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JANUARY 5,
1924
THE
MUSIC TRADE
REVIEW
57
CONDUCTED BY V. D. WALSH
Richmond Music Supply Corp. Announces
Two New General Consumer Catalogs
One Will Contain the "Cream" of the Standard Numbers Now on the Market and the Other
All the Current Popular Hits—Will Be Furnished With Space for the Dealer's Imprint
' T W O comprehensive catalogs, one containing
•*• about eighty pages of titles, the "cream" of
standard sellers from all catalogs, and one con-
taining all the current popular hits, are shortly
to be issued by the Richmond Music Supply
Corp. These catalogs will be primarily for con-
sumer distribution, approximately six by nine
inches in size, and will allow space for dealer's
imprint.
Maurice Richmond, president of the Richmond
Music Supply Corp., has had the idea of the
advisability and the need for such a catalog
for some time. During his transcontinental trip
early this year he placed the proposition before
some 200 representative dealers, all of whom
gave the idea encouragement and extended their
co-operation.
The standard catalog will contain a listing of
every active seller and will be divided into
the different types, indexed and cross-indexed in
a manner so simple that every music lover will
find it useful for a ready reference for any type
composition. Undoubtedly it will add consider-
ably to sales right now, and in years to come
it will be a decided factor in the movement of
much merchandise.
An example of the various headings will in-
dicate the scope and value of the coming cata-
logs. There are divisions for vocal, which also
give the various keys; secular, sacred, children's
songs, wedding songs, dialect and spirituals,
Christian Science songs, patriotic, old favorites,
pianoforte compositions of every description,
organ pieces, collections and methods, cycles,
meditations, reveries, instruction books and
studies; songs with obligato, violin, violin and
piano pieces, studies, methods and collections,
'cello, saxophone and miscellaneous assort-
ments. In fact, piano pieces of every descrip-
tion and for every use and need, making it a
ready reference and a decided sales-builder.
The catalogs are to be sold to the trade at
actual cost of production, minimum orders being
as low as 500 copies of each issue. The stand-
ard catalog is to be issued twice a year, and the
popular compilation quarterly.
The first popular catalog will contain about
twenty-four pages and will include all the pre-
vailing popular hits, musical comedy numbers
rind general information relative to such goods
in a manner to impress the music purchaser with
the merits of the various offerings.
The standard catalog will be edited under the
care and direction of several of the best musical
critics and authorities in the industry. Only
the merits and sales-possibilities of the com-
positions are to be considered, no effort being
made to sell the consumer material other than
recognized active works. The publisher's list
price will be used in the standard catalog and
the discounts allowed by the dealer can be in-
cluded by the use of a rubber stamp, or a cir-
cular covering the lines handled by the dealer
and giving discounts can be inserted for either
mail or counter distribution.
The popular catalog will not contain any
marked prices. Present-day popular works to
a great extent avoid price markings for the
prices of such goods vary to the public accord-
ing to locality and the cost of distribution.
There will be no names of publishers nor of
jobbers mentioned in these catalogs. Thus, the
consumer will be again encouraged to purchase
all goods from his local dealer. The dealer's
name only will appear and at the bottom of
each page will be printed the following: "Any
number listed herein can be procured from the
dealer whose name appears in the cover of this
catalog."
The standard catalog will be issued in Febru-
ary and August and the popular catalog in
February, May, August and November. No re-
prints will be made nor any other allowance for
reorders. The number of copies needed by each
dealer will be arranged for at once.
Publishers' advertising will be accepted on
various titles without, however, mentioning the
publisher's name, except where the advertise-
ment requires a thematic and then, of course,
the copyright line will have to appear. In all
other respects the catalog will be a dealer's
publication and from the consumer's angle will
bear no other relationship.
The preparation of the coming catalogs is a
tremendous undertaking. Their scope will be the
largest ever attempted, for nothing in the past
can be compared to the coming compilation.
Indeed, it would hardly be possible for an in-
dividual dealer to gather, prepare and issue such
a volume, the cost alone prohibiting the indi-
vidual undertaking.
Inasmuch as the entire trade will value this
work very highly after its issuance, it becomes
necessary for all who are interested to get first-
hand knowledge at once so that the number
of catalogs required in their territory can be
arranged for. The fact that after the catalog
is in print it will be impossible to increase
orders makes it necessary that every dealer
avail himself of the opportunity now to get
complete details and to obligate himself for
his initial requirements.
Owing to the great quantity of the catalogs
printed to fill the demands the quality will be
of the highest without adding to the cost, which
will be surprisingly low per copy.
SONGS THAT SELL
Sittin' in a Corner
That Old Gang of Mine
Indiana Moon
Lovey Came Back
I Love the Girl Who Kisses
—
You
If I Can't Get the Sweetie I Want (I Pity
the Sweetie I Get)
Tell All the Folks in Kentucky (I'm
Comin' Home)
Love (My Heart Is Calling You)
Dancin' Dan
Oh, Baby
Cover Me Up With the Sunshine of
Virginia
Don't Forget to Remember
When You Walked Out, Someone Else
Walked Right In
Roamin' to Wyomin'
Kokomo
You Darling, You
Bit by Bit, You're Breaking My Heart
Universal Dance Folio
Special Edition for 1924
—
—
Outstanding Song Hits from
TOPSY and EVA
Rernemb'ring
Do Re Mi
Urn,
Urn, Da, Da
Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
An Orange Grove in California
The Waltz of Long Ago
Little Butterfly
Tell Me a Bedtime Story
Learn to Do the Strut
Climbing Up the Scale
Old Figure in Publishing
Retires From the Business
W. W. Delaney, Widely Known as "Ned Yale"
and "Willie Wildwave" and writer of Old-
fashioned Ballads, Discontinues His Store
William W. Delaney, proprietor for many
years of a song shop at 117 Park Row, New
York City, publisher of a popular-priced song
book which in former years was sold in the
streets and theatres, has given up the business
of song selling and publishing.
Many years ago Delaney was a writer of old-
fashioned ballads under the names of "Ned Yale"
and "Willie Wildwave." Among his old-time
hits were "We Know Not How to Love Her
'til She s Gone" and "My Old Georgia Home."
Before entering the song business Delaney was
a reporter. He is sixty years old.
"After the Ball" Coming Back
Charles K. Harris's song, "After the Ball,"
has been revived in popularity through the fact
that a motion picture of the same name is being
released by Anderson's Picture Corp. The story
for the screen was written by Charles K. Harris
and the producers have given his efforts a su-
perior cast and expensive settings.
One Girl
IRVING BERLIN, Inc.
1607 Broadway, New York
Reciprocal Copyright With
Canada Is Now Effective
Arrangements Completed Whereby American
Citizens May Secure Copyright Protection
Under Canadian Laws and Vice-versa
WASHINGTON, D. C. January 1.—A reciprocal
copyright arrangement effective to-day has been
agreed upon by the United States and Canada,
according to an announcement from the State
Department. Under the arrangements citizens
of this country may obtain copyrights in Canada
under the Canadian copyright act, which also
becomes effective to-day, and at the same time
all benefits of American copyright laws are ex-
tended to Canadian citizens.
A certificate was issued on December 26 by
the Canadian Minister of Trade and a procla-
mation by President Coolidge under date of
December 27 brought about the arrangement.
This will effectually deal with copyright be-
tween the two countries.