NOVEMBER 24, 1923
THE
MUSIC
TRADE
C. C. HARVEY TO NEW STORE
OVERCOMING THE DIFFICULTIES IN DELIVERING PIANOS
New Building in Brockton, Mass., Will Be Oc
cupied by House About December 1
Cleveland Firm Uses New Method in Making Deliveries Where It Is Impossible to Use Ordi
nary Tackle-Dreher Co. Features Shaw-Child Concerts-Bruck Makes Schubert Display
:::LEVELAND, 0., November 20.-The Knabe
Vvarerooms and Ampico Studios, of which
M. O . Mattlin is the head, are' usi ng a novei
m ethod for delivering piano~ wher e deliveries
are out of the ordinary. There are not a
few hou s es in this di s trict that are of the bunga
low typ e-two-story d wellings th at are mQstly
roof in the second story. Here very often pur- '
chasers nequire th e piano to be de liver ed to the
second floor. There is seldom any place for th e
mo ve rs to place tackl e to rai se th e piano. Ac
cordingly, from heavy gal vanized pipe, a port
able derri ck has b e,e n constr u cted, which can
be placed on the roof, permitting the piano to
be hoisted from the truck and slipped through
an upper window. V\'h erever this device is
use d it usually draw s a lar~e crowd, suppos edly
in the b elief that th e piano may fall. But it
does not fa ll. Speed and efficiency are the key
notes to this method of ha ndling difficult piano
del iveries.
Another unu sua l ac co mplishment this week
by the Kn abe V\' are rooms is the sale outright
of a Knabe gra nd w ith the i\mpico to Read e's
Hippodrome Th ea tre . Thi s is one of th e larger
the atr es in town. Lik,e all high-cl ass amuse
ment e nter pr ises here, som e additional attrac
lion be " ides the re gular bill is soug ht a fter by
theatre managers. It is now not uncommon to
. ,e·e in s trum ents, reproducing pianos, playing be
fore the show starts in local th ea tres. Csual\y
th es e in s ta llati o ns are made by the m e rchant ,
and serve 'as a pie ce of publi city for the repro
ducin g instrument h.e has to offer.
In the ca~;e of th e Knab e vYar eroom s, ho w
eve r, vV a lter Reade, owner of the Hippodrome,
dropp ed int o to w n for a t wo -hou r stay, co n
ce ived the idea of in stallin g such an instrument
in the Hippodro m e, called up M. O. Mattlin
on the phone, aske d the price, and ordered one
sent to th e theatr e imm.ediatel y. The sa le was
closed before Mr. Rea de left town, and the sam e
eve nin e; t he _\mpico s tarted pla yi ng its reper
toir e.
Dreher Co. Featuring Shaw-Child Recitals
\Vhile app ea ling primarily to the exclusive
mu s ic follower s of Cleveland, qu an tity a tten
tion as we ll is being ga ined b y the Dr eher
Piano Co. in th e El ea nor S haw-Fr ederic k
Sheffield Child recitals bei ng conducted h e re
this week. Th ese ar c bein g held in private
r,esidences a nd in suc h gat herin g- pla ces as the
Co llege Club, Wad e Park Manor, vYomen's City
Club and the li ke . The se recitals hav e been im
prov ed sin ce this noted pair of artists was here
last, costumes being used to illustrate the period
o f mu sic rend e red, as we ll as a br ief talk on the
p.eriod music b y· Mi ss Shaw when the oppor
tunit y permits. The o ccasi ons also permit the
u se of the Duo- _\rt rep rodu cing piano to demon
stra te it s accuracy of the arti st's re ndit io n. Rob
ert Jones, advertising manager of the Dreher
Piano Co., is conducting this s·eries of recitals
fo r hi s firm.
The Dreher Piano Co. is co ntinuing it s pro
gram for pipe-org-an installations her e, and sev
eral projects of unusual character are b eing de
v eloped in the immediate Cleve land district. In
keeping- with its policy to give comp\et~ se rvice
in this re spect, F. J. Huen ken , of the Chicago
pipe-or ga n di v is ion of the Aeolian Co., has be e n
here looking over th e s ituation with Drehe r Co.
officia ls.
Association Starts Slogan Contest for Ladies
Much time and effort are being use d by Music
M erchant s As'socia tion of Ohio executives to
develop to the last degr ee th e bi ggest conven
tion th e State music organization has eve r had.
Though the convention will not hold forth in
Cleveland until n ex t September, sev eral impor
tant s teps have be en taken. One of th ese is the
origination of a slog-an campaign in which th e
wives and dau g hters of active members may
tak e part. A committee, comprising' F . B. Bein-
7
REVIEW
kamp, Cincinnati; Marie C. Kr a tz, Akron; R.
C. Wilkin, Columbus; H . C. Wilderm uth,
Tol edo, and Pre si dent C. H. Yahrling, Youngs
town, will pass upon the s logans. The in cen
tive is a pri ze, al1 expenses paid, to the fair
winner of the contest, this donated by Mr. Yahr
ling. The contest will s tart within a few weeks
a nd run to nex t July.
Drive for New Members
Mean wh ile th e drive for new me m bers, with
a goal of ZOO thi s yea r, doubling las t y ear's
achievement, h as started, with sev era l new mem
bers alr ea dy enr o lled . Th e ca mpa ign thi s year
will be und e r th e management of A. B. Smith,
Jr., .·\kron. New members alr ea dy obtained in
the Cl eve land distri ct includ e Adolph Bru ck and
M. .'\ . Rose n, the H. D. Bruck & Sons Co·.;
\Villiam E. Ennis, the \Vurlitzer Co., Cle ve lan d;
Ben F . Clark, Columbus, O hio rep resentative of
th e Hallet & Davis Co., and W. T. Ames, of
the United States Musi c Co., Chicago.
Pres ident Yahrling and Secreta ry Rexford C.
Hyre, of the State Association, will leave
shortly for N ew York and the East, to call
upon manufac tur ers in connection with the con
ve ntion, and later will make a similar tri p to the
C hicago distr ic t.
Display Special Schubert Piano
One of th e most a ttra ctIve w indows yet con
ce ived by a piano merchant here is b ei ng cre
ated at the H. B. Dru ck & Sons Co., in the use
of a novel piano by Schubert. This instrument,
an upri g ht player, is in ebony, finished with
embos sed gold C hin ese d eco ration s. Th e chief
attraction is at night, when two p iano la mp s
are used to embellish the instrum en t. Later
a n unu s ual el ec tric al device ...v ill be installe d to
augment the li ghtin g effect. Thi s will be in
,tailed un der the dir ection of Samuel Bruck,
a 11l emb er o f the firm.
Ott Co. Contemplates Remodeling Work
Following th e completion o f the rebuilding of
th e front of the G. M. Ot t Piano Mf g. Co ., an
a lmo s t e ntirel y new store will take the place o f
the old on e.
R edecorated and furnished
thr oughout, a fine back gro und for Otto ne gra nd
pianos, which henceforth will be featured by
Geo r ge M . Ot t, head of the firm, h as be e n
achieved. An inform;)1 opening is bein g con
sidered to mark the comp lrti o n o·f the chang e.'
BROCKTON, MASS., November 21.-The C. C.
Ha rve y Co., whi ch has been carrying on a ge n
eral music business at S7 Main s treet, in this
city, for a long term of years, will move on
Dece mb er I to its ne w building at 27 Legion
Parkway, ju s t around the corner from its pres
ent quarters. This new buildin g, whi ch has ju st
be en com pleted, consists of two floors which
will be occupied in its entirety by 'the C. C.
Harv ey Co . The fir s t fl oor will be used for the
ta lkin g machine department, and th e second
fl oo r will be devoted to th e pian o and ge neral
Illu sical merchandise departm ent. New de co ra
tions and new fi x tures, such as rec or d racks,
d emon stra tion booth ~ and record counters, are
bei ng insta lled. V. ::VIerrill Jones, mana ger, is
very e nthu s ias ti c over the new quarters, as they
give him double the floor space, a nd, in g eneral,
m uch more attractive warerooms. Th e C. C.
Harvey Co. ca rr ies the Ampi co, a full line of
pianos, and the Victor, Edison and Columbia
phonographs.
SCHMALZIOAN AND MUSSER RETURN
I
A. E. Schmalzigan and .\. W. Musse r, trav-
elers for the Lauter Piano Co., Newark, N. J.,
return ed last week from their resp ec tive trips.
M r. Mu sser, who ha d be en covering New En g
land and the East, was enthusiastic over the
growth of the player business in that territory,
and seve ral new agencies were opened up as a
result of hi s trip. Mr. Schmalzigan covered
points th ro ughout th e Middle W es t, where he
iound conditions mo s t encoura ging.
F . T.
};Ioom, who repr ese nt s the Lauter concern in
the Sou th, will rernain in his territory for a
considerable pe riod.
SEMELS MUSIC STORE OPENS
ROSEVILl.E, N. J., November ZO.-The new Semels
musi c s tor e at 4S1 Orange street ha s just been
formally op ened and ha s been annexed as on e
of the E. Blout, Inc ., chain of Victrola stores.
Th e sto re pre se nt s a mos t invitin g ap pearance
and is equipped with the very best in merchan
dise, fixtures a nd d eco ration s. Several spaciou s
booths for demonstratin g- re cords h av e been in
sta ll ed and the sto r e is n ow in co mpl ete runnin g
order.
The Piano Manufacturer
and the Strauch Action
The pia n 0 manufacturer who incorporates Strauch
Action into his product gains far more than the benefits
resulting from a reputation supreme in its field.
He builds into HIS product the dependable worth and
recogniz,ed honesty that for nearly fifty years have char
acterized America's finest instruments.
The maintenance of this quality and merit is insur.ed
by the vigil and constructive skill of men whose legacy
was this: The protection of the good name of the
founder of the house of
Strauch Bros.