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APRIL 5,
THE MUSIC TRADE
1924
REVIEW
manner, a similar campaign having been inaugu-
rated on the Folio No. 6. In the former instance
thousands of sales were created through this
•unusual advertising program and undoubtedly
the campaign on the Feist Dance Folio No. 7,
which covers every channel of musical activity,
will bring similar results.
For You!
Two New Berlin Numbers
Are Meeting With Success
Century is spending Thousand! of dollars
right now to Nationally advertise "CENTURY
CERTIFIED EDITION" for your direct bene-
fit in these Best of All Magazines:
"What'll I Do?" and "Lazy," Both by Irving
Berlin, Achieving Remarkable Popularity—
Another Promising Number
Ladles' Home Journal. Good
Housekeeping. Red Book. Mu-
•leal Courier, W o m a n ' s
World. Cosmopolitan, The
Musician. Pictorial Review,
Woman's Home Companion,
Delineator, M o d e r n Pris-
o i I la , Designer, McCall's,
Hearst's International, Na-
tional Geographic.
flet our FREE Hook-ups; they will
help you in making it known that you
carry "CENTURY."
Century Music Pub. Co.
235 West 40th St.
New York
r
>bu can't
wrong with
anyTeisf
I LOVE YOC
LOVE TALES
NO, NO, NORA
EASY MELODY
SONG OF LOVE
JOURNEY'S END
HALF PAST TEN
LINGER AWHILE
WONDERFUL ONE
CAROLINA MAMMY
BLUE HOOSIER BLUES
MAMMA LOVES PAPA
RIVER SHANNON MOON
STEALING TO VIRGINIA
SAW MILL RIVER ROAD
SWINGIN' DOWN THE LANE
CUT YOURSELF A PIECE OF CAKK
EVERY NIGHT I CRY MYSELF TO
SLEEP OVER YOU
TAKE. OH TAKE, THOSE LIPS AWAY
The new Irving Berlin numbers, "What'll I
Do?" and "Lazy," are both achieving remark-
able popularity in a very short space of time.
Being the fi st offerings from the pen of Berlin
himself in many months has been one factor in
att acting attention. Both of these issues have
unusual melodies although of typical Berlin
style. The lyrics are of the type that have a
wide appeal in popular songs.
Another recent offering added to the catalog
of I.ving Berlin, Inc., is the novelty blues, "My
I'apa Doesn't Two-Time No Time." This song
is being heard frequently in vaudeville and as a
dance it has that blues fox-trot rhythm that calls
forth numerous encores.
Write for Dealer*' Price*
LEO. FEIST,
New Feist Dance Folio
Consolidated Orchestra
Released on April 10
Exchange Re-organized
Latest Volume Contains Dance Arrangements
of Many Outstanding Song Successes of t'ie
Current Season
The new Feist Dance Folio No. 7, which will
be on sale April 10, ca.ries a compilation of
melodies that have been among the outstand iig
song successes for many months. These include,
"I Love You," '"Linger Awhile," "Mr. Radio
Man," "Song of Love," "In Arcady" and "When
Lights Are Low." Another feature of this folio
is the fact that nine of the numbers are arranged
for ukulele. This should add considerably to
the importance and to the sale oi the book.
There are thousands of ukuleles in the homes
of the country and the Spring and Summer
seasons add to the popularity of this instrument.
Undoubtedly, many ukulele players, in addition
to piano enthusiasts, will purchase the Feist
Dance Folio No. 7 when this feature is called
to their attention.
A full-page advertisement on Feist Dance
Folio No. 7 will be inserted by Leo Feist, Inc.,
in the Saturday Evening Tost, issue of April
26. This is the second such folio which has
been announced to music consumers in this
THE DREAMS OF MY IRISH COLLEEN"
A most wonderful
fox-trot
'THE OLD HO VIES IE4D in the VALLEY"
BOURDON DEITY All'SIC CO.
P. O. Box 103, Sta. A.
Hartford, Conn.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISt
IN THE GARDEN OF TO-MORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
FEIST Bldg.,
New York
Emile S. Enoch Dead
Emilc S. Enoch, founcLr and head of the fi.m
of Enoch & Sons, of London, with a branch in
the United States, which he established fifty-
five years ago, is doad. Mr. Enoch was in his
eightieth year and until about twelve montjs
ago
was actively engaged in tlie business with
The Consolidated Orchestras Booking Ex-
change, Inc., of 1587 Broadway, N. Y., this week his son, Major Charles 1). Enoch and A. V.
announced a complete reorganization of its per- Broadhurst. About a year ago the conce.n
sonnel. V. E. B. Fuller, formerly general super- became a limited company and Mr. Broad'iursl
visor of the phonograph division of Thomas was appointed managing director, thus relie\ing
A. Edison, Inc., originator of tone tests and Mr. Enoch of his major responsibilities.
well-known in high-class musical ci.cles, is now
president and general manager. Arthur Blyth,
now office manager and manager of hotel and
marine departments is a man of wide experience
WATERSON,
in the development of English amusement in-
terests and has had considerable experience in
BERLIN A SNYDER CO.
this country. V. E. B. Fuller and Mrs. Earl
S-O-N-G H-I-T-S
will succeed George Reister and J. E. Horn as
A Smile Will Go a Long, Long Way
Fuller, directors.
V. E. B. Fuller Made President and Arthur
Blyth Office Manager—Purpose Is to Create
More Efficient Organization
I n u
m
BIG SELLERS
in the various catalogs of
M. Wilmark & Sons
THE
The most beautiful Irish waltz in years
Inc.,
WITMABK
BLACK AND WHITE
SERIES
Dear Little Boy of Mine
Gypsy Love Sons
I'll Forget You
June's the Time for Roses
Just to Hear Yon Whisper I Love You
Just Been Wond'rlng All Day Long;
Kiss Me Again
Let the Rest of the World Go By
Mother Machree
My Jean
My Wild Irish Rose
Smilin' Through
Sunrise and You
That Wonderful Mother of Mine
Ten Thousand Years from Now
The Lamplit Hour
OPERATIC
From "The Rise of Rosie O'Reilly"
When June Comes Along With a Song
Born and Bred in Brooklyn
From "Little Nellie Kelly"
Nellie Kelly, I Love You
You Remind Me of My Mother
POPULAR STANDARD PICTORIAL
NUMBERS
Midnight Rose
I'm Goin' South
California, Here I Come
Bebe
I'm Sitting Pretty
That Bran' New Gal of Mine
Out There in the Sunshine With You
Alabamy Blacksheep
Hugo
More
I've Got a Cross-Eyed Papa, but He Looks
Straight to Me
wm
H w
S3 W
13 1
1
Maybe (She'll Write Me, She'll
Phone Me)
Down Where the South Begins
It's Not the First Time You Left
V
Me
If I Can't Sing About My Mammy
(I Don't Wanna Sing at All)
On the Blue Lagoon
I've Got a Song for Sale
My Sunflower Maid
Sometime in Junetime
Down the Road to Yesterday
That's Why You Make Me Cry
You're in Love With Everyone But
the One Who's in Love With
You
Wop Blues
If You Do What
You Do
Published by
WATERSON,
BERLIN & SNYDER CO.
1
M
m
m
u
1
Strand Theatre Bldf. New York City, N. Y-
1
Victor Herbert
MASTERPIECE
A KISS
THE