THE
40
REVIEW
TRADE
MUSIC
1:1
f-I
JULY
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i4, 1923
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(Which means inChinee -I LOVE YOV)
GET it you'll LIKE it
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N.:Y.C.
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WITMARK & SONS NOW LOCATED IN THEIR NEW BUILDING
New Quarters at 1650 Broadway , New York, Give Larger Space Than Old Witmark Building in
Thirty-seventh Street-Modern Equ ipment Feature of the N ev,r Offices
As ;) nnoullccd in th e~e co lumn s' s om e tim c
ago th e o ld landmark , th e VV itlll a rk Buildin g,
w ith it s b eehi ve tow e r, w ill ~oo n b e a thin g 01
th e pas t. Th e e nc roac hnl e nt o f o th e r indu s -
h o m e thi s uni ve rs all y kno w n p ubli s liin g organ
izati o n was in s tall e d in it s n ew h ea dqu a rt('r s,
1650 Bro ad way , \:i,ich o c cupi es th e buildin g ~n
Fift y -first s t ree t, from Broad way t o Seve nth
Building Housing New Quarters of Witmark & Sons
t r ies m a de it ncce ss ary fo r t h e h o u s e of M. \Vit-
a\'c nu e. H e r e is a modern, n e w fi rep r oof build-
Ill a rk & Son s to di
in g w bose b o undaries front thr ee im po rtant
two we e ks after biddin g final far e w e ll to the old
str ee t s, w hich readil y account s for th e fac t that
A
r I ~ J ill
La," fl'om Pe-kindown co Shanshai cO'JJn
the 'vVitlllark o r ga niz a tion could mo\·c [r o lll ils
eight-story buildin g a ll occupied by its bu s in e~:;
,Ind mak e a ne w h Olll e in two floors of th e n ew
ctddress. 1t is e l'e ll ;;a id that there is act ua ll y
Illore s qu a r e foo tage in th e present h Olll e.
In s p eakin g o f th e n ew lo cati o n and t h e r ea
s ons for th e c h a n ge 1s id o re Witm a rk sa id :
"J .ocatioll is o ne of t h e m os t imp o rt a nt co ns id
era tion s " n a bu s i ness Ii ke ou r s. T wc n ty yea r s
ago, w h e n w e built and Il lov ed into th e W it
mark B q ildi l)g, we we r e considered pr e tt y far
uptown. ' M os t ' o f th e a ctivity then cent ere d
around Tw e nt y -e ig hth and Twenty-ninth s tr ee t s.
To-da y \eV es t Thirt y -se venth street is n o t o l1l y
helow th e d ea dlin e, s o far as the th ea t r ica l,
vaudc\·ille a nd m u s ic b u s iness is con cc rn ed, but
is va s tly c ha n ged in c ha ra cter as \\e l1. O u r
old hom e, s urr o uncl e d b y s k y sc ra p e r co m me r
cial s tructur es a ll d evo t e d to th e manu fac tur e
of ladi es' ga rm e n ts , millin e ry and k indr ed a r·
t ic les , m a d e o ur Illu s ic -publ is hin g s tru c tur e o ne
that wa s se t in s t r
\Vitmark s so lei t h e o ld b uilding at a v e r y hi gh
figure
llut thi s b ro u g ht them a great pr o b
lem in solvin g w h e re to go. This vva s fin a ll y
1I1et by obt a inin g th e fifth and sixth floor s o f
1650 Uro a dw a)., w h e re it was found th ey "" o uld
not on I) llave in crea s e d space, but th a t t h e
buildin g wa s eq uipp e d t o ca rr y the g r eat w eig ht
of a s to c k of s h ee t m u sic and pl a te s. Th e n ew
home is la id o ut o n it s s pa ciou s fl oo r s t o Dl ee l
the manifo ld re quir e m e nt s o f a moci e r n n ; l1 :, i c
publi s hin g b u s in (;~s o n a IllO s t effi c ie nt bas is.
ThoL1 sand s of fee t o f s te el- s he lv in g, co unt ers
and tabl es o f t h e same m a terial, and ev e ry m od
ern applian ce t o men the needs of vari o u s c1e ··
partillents arc a t ha nd.
The vVitm a rk pr o fess ional office, fo rm e rl y
lIext to th e Pa la ce Th eatre Building, New Yo rk
City, is al so h OL1 se din the same buildin g.
The e xec uti ve offices o f th e band and ol' c h es
t;'a departm e nt , th e oct a vo departm e nt , th e CO Il
cert and C hautauqu a d e pa rtment, th e t ra ci e d e
partm e nt , in c ludin g w h o lesale and re ta il; ih e
a ccount in g d e pa rti lle nt, t h e ce ntrali z ed fdin g d e
"artlll c nt , m ec ha ni ca l a nd re cords d e pa rtment,
the circul a ri z in g a nd a ch 'e rti s ing' ck pal· trn e nt s,
qoCk r o Onl s , cle ri ca l e1 c partln.'nts and offi ce;; , de
pintlllcnts for 1Il1l s i,; a rr a ngers and edit o rs a nel
for the \ ,Vitlll a rk Illu s ic library arc all h e r e in
addition.