Music Trade Review

Issue: 1923 Vol. 77 N. 8

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~ .~
THE
MUSIC
TIilnE
REVIEW
Al;CUST
25, 1923
"The Maker's Name and Reputation Are the
Real Protection of the Buyer"
BUSH & GERTS PIANO COMPANY
.......1' hl"h-nade BUSH & GERTS plano bears the name ot Its )IAKERS. For.
.~er of a century BUSH & GERTS have made high-grade pianos.
Both BUSH
A GERTS are practical piano makers and have made 50,000 pianos under the O~
N~. ONE TRADE-MARK.
Dealers wanted in all unoccupied territory. Wri..
f.r prlcee and term.o.
Weed and Dayton Streets
Chicago, III.
KURTZMANN
PIANOS
General Office, Factory and Display Rooma
THE FINEST FOOT-POWER PLAYER·PlANO IN THE WORLD
Manufactured by
BEHNING PIANO NEW CO
YOR~
East 133rd Street and Alexander Avenue
Retall Warerooms, 22 East 40th Street at ?.1a.dison
A'·CDU(",
New York
364 Livingston Street, Brooklyn
~
Win Friends for the Dealer
C. KURTZMANN & CO.
FACTORY
526·536 Niagara St., Buffalo, N. Y.
FOTOPLAYER
STULTZ & BAUER
Manufacturers of Exclusive High-Grade
Grands-Uprights-Players-Reproducing Pianos
For more than FORTY-TWO SlIccf"ssh'e years this compa.n ~'" has
heeD own ed a nd controlled !"olely b y l11elnhers of the Ba.uer family, wbose
personal supe rvision is ghell to every instrument built by this compsuy.
-
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.
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LaifW
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Motion Picture
Theatres
I
II
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Write for Open Territory
Factoriea and Warerooms:
.. :- -.:.:.
~~ . ,
: 1 -' ~1;t
A World's Choice Piano
for the finest
t. i
338·340 E. 3ht St., Now York
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"II there is no harmony in the factory
there will be none in the piano"
~
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The Packard Piano Company ~
The AMERICAN PHOTO
PLAYER CO.
San Francisco
Chicago
FORT WAYNE, IND., U. S. A.
New York

STERLING
PIANOS
It's what is in side of th e Ste rling that has made its repu­
tation. E very det ai l of i ts construction r eceives thor o ugh
attent ion from expert wo rkmen- every mate rial us ed in its
constructi o n is th e best-absolutely . That me ans a pian o
of permanen t exce ll ence in ev er y pa rticular in which a
piano sho u ld excel. T he deal er sees the co nnect ion be ­
tween th ese facts and the univ er sa l popularity of the
Sterli ng.
THE STERLING COMPANY
q"'4!!!Ii!W'N
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i
NEW YORK HEADQUARTERS. 130 WEST 42d STREET
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JAMES & HOLMSTROM PIANO CO., Inc.
SMALL GRANDS PLAYER.PIANOS
Eminent a. an art product for
Pric••••d
t~rm.
0".'
60 year.
will i.t.r••t you. Writ.
Office: 25·27 West 37th St., N. Y.
TRANSPO SING
KEY ~BOARD PIANOS
UI.
Factory: 305 to 323 East 13Zd St., N. Y.
BERBY, CONN.
MAN··S·F-It .l..}f.j .•
. P R ODVCTS A REBE'tT E R
-A
COM.J1'LETt: · · LlNEOFG~ANDS.
-:c. U p.l.tt9tm1~~l\{DPr...')~£:R'PIANOS
1351!iS.t; .• Jl4'tVi1to~Ave . . ; NEW Y9",~.N.Y.
The
Talking Machine
World
Devoted to the int e rests of the
Talkinf( Mac hine Dea le r. The old~
es t an d d omina ting publication in
th e fi e ld. It s authorit y and va lue
is r ec ognized by the entire trad e.
12 Issues for $2.00
383 Madison Avenue
NEW YORK
'A NAME TO REMEMBER"
BRINKERHOFF
Pianos apd Player-Pianos
The details are vitally :ntereating to you (
"Made by a Beeker SIDe. 18M"
BRINKERHOFF PIANO CO.
PIANOS and PLAYERS
209 South State Street, Chicago
ItT-711 £... IMIIo Slreet. New York
LEBR
PIANOS and
PLAYERS
Used and Endorsed by Leadin& Conaerva­
toric8 of Music Whose Testimonials
are Printed in Catalo&
DUll OWN PACTOItY PACILITIES, WITHOUT
LAllal OITY IX~INN5, ~ItODUOIE PtNEIT
I..STatU MINTS AT MOD lit A T I ~1t101.
H. LEUR &: CO., Easton. Pa.
THE GORDON PIANO CO.
("tabU,heeI 1145)
D~~!'t;R
WHITLOCK and LEGGET
AV~S ..
NEW YORK
The
Music Trade Review
Covers eve ry side ot the Mus ic Trades com ~
pletely every week. Departments devoted to
the piano, player, talking machine. musical
merc handise, supply trades, music publish·
ing. Authoritative. accurate and valuable.
52 Issues for 12.00
383 Madison Avenue, N. Y.
Manfn. of The Gordoa & Soos po....
and Player·P-1aDea
r'THE
VOL. LXXV". No.8. rablisbed Every Satuday. Edward Lyman Bill, Inc., at 383 Madison Ave., New York, N.Y. Aug. 25, 1923
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i2ar c en t.
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Proper Service for Reproducing Pianos
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T
H E qucstion of proper and competent sen 'ice for th e purchase rs and own er s of reprodu cing pianos is a
matter of steadily gr O\\ ing importance to t he trad e. and this fact \va s no more strongly e\idenced than
at the cOl1\'ention of th e Na tional .\ ssocia tion of P ia no TUllers in S t. Louis las t w eek wh ere a liberal
part of th e bu s in ess sess ions and con s idcrable 1 im e between sess ions w e re g·i\-en o\' cr to a t ho rough di s­
cussion o f th e subject.
'J'h e necd of w ell-o rganized anc! proper servi ce o ffered by th e local deal er ' in thc handlin g o f reprodu c ­
ing· pi a nos w as cmphasi zed ill an articl e in Th e Rev iew recentl y which attra cted widespread a tt ention a nd was
st rong ly endorsed , The growth of the reprodu ce r business a nd the perce ntage of the saks of t hose ins trum cnts
in propo rtion t o t he sales tota l have made the probl em of ca rin g f o r th e r eproducing pi a no in the hom e onc of
vital importa nce .
It is indeed fortunat e that th e tun er s, through th eir national o rg anizatio1l. \\'hi ch embrac es ove r on(' tllou ­
sand m embers t h rough uu t the coun t r y . real i ze th e se ri o usness of th e problem and the necess ity of co oper a ti ng
wi th bot h the manu fac turers and d ealer s in seekin g a soluti on th a t \\·ill pr ()H~ economi call y so und,
During the introducto r y a nd deyelopm ent period of the reprodu cing piano it was but natural t hat thc
ma nufacturers estahli sh and m a intain se r vice d epartm e n ts to as s is t the d ealer in kee ping· thc in st rum ents ill
proper pl ay ing conditi on . Th e averag:e reproducing pian o today. ho\\"e n :' r. has reach ed a point w here it is a s
nearly f ool-proof as it is possible to make such a piece of m ech a ni sm. o\s th e output inc rease::, it is fou nd
steadily mo r e diffi cult fo r the ma nu fa ctl1rer's sen ' ice departm ent to co\·er th e te rritory of a ll dealers an d u L1;:e
ca re of a ll repairs a nd adjustment s, For somc time past some o f the leading reproducin g pi a no and n:proc\uc ­
ing' action manu fac tl1rers have end eayored. with some success, to hold schools in Yari ol1 s cities und er th e au ­
s [Jice ~ o[ their local dealers {o r the purpose of inst.ructing th e dealer' s o wn repair staff in th e deta il s of the i:'
mechanism s, so that all bu t e:--.:ception al repa ir prohl elll s could be ha ndl ed prom ptl y, efficientl y a nd economicall y
by th e d ealer 's O W11 d ep a rtm ent.
I n many cases d ealers ha yc realized the im po rtance and wisdom of th e mO\c and ha \'e co opera ted w ith
th e manufacturer to the cxt ent of inviting local inckpend ent tuners to at tend the clas ses in the beli ef that a
th o roug-h kn owl edge o f the deta ils of the ac ti on by th e ind ependent m a n wo uld sc n 'c genera ll y to imprcss
t he own er with the standa rd quality of th e in strument and thereb y ma inta in its reputa t ion, 1t is un f ortunate.
hO\\'eye r. t ha t some f ew dealers hav e ta ken a narrow \·ie,\! and r ef use to have any thing· to do w ith thc ill cil'­
pendent man on the wea k plea that he might utili ze the knowl edgc gained f o r the benefit ()f competitors,
The se\'eral scores of tuners \\· ho attended th e St, LOlli s cOI1\'ention d eJl)onstrat ed in 1l U ullcer ta in l11a11 ­
ner that they ar e both w illing· a ncl an :--.: ious to sec ur e all th e kn O\v lcdge possibl e reg'.arding t he latest r c p J"() dll c ill ,~
mediums, Li ke wise, th e s ince rity of th e tun ers' orga ni zation was ey id ell Ced by it s end o rsemcnt of the plan of
the manu fa ctur ers to hold schools ill va ri ous centers, w it h the loca l di visions of t he a ssociati on assuming the
responsibility oi pro\- iding t he att end a nce and in surin g the SllcceSS of th e sess ion s.
Th e time f o r hesitating and for waitin g to see what th c reproducing· pi ano \\'as g·o ing to accompli sh has
passed. jus t as die! th e period of hcs itation reg'arc1ing' thc stra ig·ht player -pi a no come to a n end. '1'hc m a nufac­
tur er has cl one his sharc at hea \· y e:--.: pense , hut that sa llIe ll1a nufacturer cann ot be expected to mainta in ind e­
pendcnt ser vice departm ent s f o r the bene fi t of those mercha nts wh o arc not willing to a SSllmc repair rcsponsi ­
bilities th elllseh -es . alth oug h they are me rchandising reproducing pi a nos ill increas in g number s a ne! \\ith in ­
creasin g p rofits,
A s the r eprodu cing pian o becomes mo re comnwn in th e homes of th e country th e deal er. for th l' protec ­
ti on of his 0\\, 11 reputati on . cann ot aff o rd to kec p hi s cus tome r \v aitil1g f o r cla ys or \\'ce ks in o rd er to ha\c th e
fa ctory sen'icc man comc to ma ke adju stm ents, That i s self -evid ent.

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