THE
36
MUSIC TRADE
REVIEW
DECEMBER 1, 1923
, 1NfffJ:~F=m~@ . 1
..,
CONDUCTED BY V. D . WALSH ·
FEIST CAMPAIGN IN ROTOGRAVURE NEWSPAPER SECTIONS
--
"I Love You," the latter a song and dance suc
cess which, while it has not reached its greatest
height, is now acknowledged one of the leading
sellers of the year. It IS the song hit from
"Little Jessie James" and appears in this sea
so n's " Follies" in inst rumental form, played by
Paul Whiteman and His Orchestra.
Undoubtedly, this series of advertisements is
the hi gh mark of full-page publicity by popular
publishers given over to an individual song.
In all of these annou ncements it was pointed
out that the sheet music as we ll as the player
rolls and records could be obtained from the
reader's music store. I n most of the advertise
ments all of the Feist active sellers were men
tioned in small type as a reminder of their avail
ability without in any way detracting from the
"smas h" on the individual song. .
In a season when sales are none too active
and with publi cit y g iven over to such outstand
ing successes as "Wond erful One," "I Love
1
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I
1
One of Feist's Rotogravure Ads
weeks. The last two of these is the full-page
advertisement carrying a life-sized reproduction
of a portrait of Al J olson and featuring the
Feist big success "No, No, Nora" in the issue
of November 18 and a similar reproduction of
Florenz Ziegfe ld, producer of the nationally
known "Follies" now in its seventeenth edition,
which appeared in the iss ue of Novembe r 25.
It called attentio·n, in additio n, to this season's
"Follies" success, "Take Those Lips Away."
This was written by Harry Tierney and Joseph
McCarthy, of "Irene," "Up She Goes," "Saw
Mill River Road" and other famous produc
tions and song fame.
A previous advertisement of this style which
appeared in the Tribune was the full page given
over to a large photograph 0.£ John McCormack
and his Victor record of Paul Whiteman's waltz
Sllccess, "\\'onderful One," inserted in the issue
of Sunday, November 11. Other announcements
carried publicity on "Saw Mill River Road" and
HEARST BEGINS NATIONAL DRIVE
Fred K. Steele Appointed New York Profes
sional Manager-Numbers Being Featured
Thomas J. Quigley, the former Chicago man
ager of M. Witmark & Sons and who was re
cently appointed general manager for Hearst,
Music Publishers, Ltd., has arranged plans for
a national exploitation campaign on this firm's
publications. A numb er of impo·rtant moves by
the Hearst organiiation will also go into im
mediate effect and among these are the · estab
lishment of new executive offices in the Garrick
Building, Chicago, Ill.
Another item of interest to the trade and
profession is the appointment of Fred K. Steele,
who was formerly wit h the Broadway Music
Co rp., as manager of professional activities in
the New York offices of the Hearst Co. H ea rst
::\1usic Publi shers, Ltd., started its music pub
lishing business last year in Canada in a small
way and in a comparatively short space of time
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SONGS THAT SELL
New York Music Publishing Firm Uses Five Full-page Advertisements in the Rotogravure S~
tion of the New York Sunday Tribune, Featuring Its Leading Hits in Catalog
Leo Feist, In c., the well-known popular music
publishing firm, has inserted five full-page ad
vertisements in the rotogravure section of the
New York Sunday Tribune during the past six
;.
That Old Gang of Mine
Sittin' in a Corner
If I Can't Get the Sweetie I Want
(I Pity the Sweetie I Get)
Indiana Moon
When You Walked Out, Someone
Else Walked Right In
Love (My Heart Is Calling You)
T en-Ten-Tennessee
Kokomo
Roamin' to Wyomin'
Lovey Came Back
I Love the Girl Who Kisses
Why Should I Give My Love to You
Tell All the Folks in Kentucky (I'm
Comin' Home)
You Darling You
You
I Wish I H~d Someone to Cry Over Me
Bit by Bit, Yo.'re Breaking My Heart
Nobody Else Can Love Me Like
My Old Tomato Can
Salt Your Sugar
Just One Kind Word
Universal Dance Folio
Special Edition for 1924
"
Song Gems Irom Irving Berlin's Third Annual
MUSIC BOX REVUE
An Orange Grove in California
The W'Ioltz of Long Ago
Little Butterfly
T ell Me a Bedtime Story
Learn to Do the Strut
Climbing Up the Scale
One Girl
Another of Feist's Rotogravure Ads
You," "No, No, Nora," and songs of like
ca libre, the Feist organization seems bent upon
doing its share of making the music counters
of the retailers active.
has achieved unusual and impressive success.
It now operates large offices in New York,
Chicago, Toronto, Montreal, Vancouver and
Winnipeg.
Among its numbers that are well known to
the trade are "Beautiful Rose," "In the Land
of Sweet Sixteen," "Ginny," "Some Day You'll
Cry Over Somebody Else," "If I Had You,"
"She's Got Another Daddy" and "Some One
Like You." All these songs are being heard
frequently on the vaude ville stage and are pro
grammed by a long list of nati ona ll y known
orchestras.
A COMPLETE REMICK PROGRAM
Oswald Serenaders Use All Remick Numbers
in Special Halloween Program
PORTlAND, · ORE., November 22.·-The Columbia
Theatre staged a program at midni ght on Hal
loween, October 31, at which time the Glenn
Oswald Serenaders, one ot ·Portland's popular
IRVING BERLIN, Inc.
1607 Broadway, New York
I
jazz orchestras, put on a complete Remick song
program. The title of the ski t was "Thirty Min
utes of Halloween Syncopatio·n." They opened
with "Ain't We Got Fun" and finished with
"Barney Google," sandwiching in "You Can't
Make a Fool Out of Me," "Babbling Brook,"
"Lou'siana" and many other popular Remick
numbers.
They also played "Somebody's
\Vrong," the new Remick hit.
FOUR NEW DlTSON PUBLICATIONS
Four interesting vo lumes have Just been
issued by the Oliver Ditson Co., Boston. The
first of these co nsists of twenty elementary
voca lizes with Italian and English text by Sal
vatore C. Marchesi; the seco nd, six voluntaries
for the organ by Bruce Steane; third, a new
volume for the Ditson Edition offering th e first
book of a new practical piano method by Louis
Kohler, and the fourth, a most interesting book
for the young pianist by Dorothy Gaynor Blake,
entitled "A First How-Do-You-Do to Staff and
Keyboard."