l.Ji::n::\I BEn 29, 1.923
THE
MUSIC
TRADE
REVIEW
7
LOS ANGELES MUSIC MERCHANTS USE RADIO PUBLICITY
Southern California Music Co ., Barker Bros., Wiley B. Allen Co. and Fitzgerald Music Co. Using
Radio for Special Concerts-New U se Found for the Grand Piano
considerably durin g it s tran sfe rs, and yet the
Ll)s .\ '\(;'''Y ;;, C~L, December 19.-The first few
bag a nd its co nt ents had remai ned in th e ir
day :; of December have been di sap pointing to
bi ding place thr o u gh it all. Of course, it is
a certai n exte nt, as far as bu si ness is conc erned,
also remarkab le t hat a few days were a ll owed
acc ordin g to report s from t he m a nagers of de·
to elaps e before the owners realize d th eir loss
par t men ts in t he musi c stores . This view has
but th at is ano th er s tory .
be e n s har ed by th e heads of ot her lines of mer
George R. Hughes Visits Los Angeles
chandi se and th e opi ni on is generally advanced
Th e ge nial sec retary of th e Wiley B. Allen
to th e conclu s ion th at th e Chris tmas holid ay
Co., Geor ge R. Hughes, was a v isitor to Los
;;piri t of spendin g is either la te and postponed
Angeles thi s week.
Mr. Hu ghes, who will
this year, o r th at it is in a deg ree muc h cur
doubtl ess a lso vis it the new San Diego branch
tai led an d lack in g. It is possible that it will
come in a r us h durin g th e last few days befor e stor e, came down from San F ra nci sco in com
pa ny with Beeman Sibley, Western repres e nta
Chr is t mas Da y. Man y theories a re bein g ad
tive of t h e Koh ler Industri es, who is paying
van ce d a s explanatio ns of t his comparative
on e of his r eg ular vis its on the Southern Cali·
s lac kne ss in business, th e ch ief one be ing the
fornia trade.
wea ther, w h ic h has bee n monotonous ly fi ne for
Long Beach Dealers Meet
Ina ny w eeks-a littl e ra in a nd Wintr y wea th er
The regula r monthly meeting of the Lon g
wou ld do muc h, in many people's opini on , to
ward s making s hopp ers reali ze that Christmas Deach division of ·the Musi c Trades Associa·
tion of Southern Ca lifornia to ok place in Long
is rea lly close a t hand.
Beach las t week and was attended by most
Four Special Concerts on Radio
Four co nce rts on fo ur consecu t ive days ar e oj the m embers, as well as by H oward Brown,
ma nager, a nd J. Murphy, repr ese nta tive, o f the
bein g given by the So u thern Califo rni a Music
Brunswi ck Co. A long di sc ussio n was held in '
Co., Barke r Bros., Wi ley B. A ll en Co., Fit,z
r egard to t he trade-in prob lem and other mat
gerald Mu sic Co., respec ti ve ly, nex t w eek at the
ter s of local interest.
broa d cast stat ion of th e Los An g eles .Times
KHJ. T hese co ncerts are being g ive n on eac h
day be t wee n 12:30 p. m. and 3:30 p. m . and
PLANNIN(j DEALER CO=OPERATION
their p u rpose is to st imu late radio sales, thu s
United Piano c.orp . Planning Elaborate Cam
ass istin g th e members 0-£ the Radio Trades
pa,ign, A ccording to W . R. Richardson
Division of the. Asso cia tion, an d, incid en tall y,
advertis in g these music stores amo ng ra dio folk.
NORWALK, 0 ., December 24.- W.· R. Richard
Each co nc er t will be of th e hi ghest class and
will in clude mostly instrum ental selections by so n, a dver tisin g manager of the Un it ed Piano
Corp., who arrived here recently to be
fa mou s loca l artists.
permanently loc ated at the executive offices of
Grand Piano Used as Safe
thi s compa ny, s tat ed th is week to a rep resenta'
Ju s t as the d oors of th e Barnes Mu s ic Co.
t ive of Th e Rev iew that he is very much plea se d
opened on e m o rnin g las t week a ge ntlem an who
regardin g t he outlook for increased Celeo busi
has lived in Los Angel es for a numb er of yea rs,
ness.
but whose a n cestors came o ri ginally from P a l
" W e ar e constan tl y receiving," he said, "an
estine, hurri ed into the store. He was not
kno wn to the sa lesmen , who we re takin g their increasi ng number of orde rs for the Celco
eq uipp ed piano.. An order for five for immediate
places in preparation for the day's business
a rra ngi ng th emsel ves so as to' form a complete s hipm e nt was r ece ntly pla ced by one of our
dea le rs in -add ition to th e other quantity orders
lI et in o rder that possi b le custo m ers would not
which this dealer has placed in the past. We
lack for at te nti on a n d sa lesmans h ip.
Th e v is itor asked for one of the salesmen, are now for mulating an elaborate plan of dealer
co-operati()n whi ch we a re sure will prove very
who happened to be out a t t hat tim e. The net,
however, sw un g around him and o ne of the advantageo us to a ll deal e rs handlin g the line s
IlIa nufac turcd by this corpora ti on.
Inembe rs- o r part s-ten d e red him hi s services.
"The A . . B. Chase, E merson and Lindeman
Now, a close observe r would have noticed th at
pianos an d p layer-pianos are to-da y receivi n g a
th e corpu lent little v is itor was conside rably a gi
ver y wide distribution and the manufacturing
tated-he moppe d his brow wit h a h an dkerchief,
alth ough it was a cool mo rning. H e gave his na me fa ciliti es o f th e cor pora tion, whose headquarters
-it was no t O'B ri en-and aske d to see a grand are now loca ted in this city, are among the
mos t ex te ns ive in the music industry of the
pi ano which he had had in hi s house for a few
entire co untry.
days, but which had b ee n sen t b ack in exchange
"The Celeo reproducing medium has proved
[or another. Th e net sagged with the de a d
to be a co nclu sive suc cess as lI sed exc lu sive ly
weig'ht of this d isappointmen t. This .was no
in th ese instr uments."
fi ~ h , but probably a s tone of compla int or ad
ju stment. Howeve r, he was conducted back to
t he offices wh ere the records of g ran d pian os
MARTIN MUSIC CO. OPENS
sold a re kept a nd the number of that one which
Los ANGELES, CAL., Decem ber 20.- The recently
h e ha d pos sessed for a few days only was asc e r
com plet ed es tablishment of the Martin Music
ta in ed. Then th ey recondu cted him back to the
front of th e s tore to th e ins trument in qu estion . Co . at 734 South Hill street has just h eld its
form a l open in g with a co ncert program. The
T he visitor, whose ag itat io n seemed to be in
interior o f the new building is done in the
creas in g at every step, lit erall y ru sh ed at the
Itali a n sty le, with cleve rly conceived d ecorat ive
piano a nd plunged his hand und e rn ea th . And
th en a look of rapture, un surpasse d, sp read
effects . John a nd M. F. Martin h ave had a
wide experie nce in the mus ic trade in the East
it se lf ove r hi s co unten a nce a s h e held a sma ll
before co min g to Ca liforn ia .
ba g a loft. "My wHe's jewel s," h e excl aim ed,
t ea rs of joy cour si n g down hi s ch eeks, "my
wife 's jewe ls. She hid e th em th ere for safe ty
OPENS NEW PIANO DEPARTMENT
whe n we go to bed and w h en we had this piano
in our hou se. She hid e them th ere in case
F RH:POllT, N . Y. , December 22.-Ex tensive al tera
h old· up men might come." And h e showed his
tion s have be e n rec ently co mpleted in the
a s tonis h ed listen ers a coll ec tion of jewels, the
Brun swick S hop at II South Main street. In
est im ate d value o f wh ich wa~ $15,000.
addi tion to insta llin g four demon strat io n booths
The as to undin g thing a bout this tru e story
for rerord s a nd addin g new record s h elves in
i;; the fact th at the piano h a d been removed
th e store, a piano department has b ee n added. '
from th e house o f th e owne r of the jewel ry
The qore is und er the personal management
to ano th er hou se an d fr om ther e had b een
o f Fred J. Cr ick, who ha s had a number of
brou ght back to t h e store, so that it had been
years' expe rien ce in the musical instrument field,
"up-ended" twi ce in addition to being jolted
both whol esa le and retail.
Victrola No. 330
Mahogany, $350; Electric, $390
Walnut, $415; Electric, $455
'Victor supremacy
is the supremacy
of performance
It proves an unparalleled
understanding of the sound
reproducing art-of music
and, mechanics and all the
kind red sciences tha t make
for success in the talking-:
machine industry.
Victrola No. 400
$250
Electric, $290
Mahogany
Other styles $25 to $1500
~
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~HIS M~o~T~~}. VOICE"
Victrola
REG . U.S . PAT OFF.
loOk. under the lid and on the labels·
for these Victor trade -marks
Victor Talking
Machine Co.
Camden.. N.J.