Music Trade Review

Issue: 1923 Vol. 77 N. 22

DECEMBER
THE
1. 1923
MUSIC
TRADE
REVIEW
39
An EnchMtmg Waltz Song
Youll never forget
~ You Cilll't ~o "Wl'O}1,9
with dllq FEIST so~~
~ou steal
C
in-to m~ heart and tin8el'
1911
ll·o).
F~lst.
In"
S. ERNEST PHILPITT EXPLAINS
Desires to Head Off Misconstruction of Letter
Published by Sheet Music Association
"
The advance reprinting of general letter No,
sent out by the N a tional Association of Sheet
Music Dealers, and which appeared in this sec­
tion of The Review in the issue of November'
17, con tained some comment by S, Ernest Phil­
p.itt, past president of the above organization
a nd O'ne of the best-known retail music dealers
of the cou ntry. Evidently some of Mr. Phil­
pitt's remarks. have been open to misconstruc­
tion and he has forwarded this department the
letter below which gives proper interpretation.
and speaks for itself:
" It is just possible that some misconstruction
may have been taken since publication of my
article as contained in the General Lette~ No.
I of the Nation a l Association of Sheet Musit
Dealers. In the last para grap h, while not wish­
ing to detract .the least with reference towards
B. F . Wood's attitude towards the trad e, I
would not have -this to be understood that Wood
and Pepper were the on ly tw o houses that had
come out in the open and declared th emselve s,.
as I wish not to detra ct the merit from thes e
two houses. Nor do I want to detract from .the
merit of any other house which has come out
openly and declared for the dealer and re­
li l2;iou sly endeavored to' li ve up to the same.
This letter is written to overcome any false im­
pressions as the result of my letter for any ad­
ditional comments to the several houses men­
l ioned in this letter.
"The trade cannot fail to recognize the won­
de rful work carried on by the Oliver Ditson
Co" Sam Fox Publishing Co. and, in recent
years, M. Witmark & Sons, as well as, no doubt,
others which I do not just have in mind at th is
writing.
"I would appreciate yo ur publishing this, for
I would not have any publisher feel for a mo­
1I1ent that I, for one, failed to recognize the
good work which has bee n taken up by the
several publishers in an honest effort to ass is t
and further co-operate with the dealer."
FEATURES "SAWMILL RIVER ROAD"
l),\I'F:-IPORT, lA ., November 20.-The Schmidt
?vIu sic Co. has evo lved one of the best decorated
w indows of the year in their boost for "Saw Mill
River Ro a d," a so ng which was featured by
Edward M eike l, Garden organist, recently. The
large window is backed with a painted setting
illustrating the song, while the light effects.
bring out the best there is in the scene. Copies
of the song with Ml'.Meikel's picture featured
frame the setting.
Make yo ur s tor e a musica.l center by handling
music right. ·
~heet
ERNO RAPEE TO PHILADELPHIA
Becomes Managing Director of New Fox The­
atre,-Will Continue to Write for Richmond­
Robbins, Inc., in Moving Picture Series
Erno Rapee has resig ned as musical director
of the Capitol Theatre, New York, to open at
the new Fox Theatre in Philadelphia in the
capacity of managing director. He has had
wccess in assisting S. L. Rothafel at the Cap­
itol Th ea tre in the last three years, and there
is no question but what he will be s uccessf ul
in his new posi tion.
In collaboration with Wm. Axt, assistant con ­
ductor of the Capitol Theatre Orchestra, NIl'.
Rapee has contr ibut ed to the Richmond-Rob­
bins, Inc., catalog of motion picture music and
will continue to write for that house, having
eight numbers in preparation at the present
time. This se ri es is rapidly becoming known
t o musicians t:ohroughout the country, and very
favorable cO'mments have been recei ved.
Mr. Rapee's hqsts of friends are looking for­
ward with great interest to his success at the
Fox Theatre.
Cecil Falk, who has been private secretary to
Ja ck Mills, head of the publishing firm beari ng
his name, was married on Thanksgi vi ng night
to Dr. Harry P. Schache r, the we ll-known N ew
York dentist.
and mak. ,.our own eondltion. In.t.ad 01 ...1....
at the m.re,. of th..... .
---100% PROFIT--­
niE BIGGEST CASH REGISTER CATALOGUE
YOU CAN HANDLE
.
Rlne. the bell. like a bill collector
BIG PROFITS ­ QUICK SALES ­ BIGGER BUSINESS
So.....
I. no 10.. on any HEARST
unaold copt•• fully returnabl.
POPULAR
INS fRUMENTAL
Write for Catalogue
.
Featurlntl HEARST Music is III", makfntl 10'1)" to a
Wfdow-You can't overdo It!
!rom your Jobber or ';ny 01 tto. follow­
ORDER NOW
InK
Office.
HEARST
1558 Broadw.,., NEW YORK
MUSIC
PUBLISums
OF CANADA. LTP,
Phoenix Bldg., WINNIPEC
199 Yonge St•• TORONTO
AU
THE MUSIC TRADE REVIEW
40
ou ~an't go Wl'on6
DECEMBER
1, 1923
i~
with aDjFEIST son~
-"
Pap"hves Kama
A "WALTZ ME TO SLEEP" WINDOW
Stasny :\ll1sic Co., Inc.
A photograph of a very
This attractive win­
dow created much
attention and gave
its aid in making
"Waltz Me to Sleep
in Your Arms" the
. popular seller in
Butte it is proving
to be, as sales re­
ports show.
"W a I t z Met 0
Sleep in Your Arms"
ha s received partic­
ul a rly wide exploita­
tion from the deal­
ers, not only because
of the selling pop­
ularity of the num­
ber, but particularly
because it lends it-
self very wel1 to dis­
Featuring "Waltz Me to Sleep in Your Arms"
play purposes, this example with Orton Bros.
effective window display, devoted exclusively
being one that shows what the ingenious win­
to this number and shown recently by that
dow dresser can do with it.
.
Orton Bros., Butte, Mont., Feature Stasny
Number in Elaborate Window Display
Orton Bros., Butte, Mont., one of the best­
known music establishments of the Far West,
dealers in Chickering and Kimball, as well as
other makes of pianos, give considerable atten­
tion to the sheet music department, as well as
their small goods section. Not only is minute
attention given the needs of pupils, teachers
and conservatories and their demand for s tand­
ard music of all types, but, in addition, the
prominent popular selections of the current
period are exploited in a manner to get the
largest volume of sales out of the demand
crea ted for them.
Among the popular numbers that have been
given this unusual attention by Orton Bros.
during the present Fall season is "Waltz Me
to Sleep in Your Arms," the vocal and instru­
mental success from the catalog of the A. J.
By That Genius of Vocal Composition
Charles Wakefield Cadman
Charles Cadman
Harold Flammer
Compo~er
John Steel
Singer
Publisher
"My Thoughts Are You"
Featured by John Steel
Ask for the Victor Record
Ask for the Brunswick Record
Ask for the.Edison Record
Medium in F
Price, 60 cents
High in G
Low in Eb
Special I-Any Quantity Yi o ff
so
assorted at 18c.
NEWYORK ~ AMERICAN
'
p
"
~
'
WORKS

MAKING A RECORD IN RECORD TIME
Lopez Records Forster's "Amber Nights" Four
Days After Receipt in Manuscript Form
What is without question the fastest time
ever made in getting out a record of a popular
number was recently accomplished by Vincent
Lopez and His Pennsylvania Orchestra. On
Tuesday, November 13, Dan Winkler, Eastern
representative for Forster, Music Publisher,
Inc" received a manuscript piano copy o,f a song
called "Amber Nights"; on Wednesday, Novem­
ber 14, he took it to Vincent Lopez, who liked
thenllrnber so' well he booked it for his next
recordi'ng date, Saturday, Novemb'e r 17. Wink­
ler was doubtful that it would be possible to
make the orchestrations, etc., for that date, but
Lopez insisted that with the perfect functioning
of his organization it was more than possible
a nd he would prove ·it.
So, four days after the song was rec,eived in
New York, Lopez had an arran ge ment of the
number made and recorded a record and, in ad­
dition, the same night broadcasted "Amber
Nights" with the new arrangement. F. J. A. For­
ster, head of the puhJishing organization bear­
ing hi, name, "listened in" at the Lopez rendi­
tion from his Chicago residence. All of which is
mighty fast work and demonstrates that the
popular publisher, with the co-operation of the
successful, modern orchestra leader, can take
advantage of the speed and rapidity available
through modern inventions to get quick action
on numbers of merit.
SOO assorted at ISc.
-100 asso·rted at 16c.
HAROill FlAMMER ~~ P VB LI SHE R.
-
57 W 45th ST..
house, appears herewith.
A capital prize of $1,000 in cash and an addi­
tional' $1,250 in cash for minor prizes has been
offered through the Los Angeles Examiner for
the best second verse accepted by the publishers
of a new song entitled "To California," The
contest is open to amateur writers only,
.,

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