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60
THE
THE "WALTZ
MUSIC TRADE
BALLAD
REVIEW
THAT'S
MARCH 29, 1924
DIFFERENT
Lovers Lane is a Lonesome Trail
Be First
With A Hearst
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Harold Flammer Back
From Transcontinental Trip
New York Publisher Traveled 11,000 Miles in
Seven and One-half Weeks—Brings Back
Optimistic Reports Generally
Harold Flammer, president of Harold Flam-
mer, Inc., and treasurer of the Music Publishers'
Association of the United States, returned to
New York Monday. If anyone is in a position
to know conditions in the sheet music trade
Mr. Flammer should be as he has just finished
a whirlwind trip to all the most important music
centers of the country. He has been south, as
far as New Orleans; north, as far as Seattle,
and west, as far as Los Angeles. His report
on conditions is as follows:
"All in all, this is the most successful trip 1
have ever had. Usually there are at least five
or six localities which are feeling depression of
some sort. On this trip I found only two such
conditions. There seems to be more competi-
tion than ever and the buyers are therefore
compelled to use better judgment in the selec-
tion of material. Nevertheless, my present trip
surpasses all previous ones by over 25 per cent.
"I was very fortunate to obtain the theme-
melody for Miss Pickford's new photoplay,
'Dorothy Vernon of Haddon Hall.' The trade
is very enthusiastic over this song, 'Love Has
a Way,' which was written by Scherzinger, the
author of 'Marcheta.' I spent considerable time
in motion picture studios and profited greatly
by their
progressiveness
and up-to-date
methods.
"Regarding the net price question, dealers
everywhere seem to be willing to abide by
whatever decision the publishers come to as a
workable basis."
Mr. Flammer exhibited many* proofs of the
favorable attitude of the trade toward his
new, handsomely illustrated catalog. This con-
tains, in addition to thematics, a yearly calendar
of music, photographs of distinguished com-
posers and biographical sketches. Mr. Flammer
has covered over 11,000 miles in seven and one-
half weeks, and he stepped off the Wolverine
not a pound lighter or a day older.
was a chorus of seventy-five and the principals
were all well-known Philadelphia singers, so
that the two acts of ensemble and solo music
were a source of constant delight, no less than
the undoubted ability of the members of the
cast.
Responding to a special invitation, the au-
thor-composer, Mr. Penn, who is famed for
such individual successes as "Smilin' Through,"
"Sunrise and You," "Carissima," "The Lamp-
lit Hour," "The Magic of Your Eyes" and other
familiar songs, attended the performance of
"Yokohama Maid" and made a brief and felici-
tous "speech" between the acts.
So pronounced was the success of "Yokohama
Maid"—an operetta, by the way, that has been
played and sung in practically every city and
town in the United States and Canada—that
the Choral Society is considering giving the
others of Mr. Penn's series of comic operas,
including such popular works as "The China
Shop," "Captain Crossbones" and the "Lass of
Limerick Town."
"T Love You" via Radio
From London to New York
Feist Hit From "Little Jessie James" Crosses
the Atlantic in Test of Broadcasting From
British Stations to American Ones
With the various branch offices of music
publishing houses intensively campaigning on
successful songs, and with the weekly and
monthly talking machine record and player roll
releases, as well as the widespread program-
ming of specific selections by thousands of
orchestras throughout the country, a popular
number soon achieves nation-wide success.
These same successes are made popular in Eng-
land and on the Continent to a large extent
through the vogue of the American fox-trot in
those countries. All of this makes for quick
popularity.
Radio broadcasting recently demonstrated
that the international popularity of better-
known songs will, in the future, be more quickly
attained. Evidence of this was given in the
front-page stories carried by practically every
newspaper in the United States on the recent
reports of the efforts of England to broadcast
Many of Feist's Most Active Successes Con- a program to America. These showed that the
tained in New Issue—Thirty Dance Selections Hotel Savoy Orchestra, London, England,
through Station 2 LO, played the song success,
Are Included in List
"1 Love You," originally introduced and still
Leo Feist, Inc., has just announced the "Feist a part of the musical comedy, "Little Jessie
Dance Folio No. 7." This is an up-to-date folio James," and published by Leo Feist, Inc., and
containing the melodies of some of the real made possible its reception by American radio
active Feist issues of the season arranged as receiving sets.
fox-trots, waltzes, blues, etc. There are thirty
"I Love You," as a melody and dance suc-
dance selections in the folio, among which are cess, is still one of the big sellers in this coun-
"1 Love You," "Linger Awhile," "When Lights try. It is heard in lyric form with the two
Are Low," "In Arcady," "Song of Love" and companies of the "Little Jessie James" Show
"Mr. Radio Man." The contents are full sheet- and the fact that it appeared in front-page
music size and comprise sixty-four pages. The stories following its being broadcasted from
publication is endorsed by Paul Whiteman, the England naturally gives it valuable and unpur-
well-known orchestra leader.
chasable publicity.
American songs in future, following their in-
In conjunction with this latest addition to the
Feist catalog, the publisher announces a national itial introduction here and the demonstration of
advertising and exploitation campaign, which is their merit, will probably be more quickly placed
to include a full-page advertisement on this in English and other European programs. It
might make possible a reduction in the cost of
folio in the Saturday Evening Post, issue of
April 26. This will be one of the outstanding international exploitation.
features of the coming sales drive, which will
be an active part of the Spring campaign of the
various Feist branches and its numerous repre-
sentatives.
Joe Mittenthal, sales manager of Jack Mills,
Inc., is back at his desk after a trip visiting
"Yokohama Maid" Makes Big Success When
some of the larger trade centers of the country.
Produced at Bellevue-Stratford Under Henry
Mittenthal reports that the Jack Mills' ballad,
Holtz Direction
When Billy Rose wrote "That Old Gang of "It's a Man Every Time, It's a Man," will be
Mine," and for good measure threw in a recita- as popular as its predecessor, "Just a Girl That
The eighth anniversary of the Choral Club of
the League Branch of the V. W. C. A. was tion with it, he certainly did himself proud, and Men Forget." Both arc having largo sales with
celebrated on March 10 by a brilliant per- the public fell over itself to prove it. Rose has the public.
formance at the Bellevue-Stratford, Philadel- followed his success in this direction with a new
"I'm Gonna Tie Myself to Dixieland" (With
phia, of Arthur A. Penn's colorful and melodi- song recently issued by M. Witmark & Sons,
ous Japanese operetta, "Yokohama Maid." An called "You Left Me Out in the Rain." This the Mason-Dixon Line), a new song by Lew
audience of fifteen hundred people enjoyed the number also has a special recitation by Billy Pollack, Sidney Mitchell and J. Fred Coots, has
work, which was given under the capable direc- Rose and its melodious music is by Violinsky, been accepted for publication by Jack Mills, Inc.
tion of Henry Holtz, one of the best-known well known for several popular melodic suc- It is planned to issue the number early and
exploit it on a wide scale.
vocal instructors in the Quaker City. There cesses.
Leo Feist Announces
Dance Folio No. 7
Arthur Penn's Operetta
Played in Philadelphia
Joe Mittenthal Returns
Billy Rose Strikes It Again
JACK
N O R W O R T H S
BIG HIT
YOU CAN TAKE ME AWAY FROM DIXIE
Wiffi a Snappy
Melodious Rhythm
of Irresistible Charm
(BUT YOU CANT
TAKE
DIXIE
FROM M E )
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
FOX TROT
Be First
With A Hearst