Music Trade Review

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THE MUSIC TRADE REVIEW
APRIL 5, 1924
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FEIST
"Love Has a Way" Gets
Cincinnati Music Dealers
Very Wide Exploitation
Report Sales Are Good
First Half of March Showed Marked Improve-
ment Over February — People Demanding
Better-Type of Songs
Flammer Number Tied Up With New Pickford
Production to Be Played in Seventeen Chi-
cago Theatres Simultaneously
CINCINNATI, O., March 24.—Sheet music dealers
in Cincinnati report that their business during
the first half of March has shown a marked
improvement over February sales. The volume
of trade has been about on a par with the same
period in 1923, although in several cases it has
been larger. Many of the local music merchants
profited the past week by featuring Irish songs
appropriate to St. Patrick's day. The Rudoloh
Wurlitzer Co. had one of the best window dis-
plays in the city bearing upon St. Patrick's day
with trimmings of bright green, the sheet music
of Irish songs occupying a prominent position.
The significance of the season was further
added to by the placing of a large harp in the
background.
During the past several years there have been
any number of song hook-ups with photoplay
showings. Invariably the title of the song and
picture were the same or similar. Some of these
brought forth remarkable returns and others,
owing to the lack of vitality of the composi-
tions themselves, were not huge successes.
Where the number had merit the combination-
exploitation program was of exceptional value.
This brings to mind the new song, "Love
Has a Way," published by Harold Flammer,
Inc., and which is dedicated to Mary Pickford
and used as a musical theme in her new photo-
play, "Dorothy Vernon of Haddon Hall." Miss
Pickford has taken unusual interest in this
musical offering and has done much to see
America's Greatest Saxophone Solos
FROM THE FAMOUS
Jack Mills Edition of Modern Saxophone Novelties
These "Sax" masterpieces by the nation's greatest and most famous saxophone composers are in great
and consistent demand. They have been widely advertised, and afford the dealer a liberal margin of
profit. This is an edition that sells.
JASCHA GUREWICII'S MODERN CLASSICS FOR E FLAT
SAXOPHONE
ZEZ CONFKEY'S SENSATIONS
Arranged for Saxophone by F. Henri Klickman
Kitten on the Keys
Greenwich Witch
You Tell 'Em Ivories
Coaxing the Piano
My Pet
'_
Poor Buttermilk
Featured in Mr. Gurewich's Recent Saxophone
Recitals at Carncyie and Aeolian Flails
Ida—(A Wonderful Concert Ballet)
Sun-Rise
Basheva—(Including Piano Ace.)
TRANSCRIPTIONS FOR THE SAXOPHONE
AN EDITION BY NATHAN GLANTZ
By Jascha Gurewich
"Song Without Words"
Mendelssohn
"Valse Bluette"
Drigo
"Serenade"
Drigo
"Valse" (Posthumous)
Chopin
"Romance Sans Paroles"
Van Goens
(For E Flat Alto Sax, with Piano)
(Record Artist and Originator of the
Laughing Saxophone)
Valse La La
Valse Ma Jolie
(On All Records)
NOVELTIES BY DON PARKER
(Famous Recording Artist)
Saxom.inia
Krazy Kapers
Two
ODDITIES
BY GUREWICH
By C. E. Wheeler
"Berceuse' (Jocelyn)
Godard
"Humoresque"
Dvorak
"Spring Song"
Mendelssohn
"La Cinquantaine"
Gabriel-Marie
(Including parts for C Melody, E Flat Alto and B
Flat Tenor, with Piano ace.)
1
(Soloist with Sousa's Band)
Slaptonious
Heart-Breaking
All aboTe solos include parts for C Melody, E Flat
Alto and B Flut Tenor Saxophones, and piano ace.
Conditions or fads will never affect the sale of these standard publications. Supply the big demand we are
creating. Write for our bulletins.
Copies procurable at your jobber's or direct from the publishers.
148-50 West 46th Street
MUSIC PUBLISHERS
New York, N. Y.
JACK MILLS B'LD'G
JACK MILLS,
\)
that the photoplay showing will be musicalized
to the advantage of the song. "Love Has a
Way" is by Victor Scherzinger, writer of the
international success, "Marcheta."
In Chicago alone seventeen theatres will
simultaneously show "Dorthy Vernon of Had-
don Hall," starting April 1. In connection with
the exhibition, the song, "Love Has a Way,"
Victor Scherzinger, Mary Pickford and
Harold Flammer
will be sung and played and illustrated with
colored motion picture slides. A number of
other large cities, including Los Angeles and
Louisville, arc already showing this picture, to-
gether with the picture slides. Early releases
are booked for San Francisco, New Orleans,
Dayton, O.; Portland, Ore.; Seattle, Wash.;
Columbus, Chicago, Indianapolis, Cincinnati, O.
Sheet music dealers in all the cities mentioned
are co-operating with the publisher and in many
cases are making special window showing of
"Love Has a Way" during the week or weeks
of the pictures exhibition. Advertising matter
is also being distributed and the title pagers
will have a conspicuous place upon these deal-
ers' counters.
Portland Best Sellers
PORTLAND, OKE., March 21.—"So This Is Venice,"
(Clarke-Leslie), "I Love You" (Feist), "Linger
Awhile" (Feist), "I Wonder Who's Dancing
With You To-night" (Remick) and "I'm Going
South" (Witmark) are reported to be th'e best
sellers at the present time at the sheet music
department of the Seiberling, Lucas Music Co.
and other dealers in this citv.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
GEORGE MACFARLANES - TREMENDOUS SUCCESS
FORGET-ME-NOT
(MEANS
It's Wonderful
REMEMBER
ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Hearst