Music Trade Review

THE
12
MUSIC
TRADE
REVIEW
BETTER GRADE PIANOS DOMINATE CINCINNATI DEMAND
Local Trade Finds Volume of Sales Holding Up Very Well During the Warm Months-Wur­
litzer Co. Moves Printing Plant-Dealers Planning to Exhibit at City's Fall Festival
CINClNNATl, 0., July 30. The sale of pianos is
lwldin g U[l to normal during the SUllllllCC season
and lo ca l dealers are gratified at the attitude
of th e public towards the purchase of pianos and
other musical instl"lllllents when the call of th e
outdo{)rs an d its manifold attraction s is so
st r ong. It cannot be said that music dealers
in Cinc innati a r e doin g an extraord inar y vo lum e
of bu s i ness, but th e number of sales ami the
vo lum e in dollar s and ce nt s is normal for this
tim e of th e year.
S eve ra l of th e loca l s tores ha ve let down on
th e ir adve rti si ng durin g th e S ummer spe ll and
a re d evo ting 1110re at te ntion to w indow displays.
Th e 'W i lli s Music Co. has a timely and very
effective window display show ing the Cincin­
nati R eds p la y in l': the New York Giants. The
sett in g is a baseball diamond and the players
are miniature men. In the front part of the
window arc shown so n gs such as "Cincinnati,
VI/ e're P roud of You," by E lizabeth IvIcFadden;
"We're Out to Vvin," by E . L. Lind, and the
old-time so ng, "Casey at the Bat, " by Sidney
Homer. 'vVith the Re d s so close to the top of
the base ba ll ladder in the National League and
interes t in th em in Cincinn at i at fever heat,
such a window di s play as that of the \I\,;illis
Music Co. is exce ll ent ancl will be successfu l in
selling many songs.
The Filllllore .id usic HO ll s e filld s tha t band
instrument s are ho ldin g up we ll in sa les durin g
the SUillmec Thi s is es pecially tru e of saxo­
phone..; and o th e r in s trum e nt s used a t dan ces.
Gras clarinets a re sellin g well. The Fi llm ore
:VI usic HOLl se is the sole r ep rese ntat ive in the
Lnited S tates for the Gras c lar in et, wh ich is
made ie L ill e, France. A ge nts ha ve bee n estab­
li shed in th e lea ding mu s ic hou ses in New York,
C hi cago , Pitts bur g h, Syracuse, Des Moines and
~,\ ll entow n, where the sales are excep tionally
good.
The privat e printing plant of the Rudo lph
\-\urlitzer Co. has been moved from the home
ofnce building to Ninth and Broa dway, where
increased floor sp ace will p erm it e nlar gement
of the plant. A large amo unt of add itional
equipment will be ins talled to take care of the
printing for the thirt y-eight branches of the
Rudolph WurJitzer Co., which exte nd from
coast to coast. Th e pla nt is mana,red by Philip
Benjamin Reist er, who, during the las t two
years of his tenure of office, has brought it t o
a high s tat e of operating efficiency and made it
a pro fit a ble in ves tment for the company. Sev­
ent y-five p e r ce nt of th e job work is done
h ere now and with the future add it ion of sev­
eral pieces of machinery it is hoped that all
but the catalog work can be ha ndled a t this
shop.
Anum ber of the local manufactu rers and
dealers a r e planning to have exhibits at the
Cincinn a ti Fall F es tival and Exposition which
wi ll be held in this city during the latter part
of August and th e first part of September. This
will be the fir s t ti me in t en years that Cincin­
nati has had a Fall Festival and hundreds of
thousands of doll a rs are being expended to
make it a hu ge su ccess . It should attract great
thron gs to this city from distant cities as well
as those nearby and will mean much to local
dealers in the way of st imula ted sa les at a time
when business is usually fairly dull.
Henry Fillmo re, of th e Fi llmo re .M usic
House, has left for C h els ea, Mi ch., where he
will spend a two mo nths' vacation
Mr. Fill­
more will have as his guests there Louis Hahn,
a leading flutist of t he city, who is now playing
at the Gibson Hot el, and Frank Simon, of
Middletown, 0., who is lea d er of the Armco
Band there.
The Starr Piano Co. has a cot ta ge a t Buckeye
Lake, 0., wh e re officials in nea rby ci ti es may
spend th ei r vaca tion s. C. J. Mc inbe r g, sales
manager 01 the Cincinnati store, motored to
Buckeye Lake las t week.
The music deal er s throughou t th e city still
say that there is a much greater call for th e
higher priced pianos than there was last y ea r
at this time. The public apparent ly has more
money to spend than formerly and, for this
reason, is spendin g a liberal portion of it in the
stores of local music deal ers. Acco rdin g to the
report of several merchants the num bel' of
trade-in pianos has increas ed som ew h a t during
the past month.
Jacob Schiller, of Philadelphia, of the L es ter
Piano Co., was in the city during th e past week.
He is on his way home from a lon g trip through
the Western States.
One of the windows of th e Rudolph Wurlit ze r
Co.'s home store contains the remains of th e
music and the instruments of Justin Huber's
_abe bp
_aster (tCraftsmen
~mall ~ranbs
I
::-r
the hill s of \\' c::; tern New J ers ey, far from the modern commercial spirit
of the busy cities, th ere is a piano shop conducted on old school lines, con­
centrating on quality stan dard s in the fashioning of small grand pianos.
The men who make Florey Bros. sma ll
grand pianos are skilled craftsmen, working
in pleasant surroundings, with their hearts
in their work. Theirs is the ideal of achiev­
ing the finest piano that their experienced
hands can buile!. They have the tru e pride
of performance.
That is why the Florey Bros.' five-foot ­
three grand piano is sought by dealers who
se rve a discriminating clientele. It is a pia no
distinguished by exceptionally fin e ton e, dis­
tinctive design , and aristocratic refinem ents
of workmansh ip and finish . Every detail de­
notes the thoroughbred in small grand pianos.
P erhaps you, can arrange to handle
Ihe Florey Bros. line in your city
STY LE C-5 ft. 3 in .
jflot£!' ~t01).
Washington
NewJersey
AUGUST 4, 1923
Orchestra, w hi ch were burned in the fire at
( hester Park, Cincinnati amusement pa rk, las t
week. The Wu rlit ze r Co. i ~ a lso furni s hin g the
new in s trulll e n ts to r ep lace th e one s w hi ch we re
d es tro ye d by fire.
NEW EMERSON CATALOG ISSUED
Entire Emerson Line Hands'o me1y Presented in
New Catalog Just Put Out J>~ the Company
Th e Un ited Piano Corp ., New York, has just
issued a n ew Emerson piano ca ta lo g, the first
of which has been issued for the Emerson Piano
Co. since th at concern b ecame a di v is ional unit
of the form er organ izat ion.
Bound in buff
covers, printed in r ed, black a nd go ld, with this
prevailing color scheme ca rri ed throughout the
text pages, it is a ha ndsom e specim en of typog­
raphy and in thorough keeping with th e reputa­
tion which this in st rum en t has maintained
during the lllany years it has been before the
American musical public.
After a brief foreword, w hi ch outl in es the
history and dev elopm ent of th e instrument, the
entire line of Em erson pianos is illu strated .
Particularly not ewo rthy am ong th e s ty les s hown
is No. 47,a new baby upri g ht, four fee t hi g h,
the latest produ ct of th e Emerso n fac tor y .
Despite the small s ize of thi s instr um ent, th e
characteristic Eme rso n t o ne has been ma in­
tained i.n its vo lum e, swee tn ess and de pth.
Style 45, a n upri g ht fo o t-po we r player, fo ur fee t
s ix in ches high, is also worthy of more than
passing menti o n. The ot her upri ght style illu s··
trated, No .1, is four feet five and one-half
inches high. Two E m erson g rand s are also
illustrated , the petite g rand Sty le .A, five feet
two inches long, a nd th e residence g ran d, five
feet eight inches long.
The second section of the catalog is d evote d
to the Emerson with the Celco r eprodu cing
medium, the following styles being shown;
Upright, Style 45 C E, and two grands, five feet
two inches long and five feet eight inch es long .
A detailed description is given of the Celeo
reproducing medium, as well as a long li st of
the great pianists whose playing is obta ina bl e
in the Celeo library of rolls.
The catalog is a brief, concise pre sen ta ti on of
the Emerson line and is sure to be a va lua ble
se lling- aid to a ll Emerso n deale rs.
WESER BROS.' NEW FOLDER
A ~ mall four-page folder ha s ju s t been gotte n
out b y. \V eser Bros., New York, for quantity
di stribution to their dealers throu ghout the
co untr y. Their St ~' l e E cabinet gran d upri g ht
a nd Sty le 20 playe r are shown in cuts with ex­
p la natory t ex t and facts relatin g to th e history
and development of the \1\' eser B ro s. factory are
co nt is laid on the fact that the company ha, been
making pianos for forty-th rec years a nd over
100,000 VI/ eser Bros. instrnments ar c now in lI SC.
STORY & CLARK AT PATCHOGUE
A Summer branch store for the New York
division of the Story & Clark Piano Co. was
established this week at Patchogue, L. 1., b y
L. Schoenewa ld, district manager, and hi s asso­
cia tes a nd another branch is to be locat ed else­
where on Long Island in a few days . Th e Glen
Cove store w hich was opened durin g Jun e a nd
Jul y has been clpsed.
C. E. BROCKINGTON ON VACATION
Cha s. L Brockin g ton, of the New Y ork
bra nch of th e Mason & H alll iin Co., lef t thi s
we e k for Hos ton , w h e re he w ill s pend a fe w
days a t th e factor y before taking hi s a nnu al
vacat ion.
lvIr. Brockington plan s to motor
th r o ug h New England States with friend s.
C'onsult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions .