Music Trade Review

DECEMBER 29, 1923
THE
MUSIC
TRADE
REVIEW
45
UTAH BRUNSWICK DEALERS HOLD FIRST ANNUAL MEETING
MISS MACBETH RETURNS FROM EUROPE
Large Gathering and Banquet Arranged by the Salt Lake City Brunswick Branch Held in That
City-Constructive Addresses and Exc ellent Musical Program 'Feature Event
Famous Operatic Soprano and Exclusive Co­
lumbia Artist Returns Home - Discusses
the Status of the American Artist
SALT LAKE CITY, UTAH, December 20.- Inspiring
addresses marked the first annual meeting and
banquet of the Brunswick dealers in this terri­
tory at the Hotel U ta h recently. The meeting
was presided over by G. C. Spratt, the popular
manager of the Brunswick branch which serves
the trade here, and dealers from all parts of the
State and members of their business organiza­
tions were present. Another featu re of the gath­
ering \Va·s an excellent musical program, includ­
ing vocal and instrumental sdections by the
Fishe r Trio, Miss Ashton, of the Ogden store
of the Glen Bros.-Rob erts Pi ano Co., and Miss
Mildred Anderson, of the local Brunswick office.
A display of the latest Brunswick instruments in
th e banquet room attracted considerable atten­
tion on the part of th e dealers.
The opening addre·ss was made by Manager
Spratt, who welcomed the dealers and their sales
people and oUItlin ed , briefly, the history of the
development of the Brunswick Co., also mention­
ing the fact that plans are under way for the
opening of a new record factory on the Pacific
Coast which will ultimat ely serve this territory .
Mr. Spratt urged unremitting effort s on the part
of dealers to increa'se their busine·ss volume,
stres"ing the various talk ing points of the Brun s­
wick machines. He emphasized the necessity of
care in the prepara1ion of adver~j'sing so that
the money spent in this dire cti on wo uld bring
an adequate return in business. The importance
advertising material supplied by the company, in
order to eliminate waste as mu ch as po ssib le. He
concluded his talk by pointing out that many
of the leading art·ist s are included in the Bruns­
wick H a ll of Fame and that dealers should exert
eve ry effort to get behind these records and
push their sa les.
The last speaker was Louis W. Larsen, of
Stevens & Wallis, Inc. , ,i nstructor of adver tising
at the University of Utah, who confined his talk
to advertising, pointing out to the assemblage
thM as m usic merchandisers they had one of the
best advertising talking points, namely, the
pleasure appea l. He urged the dealers to avoid
genera i:ties in their newspaper ads and be spe­
cific in their c·opy. Mr. Larsen declared that the
dealers could best profit by tying up in some
manner with the national campaign carried on
by the Brunswick Co. and making use of the
pUblicity material which the company is con­
stantly sending to its dealers.
The meeting was a success from every stand­
poin t and the dealers carried away with them to
th eir respeotive communities some thoughts
which not only give them a new slant on the
business a nd the line the y handle, but pr·a ctical
sa les pointers as well.
Among those present were: G, C. Spratt, R.
F, Perry, Mildred Anderson, Brunswick Co., Salt
Lake City; P. S. Hei lbut, L. L. Graham, Bates
Stores Co., Provo; G. H . Heindse1man, Joseph
Miss Florence Macbe th, famous operatic and
concert soprano and exclusive Columbia artist,
arrived in New York rece ntly after spending
some time in Europ e. She was welcomed by
Miss Florence Macbeth
many friends well known in the musical and
social worlds, including seve ral representatives
of the Columbia Phonograph Co. The news­
papers commented generally upon Mi ss Mac­
beth's return home an d in a chat with one of the
newspaper reporters she remark ed as follows
rega rding American artists : "All the American
artist needs to-day is a little more hope and
charity and a g reat dea l more faith on the part
of his own public an d that public needs to find
tbe courage of its own convictions without the
persuasion of outside influen ces, We have
everything else we need for a musical nation."
BERNETT GOES TO CALIFORNIA
D . L. Norlin and ]. W . Wohlton Take Over
J. E. Bernet.t's Music Shop, When the Latter
Makes Arrangements to Go to California
Brunswick Dealers at First Meeting and Banquet in Salt Lake City
of the trade press was also emph as ized by Mr.
Erdelen, C. J. Anderson, Lindley Heinclsell11 an
Spratt, who declared that no dealer 'who de sires
Music Co., Pro\'o; Todd Taylor, Ted Lewis , Os­
to keep abreast of the times in his business and car Olsen, Mrs, Salt, Yiiss Lillie Bruderer, Miss
who is on the look-out for new ideas can afford ""hite, Daynes-Beehe Music Co., Salt Lake City;
to overlook the talking machine trade papers ,
J. C. McClai n, Mrs. E. Olin, Miss Helen Postle,
'Ctah Music Co., Salt Lake City; Fred L. W.
P. S. Heilbut, treasurer and phonograph de­
partment manager of the Bates Stores Co" of Bennett, of Talking Machine World; Mi~ s
Provo, Utah , the ne~t speaker, spoke in an in­
Swayze, Z. C. M. I., Salt Lake City; Tom Hol­
spira1ional manner on the merits of the Bruns­
land, Gl en Bros.-Roberts Piano Co., Ogden; Miss
wick and the company behind the product.
Monsen , Miss 'Wh ite, Miss Ashton, Glen Bros. ­
H . H. Perry, traveling representat ive of the Rob~rts P iano Co., Ogden; M. L. Jones, Ezra B,
Brunswick Co., with headquarters in this city. Jones, Miss Nelson, M·iss P eterse n, Jone s Phono­
in an all too brief talk, gave the dealers present graph Store, Ogden; M. W.Lundstrom, Luncl­
some constructive hints on selling. H e discussed s trom Furniture Co., Logan; Ira Holbrook, Frank
a~ .some length, however, the reasons actuating
Smedley, Un ion Furniture Co., Bountiful; M. V.
the Brunswick Co. in inaugurating the daily re­
Perry, Keith -O'Brien Co., S.a~ Lake City; Harry
lease of records, and gave de~ai'led instructions Grass, Mr. Richards, Magna Furniture Co.,
regarding the ordering of records. Another mat­
Magna; Mr. Harding, M'i dvale Furniture Co.,
ter discussed by Mr. Perry was the necessity of 'Midvale; T . W. Brown, Salt Lake City; L~wis
care on the pant of dealers in the use of the W. Larsen, Stevens-Wallis Co., Salt Lake City.
SPECHT WINS ENGLAND'S PRAISE
IRENE BORDONI AND THE VICTOR
Paul Specht, lea der of the Hotel Alamac
Dance Orchestra a nd exclusive Columbia artist,
is receivin g cablegrams and lette rs from many
English fri ends who heard his broadca s tin g'
from WJZ station re cently. Mr. Specht return ed
a short while ago from England, where he
played in the leadin g music halls and cafes under
the directio·n of Lyon & Co., Ltd., of London,
and he is, therefore, well known to the British
public, Among the songs that he broadcaste d
were "Heart-broken Rose," "Rose of Egypt"
and "Sunkist Rose." This was during the fa­
mou s transatlantic tests.
Victor dealers have been featuring very at­
tractive window posters introducin g Irene Bor­
doni, the new Victor artist. She is represented
in the December li st by two numbers: "So This
I s to Love" and "I Won't Say I Will," from
"Little Miss B lu ebird." Thi s popular artist has
quite a followin g and her records are great ly
in demand.
Louis Bick was appointed by Jud ge Campb~li
on December 10 receiver for th e Fletcher Rec­
ord Co., located a t Creek and Meadow stree ts,
Queens, L, I
CHTCAW, JLI_., December 24.-}. E. Bernett, a
pioneer in th e retail music busine ~s in Chica go,
has ope rated a mu sic sto re here for over thirt y
years a t var iou s northwest s ide locations and
for the past ten years has been at 3135 Fu llerton
avenue . Mr. Bernett has been plannin g for so nIC
time to retire and take his family to Sou thern
Ca lifornia . Now he anno unces that D. L. Norlin
a nd J. W .. \No hlton have taken over the busi­
ness. Both are well known in music c ircl es.
N[r. vVohlton is a director of th e Star Swedish
Symphony Orchestra in Chi cago and is a music
professor of repute. In addition to the Colum­
bia ma chines which th e s tore now handles, a
complete line of Scandinavian and German
Co lulll bia New Pro'c ess records will be stocked
b y the new Illanagement.
ARTHUR J. WALSH (JETS NEW POST
Well-known Edison Executive Appointed Man­
ager of Music Department- Division in Addition to His Other Duties
Arthur J. Walsh, who has for many years
occupied prominent positions with Thomas A.
Edison , Inc., was appointed the latte r part of
last month to the very important post of man­
ager of the music depa rtm ent, where he will
direct th e a rtis t di vision of the Edison business,
as well as the selection of the music. to be re ­
corded . NIL Walsh will co ntinue to hold the
portfolios of the advertising and publicity de­
partments which have hither to fallen upon hi s
s houlders. His new office is located in the
laboratory of Tho mas A. Edison. H e wi il co­
ope rat e directly with him.