Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE MUSIC TRADE REVIEW
MARCH 22, 1924
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Huntzinger Song to Be
Used as Theme With Film
"In His Steps," Based on Rev. Charles M. Shel-
don's Famous Book, Being Brought Out by
That Publisher
Unusual interest surrounds the publication of
a new sacred song, entitled "In His Steps,"
which has just been issued by R. L. Huntzinger,
Inc. The song is based upon the internationally
famous book of the same title written by Rev.
Charles M. Sheldon, which, up to this date, has
been translated into twenty-six languages and
dialects, with a sales record of 22,000,000 copies.
Dr. Sheldon, who is editor-in-chief "of The
Christian Herald, has personally endorsed the .
song, which has been dedicated to him, and
expressed the view that he "had never seen the
whole message of the book brought down to a
few rhythmic words that so perfectly express
the same basic thought."
It will be recalled that the book created con-
siderable discussion in this country and in Eng-
land at the time it was first published and to
this day, twenty-five years later, it is still a
"best seller."
It will be of interest to those who have read
and enjoyed Dr. Sheldon's book to learn that a
photoplay of the book is now being put into
production by interests identified with some of
the finest achievements of the screen, and that
this new sacred song, "In His Steps," was writ-
ten especially for the picture to be used as its
prologue, as well as in a part of the action of
the film at which point the words, flashed upon
the screen, will constitute a turning-point of the
story.
Permission was given the publisher to issue
the song at this time so that church singers
throughout the country would have the first op-
portunity to introduce the song to their com-
munities prior to the appearance of the pic-
ture, and at this writing the song has already
been used at several prominent churches in New
York City, receiving an enthusiastic reception
in each instance and a show of unusual interest
on the part of the congregation at the close of
the service.
The music is by William Stickles, the well-
known composer, who has long been identified
as the gifted and talented writer of many beau-
tiful and successful songs such as "The Voice of
the Infinite," "The Angels' Song," "Mother
Heart" and the "Samoan Love Cycle." Mr.
Stickles has made a setting for his song "In His
Steps" which is dramatic, containing fine oppor-
witH
awij
FEIST
tunities for all voices, and yet is filled with
devotional sincerity. The words are by Frank
K. Speidell, a member of the staff of R. L.
Huntzinger, Inc., the publisher of the song.
Hearst Begins Series of
Service Display Windows
"The Home Normal Course"
To Be Located in Various Cities of the Country
and to Serve as Examples for Company's
Dealers
G. Schirmer, Inc., has issued a pamphlet for
the teacher covering "The Home Normal
Course," nine volumes from Schirmer's Scho-
lastic Series by Octavia Hudson, designed for
children's work in music. It is described as a
"complete normal course of study presented in
detail for teachers of little children. It is ar-
ranged for the purpose of enabling teachers to
Hearst Music Publishers of Canada, Ltd., has
begun a series of service windows. These well-
arranged eye-attractors are built and appear in
rented space in prominent positions in various
cities throughout the country where the Hearst
'concern has dealer representation.
This is one of the many constructive plans
of the Hearst concern which does everything
A Hearst Dealers'
conduct musical kindergarten and preparatory
classes without the long period of preparation
and instruction from the normal teacher." The
pamphlet describes minutely the advantages of
the series and there follows the contents of the
various volumes. The complete work is shown
in a manner to illustrate its constructive merits.
New Sherman-Clay Song
•
PORTLAND, ORE., March 12.—"If I Were Near
You" is the subject of a beautiful nutnber which
was composed by Mrs. Dwight Edwards, of this
city, and published by Sherman, Clay & Co.
Service Window
possible to move Hearst publications for the
dealer. As far as the music business is con-
cerned, it is an entirely new idea and the results
obtained from this unusual publicity will be
awaited with interest. The space obtained for
such publicity work, involving, as it does, win-
dow and store fronts, is not an inexpensive
method of publicity. In fact, it is somewhat
more expensive than prominent billboard or
painted space in the same centers. From a
retail angle, however, it should produce larger
results. It has the added advantage of not
only arousing the interest and calling the atten-
tion of prospective purchasers to Hearst music.
GEORGE MACFARLANES -TREMENDOUS SUCCESS
FORGE T- IVIE - NOT
(MEANS
You Can't Forget it
It's Wonderful
REMEMBER ME)
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
Be First
With A Hearst