~
THE
8
MFSIC
TRADE
REVIE,i\T
JULY 14, 1923
CABLE & SONS PIANOS INSTALLED IN LOEW THEATRES
VOSE FOR THE AEOLIAN CO. OF MO.
Order Calls for Thirty-eight Grands and Thirty-bur Uprights for Chain of Vaudeville and Moving
Old Boston Piano to Be Handled by That Com
pany-Fay-Buchanan Music Co. Incorporated
-New Warehouse for Stix, Baer & Fuller
H. A. Kieselhorst on Wisconsin Motoring
Trip-Charles Balmer Back
Picture Theatres Throughout the Metropolitan District
.\n ilnp o rlallt deal ,,,as consllllllnateei last
week bv 1,ou is S. Hoelller, president of Cabl e
& Sons, ln c., S.lU \Vcq T hirt y -eig hth str eet,
?'-Jew York:, w hich resulted in placing Cable &
SO Il:-;
g-ra nd" and upri g ht :' in
the
Illo\"ill.!.!,
pic
tur e anei vaude\·ill" theatres operated by L oew'"
L
1 1 r
" Son, in st rlllll e nt s l11ade th el n adaptable for
the rc,ults exp ec tcd .
(/ ln :-\clccting piano s lhat \\-ill
in~ur e
perllla
ncnl. sali,;fact io n , :v[r. I,uz bore in I!lind that
Ihe a ge, reputation and c"pcrience bi\ek of an
instrulll c nl furnish JIIost e"c" lI ent indication of
.
Some of the Loew Theatres for Which Cable & Sons Pianos Have Been Selected
ll) _\H': Il11 t: [;, ~ew York; (2) Hr e \'oon. Brooklyn; (3) N ,· w York Roo!", [hoadway ; (4) r.O(-w':,- ;;tatc, BrOcldw
Forty-seven th strt:c t; (5) Circle. :\t:'w York: (6) ~)alac e, Hruoklyn: (7) !\aljoll ~1. :\t:' w York; (K) Gn::tky Square , New
York- (0) Brnadway. Brooklyn: (10) Fulton. Brouklyn; ( 1 J) Sevellth an:: llW,,: . ~t'\\, \'o rk ; (12) Victoria. New Yorh:
In c., in the metropolitan district, New York and
vicinity.
The total numb er o f in st rulllent s is thirty-
The
e ig ht grands and thirty-follr upri g ht s.
grands are th e Cab le & Son s baby g ra nd, while
the upri ghts are Style 1', fOllr fect six inche s
high, two of the most popular lJIodels manll
[actur ed by that concern.
The in st ruments were se lec ted by Erne st L uz,
ge neral musical di recto r of Loew' s, In c ., and
in Loew 's V/eekl y, a paper which is di s trib
uted at the various Loew theatr es, it is stated
this week:
"Mr. Ltl z llIade his choi ce of these pian os
ollly after he, accompanied hy many of his mo st
capable directors, had made an exhausti~'e tour
of New York's variou s pia no warehou ses, and
decided the many >upcrior qualitie s of Ca ble
its Illl h ical wo rth. It is prin c ip a ll y for the se
reason s that he selected Cable products, reali z
ing th "t hi s o rchestras will now sat isfy th e fine
cr iti ca l sense of Loew theatre patrons.
"The noteworth y features of these instru
!n en t s are the perfect sca le which possesses ex-
ce ll e nt lllusic,,1 qualities free [rolll IIlctallic tone;
also the wonderiul \·OIUlll C and the rapidity of
its action.
"So impr esse d were Mr. Lu z an d his director s
with the res ults already obtained frolll these
pianos that arrangell1cnts ha ve just been CO II-
e lud ed whereb y s imil ar in str ulllent s will be in
sta lled on th e s tages of all Loew va udeville
theatres, as w e ll as in the orche stra pits."
~n the aecolllpanying illustrati on are s howlI
several of the 1.oew theatr es in th e metropolitan
district w h ere these pian os h a ve been install ed.
PUBLICITY FOR WORCESTER DEALER
an extende d article in the \Vorcester Tel egra m
reccnt ly, special reference b e ing mad e to the
fact that he hi\d carried on the bu s in ess es tab
li s hed by hi s father in lS71. The art icle e11l
pha s ize d t h e fact that :Mr. Han son ha d learned
to play the violin w hen bar ely seven years olel
and had s in ce that time appeared prominentl y
as a v io lini st and orch est ra lea der. He is also
prominent in noy Scout work.
C. Arthur Hanson Sulbject of Extended Article
in the Worcester (Mass.) Telegram
\V()RCE~TER, M ASS .. July 9.- -C .\rthur Hanson,
proprietor of C F. Han so n Co.'s mu s ic store at
260 Main street, this city, was the sub ject of
A Complete Line of High Grade
Commercial Instruments
UJQruJ
Royal Music & Instrument Co. Organized to
Succee,d the Business of O. M. Brancati
~
and
U)~~~
Pianos and Player Pianos
Write For our dealer propo.il;on
THE WEYDIG PIANO CO RP.
Wm. E. Weydig. P'el/denl
133rd St, and Brown Place
TAKES OVER BRANCATI BUSINESS
New York
Th e H.o)'al }Iusic & Instrument Co. ha s been
oq,ranizeel w ith O. M. Rra nca ti as pr es id ent to
take o\· c .. the bu siness of O. ;"L Brancali, im
porter, manufa ct ur er an d dealer in Jllu s ica l in
s trulllents, she e t mu sic and mu s ic books, and
the bu si ness h as he e n mov ed to larger quarters
at 21J-l Third ;1"enue, New Yor k. It is stated
there w ill he no radical c h:ln ge in tile polic y
of th e bllsincss.
I'i" no, \ViII be h andle d by l\[i g no li 8< :\cclcnl',
who have just t;, ken " store at 2S4 Fifth avenue,
Ilrooklyn. Yictor Alignoli ha s pr('\'io ll s lO' bcen
engaged in rhe je\\· e lr ~· hll s incs ;;,
ST. LOUIS, Mo., Jul y 10.· - The retail Inll sic hu si
ness in thi s city continu e d to be som ewhat IIn
,at isfactor y la st week, due to th e prevalence of
hot weather and the coming of July Fourth.
;\ number of re tail ers are resorting to special
sales and low terms to attract S Ulllm e r bllsiness.
Th e news featllre of the week was the trans
fer of the local agenc y for the Vase pii\no fr Olll
the Kieselhorst Pian o Co., where it has been
for a number of years, LO the Aeolian Co., of
Missouri.
The Fay-Bu chall
h;,s be~n in cQji Porated \Vith a capital stock of
$10,000.
The CO l11p;\n)! \Va s fo rm ed to ,;ell
pianos, phonographs anel o t·h e r llIusical in,;lrll-.
IlIenl S at wholesale and retail and ca rry on a
,;Tneral lllusic busin es,; . Th e incorporat o r,; arc
I;.ar! E. Fay and Willialll H. and I,ynde n S.
1:lI c hanall , of Sl. Louis.
Storage of pianos, of course, is II Ot as 1111
portant as ge tlin g thelll out of storage an(\
into the hOl11 es o f people who arc able to pay
[or them, but storage is a neeess"rv stage ill
th e procc.,; .s and good s torlege is sufficiently rare
to be appreciated when it is found. So Man
a.<;er H o rning, of th e Stix, Haer &. Full e r piano
and talking machine dcpartlllents i,; \aql.,·
pleased w itll th e pro\·ision Illad e for musical
instrument s at the new wareh o usc or Ihe h'·'11
al Sixth and "Va,;h ,t ,·eels. Liberal space ha.'
be c lI allotted on the seco nd fl oor and ther e is
an elevato r largc ellough for the handlin g o f
several pi a llos at OIlCC . T he space and con
vcni e n cc~ are such that deliveries can be /lI ade
dir ect fro III th e warehouse.
Gordon Lau ghead, of the DeKalb Pia no (-0.,
DeKalb, III. wa s in St. Louis las t week.
H. A. Kieselhorst, vice-president of the Kics
clhor, t Piano Co., i\nd hi s family sta rted Satlll·
da y on a n
C harle s Bahllcr, of th e St ix, Ilacr & Fuller
piano d e partlncnt, ha,; ret urlled from a \·"(';llioll
visit wi th relativ cs at Lexington, Va.
GRIFFITH INCREASING FLOOR SPACE
Newark Piano House Takes Additional Store.
Giving It Large Increase in Floor Space
The floor space of th e Griffith Piano Co.'s
I3road s treet, )Jewark, s tore will be lI ea rl .,·
doublecl in a few weeks, when th e store adjoin
ing it on the South is annexed as an additional
s howro0111. The adjoining sto re h as been till'
prop erty of the Griffith Piano Co. for a number
of yea rs a nd ha s heen occupiecl by H . Nadler.
a dr y goo ds merchant. With the expira tion of
th e latte r 's lease a few days ago th e Griffith
brothers grasped the opportunity for en lar g ing
their floor spacc a nd alterations were started at
once. Th e plaster ing 'will be done to lllatch
that of th e main s tore and th e wall has been
cut throngh in two places to a llow the nl0\· e
ment of pianos frolll one sto re to the other.
After a n unusually success ful sea so n , John
S iockbower, floor sa le s man for th e Griffith
Piano Co., has le ft for a SUlllmer trip to Cali
fornia, w here he will ll1eet hi s fanlilv
Mr.
~Iockbower w o rk ed for a piano house in th e
\-Vest sOlll e yea rs ago and is well kno\vn in the
trad e. H e will s pencl liv e o r s ix weeks with
rc lati\·cs 011 the Coast b efo r e returnin g.
TRENT & CO. TO HANDLE PIANOS
S,.\lO)/TO:-.'. ] 1\"11 .. July 11.- '\ lin c " f pi a n os and
IlIlhical illstrUnlt·IILs w,lI be carr ied in the new
imllitllre ,;to l'e o f Dow 1'.. Trent & Co .
I~;I Y Fraillptoll and Henry Ralldle ha \·c r e
c(· lItl y joined the sale s sta ff of the \ ,Vill A.
\V"tkins \0., Dall;\ ." T ex.