Music Trade Review

Issue: 1923 Vol. 77 N. 3

THE
4
MUSIC
TRADE
REVIEW
JULY
21, 1923
not so ve ry lon g ago were crying about inll ation and the neces sity
for some sort of liquidation at an ea rly date. It happens in thi s
pa rticul ar case that the ca utiou s ones outnumbere d th e pessimists
ancl saw to it th at any attempts at inA ation in bu siness did not be­
come gen e ral.
!INSTRUr...iENT P-URcHASES . BY SCHOOL CHILDREN
(Registered in the U. S. Patent Office)
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treas"re r . C. L. Bill 383 Madison Ave., New York; Vice· President,
T. II. Soillane, 383 Madison Ave., New York; Second Vice-President, Raymond Bill, 383
\{ ,,,, isa u'>.'·'·, "ew York; Secretary. E dwHd Lyman Bill, 383 Mad ison Ave., New York;
A.sslstan~ Treasurer, Wm. A. Low.
J ., B. SPILLANE. Editor
RAY BILL. B. B. WILSON, BRAID WHITE. Associate Editors
WM. H. McCLEARY. Managing Editor
CARLETON CHACE. Business Manager
L. E. BOWERS, Circulation Manager
Executive and Reportorial Staft
THOS .
E. B. MUN C H, V. D. \VALSH , EOWARJ) VAN J-IAULIN CEN, LEE ROBINSON,
W. BRESNAHAN, E. J. NEALY, C. R. TIGHE, FRE DER ICK B. DIEHL, A. J.
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En/ered
GS
N o
better indi cation of the growing interest in mu sic among the
school children gen e rally throughout the co untry is to be
found than in th e r eports received at frequent intervals of th e
erYurb mad e b y pupils and their t eac h e rs to raise funds for the
purchase of I1lusical instrum en ts of various so rts. It is no un­
usual thin g for pupils of o n e or two g rades, or eve n a whole
school, to pool their pennies earned by d o ing errands and other
little jobs, for the pur pose of buying som e musical instrument
for the gen eral beneht of all.
Perhaps th e m()st int eres ting case is that reported in Cin­
cinnati where th e jlupils of the \ \f incj,;or School, assisted by
their teachers, gath ere d and so ld a sufficient quantity of old
n ewspa pers a nd nl 'lga7.ines tu raise an amount sufficient to buy
a n ew 1~;t1dwin ;.;r;lnd. The'-e is no qu es tion but that pupils
stich :IS these w h o have centered their int eres t in th e purchase
of the in s trlllllent will feel that prid e of possessi()n th a t will in­
~ ure th e co ntinuan ce of that interest.
1 t is a spirit th a t s hould
b e enc()uraged b y the local p iano m a.n to th e gTeatest degree
possible.
second ·class matter September 10, 1892, at the post office at New York, N. Y.,
u"der the Act of March 3, 1879.
SUB8CRIPTION, United States and Mexico, $2.00 per year; Canada, $3.50; all other
countne., $5.00.
ADVERTISEMENTS, rates on rCQuest.
REMITTANCES, should be made payable to Edward Lyman Bill, Inc.
Exposition Honors Won by The Review
Grand Prss..•..••• • Pari. Exposition, 1900
Silver Medal.. . Charleston Exposition, 1902
Diploma . ... Pan·American ExpOSItion, 1901
Gold Medal . .... St. Louis Exposition, 1904
Gold Medal·-Lewis ·Clark Exposition, 1905
TELEPHONES-YANDERBILT 2642-2643-2644-2045-2647-2648
Cable
Vol, LXXVII
Addre~M:
"'Elbill. New York"
NEW YORK. JULY 21. 1923
No.3
SAVINGS BANK DEPOSITS SHOW GAINS
N increase of $6~O,()UO,O()O in savin gs deflosits made by th(c
A meric an people in llanks and trust compa nie s throughout the
coulltry , according to th e must recent recurd .~ of thf Savings Bank
1 )ivisi on uf the Amer ican Kankers' Association, may be tak en as a
_ favorable umen tu uu siness in gene ral. The amount of the ave rage
·. avin g~ accuunt fur the cuuntry as a whule cannot Ile det erm ined
with a sati s factory degree of precision, but the following conclu­
sions a re fairly accurate: In mutu a l sav ings banks th e average ual­
ance on June 30, 1922, was $456 in Massachusetts, $571 in Con­
necticut, $489 in a ll New England, $713 in New York State, $670
in the Middle Atlantic States, $495 in \,yashin gton and $978 in
California. The ave rage accounts in S tate bank s, trust companies
and national banks we re a trifle smaller, but proportionate.
\iVhen one consider s that the above figures include more than
30,000,000 individuals, or nearly a third of the nation' s population,
one grasps more fully the true significance of the data. Pian o
dealers in California, reali zing- that one person in three has a bank
book shovving nearly $1,000 dollars balance, sho uld utili ze those
figures in figuring their pos sible business. New York me rchants
have even more to be optimistic about, with the more co ncentra ted
population of this State showing $7 13 in reco rds obtained in th e
Summ ert ime. Bank examin e rs nO\\7 tell us that sa vings deposits a re
not only substanti a l, but are growing. There is no excuse, th en,
for the mu~ic indu stry not to show a proportionate gain.
A
CAUTION MADE PESSIMISM BASELESS
CCORDI NC to Juliu s H. ~arnes, Pres id en t of th e C hamber of
Comrncrn.: of the l Tn lteu States of Am e rica, 111 an address de
livered before Ba ltimore bu siness men recently, the sel f· restraint
and cauti on practiced by _\merican business enterprise within recent
months has established a basis which may well presage a new ad­
vance in bu sin ess activity.
It is to be assumed n a turally that as President of the Chamber
of Commerce Mr. Barn es is well in formed r egard ing the exi st ing
situati on and it::; development::;, for he has available facts gathered
from all sections of the country. His s tatement, therefore, provide~
a fitting an s wer for those pessim ists in and out the music trade who
A
I
.KEEPING DOWN THE REPOSSESSIONS
A
CCOP' I)I ~G
to figur es compiled by the Dreher Pian o Co., only
two instruments were r e pos~ess e d by that com pany during the
first fiv e months of this yea r , a very in significant percen tage of
th e total volume of uusiness clone. The secret as explained by
I-iarry R. valentine, vice- presid e nt of th e compa ny, lies in getting
all cas h or at least large down pay ment s o n all instruments that
arc se nt out of the wa reroo ms, for he ha s fou nd that when the
flfst payment is su bstantia l a.nd is followed up by othe r goo d ­
sized pa Ylllents the cust()mer is not at all likel y tu c;acrifice hi s
t.:q u ity th rough repossess ion pruc eedi ngs.
The expe rience of the Dreher Pi ano Co. shows by exampk
what careful se lling- can accompli sh in m ak ing in s truments stay
in the h OJll e ()f the purcha se rs. vVhen the payments are low
and th e terms lung th e Cll:-,t, jJller saeriflces on ly renta l when h e
lose s the illc,trllill en t. 1t is a mattn to be cons idered by piano
lllerch,lnh genera lly .
NOW THEY GIVE RUGS WITH PIANOS
T HE
resid en t of New Y (Jrk w h o follows the pian o adverti sing
in local n ewspapers consistently and buys carefully and ac­
cording to the promises of the acl ve rtisers sho uld not have th e
furnishing of his h om e included among his worries. For som e
time pa st va rious concerns have advertised fr ee floor lamp s, free
docks and o ther h ousehold ac cessories with all pianos and
players sold in addition t o the u s ual assortment of rolls, cabinet,
bench, etc. Now comes a piano dealer with a generous soul who
insists that he "vi II give a free parlor rug t o anyone who bu ys
one of hi s pianos . It would seem that if this genero u s spirit
amo ng local piano men con tinues the hopeful newl ywed need
on ly buy hi s piano and leay e the furni shi ngs of the rest o f his
apartment t o the piano merch a nt. _'\ncl yet they say th a t the
prnfits in th e retail piano busin ess are n ot s ubstanti a l.
SPECIAL POST AGE STAMP FOR MUSIC WEEK
HE sugge stion advan ced from Texas that the Postoffic e De­
partm enl iss ue a spe cial postage stam p in honor of the next
Nat ional Music \\' eek in 1924, the stamp to bear the portrait of
lYl ae \)owell, Foster or some oth er famou s ;\mnican composer, is
deserving of the endorsement of bot h the 11lu~ie trad e and mu sic
publishers. Perhaps the advertising va lue of th e sp ecial sta mp may
be overrated, but the usc of millions o f stamps fea turing National
Music Vlcek is bound to h ave a defin ite effect upon the public
at large .
p to thi s time the postal authorities have not ye t given their
con sent to th e plan, bu t it is certain that spec ial stamps have been
issued for purp oses less important or less valuable from the stand ­
point of the publi c at large.
T
o
JULY
21, 1923
·THE
MUSIC
TRi
.J
REVIEW
5
Service for the Reproducing Pianos
The Necessity for Educating the Tuner and Repairman in the Dealers' Organization and the Independent
Tuner and Repairman on the Technical Side of This Instrument- Co-operation of Both Dealers
and Manufacturers Needed in Achieving This Vitally Important Task
A piano merchant in the East who, while do­
ing a substantial business, has up to this time
refused to handle reproducing pianos, stated as
a reason for his attitude that he feared to face
the trouble and expense of keepin g the instru­
ments adju sted, declaring that some deal er
friends of his are bewailing the cost of bringing
experts from the factory to make necessary ad­
ju stments to instruments in the customers'
hom cs. He maintains that if the customer is
called upon to pay for the repair work he kicks
and often turn s from a booster for into a knocker
of that parti c ular make of reproducin g instru­
lIlent. If, on the other hand, the dealer him­
self pays the bill to save argument he soon finds
a deep hole dug into his profits . The dealer
also claimed that it was necessa ry to ge t men
from the factory becau se of the inability of
local tuners to handle adjustments and repairs
on reproducing instruments properly and effi­
ciently.
The Manufacturers' Viewpoint
In checking up this phase of the question with
the head of a prominent manufacturing hou se
featuring reproducing instruments strongly
Th e Revi ew was informed that, while the atti­
tude of that particular dealer wa s unjustified,
the experience of all too many dealers in han­
dlin g reproducing piano adjustments and repairs
is due to a lack of co-operation with the service
departrnen t of the manufacturers, parti c ularly
t ho" e manufacturers of reproducing pianos who
lIlaintain crews of service men under competent
direction to travel about th e country continu­
ously ca lling on dealers at regular intervals and
in s tru ctin g members of th e de a lers' repair de­
partment in the co nstru ction and adjustment of
th e reproducin g action. These service men also
v isit the deal e rs' customers and take care of
repair jobs that are considered beyond the
ability of the retailer's own workmen. These
serv ice departments are operated at heavy cost
and it has been estimated in on e case at lea st
that the cost of repairs and adjustments aver­
a)!;es a goo d su m per instrument during the
~o urse of the year.
The Question of Co-operation
Regarding the question of co-operat ion, this
particular manufacturer said if the retailers are
to handle reproducing pianos continuously and
successfully they must g ive real thought to the
question of service, and build up units in their
own organizations to take care of this work,
for they cannot expect the manufacturers to
maintain large and expensive crews of service
m e n indefinitely.
"What the dealer must do is to gather around
him one, two or three competent mechanics­
naturally piano tuners-according to the volume
of business he handles, and see to it that these
men are thoroughly trained by some member
of the service crew of the manufacturer, " said
this manufac turer. "If the dealer believes that
hi s business is not sufficiently large to warrant
the ma;ntenance of a large servi ce of his own
he should see to it that local independent tun ers
who handle his work have opportunities of
studying the particular action he is using so
that they may be able to make adjustments
without calling th e factory head. Unfortunately,
some of the dealers are narrow-minded and are
afraid that information imparted to tuners do­
ing work for other dealers, as well as for them­
selves, may be used to their individual di sa d­
vantage_
Co-operation-Not
"Not long ago one of our service men visited
a Western town for the purpose of giving a
lecture and demonstration on adjustment and
rep a irs. In ord er that the dealer mi g ht get the
grea test value out of the visit th e se rvice man
suggested that not only the dealer's tuners and
repairmen, but also the independent tuners in
his vicinity, be invited to visit the store and hear
the lectures and witness the demonstrations.
This the dealer absolutely refused to do, de­
claring that he did not want his com petitor s
to know the source of the trouble in the in stru­
ments h e handled and thu s be in a position to
kill sales.
"The point is that th e great bulk of repair­
m e n mu st of necessity learn the details of the
r e producing act ion and anything that the indi­
vidual dealer can do in co-operation with the
factory service m e n to see that that instruction
is given Fully and properly is going to revert
directly to his own benefit.
"We all rememb er when the player-piano first
b ecame a factor in the trad e ie"" tuners were
able to make e,:c n sim ple adjustments to tho se
instruments. As a matter 0.£ fact, a good many
of th em absolutely refu sed to study the player
on the plea that the repa ir work to ok so much
time and did not produce sufficient income ; yet
to-day the tuner who cannot take care of an
ordinary player action is not co nsid e red com­
pet e nt in his profession.
"The majority of manufacturers of reproduc­
ing pianos furnish charts a nd full detail ed infor­
mation for the gu idan ce of repairmen. When
th ese individuals come in contact with a regular
factor y service man and have va rious questions
cleared up personally, th ey are in a position to
take care of Illost of th e troubles found in the
r eproducing instruments. It is to be remem­
bered that both the player-piano a nd rep rodu c­
ing piano have been perfected to the point
wh e re th ey are practically fool-proof, but any
m ec hanism so delicate as that whi ch enters into
a really good reproducin g action is bound to get
out of adjustment occa sio nally. I n many case s
a repairman who und e rstand s his business can
put the instrument in perfec t working order in
a quarter or half an hOUL
An Example
"A case in point: We recentl y rec eived a
hurry ca ll from a dealer in the :Nliddle \lIf es t
located several hundred miles from our factory
He wanted a se rvice man and wanted him
quickly, declaring there was no loc a l tuner capa­
ble of handlin g the situation. As our neare s t
service man could not possibly get to this deal­
er's place for a fortnight at least and would
then have to travel some hundred miles, w e
wrote to find out just wh a t was the trouble. It
developed that the reroll mechanism on two
instruments sold by the dealer was not function­
ing properly. The chief of our service depart­
ment sent him a chart with det a iled information
for remedying the trouble and the dealer him­
self fixed both instruments in short order.
" The great majority of the leading dea lers in
reproducin g piano s hav e already realized the
necessitv and wisdom of training service men
of their own either through lectures and demon­
strations by factory experts or by sending the
J~len to the Factories for short periods for inten­
sive training. There are a great many dealers,
however, who appear to believe that the manu­
facturer is going to keep his se rvice crew per­
manent and ab sor b the expense. The service
crews are maintained not simply to tak e care
of deale r requirements, but primarily to instruct
the dealers' men or independent repairmen gen­
erally in the mysteries of the reproducer. When
they consider that work has been accomplisl1C:1
the service crews will b e Cll t down materially
and there will only be one or t wo men in eac h
factory to handle those few repair troubles that
are beyond the ability of even the trained local
repairmen.
The Question of Compensation
"There is ano ther angle that th<: dealer must
consider in buildin g up hi s se rvice for repro­
ducing pianos and that is that if he expects the
repairman to study the reproducer and becomc
expert in its adjustment he must be ready to
compensat e him properly for that expert knowl­
edge. In talking with one tuner recently he de ·
clared that after he had spent two weeks at the
factor y and , by st udyin g in hi s own time, had
ma stered the deta ils of thl' r ep roducing piano,
hi s employer had, with ill g race, increa se d hi s
wages $2.
"The deal er who is doin g a substantial re pro­
ducing piano bu s iness must realize t.hat he must
spe hd suffi cient money in hi s service departlllent
to mea sure u p to the importance of the business
he is handlin g. The success of the r ep rodu cin g
piano sale lies in keeping the instrument con­
stantly r eady for playing and playing properl y.
If an owner mu st see th e instrument s tanding
practicall y useless for a month while th e fac­
tory servi ce man is com ing to fix it he can nat­
urally be expected to become di sg usted. The
sa me thin g holds go od if through the work
of a n in competen t rep a irm an the instrument
must be adjusted at frequent inte rvals.
"The man who ca n adjust and repair a repro­
ducin g piano and keep it in pl aya ble shape is
worthy at least of a fair me c hanic 's salary, an
amount eq ual to that paid to the ave ra ge auto­
Illobil e mech a nic."
USE CARE IN ACCEPTING BONDS
Chamber of Commerce Warns Against Mer­
chants Accepting Liberty Bonds Registered
in the N ames of Minors
Music mer c hant s s hould be careful when ac­
cepting re gister ed Lib erty bonds to see that
th ey wer e not registered ori ginally in the name
of a minor. L' nder the present interpretation
of th e regulation s of th e Treasury Department
a bond r egis ter ed in th e nam e of a minor can­
not be assigned by parent or g uardian to a
music merchant in part payment for musical
instrument s used in th e musi ca l edu ca tion of
th e minor, be ca use th e Treasury Department
does not consider "m usical education" as com­
ing within the provision s of the sixth supple­
ment to Department circ ular No. 141, which
provides that such assignment can be made
under certain con ditions , if proc eeds ar e neces­
sary for the support or educatio!1 of the minor.
The Music Industries Chamber of Co mmerce
has alr ead y tak en steps to convince the Treas­
ury Departm en t that a mu sical ed ucation is an
esse ntial part of general education and, there­
fore, that the Department should allow the
assignment of bonds of minors for the pUr­
chase of musical instruments necessary to a
mu s ical education. Pending a successful out­
come of this co ntroversy, however, merchants
should be exceedingly careful in accepting reg­
ister ed bonds from minors; In fact, even though
the Chamber is successful in getting the Treas­
ury Department to consider musi ca l education
to be an essential part of general education,
registered bonds of minors should be accepted
only after careful inve st igation, as regulations
with re~pect to their assignment are very com­
plicated. Upon r eq uest the Ch a mber would be
glad to provide a co py of th e sixth s upplem e nt
t o Treasury Department circular No. 141, co ver­
ing this subject.
.

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