::
What Loe'W's, Inc.
Operator of the World's Largest
Moving Picture and Vaudeville Circuit
says about
CABLE & SONS
GRANDS
AND
UPRIGHTS
Now Used on the Stages and in the Orchestra Pits of All Its
Theatres in the Metropolit~n Section
LOEW PATRONS
C I RC U LATJ 0 N OF OVE-R 100,000
NEW PIANOS
INSTALLED IN
LOEW THEATRES
Thirty - eight Cable
& Sons Grands and
Thirty - four uprights
for Loew Theatres and
the Loew Radio Broad
casting Station WHN.
Bearing in mind the neces
sity of improving the tonal
sweetness and volume of the
many orchestras under his
supervision to the highest
standard of perfection, Ernest
Luz, general musical directbr
of Loew's, Inc., has just ac
complished this feat by in
s talling in the various Loew
Theatres, pianos manufactured
by Cable alld Son, who have
recently celebrated their sev
entieth anniversary as one of
America's leading piano in
stitutions.
-'lr. J~tlZ nUlde h is ('ho iec (It
Iht'... e pianos only uftt!r h e. ftC
('ompaniec1 h:. man.,' of his mu"t
('apabJe ulret:tors. hnd made lUI
IPx ha u:o.tlve
tour
o[
N ew
York',;
,'orlollA plano w'nreho.lIses, ancl
d t"chlf' d .t he many superior QU1\JI
Ii..,; of Cubic- & 8on'~ Intoltrnm cnts
nul-ete tlWnl a
'"...... lIlt'" expected.
In
sele-C'til'lg
In . . ure
)Ir.
agE',
had<
mo ... t
plnnos
l)erm~"~"It.
that will
finti....Jadloll.
Lllz bore in mind that, tho
I't"Pllfiltiun nJld ('xperif"lI(,c
of ou in!o>trllrnent (u1"I1I ... h
(>,, ('(' II (' n.t. jncli
JUuJooh'nl worth : it iN ' prinC'lI):l.II)'
for thf"~e reasons thfi,t h(' ,..d(,(,f,,11
('ahlf" I,roducts, T('nll?in,l:" l"hat hi ...
or(·h(·~tras will now foInti!'l1y ,th ('
finl;'" critical sense or Loc,"" th(,lltrc
Chosen after an ex
haustive inspection by
a committee of musical
directors whose decision
was unanimous in favor
of Cable & Sons quality.
Jlatr(ln~.
The not('w o1"thy fPRtUl'(,S of ttH, .. t>
jn~t"lInH:'nts nre th .. Tlt'I'I~·(: t .. ~ ,: tJ('
",hjdl IlO!'i",e!'ist'.~ ('Xt' .. Ut"nt mll~I~'al
qllnlltl ... '1 tree from m('tollie tllll (, :
thf" won(l('rflll vn.nmc an,1
lht, raJlldlty of Its nc 'tlon.
al~o
So iml)rf'sJ't' d
Wf"re
Mr. LlIz and,
'hi .. tllrc-('fors, wHh th~ r(':"Ilills
alJ'(>n.tly ohtnin('d rrom th('!'i(' ro;a
no!'i, that nr rfln J::'<,m~nt!'lo haye just
hN'n C'unC'llld t> d whereby ~imiJar
info.trllnwnt s will ht" In~tall('(l un
til(' !'itaJ:'eS' of all Lo e \\' ":1I111('
yiJ1{' th f'o fns . ft~ w('11 n~ in the
ol"('hf"strn plh.
CABLE & SONS, Inc.
550 West 38th Street
NEW YORK
I'i