Music Trade Review

SF:PTEMlmR I, 1923
THE
M:USIC
TRADE
REVIEW
LOS ANGELES PLANS CO-OPERATIVE-
ADVERTISING DRIVE
- - - _ ._ -­
Campaign to Take Place During Fall Under Auspices of Music Trades Association of Southern
California-Southern California Music Co. to Open N ew Store~P. C. Paddock With Platt
Los ANGElES, CAL., August 23.---Managers of
is to take place next month at the great new
stad iu m in Los Angeles, in whi ch 10,000 per­
the various music stores report that August
form e rswill appear, of which the che-r us alone
maintained the high level in sa les and it is
inc lud es no less than 2,000 persons. Thc Knabe
anticipated that the Fall business will be un­
pia no will be used and with such a tremendous
usually good. There is a tendency, however,
aggregatio n of si n gers it wi ll be p ut to the
to advertise and push the lower-priced pianos
g reatest test.
with the idea of bringing customers into the
New Member of Platt's Sales Force
store and theoretically a dvancing them to the
L. A. Fleishmann, ge nera l sales manager of
higher-priced goods . This does not always suc­
the Platt Music Co., announces that P. C. Pad­
ceed, as salesmen are in a hurry, feelin g that
dock, formerly mana ger for the Oakland branch
they must make sa les with greater expedition,
of the Kohler & Chase ]\IIusic Co., of San Fran­
and on account of their being small in volume
cisco, has been appoint ed a melllbel' of the
they do not care to take cha nces in spending
piano sales force.
the time to pers uade the bu yer to invest in a
better instrument.
July Proves Largest Month
A NEW FORM OF RETAIL SWINDLE
L. A. Fleishmann, piano sales manager of th e
So-called Talking Machine Salesmam. Works
Platt ]'viusic Co., reports th at sales for the
Fast in Ohio and Mulcts Dealer
month of July were the largest since last De­
cember, showing a remarkable increase over
I t so metimes happen s that a talking machine
those for the correspo nding month of last year.
The Western avenue store, which is under the dealer is called upon to guard against dead
beats wit hin his own establishment, as well as
dir ection of Edwin Lester, has recently under­
gone a complete re-decoration and is considered those outsiders who make a practice of en­
deavoring to get something for nothing. A case
by many visitors to be one of the most artisti­
cally arranged a nd finished music stores in the in point has come up in Ohio where a so-called
sales man has develop ed a somew hat form of
country.
sw indle, which is described in a letter sent to
Co-operative Advertising Campaign Planned
At the last ge neral m eeti ng of the ;'i(usic Secreta ry Hyre of the Music Merchants' Asso­
Trades Association of Southern California plan s ciation of Northern Ohio as a warni ng to other
for a co-opera ti ve advertising campaign to take music merchants in that sect ion of the country.
It might be we ll for trade members to study
place this Fall were discussed and a deci s ion
th e case in order to be on their g uard against a
was made that all of the diffe rent newspapers
si
milar experience, which is described in a letter
of Los Angeles be used and either special copy
as follows:
prepared by the advertising managers of the
"One of the thi ngs our Music Merchants' As­
various stores or the advertisin g series put out
as issued by the Music Industri es Chamber of sociation is for is the protection of its members,
Commerce of New York. There was quite an and we feel it our duty to pass along the ben efit
argument as to whether it would be advisab le of a recent experience.
"A good-lookin g stranger. with a foreign ac­
to sign the names of the various houses at the
cent
came to town and aske d for a job selling
bottom of eac h advert isement or whet her names
s hould be enti re ly eliminated and a campaign machines on a commission basis, stating that
directed a s a general form for the advanceme nt he could pick up a few orders among the Polish
people who preferred to deal with one of their
o f music.
own co untr ymen.
Repre$entative of Kohler Industries in Town
"Agree in g that no re s ults, no pay was the co n­
Heeman 1'. Sibley, Pacific Coast representa­
tract, we let him have catalogues, and late r in
tive of the Kohler Industri es, spent a week or
the day he phdned in that he had a sa le for a
ten days in Los Angeles and attended the gen­
portable Victrola, asking that it be gotten ready
era l meeting of the Music Trades Association.
for him to demonstrate to a customer. Later,
1'1'1 r. Sib ley was very much pleased with presen t
still, he came for a machine, with a list of Polish
conditions, although he fears that the supp ly
records, stating that h e had a prospect for a
of pianos from the manufacturers will not be
larger machine, a lso.
ab le to meet with the demand this Fal l. Mr.
"A few minu tes before closing time he rush ed
Sib ley, whose headquarters are in San Fran­
in with a check purporting to be given by a local
cisco, returned there last week.
Polish resident and made Qut for a few dollars
New Store to Open September 5
more than the price of the Victrola and records.
Defini te arrangements have been made to
"We cashed ba ck the balance plus 10 per cent
open the new store of the Southern California
commiss ion and the good- looking ge ntl eman de­
Music Co. at 808 South Broadway on Septem­
parted with a promise of 'More business to­
ber 5.' Announcements and invitations are now
nlorrow'."
being mailed to the thousands of customers of
"Of course the check is no good so the lo ss is
the Southern California :Music Co. , as well as
machine and records plus it few dollars of real
to the trade. Photographs and detailed descrip­
cash.
tions of this beautiful new store will be pub­
"The name of John Potocki was given, the
li s hed in The Review in an issue in the near
man being about forty years old, five feet eleven
future. The work on this building has been
inch es tall, well dressed and well posted on
done by th e very famous firm of decorators
phonographs and pianos."
who have already decorated some of the In­
teriors of famous theatres in Los Angeles, in­
SENDS AD TO THEIR DEALERS
cludin g Sid Grauman's Metropolitan.
Insurance Planned for Association Members
A follow-up of the full-page advertisement of
At the meetings of the Long Beach and . Cable & Sons, New York, which ran on the rear
O range County Divisions of the Music Trades
cover of The Music Trade Review a fey'; issues
A.sso ciation the new plan for 1Jlutual insnrance ago, has just been effec ted by L ouis Roemer, of
by members only was taken up and L. W.
the Cable concern.
The advertisement an ­
Sce llars, State agent of the Fede ral Hardware
nounced the fact that Loews, Inc., controlling
and Implement Underwriters, appeare d at both a chain of vaudeville and motion picture theatres
meetings and explained th e plan to the mem­
throughout the country, had just adopted the
bers. This additional feat ure of the Associa­
Cable & Sons piano for use in all their houses.
tion s hould prove attractive to many new mem­
NIr. Roemer has secured fifty copies of The
bers, presentin g -to th em a tan g iblc advantage
Review an d has had the cover containing the
of an intrin s ic va lu e for nlcll1bers hip.
advei'ti~emenl framed. This framed testimonial
wi ll be sent to fifty dealers carrying Cable &
Great Pageant to Be Held
The Wayfarers, an oratorio or pageant opera, Sons pianos in all parts of the country.
7
COINOLAS
Supremacy thru their
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Durability that has
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Known Values
Proven Satisfaction
Your territory may be open
Manufactured by
The Operators Piano Co.
16·22 S. Peoria Street
Chicago
Illinois