Sales—Committee
for National Music Week Favors Establishment of Annual Musical Festival
WIS., March 31.—Music
M ILWAUKEE,
business in Milwaukee has been picking
"The first touch tells"
Aside from its
Superior Tone
Quality
The
Christman
Studio
Grand
(5 feet)
on account of its
artistic design and
finish has additional
attention compelling
value.
Such care is taken
in the selection of
veneers and with the
finishing of the case
that its distinctive-
ness immediately
appeals.
"The first touch tells"
Christman Piano Co.
597 East 137th St., New Yorh
up somewhat in the. past week and Milwaukee
merchants give encouraging reports as to the
outlook for the rest of the year. Player and
reproducing pianos are still given the prefer-
ence in volume of sales. Trade in phonographs
has fallen off slightly but the majority of dealers
state that the record business is very good and
that radio sales have more than offset the re-
duction in phonographs.
Business as a whole is very good this year,
according to R. J. Gierach, advertising man-
ager for the Kesselman-O'Driscoll Co. The
Kesselman-O'Driscoll store recently held a
Spring opening when the public was invited to
inspect the changes which have been made in
the establishment. The store has been taste-
fully redecorated from top to bottom, new hang-
ings added, Oriental rugs laid on the floors and
several rearrangements accomplished. The first
floor, which is finished in French grey and gold,
is given over to radios and supplies, records,
sheet music, band and orchestra instruments
and similar merchandise. The Audak system
has been installed for record demonstration and
has proved most successful. The grand piano
display is located in the main room of the second
floor. Two side rooms are used for the Ampico,
one being furnished as a music room in a home
with only one instrument displayed. The second
Ampico room contains Knabe, Marshall & Wen-
dell and Haines Bros, pianos, with the Ampico
attachment. Smaller rooms on this floor are
used for displaying console types of Victor,
Edison and Brunswick phonographs. Uprights
and players are displayed on the third floor.
Opening of the new Wisconsin Theatre across
the street has been of importance to the Kessel-
man-O'Driscoll store. As this is one of the
largest theatres in Milwaukee, and as there arc
two other theatres in the vicinity the store has
planned to remain open in the evenings to ac-
commodate customers. A beautiful l-ouis fif-
teenth Style Knabe Ampico, which has been
displayed in the window of the store, is to be
placed on the mezzanine floor of the new the-
atre and sixty racks have been supplied for the
orchestra.
Business has been exceptionally good at the
Badger Music Shop, home of the Chickering,
according to Leslie C. Parker, president and
manager. Pianos have been very good, espe-
cially in the reproducing lines, and several very
fine high-priced instruments have been sold to
prominent people. The player-piano depart-
ment of this store is now under the direction
of W. A. Bialucha, and Vesey Walker, well-
known musician, is being very successful in his
management of the band and orchestra instru-
ment department.
The Steinway business has been very big at
the Edmund Gram Music House, according to
Edward Herzog, sales manager. Reproducing
lines have also been active and a number of
good sales were made in the past ten days. The
store features the Steinway and the A. B. Chase
with the Celco reproducing medium. A very
successful used piano sale has been completed
by Gram's. This sale is a semi-annual event.
Grands and reproducing pianos have been
very good and business in general has been
better during the past week, according to H. M.
Holmes, sales manager of the J. B. Bradford
Piano Co. A Steinway Duo-Art at $4,500 was
sold to W. C. Brickner, of Sheboygan Falls, and
several Duo-Art sales were made to prominent
Milwaukee people. Mr. Holmes also reports a
very good record business which is ahead of
that of last year.
F. F. Planner, vice-president of the Flanncr-
Hafsoos Music House, Inc., home of the Kurtz-
lnann, states that business has been very good
in the past month with pianos and small goods
leading in volume of sales. This house is look-
ing forward to better business this year than
last. The Cutting-Washington radios, which
have been installed very recently, have been
starting out very well. The record business
has been unusually good and Mr. Flanner be-
lieves that the radio has been responsible for
the improvement in this line.
Al Bernard, Brunswick artist, and J. Russel
Robinson, Q R S roll artist, who appear under
the name, The Dixie Stars, gave a recital which
featured the opening of the new piano, phono-
graph and radio department of Giinbel Bros,
store. The departments are now consolidated in
one display room, which is considered the larg-
est in the Northwest, and the formal opening
was held in connection with the Spring opening
of the store. The program of The Dixie Stars
was broadcasted.
Opening of the Gether Piano Co. in its new
location on the corner of Seventh and Grand
avenue will be held about April 15. The com-
pany has been holding a closing out sale at the
old location, 625 Grand avenue, which was most
satisfactory. Used and shop-worn instruments
were disposed of, as well as a number of new
ones. In the new store the company will dis-
play the Decker, Davenport-Treacy, Holland,
George B. Norris and Jesse French pianos and
will feature the Sonora phonograph with Odeon
and Pathe records.
As a device for attracting the attention of
people passing on the street, the Orth music
house has connected a Brunswick phonograph
with a tube which leads to the Ventilator at the
front of the store. Popular records are played
in the store and the music is carried to the
street, where it seems to be coming from under
the feet of pedestrians.
The twenty-fifth business anniversary will be
celebrated April 1 by Mrs. George H. Eichhoiz,
who with her husband manages one of Mil-
waukee's big musical stores at 542 Twelfth
street. The store does a good business in
period types of Edison, Victor and Brunswick
phonographs and records, as well as other
styles. Mrs. Eichholz entered the music trade
when the Edison cylindrical phonograph first
appeared and when this instrument was looked
upon with great suspicion. Realizing the great
piospects for the phonograph business, she
opened a store on Fond du Lac avenue and
has continued in business with great success.
She is the only woman in Wisconsin who is
manager of a music store.
The establishment of an annual music festival
each May was favored by the forty-five mem-
bers of the committee for the National Music
Week in Milwaukee. The co-operation dis-
played by musical clubs and individuals in activi-
ties for the Music Week, May 4 to 10, has led
to the belief that an annual affair would be
very successful. At the meeting of the com-
mittee, which included choir and orchestral
directors, Edmund Gram, of the Edmund Gram
Music House, chairman, presented the tentative
program which has been arranged for the week.
"The History and Development of the Saxo-
phone" was the subject of an address given by
William F. Buech, of the Buech Saxophone
Shop, in the program which he arranged for the
radio broadcasting station WIAO. The re-
mainder of the program was given by a Mil-
waukee saxophone quartette.
Only the second sale in twenty-five years is
advertised by Schefft's Music House, which
operated for a number of years under the name
Ross, SohefTi & Weinman I'iano Co. The store
is reducing its stock in a general sale al the
present time.

Download Page 9: PDF File | Image

Download Page 10 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.