JULY 21, 1923
THE
MUSIC
TRADE
7
REVIE'V
THE DEMAND FOR HIGH-GRADE PIANOS IN CINCINNATI
CHICKERING ESSAY WINS PRIZE
Despite Hot Weather, Dealers Have Difficulty in Getting Stock to Fill Orders-New Salesmen
in Wurlit zer Organ Department-Firm 'O rganizes Concert and Music Service Department
Essay on the Name Chickering Captures $100
Award Offered by the Boston Post
new s to c k has had to be or d ered. Th e s hee t
music sales have h e ld up splend idly d uring the
past month with n o s ig ns of a diminution of
sa les in the near futur e.
vIr. Hicrhoff, of th e Utto G rau .hano Co.,
recently compo" e d a so n g en titled, "My
Mot her's Voice," whi c h was ded icate d to Otto
Gra ll . This composition has Illet with unusual
s uccess and th c co mp ose r is r ece iving many
we ll-d ese r ve d comp lim en ts. Sa le s of this song
arc a lread y reac hin g g ratify in g proportions.
Th e .so n g i, c ha racter ize d by a r at he r s imple
rh y thm witich, aft e r man y revi,io ns, ML Hier
hoff decided \vas be s t to meet the pr ese nt d e
lIland for simplificati on.
This year's busin pss in both pianos and talk
ing Illachines ha s exceede d th at of last year b y
at least 25 per ce nt , acco rding to thc F. M.
Abbo tt Piano Co.
The Bo s ton Pos t recently offered a prize o f
!i; lOO for th e best essay not exceeding 100 words
in length on each of th e several trane-m a rk'ed
nam es di sp la ye d in Its advertising columns. The
prize \-vas won by ~\.frs. Rene E. H arnma n, of
'M ont e ll o, Mass., for an essay on the Chickering
pian o. The prize-winning essay read as follow s :
"N i ne ty-n i ne years of h onest endeavor a nd
consequ e nt ac hi evem ent places th e n ame o f
'Chi ck er ing' at the top of the 'Honor R o ll' in
th e pi a no world.
"F ra in the first quaint pianoforte with it s
~wee t , hau ntin g notes to the s up er b piano o f
to-da y, fau lt less in perfect ion of ton e and be auty
of co ns tru ct io n, it is ever the sa m e, th e rea li za
ti o n of u tm os t satis fa c tion and lu x ur y.
"\iVhether in th e regular de s ig ns o r the p er iod
Ill odels, the C hickering pi a no is th e ,Ic me of
a rti stic beauty, the embodiment o f perrect har
111 0ny, th e music lover'o ideal."
C1NCINNATl, 0., july 16.- The Illusic deal ers of
Cincinnati are e njoying a very good volullle of
bu s in ess during th e Summer sea s on. Despi t e
th e period of p rot racted heat whi~h has d e
scended upon Cincinnati and which has div e rted
the attent ion of t hou sa nds of people irom In
door a mll se m e nt s La o utdo o r at tra c ti o ns, the
s,d (' o f pi a nos has bee n sa ti sfacto r y and th e
m a j or it y o f th e mu s ic d ea lers ha ve no CO IlI
plaint to mak e co nce rnin g th eir salc s fo r thi s
time of the year.
Th e warm weat her ha s been a bi g fact o r in
st imulating the sa les of camp instrument s. 111
fact , Cin c innati dealers have made a big effo rt
to feat ur e cam p Illusical equiPlll en t and, in CO li
sequence of the lllany window di sp lays a nd
newspape r a dvertiselllents, th ey h ave so ld a
;.;reat 11lany in st ruiliellts of thi s c ha racter. B ut
even th e sale of pianos is exce ll en t w it h th e
g r ea t es t dellland cO lnill g trolll th e peop le who
",a nt hi g h-pr ice d pi a no s. Th e re see ilis to have
bee n a s tron g tendency in the pa s t few m o nths
for pianos o f hi g h qu a lity a nd de a le rs s tate
that they have been un able to keep up to dat e
on shipments of pianos.
The Willis Music Co . is making a special
effo rt to assist Summer t eacher> during the pre
, ·a ilin r.· hot spell. It has str essed the id ea that
many children al'e unable to study music in the
\iVinter months because th ey are go in g to
sc hoo l, a nd that the study of music. in th e vaca
ti o n mont h s is not onl y r ec r ea tional and pleas
ant, but is a lso valuable from a cu ltura l point
o f v icw.
B us in ess as a whole is go od with tltt: Eudo lp!'
Wurlit ze r Co. Man y camp ins trum e nt s have
bee n so ld a s a res ult of a very uniqu e ca mp
sce ne ill one of th e compa n y 's windows. G. A.
I .ev)" v.ho formerl y was in th e Chicago office
of the American Photopla ye r Co., has r ece ntl y
be e n appointe d as central we~tern manage r of
th e org'an department of the Rudo lph vV urlitzer
('0 .
1 Li s territory will extend from P ittsburgh
to De nver and from the Gu lf to th e G rea t Lakes .
H. 1<. Charles, who lo rme rl y was in charge
of the PacifIC Coa s t divi s ion of t he America n
l' ho top layer Co., has join ed th e \iVurlitzer Co.
a~ Vv <'S te rn mana ger of the organ sa les d e part
11I e nL A be Lebben, form er ly in th e Ne" York
office of the American Ph o t op laye r Co., is no w
m a nage r of the C hi cago office o f th e vVurlitzer
organ d epa rtm e nt. Thc>; c appo intm e nt s are the
direct res ult of a new ly d e t e rmin e d po lic y to
departmentalize the act iv iti es of the Rudolph
Wurlitzer Co. to even a high e r degree in order
to get greater efficien cy.
A large number of band instrulll c nts is being
so lel by the Fillmore iHu s ic House. Saxopho nes
;t nd c larinets are much in d emand at present,
whi le ,aie, of violin s and c lar in ets are both
g:oo d
Both Gibson st ring in strume nts and
H o lto n band in s trum e nt s are in good demand,
acco rd in g to o ffi c ia ls of th e F illm ore :Music
House.
A concer t a nd mu s ical se rv ice d epartment ha s
been added to the m a n y activities o f the Ru
dolph vVurlitzer Co, o r ga ni ze d for the purpose
of providing musicians and artists for al l oc
casions-privat e Illusi cals, weddings, funerals ,
co mmencements, outin gs an d d ances. The serv
ices of a compet ent dir ecto r w ill be available for
training chorals and coac hin g of operettas. Over
$28,000 has been netted f rom the past season's
concerts of the Cincinnati C horal a nd vVurlitzer
Co ncert Co. Thi s very cons iderable sum ,"va,
use d for be ne vo le nt purposes at - home and
a broad.
The G rand O pe ra sea so n a t th e Cincinnati
Zoo is in full fo r ce a nd thou sa nd s of C in c in
nat ian s are availin g th e ill se ives o f the privile ge
of hc;)ring the m a n y beautiful operas s un g. Th e
interest has b een so keen that th e sale of the
lihretti of the operas in th e downtown rnu ~ic
stores has been brisk and th e copies for several
of the operas hav e be e n e ntirely sold out and
NEW CHANDLER CO. STORE
Dealer in Santa Ana, Cal., Attains High Degree
of Artistic Perfection in New Store Plans
SA N TA ANA, C \I. .. Jul y 17.- -Co ng ratulations arc
be in g recei ve d from a ll s id es b y th e B. ]. Chan
dler M usic S tore for th e hi g h s tandard of in
terior d eco ration atta in e d in its new ~90,000
building which was just ope ned. Amon g the
features of th e sto re are thc walls, which have
a golden br onze
special artistic cons tru c tion, and adorned with
distincti ve mirrors.
D r ape ries made of th e
rarest hu es of s il k, artist ic floor lamps of ex
qui s it e d esig n a nd a unique indirect lightin g
sys tem cornb in e to present real elegance.
Th e s to c k, co ns is t in g- of over 100 pianos , a nd
an e qu a l quantity of Victro las, is proportion
atel y di s tribut ed ove r th e two fl oors and base
ment , fi ve d e mon s tration room s bein g s ituat ed
On the me zza nine. T h e Chandler Co. h as b ee n
in the music bu s iness in Santa Ana for e ig ht een
years, occupying its former location at 11 Vvest
Fourth street for fift ee n years \iVith the open
ine; of this n ew es t a blishment at 426 ' ,Vest
Fourth st ree t it i,> predicte d that other compa
nies w ill follow it into this semi - re s ident ia l
distri ct , where e nongh room to grow is st ill
ava il able and w hi ch is the better retail sec ti o n
of th e c ity .
POPULAR HOW ARD~STOWERS STYLE
Jumbo Model, With Massive Case , Proving
Popular at Home and in Latin-America
O ne of tb e most popular instruments now
be in g manufactured b y the Ho ward -Sto we r s
Co., 132nd ~t r ee t and Brown p lace, )Jew Yo rk ,
is t h e R. S. Howard Jumbo model, w hi c h is
four feet nine inches hi gh.
This instruJlle nt is made in b oth upri g ht and
player -p iano models and has a very massiv e
case. It is furnished in mah ogany an d wa lnut
;)nd has not only been found to be m uch in
demand in the domestic trad e, but very popu lar
w ith t he La tin-Americans. T he case d eS ig n of
this instrulllent is somewh at unusual, it s s ides
be in g c ur ve d while th e pilasters are round,
g ivin g a ve ry s ubst a ntial lo ok to the in s tru me nt.
GOLDSTEIN & ZAREM BANKRUPT
Lia bili! ies exceedin g $10,000 were pr ese nted
;\;.:a inst Goldste in & Zarem, In c., 127 East
1'wc'1tv-t hird street, New Yo r k, w ho underwent
bankr uptcy proceedin gs recently. The T'ilthc
] ' ho no g raph & Radio Corp. was chie f debtol
for $7,570. Others wer e Bris tol & Ba rb e r Co.,
In c., for $407; the Cabin et & AccessQries Co.,
Inc. , io r $ 130.
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