THE
36
MUSIC
TRADE
REVIEW
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AUGUST 11, 1923
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BRUNSWICK MUSKEGON PLANT DEVOTED TO PHONOGRAPHS
HVATT CO.'S FINE NEW QUARTERS
Percy L. Deutsc h, Secretary of Company, in Statement Outlines New Manufacturing Policy-De
Portland , Ore., Talking Machine House Now
Located at 386 Morrison Street-Separate
Rooms for Console and Upright Models
mand for Instruments Has Made Expansion of Plant a Vital Necessity
(" III(" A(;O, hr.. , A ug ust 6.-'fhe Brun sllick-Balke
Collclld cr Co. has just comp leted new a rran ge
m e nts r t';!artl ing th eir tire bus iness \-vhi ch w ill
react t o til e a(h"anta ~ c of th e talking m ac hine
tl alle.
in thc co ur se of a n int t' rv icw, Per cy L .
Deu tsc h, s ecr eta ry of the Brunswi ck-Balk e-Col
lend e r Co ., said:
" \N e have ju s t made an a nnOUll ce m ent to th e
tire and a ut o lll obi: c ";'ade that w e t hink w ill be
of inte re
ph o nog r aph industry .
,. V" c ha ve fo rm ed a subsidi a ry company to
m anufac ture and sell Brunsw ick t ires with ex
l'l'uti l'e offi ces in :\:C II Yo rk allJ sales offices in
!\kron, 0., wh e re a ll manufac turinc; w ill be don e.
"Thi s ne ll" s ub s idiary com pall Y wil l be op e r
a led illd ept'ndcntl y of the Drullswi ck-Balk c
('o llcndn Co. alld we be li c\'c that th e s uccess
\\e have e nj o \' cd II it ll Bruns w ick tir es in the
" ,I,t will beco ill c far g reater in th e futur e, be
C;lllSC o f poss ibilities t he s ub s id ia ry compa ny
1,,[.-- :0 CU IIC(;ntr '.ll c sol eiy upon thi s bu s in ess.
" Th e transf e r o f our ma nufa ctu rin g intcr c.-;t
ill Clut olllob ilc tire s to Akr on, 0 ., beca me nc ce;
' :tr) beca use oi : he rapid ex pansi o n of o ur
p ho llo ,,:ra ph divi sion, makin g it imp e rati ve for
u s to ext e nd Ol1r manufa cturi ng fa c iliti es on a
far g reat er scale.
"The i~clories at J'vIt,skego n, ·Mich. , \\'lli ('h we re
fo rm e rl y us ed in the manufactur e of tir es a nd
w hi ch immediately adjoin our woo dwor k in g
pla nts, w ill be converted at Once for . the manu
facture of phono g rap l, · Titl se buildin gs, alon g
\\'it ll th e new re cord fact ories under co nst ru c
ti o n, will un do ubt ed ly e nhan ce o ur positio n in
tl l(' phono g raph indu stry.
"To- day we a re enj oy in g th e g reatest pros
perity in the hi sto r y of this comp a ny and . we
are doin g ever yth in g that is humanl y possibl e
to meet the g rea t d emand fo r Brunswick phono
g raph s and record s.
"W hile the ne w a ddilion s to our fac tories
In ake possib le the grea test prod uct ion in both
phonographs a nd re co rds th a t we hav e eve r
plann ed , we do not b y any mcans b eli eve
that We will be in a p os ition t o s uppl y Ollr
dealer s' orders this Fall 100 p e r ce nt. M any
of our dea lers to-day rea li ze the phys ical im
possibilit y on our pa rt t o produ ce e nou g h
pho nographs and r eco rd s to meet the Fa ll de
m a nd and have acco rdingl y placed orders
cov e ring th eir requirem ents li p to the first of
th e yea r. Th is splendid co-operation o n th e
part of our d eale r s, alon g with th e trcmend o us
Illallufaet urin g- expa llsion, w ill plac e us in a far
better pos ition to med tlt e re tail d emand and
co nsequ e ntl y brin g to tlt e d ealer a g rea t el'
se rvice.
"The addi t ion of th ese new fa ctories is jll"t
on e of th e m a ny ,t cp s t;d';C ll by tlli, l" Olllpa ny
in th e ir exp a nsion of th e phono g raph divi sion.
Vic h ave ev ery co nfid c ll ce that th is Fall an d
next yea r will produce ior evc r y B runswi ck
dealer, not only g reater bu s ine ss than he has
eve , e xpe rienced, but it will reach a volum e
un t hought of a fe w ye ars ago.
" T he Brun swick Co . is full y awa re that thi s
va s t ex pan sion of it s manufa ct uring fa ciliti es
is du e in a great part to the loya lt y and acti v ity
of Brunswick d ea le r s, and every . efTort th a t is
possibl e will be pu t for th by th e Brunswi ck
company, not only to me e t tht dem a nd s alread y
cr eated, but to in crease th is demand ye ar aft er
yea r, by inte nsified a d verti s in g and se rv ice to
the deal ers"
SANG AT HARDING CONCERT
Co lumbia catalog and he r record s hav e been
cnthusiastically r ecei ve d by musi c lo ve rs every
where. IT e r Co lumbia repe rtoir e h as includ ed
standard a lld semi- clas sic numb.ers of wi de pop
ul a ri ty.
Lucy Gates , Columbia Artist, SoIoist in Elabo
r ate Concert Given at Mormon Tabernacle,
Salt Lake City, During Visit of Late Pre's ident
When th e la te Pres id e nt H a rding and his
part y v is ited Sa lt L ake C ity on the ir Weste rn
tour a spe cial co nce rt w as held fo r th em in th e
M ormon Tabernac le. Th e Te rr e H aute Tribun e
gave th e followin g acc oun t:
" \n iJllpress ive ce re mony m a rked th e vis it of
President H a rdin g t o S alt Lake C it y w h en a
concer t wa s t e ndered him in th e g reat M or mon
Ta b e rnacle, z,Lk nded on ly by the presid e ntial
party, sec ret serv ice m e n, officer s from an ad
joinin g fort alld th e hi e r a r c- h y of the Morm o n
Church. T he solo is t w as U tah 's ow n Lucy
Ga tes, th e brilliant .\1l1 e ri can color at ura so
prano, who is int e r nat ionally known and who,
in c identally, is a lll o n ~ the notab les of Salt L ake
Cit y becau se s li c i.s a g ranclcl a u.(( hlcr of the
fam ous Mormon lcader, B ri g ham Young". Mi ss
Gat es was as sist ed in th e program by John J.
McC lella nd."
Miss Gates, w ho i5 a n exc lus i,"e Co lumbia art
is t, is o ne of th e 111 0' [ po pu!
mTSON TO MOVE VICTOR SECTION
Wholesale Victor Department Will Move to
More Advantageous Location in Store
The wholesale Vi ct or d epa rtment of Chas. H .
D it son & Co., no w loca te d on the eig hth floor
of the Di tso n Buildin g, on Thirt y -fo urth street,
ju st cast of 1-ifth av en u e, will s hortly b e moved
to the third fl oo r of t h e buildin g, ac cordin i! t o
an a nn o uncem ent from the compan y's head
qu arters. Th e move will make the w hol esa le
branch of the bu s iness more easily acc essibl e,
a nd g rea t er servi ce fa c iliti es will b e p rovid ed
for the trade. R ear ra ngem ent of oth e r depart
m ents ha s ma de th e move p oss ibl e.
V:. J. M assey, pre side nt of th e IVIassey Piano
Co., o f Des M oines, Ia., has just a nnoun ced the
purchase of the Haddorff Mu sic House, givin g
t he fon ner C OllC C I' 1l the stock o f V ict r o las.
P ORTU"ID, O~E., '\ug ust 6.-Th e Hyat t Talking
Machine Co. , for se veral ye ars lo ca t ed at 350
Alder s tr eet, opene d fo r bu s in ess July 30 a t
386 Morr iso n stre et. The new establ is hm e nt
give s thi s firm mor e than 20 per ce nt mor e
room for me rc handi s e a nd di sp la y purp oses than
at its .Jl r ev io us locati o n and th e new s t ore is
wond ertull y li g ht and a ir y and a big Improv e
m c nt in ever y way. On the rn a-in fl oo r is a
well a ppointed serv ice coun t er, a la r ge amoun t
of flo or s pa ce for dis play purpo ses and s ix
pho no g rap h d emonst ratin g room s, a nd t wo
la r g e roo ms for pi a nos , whi cIt will be incl uded
in t he sto ck in th e n ca r fu ture. On th e mez
zall ille fl oor a re thrc c la r ge r oo m s for m ac hines,
t wo fo r console and o ne [or lilJright l11 0d c k
Th e co nsole rOOll lS arc la rge eno ug h to dis
play ill sple nd id s ty le fort y rna c hin cs , while thc
upri ght r oo m will easil y a cco mm odate t w<" nl y
mac hin es.
The Ch e ney lil1 e has bce l! ad d ed s in cc JlJolillg
into the n ew lo cat io ll , \\·h le h g ives t hi s nrnl
t h e "" ietl'ola , E dison, Br un sw ick , Colul11 bia and
Cheney phon og rap hs. Th e store is hni s hcd in
Fr ench gray woo dlvo rk w ith " civ et Fren c h g ray
carpets a nd w ir ker iurniture use d th rou g ho ut
the sto re, w i th br ig ht c retonne dr apes , w hi ch
g ive th e nceded touch 01 co lor.
NEW VOCALION RECORD AGENTS
Munson-Rayner Corp. to Distribute That Line
in Entire Pacific Coast Territory
SA N FRI\NC1SCO, CAL., A ug ust 7.- The P acific
Mill & Min e Co., maker s of t he Ma g navox, are
no longer handlin g the '\eo lianVo ca lion re c
o rd s. Thc .YIunson -Hayne r Co rp., oi San 1-ra11
ci sco and L os "\n" eles, ha s taken over th e \/0
ca lion record s fo r th e en t ir e Pa cifi c Coas t. T his
fir m, which ha ndles th e Chene y phono g rap h,
has ju s t mo ved to lar ge new h eadq uart ers in
the A r o nson B uildin g, Secon d str eet , a t Mis
s io n. Thos. G. H.oc kwell is man age r of th e
Voc alion d epa rtm ent for the Mun so n-Rayner
Co rp.
AN ATTRACTIVE SALES TIE=UP
POTTsv rr.f.E, PA .. .'\ugu s t 6.- \\1 . B . H ill, of thi s
cit y, exclusive Col umbia de a le r, has m a d e an
a ttractiv e tic-up w ith th e Co lumbi a record,
"Co hen L is t e ns ;11 on ihe Rad io" and "Cohen
B u ys a \Nir clcss Set " M r. Hill uses an a mpli
fi r r tha t con tinuoll s ly plays thi s record a nd in
o ne s ide of hi s w ind ow he has a radio receiving
set in frollt of w hich si ts a doll u si ng a pair of
radio h ea d set s . In the oth er corn er s tand s a n
upri g ht Co lumb ia a nd dir ect ly in th e center
a bo ut tw en t y of th e Co hen r eco rd s are on ex
hibition w ith the wir eless direct ly ab ove . Mr.
Hi ll is a prog ressiv e Co lumb ia dealer who be
li eves in th e "
and hi s rCidi o w indow so ld a c;rea t many of the
new Co he n r('('ords .
THE BRUNSWICK-BALKE-COI_LENDER CO.
CHICAGO
NEW YORK
CINCINNATI