Classic Mode

Music Trade Review

Issue: 1923 Vol. 77 N. 22

DECEMRER 1, 1923
THE
MUSIC TRADE REVIEW
HEINE PIANO CO. ANNOUNCES MOVE TO NEW LOCATION
G. O. Heine, Its Founder, Retires From Firm-Ralph Stinne to Leave Hauschildt Music Co.­
Sherman, Clay & Co. Double Size of Vallejo Store-Ed. Little in Northwest
SAN FRANCISCO, CAL., November 25.-The Heine
Piano Co. is pr.eparing to move to· a Market
st reet location. This follows many changes in
the organization. G. O. He ine, founder of the
firm, is no lon ger co nn ec ted in a business way
with the Heine Piano Co. His w ife, Mrs. Sara
H ein e, is president 0.£ the company. W. Re ed
is sec retary and Thom as Dahl is manager. G.
O. Heine is devoting all hi s at tention to the
Paci fi c Coast Sales & Finance Co., which is in
the wholesale end of the piano business. Miss
l~uth Heine, the charming yo un g daughter 0'£
Mr. a nd Mrs. G. O . Heine, was married some
mo nth s ago· to T homas D ah l, steamship a gen t
fo r the Canadian Pacific Railroad. Speakin g of
her so n-in-law, Mrs . H eine said that the busi­
ness of the Heine Piano Co. might have been
discontinued, but the bride's parents figured
that if Mr. Dahl was useful to the Canadian
Pacific he mi ght be equa lly useful to himself.
He is und erst ood to be a very capable business
man and is rapidly familiarizing himself with
a ll the details of the pia no business.
The buildin g on Stockton str ee t , near Sutter,
where the H ein e Piano Co.'s store is situated,
has been sold, but th e lease run s till June, so
the company will maintain two establishments
here till th a t d ate. Th.e Market street location,
il is hoped , w ill be r eady for occupancy before
the first of th e year.
Ralph Stinne to Resign
Ralph Stinne, mana ger of the piano depart­
m ent of the San Francisco Hauschildt Mu s ic
Co. s tore, is preparing to r esig n, in order to
go into business for himself in Los Angeles .
Mr. Sti nn e stated that his resignation will take
'effect on January I, or thereabouts. He will
have as pa rtn er his siste r, Mrs . Marie Lundo·n,
now of Chi cago·. Mr. Stinne has Jived in Los
Angeles and is tho-rou ghly fam iliar with trade
co nditi ons in the city of the A ngels.
Sherman, Clay & Co. Expand in Vallejo
S herm an, Clay & Co. have just doubled the
capac ity . of their store in Vallejo, Cal. This
branc h, which moved to its present locatio n in
1922, had o ut grow n th e capaci ty of th e build ing
it occupied, so th e s tore next door has just
bee n put in. The address of the original store
is 406 Virginia street, Vallejo, and th e adjoining
shop, 408, has now been added. The additional
space is bein g us ed for pia nos and players and
the spac e at 406 is used for Victor goods, sheet
music, etc.
Wiley B. Allen Radio Concerts Please
The V\'iley B. Allen Co.'s radio concerts are
co ns ider ed the best co ncer ts being given on the
air in thi s part of the co untry. The mus ic is
always good a nd interesting an d th e perfo rm ers
are artists in the true se nse of the word. Th e
co ncert given this week, therefore, was eagerly
looked forward to by music lovers among radio
fan s, from Mexico to Alaska, and, according to
comments coming in, the las t concert 'was one
of the best of the series. It was und er the
genera l direction of Harold Pracht, piano sales
manager for the Wiley B. All en CO. Carrie
Emerich, of Chicago, played several solos on the
Mason & Hamlin piano. A featur e of th e con­
cert was the rendering of ''The Pagoda of
F lowers," a Burmese story in song, .by John
Frederick Fraser.
Fred ChristianeI', representing Story & Clark,
is calling on th e trade here.
Music Houses Exhibit
Sherman, Clay & Co., the Baldwin Piano Co.
and Kohler & Chase all have elaborate booths
at the California Industries Exposition. The
California Phonograph Corp. and Mel-O-Dee
rolls also have handsome displ a ys.
Frank Anrys, general manager of th e Vviley
B. Allen Co., and J. J. Black, treasurer, have
returned from San Diego, where th ey attended
~he opening 0·£ th e hand some new Wiley B.
A ll en b ranch build ing th ere.
New Buescher .in Berkeley
O. M. Smith and Art B rown, proprietors of
th e Berkeley Music House , have been a ppointed
Buescher representatives in Berkeley, for the
I etail sale of saxop hon es and band in struments.
Mr. Smith states that he find s a colle ge city
an excellent place for the sale of saxop hones,
as many of the students pla y this favorite in­
slrument. The firm ha s also taken over the
Sonora phonograph, adding it to the V ic tor
line already carried.
Ed. Little Visits Northwest Trade
Ed. Little, manager of th e s hee t music de­
partment of Sherman, Clay & Co., ha s returned
from a tri p throu g h th e Pacific Northwest,
during which he vis ited the firm 's branches. H e
exp ressed great satisfaction at the sales of sheet
music throughout the Northern te rritory, as
well as in Sacramento, Cal. "Sleep," "The
\Ves t, a Nest a nd You" and other late Sherman,
Clay & Co. publication s are going very strong,
the reco rd s and rolls havin g just come out at
th e psychological moment to s timu late sale s.
New Victor Plant Ready Soon
Robert M . Bird, manager of th e wholesale
Victor dep art m ent fo r. Sherman, Clay & Co~,
s tates that th e Victor Co. expec t s to be oper­
ating its new record-making plant in Oakland
abo ut the first of the year. Wh e n it wa s de­
cided rece ntl y to make the facto·r y large r than
ol-iginal plans had called for work was in prog­
ress on the addition within three days. Mr.
Bird consid ers that th ~ re are very good indi ca­
ti ons of marked success for th e Oakland fact o ry.
SONORA SCORES AT TRI=STATE FAIR
about in full sight of the VISItors, showing the
impracticabil ity of any wired connection and yet
this instrument told the visitor's name, describ­
ing his clothes and answering any question in­
telligently. The solution of the mystery rests
with Mr. Reinhardt, but th e "Enchanted
Sonora" was the means of packing the tent
every hour of the day and evening with thou­
sands of visitors, each of whom rece ived a
ca talog and th.e famous walking Sonora doll,
which was appreciated.
In add ition to displaying the Sonora product
in a specially designed tent, Mr. Reinhardt also
featured the instrument in another display in
the Merchants' Building, entertammg the
erowds with concerts on the Sonora, usi ng
Vocalion Red records . Instruments were also
placed at the disposal of other exhibitors to en­
tertain their visitors, and among the companies
which took advantage of Mr. Reinhardt's liberal
offer were the Coca Cola Co., which broad­
casted Vocation records by means 'of a Sonora
and a Magnavox, the Dixie Mfg. Co. , which
also used these products, the Sweet Pal Candy
Co ., and the official restaurant at the fair,
Walter C. Reinhardt, of Memphis, Tenn., Wins
Fine Publicity for His House and the Sonora
Line Through Exhibit at Fair
~fEMPHlS, TENN., N ovember 26.-Walter C.
Reinhardt, presid ent of Reinhardt, Inc., Sonora
dealer in this city, is bein g co mpliment ed upon
hi s aggressiveness in securing maximum pub­
li cit y for his hou se and Sonora product during
the Tri-State Fair
The company e re cte d a
~pecia l tent close t o the A g ric ultural Building,
and amo ng th e Sonora co nsol es displayed were
t'h e Queen Anne, Canterbury, Marquette, Marl­
borou gh and Serenade, together with the Grand,
'Ba rcarolle, M elodi e and th e portable. Quite a
few Sonora sales were consummated durin g the
co ur se of the fair, a nd it wa~ es timated that
180,000 people passe d the Sonora tent at one
time or other.
One of the most interesting features of th e
ent ire fair was the "Enchanted Sonora," this
display consisting of a Sonora Grand, moun'ted
on four fish bowls in which gold fish sported
9
.Player Piano
NOTES
FROM THE LAUTER-HUMANA
FACTORY, NEWARK, N. J.
UNPRECEDENTED DEMAND
FOR THE LAUTER-HUMANA
Telegraph and Telephone Rush Orders
Arrive Daily
Holiday Season Promises to Be Highly Suc­
cessful for All Lauter Dealers-Factory Is
Operating Day and Night to Fill Demand
Neve r befor e in the history of the La uter­
H umana Co. has th e d emand for the Lauter­
Hum ana player-piano been as ur ge nt as it is
ri g-ht no\\·. The factory is worki ng at full ca­
pac ity in a n effor t to meet dealers ' r eq uirements,
but the t elegraph am! telephone ru sh orders
co ntinu e to ar riv e, asking for additional stock.
It is evid ent that thi s Christmas will be the
m os t successful one ever ex perienced by Lauter
dea lers.
Some of the rush orders that arrived one day
last week follow:
TELEGRAM
Montevista, Co.[o .
Rush Style 420 mahogany Laut er-Humana,
with elect ric light attach ment, to Geo·r ge H .
Curtis, Saguarke, Colo., via Min eral Hot
Springs. Vvhen can yo u ship?
JOHN F . LITzo.
THEGRAM
Richmond, Va .
Please ship immediat ely via freight to Robert
B. F axo n, 531 Michigan avenue, E vanston, Ill.,
o ne Style 420 sa tin finish mahoga ny with bench
to match. Your careful selection will be appre­
ciated. "Viii se nd check upon recei pt o{ ship­
ment notice.
F. F. BLAINE.
TELEGRAM
Johnstown, N. Y.
Please ship one Style 420 Lauter-Humana,
mahogany, satin finish, to 1. ]. Lipsohn, 722
W es t Culver s treet, Phoenix, Ariz ., and charge
same to our acco unt. Glad to se nd this instru­
ment to Phoenix. . Lipso hn is well-known
lawyer and has many friends . Will m ean more
Laut er-Humana sales.
M. FELDMAN & SON.
TEl.EGRAM
Ship immediately
polished mahogany.
one
Sl Louis, Mo . .
Lauter reproducer,
E: E.
BAKER.
Nl r. an d Mr s. Perry Reifsnyder, 0.£ Reading
and L eba non, Pa., visited the Lauter head­
qu a rt ers at Newark on November 20. They
met th e executives of the organization and were
t hen entertained during the day and evening
by Vvho lesale Manager A. E . Schmalzigan. Mr.
R e ifsn yder m ~de th e trip to look after Christma~
stock.
LAUlIER- HUMANA
"The World"s Finest
Player Piano ....
,
10
THE
MUSIC
TRADE
REVIEW
DECEMBER 1, 1923
WORK PROGRESSING ON NEAL, CLARK & NEAL BUILDING
AEOLIAN CO. SALES MEETINGS
New Store, However, Will Not Be Ready Until After Christmas--"-A. E. Webb Buys Out Lan­
dauer Co. in Medina-Hans Barth Appears With the Ampico at Buffalo Hippodrome
Series of Sales Conferences Inaugurated for
Benefit of Company's Staff-Various Products
Explained in Detail and Various Successful
Selling Methods Explained and Discussed
.BUFFALO, N. Y., November 27.-Members of the
Buffalo music trade are quite pleased with re­
turns for the month of November. Despite
the fact that dealers are maintaining a waiting
attitude sales have been gOOQ and, in a num­
ber of instances, the buying public is not con­
sidering price when making their choice of an
instrument. It is believed that the moderate
weather has more or less affected the trade and,
with the appearance of freezing weather, buy­
ing and selling will be greatly stimulated. In­
dications are that December will be a whirl­
wind month for dealers. November balances
were greatly in advance of the balance on
books of the same IlIonth last year, is the gen­
eral report.
T A. Goold, of Goold Bros., Inc., said: "No­
vember started out rather slow, as it did last
year, but business was greatly stimulated about
the middle of the month. I look for December
to be a much better month than for the same
period last year. Our Ampico· trade has been
extremely good."
Mr. Goold believes their
Ampico business was stimulated by their ex­
hibit at the Homes Beautiful exhibition, where
concert~ were conducted daily with the Ampico.
R. E. Smith, sales manager of the Hoffman
Piano Co., said that November has been a very
pleasing month and. with the appearance of real
\;Vinter weather, there will be a great improve­
ment. "'vVe are experiencing an increasing de­
mand for grands and players," he said.
F. F. Barber, manager of the ]. N. Adam
Music Store, said: "We notice a greatly in­
creasin~ demand for talking machine~, but
players are still leading in volume of sales. The
greatest demand this month has been for
higher priced grands and player-pianos. Oc­
tober was rather slow and November has been
steadily increasing, so that now I can say we
are having the best piano business we have had
in a long time."
Work on remodeling of the Neal, Clark & .
Neal store is progTessing, but will not be com­
pleted until after Christmas. A good, thriving
business is being carried on at the temporary
store at 643 Main street.
Clarence Lucore, manager of the Neal, Clark
& )real s tore and the Mu,ic Lovers' Shoppe in
Rochester, is on an automobile trip to the Mid­
dle West, where he will visit a number of piano
factories. He has planned to call at the Gul­
bransen plant in Chicago; the Holton instru­
ment plant in Elkhorn, Ill.; the Schumann fac­
tory in Rockford,. Ill.; the Story & Clark Piano
Co., in Chicago, and a number of others.
A. E. Webb has bought out the business of
the Landauer Co., Inc., in Medina, and has re­
modeled the store into one of the finest music
establishments in a town the size of Medina in
the country.
Hans Barth is appearing in concert at Shea's
Hippodrome during the week of November 25,
with the Ampico, under the auspices of Goold
Bros., Inc.
O. 1.. Neal, of the Buffalo Talking Machine
·Co., spen t the week of N ovem bel' 19 in Camden,
N J., at the Victor plant.
FIRST SETTERGREN SHIPMENTS MADE
New Settergren Grand Chosen for Haviland
High School in Highly Competitive Sale
BLUFFTON, IND., November 24.-B. K. Setter­
gren, of the B. K. Settergren -Co., of this city,
announces that the first shipments made of the
Settergren grand have proved highly satisfac­
tory to the dealers who have received them.
One of the first instruments shipped out was
for the Haviland High School of Haviland,
Mich. Mr. Settergren was highly pleased with
this order as it ' was received in competition
with four other instrument, and, on the instance
of the local dealer, the Haviland high school
authorities sent a committee to the factory to
inspect the instrument. It was only after a
visit to four other factories that the final choice
of a Sattergren grand was made.
DEDICATION FOR HOCKETT=COWAN
VISALIA, CAL., November 22.- The Hockett­
Cowan Music Co., which moved from 302 Fast
Main street to its new quarters at :vrain and
Locust, has jus t held its formal dedication. S. S.
Hockett, president and senio·t member of the
firm, is one of the oldest music merchants still
'active in the Joaquin Valley. The Visalia store
was first opened in 1920 under the management
of Mr. and Mrs. J. F. Robbins, who are still
in charge.
Making tnore of the
stnal1 piano business
New Miessner Sales Plan
Means Bigger Dealer Profits
The new Miessner sales plan is even exceeding expecta­
tions. vVith it dealers are finding that they are able to
make more of their small piano business-that the Miess­
ner is becoming a leader as a money maker.
If you haven't the new Miessner sales plan, write to-day
and get it working for you immediately.
Dealers not handling the 3 ft. 7 in. high Miessner wi 11 find
it to their advantage to look into this now. The Miessner
is the original small piano. Built by \;V. Otto Miessner, a
music educator of note, first for schools. Its wonderful
tone and other qualities have brought the Miessner into
wide use for smaller homes and apartments, theaters,
clubs, etc.-which could lise no other instrument. Thu s
the Miessner in no way interferes with regular business.
If yOll are in a position to consiner the ?\fiessner line, we ~UggL:,t that
you look into it now, ·as there is activ~ demand for franchi .ses in almos t
every locality.
MIESSNER PIANO CO.
136 Reed St., Milwaukee, Wis.
MIESSNER
THE LITTLE prANO WITH THE. BIG TONE
With a view to lIlcreasing the efficiency of its
sales organization as a whole, the Aeolian Co.
has inaugurated a series of meetings which are
attended by all the salesmen and at which they
are given lectures and demonstrations covering
the various products marketed by the Aeolian
Co.
At the second meeting of the series held last
week, for instance, the subject was the Duo­
Art piano and impo·rtant facts regarding that
instrument and the best methods of selling it
v,'ere presented and discussed under the direc­
tion of William H. Alfring, general sales man­
ager of the company, who presided.
The sales lecture at the meeting was delivered
by Eleanor Shaw, the popular piamst, who has
been on tour with the Duo-Art, and a demon­
s tration r ecording was offered by Robert Arm­
bruster. Talks were also given by Mr. Alfring
and by Charles A . Laurino, retail sales manager
of the Aeo·l ian Co., special emphasis being
placed on the forthcoming holiday period of
the year.
Miss Shaw treated salesmansh.ip from the
angle nf the wnman buyer, detailing important
points for salesmen to remember in doing busi­
ness with her. She stressed the family and
home music notes, emphasizing the pride the
w oman buyer feels in the instrument. Miss
Shaw pointed out, too, the importance of the
'Salesman's sales story, showing that the buyer
alw a ys reme-mbers the things which the sales­
man says and the advice he gives during the
course of making the sale.
In the course of her talk Miss Shaw told of
a recent Duo-Art recital which she and Fred­
rrick Child, tenor, gave in the home of Josephus
Daniels, former Secretary of the Navy, in
Raleigh, N. C. From the recital and a subse­
quent interview with Mr. Daniels Miss Shaw
told her a udience she drew several very im­
portant facts from the viewpoint of the head
of the family which owns a Duo-Art. Mr.
Daniels said that the instrument, which had
come into his home as a piece of furniture, had
become a member of the family. The first meet­
Ing of the series was held October 25. Talks by
Mr. Alfring, Mr. Laurino, Herbert T. Proudfit,
"dvertising manager of the Aeolian Co. and
di recto·r of its promotion activities, and Lancelot
Farrar, who recently joined the Aeolian forces,
were featured.
PHOTO PLAYERREORGANIZATlON
Photo Player Co. Takes Assets of American
Photo Player Co. and Robert Morton Co.­
Claims Will Be Met as Soon as Possible
SAN FRANCISCO, CAL., November 22.-It is an­
nounced that the plan fo'r the reorganization
of the American Photo Player Co. has been
successfully carried out and that all the assets
of the American Photo Player Co. and the Rob­
crt Morton Co. have been transferred to the
new firm known as the Photo Player Co.
Both the plant in Berkeley and the plant in
Van Nuys are in operation. The sales organ­
ization is being perfected and financing is be­
ing arranged as conditions warrant.
It is
stated that it is too early yet to make any defi­
nite commitment as to the payment of claims,
but the new company is controlled by the cred­
itors' committee and it s stock has been de­
posited as collateral to secure payment o·f
creditors of the old concern.
The assets of the Photo Player Co., the reor­
ganized concern, amount to $789,573.55, and are
free of obligation s, subject only to liabilities
contracted by the new corporation. I t is the
purpose in carrying on the business to confine
purcha ses as nearly as possible to concerns
that are creditors of the old corporation
,.

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