DECEMRER 1, 1923
THE
MUSIC TRADE REVIEW
HEINE PIANO CO. ANNOUNCES MOVE TO NEW LOCATION
G. O. Heine, Its Founder, Retires From Firm-Ralph Stinne to Leave Hauschildt Music Co.
Sherman, Clay & Co. Double Size of Vallejo Store-Ed. Little in Northwest
SAN FRANCISCO, CAL., November 25.-The Heine
Piano Co. is pr.eparing to move to· a Market
st reet location. This follows many changes in
the organization. G. O. He ine, founder of the
firm, is no lon ger co nn ec ted in a business way
with the Heine Piano Co. His w ife, Mrs. Sara
H ein e, is president 0.£ the company. W. Re ed
is sec retary and Thom as Dahl is manager. G.
O. Heine is devoting all hi s at tention to the
Paci fi c Coast Sales & Finance Co., which is in
the wholesale end of the piano business. Miss
l~uth Heine, the charming yo un g daughter 0'£
Mr. a nd Mrs. G. O . Heine, was married some
mo nth s ago· to T homas D ah l, steamship a gen t
fo r the Canadian Pacific Railroad. Speakin g of
her so n-in-law, Mrs . H eine said that the busi
ness of the Heine Piano Co. might have been
discontinued, but the bride's parents figured
that if Mr. Dahl was useful to the Canadian
Pacific he mi ght be equa lly useful to himself.
He is und erst ood to be a very capable business
man and is rapidly familiarizing himself with
a ll the details of the pia no business.
The buildin g on Stockton str ee t , near Sutter,
where the H ein e Piano Co.'s store is situated,
has been sold, but th e lease run s till June, so
the company will maintain two establishments
here till th a t d ate. Th.e Market street location,
il is hoped , w ill be r eady for occupancy before
the first of th e year.
Ralph Stinne to Resign
Ralph Stinne, mana ger of the piano depart
m ent of the San Francisco Hauschildt Mu s ic
Co. s tore, is preparing to r esig n, in order to
go into business for himself in Los Angeles .
Mr. Sti nn e stated that his resignation will take
'effect on January I, or thereabouts. He will
have as pa rtn er his siste r, Mrs . Marie Lundo·n,
now of Chi cago·. Mr. Stinne has Jived in Los
Angeles and is tho-rou ghly fam iliar with trade
co nditi ons in the city of the A ngels.
Sherman, Clay & Co. Expand in Vallejo
S herm an, Clay & Co. have just doubled the
capac ity . of their store in Vallejo, Cal. This
branc h, which moved to its present locatio n in
1922, had o ut grow n th e capaci ty of th e build ing
it occupied, so th e s tore next door has just
bee n put in. The address of the original store
is 406 Virginia street, Vallejo, and th e adjoining
shop, 408, has now been added. The additional
space is bein g us ed for pia nos and players and
the spac e at 406 is used for Victor goods, sheet
music, etc.
Wiley B. Allen Radio Concerts Please
The V\'iley B. Allen Co.'s radio concerts are
co ns ider ed the best co ncer ts being given on the
air in thi s part of the co untry. The mus ic is
always good a nd interesting an d th e perfo rm ers
are artists in the true se nse of the word. Th e
co ncert given this week, therefore, was eagerly
looked forward to by music lovers among radio
fan s, from Mexico to Alaska, and, according to
comments coming in, the las t concert 'was one
of the best of the series. It was und er the
genera l direction of Harold Pracht, piano sales
manager for the Wiley B. All en CO. Carrie
Emerich, of Chicago, played several solos on the
Mason & Hamlin piano. A featur e of th e con
cert was the rendering of ''The Pagoda of
F lowers," a Burmese story in song, .by John
Frederick Fraser.
Fred ChristianeI', representing Story & Clark,
is calling on th e trade here.
Music Houses Exhibit
Sherman, Clay & Co., the Baldwin Piano Co.
and Kohler & Chase all have elaborate booths
at the California Industries Exposition. The
California Phonograph Corp. and Mel-O-Dee
rolls also have handsome displ a ys.
Frank Anrys, general manager of th e Vviley
B. Allen Co., and J. J. Black, treasurer, have
returned from San Diego, where th ey attended
~he opening 0·£ th e hand some new Wiley B.
A ll en b ranch build ing th ere.
New Buescher .in Berkeley
O. M. Smith and Art B rown, proprietors of
th e Berkeley Music House , have been a ppointed
Buescher representatives in Berkeley, for the
I etail sale of saxop hon es and band in struments.
Mr. Smith states that he find s a colle ge city
an excellent place for the sale of saxop hones,
as many of the students pla y this favorite in
slrument. The firm ha s also taken over the
Sonora phonograph, adding it to the V ic tor
line already carried.
Ed. Little Visits Northwest Trade
Ed. Little, manager of th e s hee t music de
partment of Sherman, Clay & Co., ha s returned
from a tri p throu g h th e Pacific Northwest,
during which he vis ited the firm 's branches. H e
exp ressed great satisfaction at the sales of sheet
music throughout the Northern te rritory, as
well as in Sacramento, Cal. "Sleep," "The
\Ves t, a Nest a nd You" and other late Sherman,
Clay & Co. publication s are going very strong,
the reco rd s and rolls havin g just come out at
th e psychological moment to s timu late sale s.
New Victor Plant Ready Soon
Robert M . Bird, manager of th e wholesale
Victor dep art m ent fo r. Sherman, Clay & Co~,
s tates that th e Victor Co. expec t s to be oper
ating its new record-making plant in Oakland
abo ut the first of the year. Wh e n it wa s de
cided rece ntl y to make the facto·r y large r than
ol-iginal plans had called for work was in prog
ress on the addition within three days. Mr.
Bird consid ers that th ~ re are very good indi ca
ti ons of marked success for th e Oakland fact o ry.
SONORA SCORES AT TRI=STATE FAIR
about in full sight of the VISItors, showing the
impracticabil ity of any wired connection and yet
this instrument told the visitor's name, describ
ing his clothes and answering any question in
telligently. The solution of the mystery rests
with Mr. Reinhardt, but th e "Enchanted
Sonora" was the means of packing the tent
every hour of the day and evening with thou
sands of visitors, each of whom rece ived a
ca talog and th.e famous walking Sonora doll,
which was appreciated.
In add ition to displaying the Sonora product
in a specially designed tent, Mr. Reinhardt also
featured the instrument in another display in
the Merchants' Building, entertammg the
erowds with concerts on the Sonora, usi ng
Vocalion Red records . Instruments were also
placed at the disposal of other exhibitors to en
tertain their visitors, and among the companies
which took advantage of Mr. Reinhardt's liberal
offer were the Coca Cola Co., which broad
casted Vocation records by means 'of a Sonora
and a Magnavox, the Dixie Mfg. Co. , which
also used these products, the Sweet Pal Candy
Co ., and the official restaurant at the fair,
Walter C. Reinhardt, of Memphis, Tenn., Wins
Fine Publicity for His House and the Sonora
Line Through Exhibit at Fair
~fEMPHlS, TENN., N ovember 26.-Walter C.
Reinhardt, presid ent of Reinhardt, Inc., Sonora
dealer in this city, is bein g co mpliment ed upon
hi s aggressiveness in securing maximum pub
li cit y for his hou se and Sonora product during
the Tri-State Fair
The company e re cte d a
~pecia l tent close t o the A g ric ultural Building,
and amo ng th e Sonora co nsol es displayed were
t'h e Queen Anne, Canterbury, Marquette, Marl
borou gh and Serenade, together with the Grand,
'Ba rcarolle, M elodi e and th e portable. Quite a
few Sonora sales were consummated durin g the
co ur se of the fair, a nd it wa~ es timated that
180,000 people passe d the Sonora tent at one
time or other.
One of the most interesting features of th e
ent ire fair was the "Enchanted Sonora," this
display consisting of a Sonora Grand, moun'ted
on four fish bowls in which gold fish sported
9
.Player Piano
NOTES
FROM THE LAUTER-HUMANA
FACTORY, NEWARK, N. J.
UNPRECEDENTED DEMAND
FOR THE LAUTER-HUMANA
Telegraph and Telephone Rush Orders
Arrive Daily
Holiday Season Promises to Be Highly Suc
cessful for All Lauter Dealers-Factory Is
Operating Day and Night to Fill Demand
Neve r befor e in the history of the La uter
H umana Co. has th e d emand for the Lauter
Hum ana player-piano been as ur ge nt as it is
ri g-ht no\\·. The factory is worki ng at full ca
pac ity in a n effor t to meet dealers ' r eq uirements,
but the t elegraph am! telephone ru sh orders
co ntinu e to ar riv e, asking for additional stock.
It is evid ent that thi s Christmas will be the
m os t successful one ever ex perienced by Lauter
dea lers.
Some of the rush orders that arrived one day
last week follow:
TELEGRAM
Montevista, Co.[o .
Rush Style 420 mahogany Laut er-Humana,
with elect ric light attach ment, to Geo·r ge H .
Curtis, Saguarke, Colo., via Min eral Hot
Springs. Vvhen can yo u ship?
JOHN F . LITzo.
THEGRAM
Richmond, Va .
Please ship immediat ely via freight to Robert
B. F axo n, 531 Michigan avenue, E vanston, Ill.,
o ne Style 420 sa tin finish mahoga ny with bench
to match. Your careful selection will be appre
ciated. "Viii se nd check upon recei pt o{ ship
ment notice.
F. F. BLAINE.
TELEGRAM
Johnstown, N. Y.
Please ship one Style 420 Lauter-Humana,
mahogany, satin finish, to 1. ]. Lipsohn, 722
W es t Culver s treet, Phoenix, Ariz ., and charge
same to our acco unt. Glad to se nd this instru
ment to Phoenix. . Lipso hn is well-known
lawyer and has many friends . Will m ean more
Laut er-Humana sales.
M. FELDMAN & SON.
TEl.EGRAM
Ship immediately
polished mahogany.
one
Sl Louis, Mo . .
Lauter reproducer,
E: E.
BAKER.
Nl r. an d Mr s. Perry Reifsnyder, 0.£ Reading
and L eba non, Pa., visited the Lauter head
qu a rt ers at Newark on November 20. They
met th e executives of the organization and were
t hen entertained during the day and evening
by Vvho lesale Manager A. E . Schmalzigan. Mr.
R e ifsn yder m ~de th e trip to look after Christma~
stock.
LAUlIER- HUMANA
"The World"s Finest
Player Piano ....
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