Music Trade Review

Issue: 1924 Vol. 78 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
6
Milwaukee Merchants Find Past Year
Their Largest in Point of Turnover
Year Ends With Local Dealers' Stocks on Wareroom Floors Depleted—Radio Rolls Up Imposing
Volume of Sales—Believe Retailers' Purchases in Next Three Months Will Be Large
TV/IILWAUKEE, WIS., January 2.—Annual
•^'•*- statements prepared by the business offices
of the various music stores- in Milwaukee, veri-
fied by the results of the inventories now being
taken, reveal probably the largest turnover of
stock that any of the merchants in this city
have ever encountered in a single year. While
turnover increased in almost satisfactory way,
overhead, as a rule, shows growth, although
this is more or less of a natural development
in business, despite the strenuous efforts all
retail merchants continue to make against this
big factor in doing business.
One of the striking features of the business
of music houses which maintain radio depart-
ments or handle radio instruments in a small
way is that the volume piled up on this class
of goods is extraordinary, to say the least. So
general was the call for radio instruments as
encountered by music stores that several con-
cerns which have held aloof from the new trade
factor until they believed the primary experi-
mental stage has been passed are contemplating
the establishment of radio departments as
quickly as they aie able to adjust themselves
and obtain suitable stocks of the merchandise.
There are, however, many others who feel that
their place is to sell pianos and talking machines
and the accessories, and to make no sizable
investment in radio goods or selling service at
the present time.
Musicalinstrument stocks as a rule were well
depleted at the end of the year and it is safe
to say that the various manufacturers and job-
bers in the piano and talking machine industries
will experience a very good demand from re-
tail trade in the next few months. There is a
particularly severe shortage in the high-grade
reproducing grands in the top-price class and
local dealers as a rule will not be able to de-
liver all the instruments for which they booked
orders up to December 31, until the end of Janu-
ary or February, judging by the oversold con-
dition of practically every factory making this
class of merchandise.
The outlook for 1924 business grows steadily
brighter, although most music merchants refrain
from becoming over enthusiastic over the pros-
pects, so far as purchases of new stocks are
concerned. It is generally believed that buying
by retailers for the coming three months will
be careful, although by no means unduly cau-
tious. In this respect the average purchase will
be somewhat larger than in the early months
of the year that has just come to an end. This
is attributable both to the better movement of
goods and the improvement in the prospects,
compared with a year ago.
Will Observe Thrift Week
Milwaukee will observe National Thrift Week,
January 17 to 23, in an organized way. The
local work is under the personal direction of
John H. Puelicher, who last year served as
president of the American Bankers' Association.
The National Thrift Week slogan, "For Suc-
cess and Happiness," is being given a meaning
by the music merchants of this city, who are
participating in the observance on the theory
that any movement for success and happiness of
the people necessarily embodies music in the
home. Naturally the music men also find in
"Pay Your Bills Day" of the Thrift Week an
interest that elicits their hearty support.
A new music store has been opened recently
at 119 North Second street, in Watertown, Wis.,
by John H. Klemann, an enterprising young
business man who was born and reared in that
city and has a wide acquaintance. Mr. Klemann
has succeeded in obtaining the exclusive right
to sell the Edmund Gram pianos, made by the
Edmund Gram Co., Milwaukee, and will also
deal in talking machines, records, music rolls,
sheet music and small goods.
E. Blout Opens New Store
FLUSHING, N. Y., December 31.—A new branch
music store has been opened here at 38 Main
street by E. Blout, of New York City, who
operates a chain of phonograph and piano
shops throughout Greater New York. The stock
carried in the new store includes the Stieff,
Braumuller, Davenport-Treacy and Gulbransen
pianos and also reproducing pianos with the
Welte-Mignon (Licensee) action and the Victor
talking machine line.
Illlllll
The highest class player
actions in the world
"The valve unit that made the player
famous 1
The new "Amphion Accessible Action" is the last word in scientific player
achievement. It has the complete valve action assembled in a "Demountable
Unit" giving instant accessibility.
AMPHlONfmCTIONS
SYRACUSE
(
—Your Guarantee
J
NEW YORK
JANUARY 5, 1924
Upholds Music Stores as
Logical Radio Dealers
T. M. Pletcher, President of the Q R S Music
Co., Explains Why Music Dealer I s Logical
Radio Distributor for the Public
CHICAGO, III., December 29.—A comprehensive
article by T. M. Pletcher, president of the
Q R S Music Co., arguing that the music mer-
chant is the logical dispenser of complete radio
sets to the public, has just been published by
Radio Broadcast. In view of the popularity
which radio has attained, this subject has be-
come more important to the music industry and
we advise all music merchants to study Mr.
Pletcher's presentation of the subject.
The point that Mr. Pletcher emphasizes is
that, so far as complete radio sets are concerned,
the electrical dealer does not compare with the
music merchant when it comes to selling, adver-
tising, displaying, financing on the instalment
plan or giving service. The fundamental ele-
ments of successful retail merchandising are
show,n to be lacking in the general run of retail
electrical establishments.
Mr. Pletcher points out that by the music
merchant radio will be much more forcefully
and intelligently presented to the public than
by the electrical retailer. It has been proved
that a knowledge of piano technicalities is not
necessary to the most successful piano sales-
manship, and the same thing undoubtedly is
true with radio.
Mr. Pletcher also makes the statement that
the up-to-date merchant is one who knows how
to borrow money from the bank, but that the
banker will not loan money on instalment paper
unless he feels that the merchant knows the
instalment business and is running his estab-
lishment in a businesslike way. Another in-
teresting point is the comparative supply of
technical men available in the radio and the
music fields. Whereas there are approximately
150,000 amateur radio operators in the country,
there is nothing like even 15,000 piano tuners
or 15,000 talking machine repair men. There-
fore, according to Mr. Pletcher, the proprietor
of the retail establishment who is at the present
time satisfactorily taking care of his piano and
talking machine installation and repairs would
not have very much trouble in hiring men to
take care of the technical end of his radio de-
partment.
On behalf of the electrical retailer as the
proper person to sell radio sets, it had been
argued that the music merchant is required to
go to considerable expense in order to establish
a separate radio department, while electrical
men have no such necessity. Mr. Pletcher an-
swers this by saying that a business cannot be
run without salesmen, without stock and with-
out a certain amount of expense.
"Who can conceive," he says, "of a flourishing
radio business when the interest in it is no
more than casual. If I turned over a live and
intelligent young salesman to the sales manager
of a large concern dealing in radio equipment
and after, say two weeks of instruction, that
young man goes to work and sells from three
to five radio sets per week on a commission
basis of 15 per cent, would the concern make
any money? Supposing, then, I found another
such fellow and then a third! Of course, the
sales manager would be increasing his person-
nel, but would he mind? Couldn't he, in addi-
tion to these three men, add a professional re-
pair man and installer?"
Bennett Go. Essay Prize
WILKES-BARRE, PA., January 2.—The Bennett
Piano Co., of this city, has just offered a prize
of $400 for the best essay on the life of Pad-
erewski. The contest is open to all young
people interested in the advancement of the
best music. As secondary prizes large photos
of Paderewski are offered to contestants. The
contest is having many entries.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 5, 1924
THE MUSIC TRADE REVIEW
to the manager and the above salesmen the
following will attend: Salesmen D. R. Rum-
berger, C. H. Day, B. M. Crawford, George
Spangler, Howard Reed, J. W. Gilbert; book-
keeper, Miss Pearl Ellenberger; stenographer,
Black Music Co. Uses Columbia Demonstration Record to Advantage—M. Blackman, Advertising Miss Mary Ellenberger; tuner, J. C. Shafer,
Manager of Blackman Music Co.—Children Show Wide Interest in Music
and refinisher, Amon Hitz.
George W. Stieff, president, and S. P. Walker,
TZ"ANSAS CITY, MO, December 31.—AI- Knabe ranking first, the Fischer second and the treasurer and general manager, of Chas. M.
though the talking machine has not dimin- Franklin third in popularity.
Stieff, Inc., expect to be present.
ished in popularity, as evidenced by the numbers
The Blackman Music Co. had a window dis-
sold this season, yet the radio has come and play which proved extremely effective. In the
come to stay. Radio sets were featured as center of the window was a single piano, a
Christmas presents and the suggestions were Knabe. On the floor was imitation snow and
COLUMBUS, GA., December 31.—The Humes
acted upon. Through the radio one can widen around the woodwork were hung sprays of
Music Co., which suffered heavy losses in a dis-
his musical activities. Jack Lentz, saxophonist, greenery. The dignity resulting from the dis-
astrous fire in its new warerooms recently, is
who has a studio, where he is instructing a play of a single piano was befitting a high-class
again doing business at the old stand at 1141
dozen or more pupils in the saxophone and the instrument
Broad street. Within forty-eight hours after
clarinet, has played several times during the
the blaze was extinguished the moving of goods
past year from the Star's radio station. The
into the old store was started. After a remark-
Star has- a weekly concert from the Riley-Ehr-
able period of activity a creditable showroom
hart Orchestra, whose program consists of pop-
was completed and the holiday trade was duly
ular and classical numbers from the orchestra
served with music goods of all kinds. Carloads
and of violin solos. The instrumental programs Store Under Management of O. B. Lank Han-
of every model of Victrola began coming in,
seem to be the most popular and many requests
dles Greatest Volume of Business in Its direct from the factory in Camden, N. J.
have been sent in for certain musicians to play
Record of Thirty Years—Banquet Planned
again. The radio seems to have increased the
vogue of the saxophone greatly in this district.
HARRISBURG, PA., December 29.—The closing of
J. Ed. Black, of the Black Music Co., of the books to-day for the year 1923 ends the
GLOUCESTER, MASS., December 29.—The new
Springfield, Mo., had placed at the plate of each most successful year the local branch of Chas.
guest at a dinner given by the Kiwanis Club M. Stieff, Inc., has ever experienced. This piano store of the W. L. Hutchings Co. at 53
recently a Columbia demonstration record. branch is one of the pioneer branches of the Main street has just been formally opened and
There were 150 guests present. A Columbia Stieff House, having been established thirty carries the Poole and Krakauer pianos. In ad-
phonograph had been placed on the stage and years ago, and therefore Manager O. B. Lank dition, musical accessories of all kinds are being
during the dinner several records were played. feels very much elated over this year being handled. Special souvenirs were given to
The speaker of the evening in his address also the banner year for the store. In addition to patrons on the day of the opening and movie
spoke of the instrument in highest terms. These the largest year's business it was interesting star calendars were distributed to callers during
records were placed on the table as gifts from to note that last week was the largest week the entire holiday period.
and the month just ended proved to be the
the music company to the guests.
E. B. Guild, of the E. B. Guild Music Co., banner month for business.
said that he had very good business in Welte
Mr. Lank has been connected with the Stieff
reproducing pianos preceding the holidays.
House for twelve years, coming to the local
Several thousand friends and patrons of
B. R. Riddle, a salesman of the Starr Piano branch in January of this year from Lancaster, Kranich & Bach, New York, have received an
Co., said that it had had a good business both which store last year had the best year's busi- appropriate New Year's gift from that house in
with the Starr player-piano and the Remington ness in its history. The success achieved, ac- the form of a small thermometer, tastefully
player-piano. There were also many sales made cording to Mr. Lank, was due to the hearty mounted on an aluminum base, decorated in
of the Starr talking machines and the Gennett co-operation and effort of each department, in- lively colors. Below the tiny moonlight Scene
records.
cluding the sales force, tuning and repair de- appears the caption, "With greetings from
There was extensive advertising done by all partment and the office help. Co-operation Kranich & Bach, makers of fine pianos; estab-
the music stores in Kansas City during the has been the keynote through the entire year.
lished 1864, New York."
month of December, many running as much as
To show their appreciation of what has been
These thermometers have been sent to all
a full-page advertisement several times. A accomplished the company will entertain with Kranich & Bach dealers.
varied line was displayed, including pianos, a banquet next week at which time prizes won
player-pianos, talking machines, saxophones, by different salesmen will be distributed. P. B.
Consult the Universal Want Directory of
violins, cornets, guitars, banjos, ukuleles and Malarkey will receive first prize, G. O. Thomas The Review. In it advertisements are inserted
jazukes. There was also a wide range as to second and George Weirick third. In addition free of charge for men who desire positions.
quality and as to price.
M. Blackman is now the advertising and pub-
licity manager of the Blackman Music Co. since
Mr. Cropp, who acted in that capacity for about
five weeks, severed his connection with the firm.
Mr. Blackman left Thursday, December 26, for
Chicago on a business trip. He expects to
return January 1.
John B. Mahaffey, advertising manager of the
Kimball Music Co., reports that that firm had
a phenomenal business in the Kimball player-
piano at the Christmas season. The sales of
the Kimball piano and the Kimball talking ma-
chine were very fair.
Kansas City has shown a great deal of in-
terest in music and musical instruments this
Winter, which might interest children. This
greater demand for a quality piano like the Miessner
A new and wider sales field is ready for the dealers
resulted in a tremendous rush of business at
which takes up little space. Then there is a never-
handling the Miessner. The sale of the Miessner in
failing source of sales in schools, churches, institu-
no
way
interferes
with
the
sale
of
large
uprights
or
the Christmas season along all lines. Nor did
tions, clubs, Sunday schools, etc.
grands. . Because the Miessner is sold where a bulky
upright or wide-spreading grand would be difficult
this business stop on the day after Christmas.
Send the coupon for free booklet. It tells you, among
to sell.
other things T how the local Miessner dealer is pro-
On the contrary, some of the dealers have found
tected in direct sales from the factory to schools.
The Miessner was originally built for school use. A
the days after extremely busy, so assumed that
piano was needed that could be easily handled, and
moved about. The Miessner only weighs 375 pounds.
a good deal of the money received as gifts was
A piano so |ow that the teacher can look over it at
her class while she was playing was needed. So the
to be spent upon musical instruments.
,
Miessner Piano Co.,
Miessner was created. And new principles were
136 Reed St.,
C. A. Cheney, of the Victor-Arnold Music
evolved and carried out which give to the Miessner a
j
Milwaukee,
Wis.
tone comparable in richness and quality to that of
Co., stated that he had sold a large number of
any piano.
j
Gentlemen:
band instruments, including saxophones and
With the increase in the number of apartment build-
I
Send me, without obligation, copy of "How to
ings and in the number of small homes, there is a
trumpets bought by parents as gifts for the
pet business in new untouched fields with the
Miessner
Piano."
children.
E. Cahill, a salesman of the Blackman Music
I Name of Store
Co., said that his firm had found the Christm'as
I Street and Number
business to be exceptionally good. The best
THE LITTLE PIANO WITH THE BIG TONE ! City
State
• •
seller was the Gulbransen registering piano.
Many sales were made of the Ampico, with the
Music Merchants in Kansas Cityf Report
Holiday Season Sales of Good Volume
Humes Go. in Old Warerooms
Record Trade Reported by
Stieff Harrisburg Branch
New Hutchings Go. Store
A Kranich & Bach Souvenir
Opens entirely
new sales fields
to dealers
I

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