Music Trade Review

Issue: 1923 Vol. 77 N. 7

THE
6
MUSIC
TRADE
REVIEW
AU GU ST
18. 1923

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The Baldwin
National Newspaper Campaign
Consistent, continuo'6 s week after week advertis­
ing is what counts-builds up your prestige and
makes the lasting impression.
With each advertisement is illustrated the book­
lets and cata.logs available in case you wish to cir­
cularize your prospects at the same time.
Consequently, we offer you the Baldwin National
Campaign-a series of newspaper advertisements
to be run each week in your local paper, beginning
September 3rd.
Business is going to be splendid this fall for the
aggressive piano dealer. An advertising program,
well planned, should be an essential part of your
campaIgn.
H ook up with the BALDWIN NATIO~A L
NEWSPAPER CAMPAIG~, and send in
your order for the mats and electros-Today.
The Baldwin Piano Company
CINCI N NATI
CHICAGO
LOUISVILLE
INDIANAPOLIS
ST. LOUIS
NEW YORK
DENVER
DALLAS
SAN FRANCISCO
AUGUST 18, 1923
THE
MUSIC
TRADE
7
REVIEW
MAKE ALL YOUR EMPLOYES SALESMEN - (Continued from page 5)
May 27 a piano was sold for $1,425, less the
li o ll w ith a stran ge r. ,\n e mplo y e may put on a
worth sendin g a sales man to call or is ju s t a
credit from an old piano accepted in trade for
na lIle. Thi s h e lp s us to ke e p the perc e nt age of
card th e n:lme OJ· so m e friend or acquaintan ce 's
$125, leaving the net sal e $1 ,300. The commis­
li ve prospects to a high mark. ,\ s I have m e n­
[ri e n (l who is abollt to be marri ed, to graduat e
sion of 5 per cent would amount to $65, which
tion ed before, we se ll about 20 per cent of th e
or lo ce le brate a birthday. Perhaps s Ollle fam­
would be due on or before June 15, as this was
prosp ec ts receiv ed in this wa y .
ily kno w n to an emplo ye is about to move into
a cash sale.
"Som e times prosp ec ts come fal· in ad vance of
a ll apartm e nt o r flat wh e r e the upright piano of
"On term sales, as soon as 25 per cent of the
the dat e the eJllploye g ive s as the pr o ba ble buy­
t he o ld t y p e will be too la r ge . In clubs, lod g es,
net s ale has been paid the commission of 5
ing date, s u c h as a birthday, a weddin g , or grad­
chu r c h circles a nd olher circl e s our employes
per cent is paid to th e e mploye turning in the ' ua tion dat e vVe s et th e m in the file s t o come
h•. ve always b ee n hearing o f prospect s--· our
prospe c t card that led to the sale.
t o attention "bo ut a week a h ead of the d ate the
lilli e ,· Sales Di v i, ion is en coura g ing them to
No Duplication of Prospects
emplo ye sets.
!;Iak e profitable li se o f th e ir 'tip s .'
"Defore a card is turned over to the s a les de­
"Employes ar c in viled to ca ll at the In ne r
"l.ast y ea r, durin g the month of Ivfa y, as a
partment-such as pianos, phonographs and so
S a le s D ivision at all Y time to inv es tigate th e
,p ccial inducement to th e employ es we offered
on-a search is made to learn whether or not a
situati o n ill re gard t o a ny cases th ey are inter­
lhree pri zes that s timul a ted pros p ec t-getting I
pro s pect card has been turned in previously
ested in, .\ s the first pri ze a two w ee k s ' vacation on full
covering the same pro s pect by another salesman
helps th e lll t o help th e s alesmen on the job .
pay was award e d to the e mpl o ye having the
or non-selling empl o ye. If the prospect has
Sometime s th e emplo yes tP c mselve s , o n their
I'i g il es t aillollnt o r sales ; a s the second, one
already b een handed in the card IS returned to
w ee k 's ,·acation, a nd the third, four days' vac a ­
own tillle, foll o w lip the prospects. Some times
the Inner Sales Division and the employe who
th ey ~"flucll ce the prospects to come to the
tion. 111 order to pa rticipate a n e llJploye had
stor e . Probabl y o n e third of the iJrospects wh o
turned it in is told imm ediately that the name
to file at lea s t fi ve b o na fide prosp e ct cards.
com e to u s in this way ask to see the parti e s
is already on fil e. This forestaiis any feeling
The lll e mb ers o f Oll'· tllnin g d epartlJl e nt had to
who ga ve us their nam es. That fac t indicate s
of unfairness and gives early opportunity for
s ell twi ce a s !'lllch as an e !l1ploye of any other
d e partmcnt.
O ur sa les c hart for that May
any adjustment of the matter.
that th e .e mployes have b ee n doin g so me talking
"If no record is found of the name as a pro s ­
for the st o r e.
s Low ed a sub s tantial in c rease in sale s and the
"Experience Meetings"
pect it is given to th e sales department inter­
ero rt ~nd p.·i "cs w er" j'.iStifi ed."
"When th e 'ex perience m eetings' of til e ·C III­
ested and followed tip as closely as th e e xample
pl ~' e s be g in t o bring out the m e thods that ha v e
mentioned previously.
REMODELING SAN DIEGO STORE
produ ce d COIl1Jni s;: io n s for th e successful, all o f
Aid in Closing
the e mployes can sec that th e y come in co n­
Branch of Wiley B. A~len Co. in That City
"Sometimes the salesman following th e cas e
Undergoing Extensive Alterations
suggests that th e employe turning in the n a m e ~ ta c t with live pro s pe c ts almost dail y .
"For in s tance, a fri e nd with an o ld piano tll a t
can be of help in c losing the sal e , and in s u c h a
S AN Dw(;O, C Ar,. , \l1gu st 10. The local h,.;\Ild,
has outli ve d it s usefuln ess can get a credit for it
case the employe is s o advised a nd his or h e r
to appl y on the purcha s e o f a new 0 11(' . "ut
',t o r e of the vViley B. Allen Co. is under g oin g
aid solicited. Th c sill es lllan may r e port that the
un t il the id ea is ;, u gge s ted th e friend of til e elll­
l \.lc l\ s i\' e "Iterati o n s and remod e lin g and" .' Ulli
prospect is not intere s t e d and ad v ise that the
pl oye intere s ted n e ver gives the matter se riou s
o f b e tw e en $2S,(IJ O a nd $30,000 is being e x­
card be put in the 'd ea d' file.
In that case
thou g h t.
pended on these improvements whi c h should
the employe turning in th e card is so notified
""vV e 'v e g ot a fine piano,' a llI a tron told on e o f
\\lake thi s lfIu si c st o r e a il e of the handsome s t
and asked to co-operate with the sales depart­
ou ,· \I·o lllen c lIlploy es , 'but we s eld o nl play it.'
in San Die g o. Elevator s ar c being in s ta lled and
ment, a plan that ha s r e ,ult ed in man,· 'd ead'
" 'VVh y do you n o t s e Cllre a play e r-piano ?· our
a v e ry h eautiful ornam e nt a l staircas e built , as
pro s pects bein g r ev ive d by emplo y es.
e illplo ),c s Ug·l.;"e ., ted. 'Y ou can se c ur e credit lor
well as artisti c general d ecorations.
.I. H.
"Ea c h da y th e r e c omes to th e Inner Sales
y our piano·--th e n y ou can have a rian o thl' ·,Iny
C o o ky, San Di ego branch m a n~ g-er, i s super
Division a list of the sa le s made in each depart­
o f you can pla y, and pay fo r it on easy t CrJns.'
v is in g the work in collaboration with E. 1)"llIl n
ment and a young man in this office compares
"Tilat s tart cd ,lnother pro s pec t end th at ga ve
Tuck er, ge neral m a nager for S o uthern Cali­
lhe names on these li s t s w ith the pro s pect card
tb e out s ide sal es lll a n a chan c e to fini s h a s;li e .
fornia, whose headqu a rters are in Lo s A n g ci c.' .
file, in 01 der to pick out the sales that a re the
"A b o y in th e CO Jl lIllUllily m ay b e askin g so
re s ult of th ese Inner Sale s Division pro s pect
·.tron g ly for a s<. ' :o phone that hi s father is
card s . Jr, each ca se thus found the young llla:'
UNIVERSITV MUSIC STORE MOVES
;Ilinkin g o f bu y ing on e for him- -il nd if one o f
mak es a notation on the reve r s e side of th e
t l,e I YOll &. H ealy empl oyes happen s to hear of
S r: .~ ·,· ru:,
AS H ., August 11 .- A change () f lo ca ­
pro s pect card and pla ce s it in th e sales fil e .
t io n h a s jus t be e n made by the Universit y Mu s ic
il th"t lIl ean s another pro s p ect. A pian o s ales­
The flo o r captain is th e n notified th a l a s ale ha s
St o r e, which ha s o utgro w n the space at 43 12
Illan llIay learn that ther e is no phono g r a ph in
been mad e ·for one of his Jllemb e rs .
l,T lli ve r s ity Vvay. Ne d Douglass, th e proprietor,
th e hO\lle wh e r e h e bas ju s t so ld a piano . :Man)'
",\t th e end of the month the y oun g man de­
obtain e d S OIl1(, \: dll a bl ~ publicit y by paintin~
t : l lI C:; a sheet Jl ~ u s i c SaleSt11an o r a SalC::itllall ill
livers the cards to the a ccounting d e partmenl
our Slll il il g ood s de pa rtment wililc a rn of a hom e
hUf!.·e qu es ti o n mark s o n the w indows of th e
wh e re the number of pa y m e nts made on ea c h
new locat iOll , 4511 Unive rs it y 'IVay.
that la c k s a piano through the counter con ver sa ··
account during that ElOnth are li s ted. Thu s this
offi ce learns when 25 per cent of tbe net sal e s
amount is reached. vVe do not as k the e m­
ploye to call at the cashier's desk to ask for
his commiss ion, nor is h e compelled t o put up
any argum e nt with us as to what is du e him.
.\s soon as the re quired 2S p e r cent is r e a c hed
we bring the 1110ney to hi111. This practice has
earned for us a great amollnt of g ood w ill
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among the employes.
"
The valve unit that made the player famous"
Helps in Selling Employes
"Runuing back to the early part o f 1921 many
firms doubtless will r eca ll that wh e n s alaries
were nece ss aril y reduced it became difficult to
retain the loyalty of emplo y es. It wa s th e n
th a t the first of our Inner Sales Division pl a n s
wa s launched.
Now our employes ar e v e ry
much interested in this work. O wing to th e
fact that the y ar e removed front se lling activi­
ties we h a d s ome diffi c ulty in s e llin g the plan
to our fa c tory employ es, but b y holdin g monthl y
meetings to show them that the house is willing
to pay them commissions for simply handin g in
the names of friend s interested III our good s we
The new IfAmPh£on Accessible Action" is the last word in SCle1ltific playa
achievement. It has the complete valve action assembled in a Demountable
have enlisted their co-operation .
Vltit" giving znsta1t..t accessibility.
"To keep the interest at a hi g h point 'Ne hold
floor meetings about tw ic e a year. These meet­
ings are addressed b y Mr. Healy and by em ­
ployes whose succes s in securing pro s pects'
names has b ee n very mark ed. Recitals of these
e mployes as to how they handl e the work s t imu ­
NEW YORK
SYRACUSE
lates others who might drift into indiffer e nce.
"On e of the duti es of the floor captains is to
Cluestio n the employe filling out the card with
the idea of ascertaining whether or not it is
k IILlUUJllli!Uilill.IIlllllllJJJIDIJIIJl!IU1I!!!U1l11lI!.1IJ!IMIJUlIJIJIlLUUlIIIMlIIlIJlW1IJJlillJUIIIIIUJlIIlllllUUlfil1WlllU1I1I1I11II1I11I11I1I1I11I1I11I1l1I1ll1II1II1JlillllllllllmnJllllli1l1l11l1JlIIIIJlIII:J11tlUnUlIlIlIlIJIlJUlIlUIWilIlIlIJllIl',llIIlIlIlIUlIIlIlIIllh
V"
l1he highest class player
actions in the world
N
AMPHION~ACTIONS
I

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