Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
56
MUSIC TRADE
REVIEW
MARCH 29, 1924
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Movement to Mark Actual Selling Price
on Sheet Music Is Likely to Prevail
After Years of Presenting Plan, Present Indications Are That It Will Be the Universal Practice
in the Sheet Music Publishing Field—Advantages for the Trade
*T*HE movement to mark all musical publica-
*• tions with the actual selling price will un-
doubtedly become universal. Such a plan has
been presented frequently for many years. It
is a contemplated development which, while
slow in arriving, is destined as a progressive
move which will add to the general health and
stability of the music business, both for the
publisher and retailer. The Federal Trade Com-
mission's investigation of the past price arrange-
ments and retail selling figures only hurried to
a conclusion a step which had previously been
encouraged from authoritative sources and was
only awaiting a greater unity of endorsement
from both dealers and publishers.
In the past a number of publishing houses,
particularly those which do a large mail-order
business, lent little or no encouragement to the
plan, and, in some instances, retailers, too, felt
that established and marked prices would make
it necessary to sell some goods at a loss when
considering overhead and the localities in which
they did business. The practice of giving teach-
ers and others additional discounts, which was
an established custom and which could hardly
be discontinued without both publishers and
dealers operating under a new plan, was one of
the former difficulties in bringing about this
changed situation.
All standard publications in the future will
undoubtedly be marked with their retail price
and there will be no discounts to any favored
class. With popular works such numbers will
probably be issued without price markings, as
in most cases they have been for some months
past. This will allow these latter issues to bo
sold from 30 to 45 cents, and in some cases in
show numbers slightly more in particular ter-
ritories. Standard issues, however, will be sold
for what they are marked and these retail prices
will be sufficiently high to allow a fair margin
of profit to the retailers.
"Richmond" Service
Is the Best
Because
It Is Personal Service
Send your next order to
The move should curtail some of the unfair
practices of mail-order houses, which, in many
cases, have been a detriment to the profits of
the legitimate sheet music dealer. It should
place the average sheet music dealer's business
on a much more profitable basis and he should
be able to continue business with more assur-
ance as to the future and with a clearer con-
ception of possible profits from each item of
sale.
•
This new arrangement in months to conic
should make possible the extension of the aver-
age dealer's mail list and business as it will
allow him to compete legitimately and without
loss of profits for mail business. This is no small
matter as the added volume of sales through
mails often means the difference between profit
and loss in a month's total, It will enable the
dealer not only to serve his own immediate
community, but where he has the facilities to
extend his business in a much wider territory
The whole should mark a new era in the
health of the average dealer's business. It gives
him worth-while encouragement and promises
rewards commensurate with the thought, atten-
tion and energy necessary to operate a progres-
sive establishment.
SONGS THAT SELL
Mindin' My Bus'ness
—
—
Lovey Came Back
Oh, Baby (Don't Say No—Say Maybe)
If the Rest of the World Don't Want You
Sittin' in a Corner
That Old Gang of Mine
Indiana Moon
You
—
Shanghai Lullaby
Cover Me Up With the Sunshine of
Virginia
I Love My Chili-Bom-Bom
What'll I Do? (New)
-
My Papa Doesn't Two-Time No Time
(New)
Forgetful Blues
Yawning
Down Home Blues
Universal Dance Folio No. 7
Special Mid-Year Edition
—
Peterson's Ukulele Method
World's Favorite Songs
E. Grant Ege Is a
Visitor in New York
Appoints Robert LePage to Act as New York
Representative for J. W. Jenkins' Sons Music
Co.—Plans Spring Campaign
Lazy (New)
Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
An Orange Grove in California
—
The Waltz of Long Ago
Little Butterfly
E. Grant Ege, head of the sheet music de-
Learn to Do the Strut
partment of J. W. Jenkins' Sons Music Co.,
Kansas City, Mo., was a visitor to New York
Outstanding Song Hits from
last week where he closed plans for a Spring
campaign on a number of Jenkins issues for
TOPSY and EVA
the Spring sea-son.
Rememb'ring
While here he arranged with Robert ISePagc
to act as New York representative of the com-
1 Never Had a Mammy
pany. Mr. LePage will look after the mechan-
ical reproduction of the Jenkins' songs and will
cover the metropolitan trade in behalf of the
firm's excellent successes.
1607 Broadway, New York
J. W. Jenkins' Sons Music Co. has arranged
a national campaign on "Adoration Waltz." uiance," "Arioso," "The I'alms" and "Salut
This number, which showed up so well in pre- D'Aniour."
liminary trials, is gaining rapidly in popularity.
Hence further activities. "Memory's Garden,"
also from the same catalog, continues to be one
of the outstanding issues in the popular field.
Jack Mills, Inc., has issued an up-to-the-niin-
ute sons entitled "You Can't lilanic Your Uncle
Sammy" (It's the Company That He's Been in).
The number is by Al Dubin, writer of "Just
The Century Music Publishing Co. now has a Girl That Men Forget"; Irwin Dash, writer
over thirty selections in its Saxophone Series. of "It's a Man," and Jimmy McHugh, profes-
The latest editions include "Barcarolle," "Love sional manager of the company. The song was
and Flowers," "Star of Hope," "Sextette," inspired by the numerous investigations now
"Miserere," "Over the Summer Sea," "Ro- taking place in Washington.
IRVING BERLIN, Inc.
New Jack Mills Issue
Century Saxophone Series
Richmond Music Supply Corp.
Jobbers of Music
133 West 41st St., New York City
-YOU CANT HELP FALLING IN LOVE WITH THIS NUMBER ~
IT'S WONDERFUL
IM FALLING IN LOVE WITH A SHADOW
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
WALTZ
SONG