Music Trade Review

Issue: 1923 Vol. 77 N. 21

THE
NOVEMBER 24, 1923
MUSIC TRADE REVIEW
GEORGE A. MAIRS NEW MANAGER OF W. J. DYER & BRO.
Heads Piano and Talking Machine Departments of That House-Metropolitan Music Co. Com­
plains of Stock Shorta.ges-Local Dealers Generally Report Demand in Good Shape
Mn\Nr,AI'OlIS a nd ST. PAn_, MINN. , November
20.-George A. Mairs is the new manager of
the piano and ret ail Victor departments of W.
]. Dyer & Bro., acco rdin g to an announcement
from Mr. D yer. The former piano department
manager, Fred :Mi ll e r, has left for Los Angeles
to make his home and, since Dyer's sold their
Victor jobbing bu s iness to George C. Beckwith
& Co., Mr. Mair s , formerly manager of Dy er's
wholesale Victor business, h as been made head
of the comb ined two departments.
"Bus in ess is very grat ifying," sa id Mr. Dy er.
"We are doing a very fine business in St. Paul,
Minneapolis (Metropolitan Music Co.) and in
Duluth. The prospects look encouraging for
I h e holidays."
Edward R. Dyer, head of the Metropolitan
Music Co., says that his company's principal
difficulty is getting enough .Duo-Arts. "Our
orders, placed with the Aeolian Co. last April,
hav e been delayed beginning with May and we
are not able to supply our customers' demands ."
M r. Dyer says that his firm is selling the very
expens ive Steinway gra nd s and the cheap, sec­
ond-hand pianos for the most part. The in ter­
mediate -priced instruments are not moving rap­
idly.
The Metropolitan's featuring of popular sheet
music, which the company explo·its in a bi g
way in its winclow~, attracts much att e ntion and
business.
The company's featuring of "I've
Been a Fool" and the Feist piano album, in a
popular form at a popular price, resulted in a
demand for these numbers.
Robert O. Foster, of Foster & Waldo, says,
"Business is big. The phonograph trade shows
an improvem e nt and record sales are better.
Everything points to a fine holiday business."
Raudenbush & Son~ ~re experiencing a slight
lull, according to Webb R. Rau'denbush, at the
company's factory. Business, h e says, has been
very encou raging since August I, but Novem­
ber, an "in- between" month, is proving a bit
quieter.
The Benson Music Hou se is doing a nice
business in pianos and phonographs, but the
November business in pianos is not as good
as October, according to George E . Benson,
manager. Mr. Benson always finds that at his
store October and February a re the best
months for piano sales and that the holiday
season brings a demand mainly for the smaller
goods. Records, both Victor and Co lumbi a, a re
go in g big as u:; u al at the Benson store.
Edward Johnson, of the Schaff Piano String
Co., was a visitor at the Ra.udenbush factory
and A. Dalry,mple, of the Estey Piano Co ., was
another Twin Ci ty visitor.
CECIL FANNINQ AND THE BALDWIN
NEWS OF THE BUFFALO DISTRICT
Popular American Baritone Has Used That In­
strument in Many Notable Appearances
Address of Healing Power of Music Broa-d­
casted From Station WGR
Among the prominent artists who are en­
thusiastic over the tonal qualities of the Baldwin
piano as an accompanying instrument may be
B\ ; FFALO, N. Y. , November 19.-In a program
rece ntly broadcasted from station WGR, of
Buffalo, under the auspices of the Hoffman
Piano Co., Rev. L. O. Williams, pastor of the
C hu rch of the Messiah, gave an add ress on the
"Healing InAuence of Music." Quite a number
of letters were received by th e Hoffman Piano
Co. from radio fans, who h ea rd Rev. \\,' illi arns,
congratulating them on t h e progralll.
The
speaker pointed out that emotions arc most
directly and effectively kindled by th e se nse of
sound, a nd h ea ling, of the mental type, is lar ge ly
the result of emotio nal forces. In these words
we have the rea s on for t h e inAu ence of music
not on ly over the well-being of the mind, but
over the h eal th of the body as well.
Stranburg's Music Shop, in Jamestown, N. Y.,
is ce lebrat in g it, thirtieth anniver~ar) thi s
week.
The Young Men's Christian Association, of
Bath, N. Y., ha s formed a boys' band, with a
membership of eighteen. Richard Glenn Jones
will be instructor and dir ec tor of the organ­
ization.
John Hammond and Rob e rt Berentsen, or­
gan ists at the Eastman Theatre, H.ochester,
with the Eastman organ class, were recent
gues t s at the Marr & Colton organ factory, at
Warsaw; N. Y. Following an inspection trip
throu gh the ra cto ry they heard a lecture on
organ construction. The party included a l1um­
ber of st udent s at the Eastman School of Mu­
sic.
They were guests of th e compa ny at
lunch eon before leaving Warsaw.
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Cecil Fanning and His Baldwin
included Cecil Fanning, the American baritone,
who is one of the few American singers to
achieve genu in e s uc cess in Europe, as well as
in his own country.
Mr. Fanning was born in Columbus, 0., and
first stud ied with H. B. Trupin, his present
accompanist, finishing his musi cal ed ucation
with other mas t ers of reputation. He has made
numerous appearances in Europe and had a
particularly successful e n gagement in England
in 1921.
MARYSVILLE MUSIC CO. REMODELED
MIIRYSVILlE, CAL., )oJ ovember I 7.-Complete r eno­
vation of th e Marysville Music Co.'s store at
122 Fourth st reet has just been comp let ed. New
s helves wi th better facilities for the displaying
of musical in struments and more room in which
to demonstrate them are now afforded.
M. & P. PIANO CO. CHARTERED
.\ charter for the ~1. & P. Piano· Co., Inc.,
has just b een filed by the following, all resi­
cients of Brooklyn, N. Y.: Attilio Micciulli,
Joseph Micciulli and Joseph Providenti. The
company is capitalized at $5,000.
SILVA'S CO. IN NEW WAREROOMS
GLEN FALLS, N. Y., November 21.-Silva's Home
Supply Co., Inc., carrying Story & Clark pianos
and a lin e of phonographs, ha s just removed to
a new l room. The n ew ad dress of the Silva store is
72 Saratoga avenue.
ORIENTAL MUSIC SHOP CHARTERED
Papers of incorppration hav e ju st been fil ed
for the Oriental Music Shop, New York, by
A. G. Aronson, H. Herson and]. Levkov. The
concern will have a capital stock or' $5,000.
9
Player-P·iano
NOTES
FROM THE .LAUTER-HUMANA
FACTORY, NEWARK, N. J.
SUCCESSFULLY FEATURES
THE LAUTER-HUMANA
Carl D. Ferris Has Built Up Fine Trade
Window Displays and Advertising for "the
World's Finest Player-Piano" Produce Excel­
lent Business for Live Geneva, N. Y., Dealer
Th at the pub li c appreciates a player-piano
that can produce natural, artistic music is dem­
onstrated by the success that has b ee n ac hi eved
by Carl D. Ferris, of Geneva, N. Y. Mr. Ferris
operates th~ Ferr is :Music Shop in Geneva and
i5 a prOlllin ent civic amI businc:;s figure. His
line is an exten:;ive one, but he consistently
feature s the I_a ut e r-Humana player-piano as his
leader.
i\.[r. Ferri:;' comments are interesting: "The
Lauter-Humana is e~sentially a quality product
and I have had g reat. succe's s featuring it as
such. It appea ls to that wide group of people
who appreciate good music, but who cannot
LA UTER-HUMANA
WINDOW
DISPLAY
IN
FERRIS
MUSIC SHOP
pla y. \Vhen they are invited to sit down at the
La ute r-H u ma na a nd play some favo rit e selec­
tion th c: y are always completely s urpri sed . Any
idea that they may have had about pla ye r-piano
music bein g 'mechanical' is dispelled when they
play the Lauter-Hulllana."
Se veral hundred dealers throughout the co un­
try are featuring the Lauter-Humanil player­
piano. When an instrument possesses so many
di~tinctive features it natu ra ll y attracts the
most desirable trade in a town.
.\mon g the im portant new agencie:; created
by 'W holesale Mana ge r A. F. Schrnalzigan dur­
ing hi s recent Western trip is Christianson
Bros., of Racine, ·Wis. ,,\ substantial initia l
order was placed' and the conce rn is enthusiastic
over the prospects of handling' "the world's
finest player-piano." The sta te of Wisconsin is
thoroughly acquainted with the Lauter-Humana,
due to the efforts of Irving Zuelke, prominent
d.ealer .of App le ton, who .has anum ber of other
stores throughout the State. :Mr. Zuelke has
been a Lauter dealer for a dozen years and has
extensi vely adverti s ed the Lauter-Humana .
Wholc ,a lc Man returned to the Newark office, as have A. W.
Musser, New England traveling , r.epresen tative,
and F. T. Bloom, Southern traveling representa­
tive. The latte r two wm' remairi ''' lio'me until
after Christmas. Mr. Schmalziga~'s activities
will be cc:nfined to one or two ' short viSIts to
. nearby dealer s.
THE
10
MUSIC TRADE
REVIEW
NOVEMBER
24, 1923
SWIFT GROWTH IN DEMAND FOR ESTEY-WELTE PRODUCTS
been working full time. In addition to the cur­
rent sa les which w'ere made from month to
month, an adecj'uate s tock of completed instru­
Reorganization of Estey Piano Co. and Welte-Mignon Corp. Has Resulted in Increase of Pro­
ments was accumu lated in both facto-ries, with
duction of Over 50 Per Cent Since the First of the Year
the result that to-day carload o-rders which are
received are shipped promptly and Estey as well
An Ea,tern corporation which manufactures
pa ny important in this grea t advance as well.
1n th e Welte plant similar adjustments were as \Velte dealers arc being adeq uat ely taken
instruments of a distinctive name value and
effec ted in o'rder to take care o·f the incr-easing care of in the season when in their need.
which ha s shown remarkable progress during
Besides this there has been no let-up in the
demand for the \V elte Autograph piano and the
the last year is the Estey-Vvelte Corp., control­
~ctivitie s at the plant. To-day over fiv e hundred
VVelte cabinet which, as announced early in the
ling the Estey Piano Co. and the Welte-Mignon
and fifty workmen are busy producing Estey
year, are being so ld on the open territory plan.
Corp., with extensive factories lo ca ted in the
pianos and player-pianos, as well as VVel te Auto­
In building up the organization, various addi­
Bronx, New York City.
graph pianos and cabinets.
A recent trip
tion s have been made during the year in the
'Cn d er the guidance of George W. Gittins,
thro ugh the plant showed the activity which
personnel, ""vhich now includes Hy Eilers, who
president of this enterp rise, a complete reor­
has been pronounced during the entire year, as
is traveling in the interes,ts of the company as
ganization in practically every branch of the
a special representative. Charles H. Treacy, well a~ a most systematic and progressive plan
business wa s effected during the yea r with the
of operation in both plants.
who is doing well as Pacific Coast representa­
result that output has been increased over 50 per
When seen by a repre sentative of The Review
tive, and George E. McNally, who is traveling
cent since January. One of the most important
this week Mr. Gittins voiced great confidence
through the Middle VV 'est and New England.
moves made by the Estey branch of the business
in this Fall's bu siness: "We have, during the
The most recent addition to the executive force
was the rearrangement of the manufacturing
year, been preparing for a goo d demand this
is E. H. Vogel, a dverti si ng manager, who has
facilities in the Estey plant whereby greater
had a wide experience in advertising and mer- , Fall in addition to the rc~ular monthly ship­
efficie ncy 'was secured, but no less was the policy
menb which we have been making," he said,
chandising instruments of this character.
of th e company in manufacturing mor·e Estey
During the entire year both factories have "and I am very glad to say that our judgement
grands than was ever produced by this com-
has proved correct in vie w of the fact that
during the last two weeks we have been ship­
ping carload lots steadily a, the result of the
stimulation in business which has been found
by Mr. Eil·ers, Mr. Dalr ymple and Jfr. :McNally,
who are at present traveling throughout the
country. VVe feel very much g ratified over the
increase which our output shows this year and
Vie have eveyy rea-on to' believe that we wi ll
start the new yea r with a ve ry satisfactory
quota of business on our books."
We Are Always Trying to Make It Better;
Therefore It Is Always Becoming Better!
Simple statement: simple and self-evident!
Yet it holds a great truth, a truth greatly important to those who
know the need for a player-piano to be always as nearly perfect
as may humanly be possible. .
Because we are not satisfied ever to rest upon the oars of our
achievement, we are able to say that
M. Schulz Co.
Player- Piano
GRIFFITH OPENS NEW ANNEX
Addition to Newark Retail House to Be Used
for Display of Grand Pianos
The Griffith Piano Co.'s new annex, adjoining
that comp ark, N. ) ., has recentl y bee n opened after sev­
era l months of renovation and improvement
mad e on th (; propcrty. _'\ new front has been
l,Juilt for the annex and the whole aspect of
the !lew q uarters is most tastdul. Double floor
space is afforded the Griffith estab li shment by
the addecl st ore and two separate entrances have
been provided for. Cream colored walls and
f oft lightin g effe cts made th e annex one of the
lilOst exclu sive piano show room s in the Ea s t
an d it is planned to usc it solely for the display
of g rand s.
stands among player-pianos of the day.
.? ~
Unsurpassed
In Technical Efliciency of Design,
in Musical A chievement in the hands of
the average owner,
in Ability to withstand wear and tear
without causing expense for repairs.
A Technical Book for Tuners and Repairmen of unusual make­
up and contents, is available and will be sent free to interested
persons in the music industries who may have legitimate use
for it,
There is usually an opportunity for intelligent and far-sighted
merchants to increase p-rofit and prestige by becoming associated
with us.
­
M. SCHULZ
co.
Founded 1869
Office. :
Schulz Buildinll
711 Milwaukee Aye.
Chicago
Factories:
Chicago
Southern Wholesale Branch
1530 Candler Building
Atlanta, Ga.
$B.
B.~BQGAR:r ,ON
THE ROAD
etters accompanied by orde'rs are bein g , re­
ceived almost daily by the Bogart Piano Co"
N ew York, frOIll E . 13. Dogart, president of that
company, who is makin;; an' ex tensive business
(rip throu g h New l':ngland, Penn sylvania and
up-State K ew York. j\-1r. Dogart has found this
field especiall y rich at this time in it!' demand
ior upri g hts and sma ll g rands. The factor y,
which is being operated by his sons, C. .'\ndrew
an d John 1. Bogart, is running on a capacity
schedule, with shipments going out daily.
A. A. WENSLEV BACK FROM TRIP
Arthur .\. VV-ensley, roar! representative of th e
Piano Co., In c., which has its execu­
tive offices at 749 East 135th street, New York,
has just returned from an extensive trip throuCih
the South. Anum ber of new connectio·ns were
opened up by ~fr". V\ ens ley and a s ub stantia l
(tuantity of orders have been received. He re­
ports a most favorable trade outlook in these
sect ions and finds the dealers prosperOllS.
~.honin~er
Separate departments for sheet music and
pho'nographs are among the features of the
rec ently remodeled W. T. Grant department
store in Pawtucket, R. 1.
Consult the Universal Want Directory of
The Review, In it advertisements are inserted
free of charge for men who d~!;in: PQsit,i.Qn~.

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