Music Trade Review

~IOVEMBER
THE
24, 1923
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With aIlj FEIST
n
L
.
MUSIC
TRADE
REVIEW
61
.1.
sOllD
PapA hves
Kamma
NEW "LA ROSITA" VOCAL EDITION
SILVER SLIPPER OPENS IN NEW YORK
Use of Number in Capitol Tbeatre Presentation
Creates Immediate Demand
Van and Schenck, Directors of New Dance Pal­
ace, Feature Stasny Numbers
The Sam Fox Pub li sh ing Co. was pressed to
ru sh into print a voca l edition of it s former
in strume ntal success, "La Rosita," fo llo w ing its
The official openin g of Nc\\ York's latest
ent ertai nm ent palace, The Si lve r Slipp er, was
held on ;Yfonday nigh t of this week. The placc
elt y so ng, "Promise Me Everything, 'Neve r G~t
Anyt hin g Blues," which looks like one of the
bigge s t numbers this s uccess ful team has pro­
g ramm·ed in some seasons . :\ new harm ony
song was a ls o intro du ce d by Van and Schenck.
It is entitled "I n the Town Where I Wa s
B orn." Both of t hese numb ers a re published
by the .\. j. Stasny Mu s ic Co ., In c.
STANDARD DEMAND CONTINUES GOOD
Such Condition,. According to All Indications,
Will Continue for the Balance of the Year­
Popular· Demand Comes in Spurts
"La Rosita" in Capitol Presentation
use as a vocal prologue to the photoplay show-
is under th e direction of Va n and Sch e nck, who
in g of "Rosita" at the Ca pitol Theatre, New
a lso ta k e a lea din g par t in the ni g htly e nt e r­
York, which wa s recently held ov er for a seco nd
tainm e nt s. From earl y indi ca tion s thi s week
week's appearance. The v ocal edition of this
Th e S il ve r S lipper will take a prominent part
Sam Fox s ucce.ss wil l carry the title "Rosita"
in the night life of New Yo rk during the coming
a nd, in add ition to b ri n !" the musical prol ogue
season.
to the photoplay exhibition uf the picture bear·
The directi on of The Silve r Sl ipper has not
ing that name, it will al so be used a, thc theme
in the mu sica l ,.;co re w he n th e picture is pla yed
e lsew h ere . Rothafrl , w ho is r espo ns ibl e fo r
th e many Illusical se ttin gs at the Cap itol T he·
a tr e, ha s, in th e above case, arran ged an · un ­
us ual, unique and elaborate prologue and the
Illu,ical piece bearing th e same name justifi es
this th o ug ht a nd attention , as it is a beautiful ,
rhythmi ca l, Spanish tan go m e lod y of most ap­
p ropriate cali ber.
The scene is a public square of a Spa nish
ci t y in the day s of th e Spa nish ca va li ers, w ith a
typical Saracenic cast le background.
Do ri s
Niles, in a Spa nish dan cer's cos tume, supported
by th e Cap it o l Ensemble, wi th Florence Mul­
holland as sop rano lead, ·and a male quart et,
gave the rend ition of " Ro sita" a back[!round
t hat no t only placed th e mind of the au dienc e
in a receptive lllood for the photopl ay to come ,
but imp r ess ed th e m e lody' upon those prese nt
in a manner that made it hard for them to
forget it.
E. GRANT EGE IN NEW YORK
E. Gra nt Ege, head of the publ ish in g a nd
s her t m usic departm en t of J. W. J e nkin s Sons
\ifusic Co., has been a visi tor to >J ew York
during the !)ast week. V\ ' hile here, Mr. Ege
closed plans for an F aster n campa ign on a
numbe r of songs from the Jenkins' catalo g.
.\mong the se arc ":tvfcmory's Garde n," w hich
has had a very active sa le with indi catio ns that
it s popularity is in creasing amon g t he music
buyers of the country.
Van and Schenck
deterred Van and Sche nck fr om filling some
cnrr l' nt vaud evi ll e e ngagements. They r ece ntly
appea red for t wo weeks at the Pal acl' Theatre
ancl a r e later to appc;)r at other Keith house s.
The outsta nding son g of t h e Van and Sch e nck
pro gram, both at The S il ve r Sl ippe r and in their
vaudeville appeara nce s, is the new "blues" nov­
It is t ru e th at popular so n g sa les during the
past ten days hav e not bee n as lar ge as were
expec ted. That is to say, the general moveme nt
of th e ave rage cat a lo g in it s entirety has not
b ee n ac tiv e. How evc r, th e outsta nding songs
have shown a s ufficient volum e o f sa les to dis­
credit pessimistic predictions that th e popular
busines s was being affec ted by the sa le of SO
an d 35-eent records, or radio, or both.
The sale of standard music continu es in the
s tea d y form which has b ee n a featur e of this
t y pe of material for th e past eig hte en months.
U ndoubtedl y, thi s situation, so far as standard
publication s a re co ncerned, will cont inuc for th e
balance of the yea r. Certainl y with the tradc
stock ing fa ir orders of specia l holid ay music
and books the volume of business sho uld not
s ub stan tially decr ease in this field .
P 0. P u I a r sa les are,
seemingly, rep.eating the
quart er-yea rl y history of
the past tw o season s.
Sales take sudden spurts
ove r sev eral week peri­
ods, followed by two or
thr ee weeks of inactivity.
However, the bi ggest
succ esses weat her the
storm and are generally
found not to have dimin­
is hed in demand either
through th·e perio d of
depres sio·n or the t ime
that fo llows.
In some cir cles the rc­
actio·n to th e sa les spur ts
is a note of pessimisni,
undoubt ed ly exagge rated
beyon d wh at th e s itua­
tion justifies. Additional
activity and r,e newed
sales energy is the best
cur e for this pessimi sti c
state o f mind because it
changes the men tal atti­
tude and g e n era I I y
brings in profits in t he long run.
There is a sub sta nti a l li s t of popul a r sellers
avai lable for all mu sic coun ter s and most of
these a re of the t yp e the slIccess of which will
not wan e over ni gh t. Ther efore,. there is littl e
or no !Zamble in stocking such goods with con­
ditions as ihe y arc .