Music Trade Review

Issue: 1923 Vol. 77 N. 7

AUGUST
THE
18, 1923
URGES L1VELV MUSIC FOR HVMNS
Former Popular Song Writer Discourses on
New Field of Endeavor-Snappy Music Ex­
pected to Boost Church Attendance
"Gospel hymns set to lively music, a sort
of c,lorified ragtime, instead of the traditional
tunes in vogue, will bring worshipers, new and
old, to the churches, S;tys the New York Amer­
MUSIC
TRADE
REVIEW
"Whisper a Prayer" his most successful ef­
fort in song, he and his wife cling to "He Loves
Even Me." Far different from the "Carrie" of
eighteen years ago, it is set to a ringing air that
holds the attention of the singers; proof, said
Lawrence, that church folk like their music with
a s,ving just like people who do not go to
church at all.
MAKING HEADWAY AS PUBLISHERS
Ican.
Scott Lawrence, a hYllln writer and nigh
a score of years ago known nationally as the
author of the ditty "Carrie" that was sung and
whistled all over the country, is the author or
the new departure in church musical services
and predicts its drawing power. He has more
than 100 songs and hymns, but his greatest
pride is in "He Loves Even Me." For it was
through that composition that he and his wife,
separated fourteen years, were brought to­
gether again.
More than eighteen years ago the name of
Scott Lawrence was known throughout the
country as the author of "Carrie." It had a tre
mendous sale and the chorus was as popular
as the most popular of the war songs. Law­
rence sang it himself in many of the plays in
which he appeared and well-known vaudeville
artists made it their own.
'Tis a long way in spirit and sentiment from
"Carrie" to "He Loves Even Me," but the writer
suddenly switched from vaudeville songs to
hymns. To make the change popular, he said
recently, he found it llec es sa ry to adapt the new
songs to music more lively than that to which
the standard hymns are written. His investiga­
tion, he said, proved to him that one of the
reasons that keep peopl<: from church is that
they have been "fed up" on the airs that go
with the old hymns and that they thrill.
\"Ihile many friends of the wriler consider
Richmond-Robbins Co, Accorded Higher Classi­
fication by M, p, p, A.
J\ccording to the latcst announcements of the
Music Publishers' Protective Association and
the American Society of Authors, Composers
and Publisherc;, the board of governors of those
organizations have voted to advance the classi­
fication of the publishing firm of Richmond­
Robbins, Inc. In the future this firm will be
rated Class "B" instead of Class "c."
The Richmond-Robbins organization has
made unusual headway in the past two years
and has entered the motion picture and concert
publication field in such an extensive manner
that it is now being looked upon as a standard
house by legitimate dealers.
ORCHESTRA TRAVELS VIA AIRPLANE
Specht's Organization Goes From London to
Paris in That Fashion, Playing En Route
Faul Specht and His Orchestra recently made
a trip to Paris across the English Channel from
l.ondon In it Handlcv-l'age airplane.
This
\\ a.S saiel to be the first time in the history of
aviation that an entire musical organization, the
size o r ;';p ech t 's, In s IIlade the trip. \V hile in
Hight the orchestra plaved several numbers
which were broadcastcd by the .Marconi wirclc.,s.
51
BERLIN BRINGS OUT "TUT" SONG
"Three Thousand Years Ago," by Gerber and
Egan, to Be Published iby That House
There have been several King Tut songs and
at least two of th'''l1 had some popularity. 1. 1 p
to the present time, however, they have not
])rov 0 d overwhelming SLlccesses. It is somewhat
surprising, therefore, to see a large publishing
organization accept a new song carrying a ""fut"
title. The fact that Irving Berlin, Inc., will
publish Alex Gerber and Jack Egan's "Three
Thousand Years .\go," a comedy song of the
"Tut" style, speaks well for its merit.
In this new offering the writers have tried to
make comparisons between the present and an­
cient Egyptian days. The result is a comedy
song with a long list of extra verses, five of
which are reproduced in the piano copies. The
\'00 I rendition of the number has been re­
served to the team or IvIurray and Alan, now
playing Keith vaudeville.
SOME STRONG REMICK NUMBERS
Jerome H, Remick & Co. have released a new
song' by nilly Rose and Jimmy Monaco, en­
titled "That Big Blond Mamma of Mine." Other
songs from the Remick catalog which will re­
ceive a professional campaign are: "Y Oll Better
Stop Messin' Around"; "I'm a Lonesome Cry
Dab}"; "Somebody's vVrong"; "Tweet Tweet,"
a new number by Egbert Van Alstyne and
Haven Gillespie; "First, Last and Always," and
"Do You, Don't You, vVill You, Won't You?"
_\mong the new songs added to the catalog
of Leo Feist, Inc., is a number that had its
u r ig in:t l .' !lc eess in Chicago, entitled, "No, .0Jo,
Nora." It is by Gus Kahn, Ted Fiorito and
Frn;c ErclllT;ln.
I&l~ r J I W I r J rid. I J J JI J OJ J le~· I
Cl'y-inSfolO you,
cry-in8for you, liearcbro-kenlone-$omeandblue,­
ANEW BALLAD
\\
By!he Writers of"WhyShould I Cl'Y OverYou?
II
"You cant So wront.
With anjFElSTson~"
~
52
THR
MTJSIC
TRADE
REVIEW
l\ 1JGUST 18, 1923
"SUN-KIST ROSE" RECEIVING INTENSIVE EXPLOITATION
MUSIC DEMAND IN AKRON, O.
]. G. McCrory's Boardwalk Store in Atlantic City De vo tes Display Window to Stasny Number
for Two Weeks-Originality of Display Brings Rapid Response in Increased Sales
AK1{QN, 0., A ugust IO.- Sheet music sales · for
the month o f August have shown a d ecided
improvem ent, there b eing much activity in th e
sheet music sections of the loc a l stores. M er­
chants report it is fi fty -fift y in the demand for
popular and classica l mu s ic. This is the fir s t
lime thi s situation has existed loca ll y in r e­
cent yea rs, the popular numb er s ha v in g th e
lar ge r call a lwa ys. At the sheet mu s ic depart ­
ment of the M c N eil Co. st o r e popular musi c
sales hav e in crea,,, d 20 p er cen t since th e mid ­
dle of July. "Yes, W e Hav e No Bana na s" is
lhe best se ll er in popular musi c now, d ea le rs
sa id.
The A. J. Stasny Music Co., Inc., song and
fox-trot, "Sun -Kist Rose," ha s assumed na tiona l
importance as a s uc cessful da n ce. R eport s from
various s ections of the country indicate
that " Sun-Kist Ro se" is on e of t he m os t
popular fox-trot offerin gs of several
,easons
During the present season at At ­
la ntic City, N. J., "Sun-Ki s t Ros e" h as
been one of the most successful da nc e
offe rings heard on th e boardwa lk. It s
popularity has result ed in a very act ive
,;a le for the sheet mu s ic of th e number,
so much so tbat th e ]. G. M cC ror y
Co.'s boardwalk s tor e, which supplies
th e greater part of Atlantic Cit y's popu­
lar mu sic, found it profitable to not
o nl y give dail y demon str at ion s in orde r
to exp loit the number, but, in add iti on ,
made it a week's featur e and carried
o ut a special sales driv e.
During the week in which "Sun-Kist
kosc" was featured a rno st attractive
windo", display was also arranged. A
repr oduction of the window is sho w n
he rewith and gives a good idea o f th e
ar rangements made to attract sa les.
Larry Norrett, m ana ge r of th e s h ee t
IJl usic department of th e]. G. McCrory
s tore, found th e res ult s from th e origi­
na l display created man y sa les and de­
cided to continue th e window s how in g
for two extra weeks. Thus "S un-Ki s t
l{ose" had several weeks' showing on
the boar dwalk fronta ge .
Thi s, to­
ge th er with its popularity in t he A t la ntic City
d an ce palaces, gave it unu s ua l p rominence.
Not only ha s thi s numb er received exploita­
ti o n of th; s lype in Atlantic City, but thr ough­
o ut th e CO llntr y it is prov in g to be one o f th e
mo st popu lar nu m b e rs for r eta il sa les work of
thi s k ind, an d one th at respon d s most readily
to it throu g h in cr ease d salrs. Dealers e\'e r y­
NEW MARK BLAIN, INC., SONG
Marvin Smolov and Jo e M cDan ie l, a team of
songwriters, have writ ten a new so n g, e nti tl ed
" No, Th anks-I've H ad None. " Thi s is a comic
song us in g on e of the bywords of th e Middle
West street s for its title. Th e initial response
to thi s new offering has b ee n quit e goo d a nd
there 'Ire indi ca tion s that the numb er will hav e
some popularit y.
It is published b y M a rk
Blain, Inc., Chi ca go, Ill.
SHERMAN, CLAY NUMBER A HIT
McCrory's Display of "Sun-Kist Rose"
where are tak in g advanta ge of these prop e rties
and are workin g inlensiy cly ;.Jo ng th es t; lines in
fe a tur in g thi s we ll-rece ive d numb er. Pra ctically
,,11 o . th e nat io nally known orchestra s are using
it in their r epe rtoires wi th ~ lI rc('~~.
l' OR1'LANU, ORL, A ug ust 11 .- '·'1'h e W es t, th e
N es t and Yo u," written by Larr y Yael! a nd
Bill y Hill . is publi s hed b y Sherman, Clay & 1.0.
and ha s creat ed qui t e a bi g d ema nd o n th e Pa­
cific I.oast d.nd a large vo lum e of sa les ha s
been made by the Portl a nd d epartment. T h e
window display this week featured the lo ve ly
Shcrm,ll1, Clay publication "L ittl e Northern
Window" and a ttr ac ted m ai l )' bllyn ~ to t he
s t o r c'c s h eet mu sic depa rt men t.
Consult the Universal Want Directory of
The Re view . In it advertisements are inserted
free of charge for men who desire positions.

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