42
THE
MOSIC TRADE REVIE\\f
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EXPOSITION HELPS HOLIDAY TRADE
Ludden & Bates Music Co., Atlanta, Holds
Brunswick Exposition for One Week to Stim
ulate Holiday Business
ATLANTA, GA., December 1O.- As an introduction
to the campaign for holiday business th e Lud
den & Batcs Music Co., this city, reccntly helel
a "Bruns\Vick Exposition" at it s store for the
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manner to g iv e more space to the stockrooms
and also provide more commodious showrooms
and offices. The move, coming just at the time
when business was most active, kept Manager
Carlson, his assista nt, J.
May, and the other
members of the force working nights and Sun
days, but th e result is well worth while and
there was not the slightest delay in sh ipm ents
to dealers during the process. This, needless
to say, was an achievement of which all con
cerned sho uld be proud.
F. A . And erso n is a re cen t addition to the
sales s taff of the wholesale Victor department
of Chas. H. pitson & Co ., covering the metro
politan district.
c.
VICTOR FLOAT WINS PRIZE
Middl.e Western Dealer Has Built Large Busi
ness by Aggressive Methods
Ludden & Bates Brunswick Display
purpo se of pres~nting to local music lov ers th e
co mplete line of Brunswick phonographs, to
g.t h e r wit h ~OIll C of the other lin es handled b y
I he co mpa ny.
The Expos ition lasted for an entire week and
(,lch evening there Ivas it ,pecial concert or
entcrtainlllcnt. On th" f,rst ni~ht Sig. Volpi's
Troubadors appeared in concert; the second
night Max Sasanoff, H.u,sian tenor; the third
night, Conn's Rainbo\\ Orchestra; o n the fourth
night, a vaudeville pro gram ; on the fifth night,
Ka lohi 's Hawaiian Orc h estra and Hula dancers
and on the final ni g ht the Ampico Re-enacting
piano.
Several of the programs were broadcasted by
the powerful station WSR, operated by the
,'\tlanta Journal, which made it possible for the
music to be heard by thousands of radio fan s
througho ut th e Eas tern section of the country.
As a matter of fact, the musie was heard at the
I\,unswick headquarters in Chicago.
In connection with th e exposition S . ),ir.
Frenkel, manager of the Ludden & Bates store,
with th e assistance of hi s staff, prepared and
mailed o ut several thousand engraved invita
tions, had bulletins and posters placed at various
prominent points throughout the city anno un c
ing the exposition, ran special newspapcr adver
tising and provided large chrysanthemums as
souvenirs for the visitors. The store was ha nd
some ly decorated with evergreens and Rowers
an d special lighting effects were arranged. The
results of th e exposition more than justified the
,·f[orts put into it.
D1TSON DEPARTMENT SETTLED
Wholesale Victor Department of Chas. H. Dit
son & Co. Now on Third Floor of Building
The wholesale Victor department of Charles
H. Ditson & Co., under the management of
Paul Carlson, is now comfortably settled on
the third floor of the commodio us Ditson Build
ing, at 10 East Thirty-fourth street, havirig been
move d down to that floor from the eighth. The
department, although occupying the same floo r
space as formerly, has been rearranged in a
DECEMBER 15, 1923
C ' RC'.J::V'L1.E, D , D ecember 10.- -Carl F. Seitz, 138
West Main street, this city, believes in takin'g
advantage of every opportunity of brin gi ng his
products to the attention of the public. Recently
he had a particularly attractIve flo at in th e
parade in connection with th e An nual Pumpkin
Show. This fl oat attracted widespread atten
tion a nd was awarded second prize. Mr. Seitz
is one of the veterans of the music busi ness
in this sectio n. He has so ld musical merchan
di se of all kinds since 189 1, and he has built
up a large business in Victor, B run sw ick and
Sonora phono,;raphs, pianos and l11u s ica l l11er
chandise.
HOUSEL & CO. OPENS NEW STORE
WILLI.I MSPORT, PA., December ll .- - The new
phono g raph store of M. H. Housel & Co ., at
141-3 West Fourth street, was formal ly opened
her e recent ly and several hundred persons in
" pected the estab li shmen t, receivin g a small
floral so uvenir.
'rhe interior of the Hou se l
store is finished in ivory enamel with ma h ogany
doors and hardwood floor s. The store has two
large and ten small demonstration rooms, sit u
ated on either side of the wareroom. A repair
shop, fitted to do all kinds of phonograph work,
i~ located in the rear and will be in charge of
B. J. L eavy. A telegram from the Victor Talk
ing Machine Co. was re ceived the day of the
open in g extending best wishes to Mr. Housel
and his organizatio n.
A. dispatch from Copenhagen tells of a talk
ing film on which the Danish engineers Poulsen
and Petnson have been working for several
years, and wh ic h was publicly exhib it ed recently
in that city. It is s tated that th e voice is pleas
ant ly fr ee fro111 metallic sound . Two films, one
providing the pictures and the othe r the words,
were used, being connected elec tri ca ll y. The
experts present at the dem onstratio n say that
a lth ough the apparatus has not been wholly per
fected th e problem ' has been solved satisfac
t or ily. Mr. Poulsen will be rem embered as the
inventor of the telegraphone, a contin uous rec
o,'d idea which was displayed publicly in New
York at one time.
AND
Live Dealer in Hudson, M·ass., Utilizes Small
Boys for Some Effective Publicity
HUDSON, M,\ss., Dece mb er 10.- A. E. Cham
pagne, manag e r o( the Grafonola Shoppe,
Co lumbi a dealer, this c it y, recently put across
the mo st uniqu e and nove l advertising stunt
see n in Hudson for so me time. Manager Cham
pagne originated the id ea of the "Parade of the
Vvooden Boxes" and so gather e d to ge ther every
available bo y in town with a ca rt, loading each
with an emp t y phonograph case and Jil1in ~ them
all up in parade form a tion.
Signs such as:
" Why Girls Stay at Homc, " "If It", Mu,ic, See
the -Grafonola Shoppe," "George Wa s hington
Did Not Own a Phonograph, Poor George,"
"Prohibition Has Not Killed Champagne," ")10
Ch ampagnc (or Challlpag ne" were painted on
the boxes.
OPEN NEW STORE IN TERRE HAUTE
TERRE HAUTE. I ND., December 10. .\
second
loca l Brunswick s hop has boen op ~ n e d here
recently at Twelve Points by the Jen se n Dros.
2.nd it pro'llises to be one of the mo st complete
music establishments in the north end of th e
city. Besides Bruns"vick machines and a fu ll
Ilrunswick record library, the firm will carry
it lin e of pianos, Con n band instrulI,ent s a nd
other smal l mu s ical merchandise. The wall s
and floor of the establishment have been taste
fully decorated and handsome furniture has b ee n
in stalle d in the demonstration booths. The J en
sen brothers a r e also proprietors of Brunswick
Store )10. 1 at 527 Wabash avenue.
BRENNAN'S SHOP IN NEW HOME
BROOJ
Phonograph Shop, formerly located at 866 Flat
bu sh avenue, is now located in new quarters at
856 Flatbush avenue.
George Brennan, pro
prietor of the co ncern, recently purchased the
building at the latter address. The entire struc
ture was remodeled to fit th e needs of th e
business, record racks, booths, etc., being in
stalled. The Sonora and Brunswick lines are
handl ed, and the increased space permits of the
di splay of the various models with an effect im
possible in a smaller store.
CELEBRATED FORTIETH ANNIVERSARY
TALKING FILM INTRODUCED
I PHONOCRAPHS
"PARADE OF THE WOODEN BOXES"
HOLYOKE, MASS., Decemblr 10. --One of th e
veteran music dealers in the New England
States is John O'Shea, who operates a com
plete music store a t 462 High stree t . Mr. O'Shea
recently celebrated his fortieth year in th e busi
ness. His establishment is one of the finest in
the city and the lin es handled include Cheney
and Stradivara phonographs and Emerson rec
ords, musical mer cha ndise, pianos, etc.
FAIRALL'S MUSIC HOUSE EXPANDS
NEWARK, 0., December 1O.--·FairaIl's Music
House, Fourth and Main streets, this city, has
almost doubled its floor space.
Extensive
alterations have just been completed.
RECORDS
THE BRUNSWICK-BALKE-COLLENDER CO.
CHICAGO
NEW YORK
CINCINNATI
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