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50
THE
THE
MUSIC TRADE
MASTER
REVIEW
SERMON
M A R C H 22, 1924
SONG
ONLYA BUTTERFLY
Be First
With A Hearst
HEARST
Irving Berlin, Inc.
Starts Big Campaign
"What'll I Do?" and "Lazy," by Irving Berlin,
to Be Widely Exploited by This House
"What'll I Do?" and "Lazy," the two new
songs written by Irving Berlin and released by
Irving Berlin, Inc., are to have widespread pub-
licity through the sales, band and orchestra,
professional, branch offices and representatives,
according to the-publisher.
This publicity campaign will cover every
music channel, with particular attention to the
vaudeville field. In addition it is to be hooked
up with motion picture programs.
These unusual advertising plans, as well as
the fact that the numbers are by Berlin him-
self, should do much to produce sales.
Features Remick Number
The Los Angeles Evening Herald, in its issue
of March 4, carried a front-page story on the
song "Counting the Days," recently taken over
by Jerome H. Remick & Co. The Herald,
which is said to have the largest circulation
west of Chicago, used three-column illustrations
of the composers, Earl Burtnett, Jess Kirk-
patrick and Harry D. Kerr. "Counting the
Days" was originally introduced by the Los
Send Your Stock Orders Now!
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Angeles Biltmore Orchestra and quickly
achieved prominence all over Pacific Coast ter-
ritory. Kerr and Burtnett have been responsible
for some previous successes, including "Leave
Me With a Smile," "After Every Party" and
numbers of like caliber. Burtnett was also
co-writer of the universal success, "Do You
Ever Think of Me?"
Fred. C. Tucker has just been appointed New
England representative for the Sherwood Music
Co., of 1658 Broadway, New York City. Mr.
Tucker has offices at 96 Hartford avenue, Prov-
idence, R. I.
Chicago Trade Meets
CHICAGO, 111., March 15.—At a meeting of local
publishers and representatives held recently at
the Sherman House the sheet music men
formed an association for the purpose of pro-
moting good fellowship and "get-together"
meetings. The following officers were elected:
Ernie Erdman president; Will Rossiter, vice-
president; Rocco Vocco, treasurer, and Mart
Schaeffer, secretary. E. C. Mills, of New York,
was the honored guest of the day. Another
meeting will be held shortly.
REMICKS BEST SELLERS
I Wonder Who's Dancing
With You Tonight
Where the Lazy Daisies
Grow
Twilight Rose
If You'll Come Back
Steppin' Out
Watching the Moonrise
Arizona Stars
U n t i l T o m O r r O Y V (Hasta Manana)
Bring Back the Old
Fashioned Waltz
Hula Hula Dream Girl
JEROME H, REMICK £, CO.
DETROIT
N&W
YORK
CHICAGO
MIT/ALWAYJV HIT/*ONLY
MCKINLEY
ROBERT TELLER SONS & DORNER
We are the publishers of the
much talked of
"MONNA VANNA"
also
* MUSIC *
50 New Numbers and New
Catalogs NOW READY for 1924
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 Weit 43rd Street
BOSTON Publishers
"Little Town in the Ould
County Down*
('timer reprints, sillulth- copyright* for piano,
[liiinii duels, violin :iiid piano music, musical
reading*, standard sonijs, saxophone and
piano music.
Music perfectly Hnsjerecl. I'rinleil «>n the liest
paper
New title pac.-s,
New York City
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"Just One More Night in
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IKK1-: CATAI.OCS WITH STOCK OKDKItS
Walter Jacobs, Inc.
^TOTMASS.
JACOBS' PIANO FOLIOS (voW) '
A Complete Library for Photo-Play Pianists
Oliver Ditson Company
Write fur Samples and l i b e
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
FRED FISHER Tie
MCKINLEY MUSIC CO.
1501-1515 E. 55th St.
mm
Tflusic 'Publishers-
White-Smith Music Pub. Co.
CHICAGO
PUBLISHERS, PRINTERS AND ENCRAVKKS OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Cliicago.
*^
The Sequel Song to Chasing Rainbows"
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fi THE RAINBOW
WAITING fir
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