DECEMBER 15, 1923
THE
MUSIC
SAN FRANCISCO PREPARES FOR SPRING MUSIC FESTIVAL
Expected to B~ Largest Municipal Festival Ever Undertaken-Strohber Diminutives for Schools
-Kohler & Chase to Give Ampico Recital-Oakland House Takes the Starr Representation
SAN FRANCISCO, C\L., December 7.-The first of
two meetings in preparation for the Spring
music festival was held in the Civic Auditorium
yestl:rday evening. Among those present were
seve ral hundred vocalists who will take part in
the prospective cho rus of 500 voices. Alfred
Hertz, director of th e Symphony Orchestra, told
th e singe rs that there is a strenuous time a head,
and Gaetano Merola, director of the recent
opera season of the San Francisco Opera Asso
ciatio n, declared that the music festival will be
the lar g est und ertak in g of its kind ever devel
oped officially by any city in the United States.
It is planned to have an orchestra of 125 pieces
to appear in co njun ction with the chorus and
with soloists of national fame.
Strohber Diminutives for Public Schools
Sherman, Clay & Co. have installed eight
Strohber Diminutive pianos in San Francisco
public sc hool s during the past month. Th is is
an indication of the growi ng interest in music in
the city's schools. These Diminutive pianos are
featured by Sherman, Clay & Co. as very suit
able for schoo l-ro om purposes and they are pop
ular also for apa rtm ent houses, where space is
'
a va luable co nsid eratio n.
Invitations Out for Ampico Recital
Kohler & Chase have sent out invitations to
music lovers and Ampico prospects to a recital
which Leo Ornstein, "the Futurist Pianist," will
g ive in the Colonial ballroom of the St. Francis
Hotel. The recital has been arranged by the
Ampico department of Kohler & Chase, of
which H. L. Stoner is manager. In spite of
the holidays ' being at hand, tickets are very
much in demand.
Interesting N ot;ce on the Time Clock
For some days ), 'it the t ime clock on the
mai n floor of the :' ky B. Allen Co. has had
a notice which has aused people to lin ger and
mentally digest it. This is a formal notifica
tion by Mrs. L. Lowmill er stating that her
daug hter, Ruth, will be married to Donald M.
Colelough this eve ning at Calvary Presbyterian
Church. Both the contracting parties are em
ployes of the Wiley B. Allen Co., and this is
the third marriage in the ranks of the staff that
the house has to its credit this year.
Furniture House Takes Over Starr Pianos
The Jackson Furniture Co., of Oak land, ha s
taken over the Starr piano. This is one of th e
important furniture houses of th e trans bay city
and it is featuring its new piano acquisitio·n.
Hitherto the J ackson Furniture Co. has carried
the Victor line and Brunswick phono graphs,
but the Starr pi;tno is a new depa rtur e.
- Sells Knabe to Roosevelt Junior High
Adolph Winters, music deal e r of Ri chmond,
Co ntra Costa County, has just so ld a Knabe
piano to the Roosevelt Junior High School of
that transbay city. Mr. Winters worked hard
to make this sale, and now all th e parties con
cerned seem to be satisfi ed . The sa le of pianos
does not interfere with his o ther activitie~. For
his florist inter ests Ylr. Winters is having iron
framed greenhouses erected, and some of his
florist custome rs prove to be good piano pros
pects .
Q R S Co. Was Represented
A telegram was received by A. L. Quinn,
Coast manager of the Q R S Music Co., inviting
him to at tend the opening of the Glen Bros .
Roberts Piano Co. at Ogde n, Utah, stanch
Q R S d~aler s. l"Ir. Quinn was unable to leave
hi s Coast activities, but he telegraphed to P . L.
l.asher, Northwest travele r out of the San Fran
cisco Q R S fa ctory, requesting him to jump
some of his territory and attend th e opening
ceremony. :\1:r. Lasher was there on time, with
congratulations from the company. Mr. Quinn,
who is just about to le ave for Southern Cali
fornia, received an invitation from the Martin
Music Co. to be present at the opening of the
Italian mUsic rQom ang other new and hand
9
TRADE REVIEW
some fe a tures, and this invitation Mr. Quinn
can accept, si nc e he is leavin g for the South.
Good Business in Small Grand Pianos
December bu s iness is open in g in a very
a uspicious manner, according to George R.
Hughes, secretary of the Wiley R. Allen Co.
:JO\.ember with th e Wiley R. Allen Co·. in
Northern Ca lifor nia showed a l e~~ active de
mand than had been regist e red in October.
Business has gone liP again in a very sa tisfac
tory manner with the opening of December.
Speaking of small grands, Mr. Hu ghes said:
"Vlfe regar d thi s as one of our features, and the
reproducing gran d is also a very satisfactory
line with us." Mr. Hughes is leavin g for a
ten-day business trip to Los Ange les.
Radio Concerts Scheduled for Oakland Branch
The Oakland store of thc Wiley B. .\lIen
Co. is to begin a series of radio concerts on
December 18. Th ey will be' broadcasted at the
Oakland Tribune, under th e manageme.nt of
Arthur Laurilliard, manager of the Oakland
branch . The serie~ of con ce rts broadcasted
fr om th e Hale station here, un der the dire ct ion
of Harald Pracht, piano sales manager for the
\;Viley B. :\llen Co., will be resumed in J anuary.
Australian Visitor Homeward Bound
General Manager Allen, of Allen & Co., Ltd.,
Adelaide and Melbourne, Australia, ha5 been
ca llin g at the Q R S factory here, en route
from Europe a nd the East , to Vancouver, B. C,
from where he will sail for home. Very few
of th'e mu~ic dealers from the Antipodes visit
this city without calling at the Q R S factory.
M. O. BECKHAM AS A REAL TEXAN
Traveler for American Piano Co. Duly Initiated
Into the Order of the " Sons and Daughters
of Saxet" While a Visitor to Fort Worth
FORT WORTH, TEX., December 7.- -Thl: T oxas air
seems to have a decidedly stimulating effec t on
the visitin" piano man, as is indi cated by the
happy smili ng face of M. O. Beckham, trav eler
Player Piano
NOTES
FROM THE LAUTER-HUMANA
FACTORY, NEWARK, N. J.
LAUTER-HUMANA SALES
ARE EASILY MADE
Customer Who Wants Quality Appreciates
Numerous Points of Superiority in the
Lauter-Humana
Thl: Lauter-Humana occupies th e most unique
position in th e player-piano world. Its exce p
tional quality provides an un equalled oppor
tunity to build up th e st ron gest kind of sales
talk. To use the words of one prominent dealer
in a large Middle West city:
"When I am showing the Lauter-Humana I
aiways make this statement early in my talk :
"'Here is the wo rld 's finest player-piano.'
then I say:
"'And this is why it is the world's finest
player-piano.' They may think that this is a
hollow claim, so I quickly follow it up by ex
plaining such excl usive d evices as th e dupl ex
pumper, the pre ss ure gauge , the suc tion pump,
the tracking device, the special moto·r, the elec
tric light, the back bolt, etc.
"If, durin g the sales demonstration , the cus
tom er is invited to s it down and play the Lauter
Humana himse lf, he is a ma zed at the won
derful responsive ness of the action. Playing
comes so eas il y and so naturally that he cannot
help reali zing that the Lauter-Humana is dif
ferent from any other player-piano made to-day!
" Incidentally, the best way to sell th e Lauter
Humana is to let the Lautl:f-Humana sell itself.
Less talk and more playing b y the custom e r
that is the formu la. When the prospect ex
periences the thrill of creat ing' mu sic his desire
to own the Lauter-Huma na is complete. Of
course, these tactics co uld never be employ ed
with a cheap player-piano."
The following
speaks for itself:
lette r,
received
last
week,
Scranton, Pa.
Lauter Co.,
Newark, l\. ].
The Style ISO just arrived and will say that
it is a peach of a piano. Needless to say, it is
a lready sold. Please let us have another as
soon as possible.
THOM AS MUSIC Co.
A telegram from J. F. Butler, of l'ot sda m,
:-';ew York, tells a m('ssage of prosperity that
is typic a l of Lauter dealers all over the country.
It reads: "Out o·f Lauters. Express this week
Style 420 polished."
M. O. Beckham in Character
for the American Piano Co., who was snapped
by th e camera man just after he had been in
itiated into· the order of " Sons an d Daughters
of Saxet," while in Fort Worth during the city's
Diamond Jubilee Celebration he ld last mon th.
Mr. Beckham proved him self a real VV;esterner
in spirit and conduct while in Fort Worth and
declared that h'e has a very warm ' h ea rt for the
hospitality shown by the citizens of the city.
VVh il e here he called on the Gunst Music Co.,
which handles the Ampico, Knabe, Fischer and
Franklin pianos of the American Piano Co. lin e.
If the Lauter age ncy is open in your territory
it will be worth your while to write at once to
The Lauter Co., 591-593 Rroad street, Newark,
N . J.
LAUTER-HUMANA
I
_
"The World's Frnest
. Player Piano"