Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MAKCH 15, 1924
MUSIC TRADE
REVIEW
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Ted Browne Distributes
Robert Crawford on
Window Display to Dealers
Return From the West
Increasing the Turnover
(Continued from pjgc 48)
the backward methods of the one or two lead-
ing stores are not doing justice to the lines
they handle, then, and then only, should inves-
tors he encouraged to enter retail sheet music
distribution.
No spasmodic campaign, how-
ever, should encourage a movement for in-
creased outlets in the hope that a fair percen-
tage out of those who enter the business will
remain. Rather the entire publishing industry
should take up the problem and only lend en-
couragement where the possibilities so warrant
the new activity.
In treating the question of additional popular
outlets, a somewhat more extended latitude
should be allowed, not only because there are
less details, a quicker turnover, but, because
it has a higher "right-now" advertising value
than redounds to standard publications.
No real constructive development of retail
outlets can be achieved through enthusiastic
drives along lines which the "four minute" men
made so familiar in war time. These invariably
were high spirited, and well meaning, but were
to the real workers and producers so much
"apple sauce."
As further proof and acknowledgment of the
merits of the Witmark Black and White Series
is the frequent appearance of this well-known
edition in exclusive window displays. Among
the more recent of such that have been noted
was the one in the nationally known store of
Theodore Presser, Philadelphia, Pa., and Gold-
smith's Music Store, Columbus, O., the latter
shown herewith. It is devoted solely to the
Black and White Series, and the black drapings
upon which are suspended the white title pages,
with, in their turn, their conspicuous black let-
tering, makes this a black and white study in
actual reality and closest detail. Such displays
as this are given to the edition by the legitimate
dealer without inducements of any sort.
Features Latest Hit of That Publisher, "Sun-
shine of Mine," in Attractive and Permanent
Form
Special Mid-Year Edition of Berlin Dance Folio
Having Wide Sale—Carries Long List of
Successes
CHICAGO, 1I.I... March 8.—The Ted Browne Mu-
Robert Crawford, sales manager of living
sic Co., 218 South Wabash avenue, last week-
Berlin, Inc., will shortly return to his desk fol-
started to send the sheet music dealers a very at- lowing a trade tour through the larger centers
tractive window set featuring- its song, "Sunshine of the Middle West. While away Mr. Crawford
of Mine," which is
rapidly becoming one
of the hits of the
year. The window set,
shown in the accom-
panying photograph,
c o n s i s t s of three
pieces, each fourteen
inches wide and twen-
ty-two inches high. A
striking color combi-
nation is used, the
colors being orange,
b r o w n , green a n d
white. The card is of
buff.
Ted Browne Window Display Set
The set was made
introduced some of the new editions of the Ber-
and designed by the Illustrated Service, 15 East
Van Buren street, Chicago, through its Per- lin catalog, including two songs by Irving
Berlin himself, "Lazy" and "What'll I Do?"
niano Process. The process employs oil paint,
Mr. Crawford reports the special mid-year
which not only gives it a neat and attractive
appearance, but also makes it appear as though edition of the Berlin Universal Dance Folio No.
it were hand painted. The oil paint also 7 as having a wide sale. Both the dealer and
lengthens the life of the window set, which consumer interests, where the new offering has
does not easily fade or chip, as is the case with been introduced, have been widespread. The No.
7 Folio carries a long list of successful numbers,
most window advertising material.
including "Sittin' in a Corner," "Waltz of I-ong
The most beautiful Irish waltz in years
Ago," "An Orange Grove in California," "I-ovey
"THE DREAMS OF MY IRISH COLLEEN"
Came Back" and "You," as well as a good many
A most wonderful fov-trot
others, arranged for fox-trots, one-steps, waltzes
and blues. Initial orders on the new folio have
"THE OLD HOMESTEAD in (he VALLEY"
been much heavier than for any of its pred-
BOl'KDON D K I T Y Ml'HIC CO.
P. <). Box 103, Sta. A.
Hartford, Conn.
ecessors.
RAIWTUCRY
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by Isham Jones
andGusKahn
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