Music Trade Review

Issue: 1923 Vol. 77 N. 8

10
THE
MUSIC
TRADE
REVIEW
.\UG L· ST
25. 1923
Anna Pavlowa
beloved the lVorld over
-
recommends the
MATCHLESS
MILTON
PIANO
T
I am delighted that you
have arranged to carry a
piano throughout our tour
of America. and it is an
added pleasure that we are
to have the Inost excellent
and reliable Milton Piano
for this purpose. You could
not have pleased Ine more
in this respect.
~~~~
HE Matchless Milton Piano delights the in·
comparable danseuse, Anna Pavlowa, with its
artistic qualities of tone value, resonance and flex­
ible response to the pianist's requirements.
These artistic qualities are appreciated by the
130,000 American owners of Matchless MiltOns
who also derive great satisfaction from the moder­
ate price, good appearance and surprising dura­
bility of their instruments.
Pavlowa announces her delight publicly; the
130,000 tell their friends . This unusual combi­
nation of artistic and popular approval for a
piano in the Milton's price-class creates a constant
source of sales for MiltOn dealers.
That this fact IS recognized is proved by the num­
ber of dealers who carry- and sell- the Complete
Line of Matchless MiltOn Pianos.
.
THE MILTON PIANO COMPANY
GEORGE
\'(l
AL LEN. President
544-5 48 West 36th Street, New York
Chicago Offire
San Francisco Office
1222 Kimball Bldg .
460·462 Phelan Bldg.
AI) (; lI ST
25, 1923
THE
MUSIC TRADE
11
REVIEW
Service-The Problem and a Solution
It Must Come Through the Co-operation of the Manufacturers, the Retailers and the Tuners-- Retailers Thus
Far Have Been Delinquent in Lending Their Aid to Overcoming the Present Difliculties-
Tuners the Logical Men to Act as Service Experts in Simplifying Present Conditions
If one were asked w hat is t li e most iJllp oda nt
Cjul" tion before til", play e r indu s tr) a t this d ay
the an,\\Tr Illi g bt wel l be .. th c ~e r v i cc Cjuestion."
Ye t it is probably true tli at n o o th e r important
t rade que s ti o n lias hithert o r eceived so little in­
klli gc nt attrntion
T h t 'Inio n t aken b y s o
ma ny pla ye r manui act urer s, howev er, at tli e re­
cent conve ntion of the Natio nal Assoc ia ti o n of
Piano Tuners s h ows pl ain ly that tliere is a1l10 n g
them an awake nin g to th e sc r io u s n ess of cer­
tai n conditions whieh hav e lo n g ex isted, but
equ a ll y lon g have b een negl ecte d or treated wit h
but sl ight r es pec t. No tim e could be Jllore op­
portu n e, th e n, th an th e pre s ent t o 'lav befor e
the trade the fa cts as they ex ist.
First of all, it shou ld b e rC lllemb c rcd tli at cv er
s in ce the player-p iano ca m c 011 tli e market
th err b as been a se r vice que s ti o n. In it s ca rli­
(;;i t d ays as a com mercial in s tJ"lllll e n t the for m
it too k and t h e fac t that it s m anf u n ot a~ yet a ls o makers o f pian o, meant that th e
que s tion of l11 a int a inin , ~ i t in good o rd e r was
o ne w h ich coul d be so lved onl y b y the aid of
ex pe rt ..: trained in thi s worl, and in n o thin g e lse .
Th at \Vas beca u s e the piano playe r, as it then
\Va5 , h ad no recognized pla ce ill ,; ide th e piano
indll,;tr y a nd was inde ed a so rt oi int e rl o p e r,
the intru s io n oi w hich was acl ua ll y resent ed h y
cO l·o nditi o n alte r in to OIl C in ,,'\Iie l, th e [' la y er bc ­
C;; lll C a '" :lllcgr ~~ ! ['a n of the pi;IIl O and so foun d
, I ~ '.-I·a'/ into th e 111ll ..: ic ind ustr y a s a n c leme n t
in it '\' llich could n ot be talke d or Ivish cd out
01 'l.
' \it ('r th :~ proc ess of pe llctration had
begun, a nd on ly then, di rl th e 5("lI i(: qu es ti on.
aSSl111 le it s prese It imp ortaPt and ,' I cn se ri o ll s
as pc( s.
Pos it io n of the Tuners
For just as sou n as t he 'player-pi a no bCC<\111 c
:' recog nized pa rt of the outp ut of eac h piano
III~Ln uf a('l:u r e r its di str ibuli on b c ,;;ln to be ge n­
eral t\r ;· ou ,-:· h o ut t he country 't nd thc (Ju e s tio n
;,t on ce a ro s " o t carin g for troubles and br ea k­
d OI\ ns
D esp ite the manif e,t r e lu ctanc c of
so nI c the tuning p--oiess ion .1S " who le ro se
nobl y to the occas ion a nd its meill b e r s ge ner­
a ll y set them se lves to st u d y s eriou s ly th e new
r equirem e nts thrust upon th em. In th e co ur se
of a few yea rs the g eneral body of tun e r s , a id ed
by th e e x~c1knt ed ucati on a l work dO lle b y on e
or t l,'O m :lIlu [ac turers, had s u fficient ly g rasped
t h e tcc hni ca l facts a nd had acquired a sufficient
"lliO Ullt or in forma ti o n to ass ur e a ll conce rne d
I h"t t he playcr- piano in it s s tan dard form \.,-cHlld
th c nccfo r,,·ard b e r easona bly sa fe in th eir kecp ­
III ;". \Nh cll thi s cO lll fort in g co nclu sion bad b een
reach ed the pian o IIHlu 'iLr ), close d it, ey es 1.ll' on
1 he ~ uiJj ect with a sigh of re li ei an d turn e d to
illur e (, ll gr.os~ iJ1g ,-! uc st iOll'=..
Th e re were, h o.",('I'c r , t\..,o bad [eat ur es i n all
thi s, o therwi, c g ra tiiyi n g, di sp lay of publ ic
"p ir it. O n th e o nc ha nd there W~l S no "c n c r:,[
I ("cognitio n on th e p ar t o f the re tai l tr a d e that
Ih e tunn ,; we r e ent itled to an y special thank s
fo r wll The "cco nd was that no n a ti ona l o r trad.c w id e
,;chcl\I ~ for imparting t h e Il ecess,n), tec hni ca l
know ledge wa s at any time w o rk" d out , s o th at
t he rc n ev er was a ny t fil in~ h ow o r to wha t
ex t e nt a ny tU lle r r ea ll y h a d acq\\ ired hi s sLllld­
ill ~' as a pla ye r 11l ccha ni c.
As for th e fi r st fe a tur e it re m ain" a /l l,dtl r
[or a s ton is ili nent that th e r e ta il e r s nev er ,celll e"
10 se c th at it was thei r m a nif es t c1ut,· t o work
in w il h th e tUllers, s in c e no other b ody o f lIlen
was ever likel ~ to b e created, :lb le, re:tdy ;end
I' illin ;: to ta ckle th e technical question' Oi
pi :l Y("J" r egulation, ad ju stme nt a nd rep"ir in t he
fi~ld .
Not o nl y so, bllt it must be even lil or~
as ton is hi n g t o the obs er ve r t o ((iscover t h at th e
l et a il trad e actua ll y s ce me d t o g o o ut of i ts
lIay t o inclir th e ill - will of th e techll ica l fjeld
m e n by attem pt in g t o ta k e aclvantag e of their
p ai n full y a cquir Cll kno wled g e o n the mo s t
s h arp ly drivcn bar g a i·n t e rIll S, To quarrel ,,·it h
the tunc" j over the pri ce .' to b c paid, t o in s is t
'vith tL" :lrs and Iamcntatio ll I hal the ser v ice rle ·
par tllle n t of it re tail bu s in e s s is a n ec e ssar y evil
w hi ch ca n only be tolerated o n co n d iti o n that
it co n sen t s to run it s elf a t th e ch eap es t ra te s a n d
to ac ce pt an y ki c ks w ithout comm ell t o r (0 111 ­
p lai n t- llay, ev e ll to take t h e position that th es e
~C If - s;1I1 1 e m e n arc be in gs o f an inferi or k ind
''"0 Illi g ht p er h a ps Iw s t im ul at e cl Lo h ig her cf­
for ls b y th e proffe r of COlllllli 55 io1l 5 on s a les o r
t ire pr o s pect o f SO lli e d a y becoJllin g re g ular
Salc Sll lf' n - t o do a ll thi s SCC Ill S, ill th e li g hl of
lo- da y , s omethin g ve r y much lik e p la in in sa ni ty .
Yet al l th is w as do ne; an d b eca use it was do ne
./
the se rv ice qu es tion has con IC to th e cri t ica l po­
s it io n in w hi ch we no vv fi nd it.
1'"01' the re s u lt o f all t h is bl ind ne ss 0 11 tlt e ]Jar(
o f th e r et ai l trade ha s nolV bec ome on ly too
ev id e nt. The a dv e n t of tlte rep ro dll c in g pian o
lI a s chan ge d what ",a s an an noya nce int o a sc ­
ri olls d efect, w hi ch is bound to h ave fa tal r c­
, ul t s upon t h e pro s l'n it ,l" u f th e lI ill .' i(" intl ll';­
trie s if it be not r epa ired. :l"h c tuner s h,l\e
he co ln e o rdin a r y jl la _I'C r t e c hn icia ns, but t lI ey
;lre n o t s h ow in g , and ,' sho\\', despe ra te enthu s ias m w h en they a r e co n­
fr ollted wit ll t he l)J"o~pcct of unde rta kin g a n­
o th er cour se of in str uction in h ighc r ap pli ed
pneumat ics, wit h o ut t h e :; lig ht es t prospec t o f
ob tainin g a n y g reater rc\\"anl.
Bluntly put, t ha t is the si tu a t ion; a nd th a t is
wh y we SitW the nU lll c ro u s disp la ys of playe r
mechani s m at th e r ccc nt tuners' con ve nt ion a nd
th e ev id en t a n xiety of Jll:1 nu(ad ure rs to obtain
t h e int e r es t of the v is itin g d e le gate s . Of course,
th ey had not th e least di fficul ty i n obta in in g
t hi ~ inte re 5t.
Tun e rs ar c t o a m an anxio u s to
lear n abo ut n ew thin gs ; nor ca n th e ir n a tural
techn ica l curi osit y be s topped, ev en w h e n t h ey
k no w that th e addi ti onal labor requir cd of the m
w ill do th cm no p art icul a r mo net a ry good. Ha v­
in g a d ll ty toward s their communities th ey de­
, i re t o perfo rm it t o th e b es t a d va ntage; a nd
t his d es il'c it is w h ic h r e g ul ates their e ntire pro­
fes s ion,d co ndu c t-
Retailers Must Co-opera te
Ncvcrthcl f'SS, it is , or ~ho uld b e, obvious tha t
th e s cr\i ce que s ti o n, as it relat es to the repro­
du cin g p iano, s houl d not be le ft t o ch a n ce and
a cc id e n.t. The tun e r s, individ uall y , wi ll do their
best, n o doubt. Th e manufact urer s are do in g
their b est. l3 ut ne ith e r par t y can be expected
to o bt ain wha t eac h nceds and expec ts wi th ou t
the co- op e rat io n of t he retai l t ra d e ; a nd it is this
co-oper a ti o n which hith erto h as b een la c kin g
so pa infull y. T h e imme diat e n eed is t o br in g
manufac turers , me r ch an t s and tuners to ge ther
i n a s inc e re effort t o p ut the t ec hn ical ma in­
te na n ce sen ic es for th e mode rn complex player­
piano up on a sound and perma nen t basi s.
It is unn e ces s a ry, sur e ly, to impress upon a ll
concern ed th e impe riou s n e ed of doin g th is.
T il e reprodu cing p iano is ju st mak in g i ts fir s t
llee p mark upon th e co n sc iou s n ess of the pub­
\Jc . E ve rythin g look s fa ir for th e futur e, s ave
o ne thing onl y . T h e re pro ducin g piano has to
h e care d fo r. U nd e r individu a l a rran g ements
lar g e I Ll;:til h OlI ses ca n, pe rh aps, lll a na ge to
keep thin gs g oing ; but th e r e produc in g piano
will n ot, a nd cann ot, r each any w ide distribu­
t ion under th e s a leswo rk of the s m a ller h ouses
unless a nd un t il indi v idu a l effort is supe r seded
b y o r g a nized nationa l effo rt to p ro v id e a sys te­
m a ti ze d m a in t enan ce se rvic e . 'I'he tun er s, of
cou rse, a r c the lo g ical men to act a s the service
e x pert s . T h ei r g o ve rn ing body is , w e believe,
ready to do all in it s pow er to c o-o perate with
l h e ma nu facture rs . T h e latte r, like w ise, a re
o nl y too anx io us to pro mote techn ica l e du ca­
tio n i n resp ect o f t b eir p roducts. On ly th e r e­
tai lers hi th e rto h a\'c fa ile d to take the slightest
in t e rest in th e qu es t ion, which th ey see m to
t hink will take care o f its elf. It is thi s ap a.t h y
w hi ch mu s t be remo v ed.
The
GEO. B. NORRIS "400"
The Quality in Tone and
Appearance is a reflection
of the honest and careful
construction throughout .
A fine example of what
modern methods can ac­
complish in the produc­
tion of a strictly high
grade player at a moder­
ate price,
Fuu r Fee t, F our Inch es.
I :'qllo/ Tens ion .) calc .
.\/idiI7(j Fa!! lioord.
Address
Holland Piano Mfg. Co.
Factory, Men o monie . Wis.
Metropolitan Bank Bldg.
Minneapolis, Minn.

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